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In September, Amazon dethroned BetterHelp as the top podcast advertiser. Something must have worked because the retail giant increased its spending during October according to information from Magellan AI.
According to data from the company, Amazon increased its podcast advertising to $8.1 million during the month, up from the $7.1 million it spent during September. BetterHelp remained the second-highest spender with $7.9 million, up from the $7.1 million it spent during the previous month.
In total, nine of the top 15 podcast advertisers increased spending during the month. That is down from September when 13 of the top 15 saw upticks in their buys.
Joining Amazon and BetterHelp in the top five were T-Mobile ($5.9 million), MGM Resorts International ($4.6 million), and Shopify ($4.4 million).
The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.
The data from Magellan AI follows advertising metrics from the top 3,000 podcasts on Apple Podcasts in the United States. All figures in its data are estimated utilizing a variety of factors.
