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OutKick delivered major growth year over year in October. The platform says it saw 8.6 million total desktop and mobile unique visitors. That number represents a lift of 61% over the previous month and 44% growth over the previous year.
OutKick says it had 31 million total multiplatform views in the month of October. That is an increase of 32% from the prior month and 32% over October 2023. The platform also reports 28 million total multiplatform minutes, up 35% versus the prior month, and 21% year over year, according to Comscore.
OutKick believes several factors added to the growth including focusing on topics such as the San Jose State University volleyball controversy, coverage of the college football and NFL season as well as two separate interviews with President-elect Donald Trump. One was with OutKick founder Clay Travis during the Georgia-Alabama football game and the other was a sit down on the show Maintaining with Tyrus.
The company also had increases on social media. On Facebook, X, and Instagram, OutKick saw over 1.9 million social actions in the month. That number is up 27% versus the prior month and 119% versus October 2023.
OutKick reports over 19.7 million total video views on Facebook, X, and YouTube. That number is up 36% versus the prior month and up 73% year over year, according to Shareablee.
