The Army-Navy college football game will remain on CBS Sports under a 10-year rights deal extension announced by the network and the military academies.
Known as “America’s Game,” the annual Army-Navy contest has aired on CBS since 1996. The new deal will be in effect through 2038 and will enable CBS to stream the game on Paramount+.
Financial terms were not disclosed. Insurance company USAA has been the presenting sponsor for the game.
“CBS Sports is immensely proud of our decades-long association with the Army-Navy football game and our partnerships with the US Military and US Naval Academies,” David Berson, president and CEO of CBS Sports said in a statement.
“America’s Game is special and has always been about more than football. We are privileged to document the extraordinary stories of the cadets and midshipmen on and off the field and will continue to celebrate the traditions and history of this great game while highlighting these venerated service academies for years to come,” Berson said.
The agreement gives CBS rights to create shoulder programming on CBS Sports Network, including live coverage of the pregame March On pageantry. CBS Sports Network will also carry archival programming and reruns of the game after it appears on CBS.
In addition, CBS has rights to stream the Army-Navy game worldwide.
“The CBS commitment of supporting the Midshipmen and Cadets is deep rooted and ingrained in our history and fiber of their appreciation for the military,” said Chet Gladchuk, director of athletics at the U.S. Naval Academy.
. “The CBS production always speaks to more than just a football game, but the many stories of patriotism, our collective pride in duty, honor, freedom, and the strength of our great nation,” Gladchuk said. “Every December, this leading network portrays America’s game as more than just a football contest, but also as an event that exudes a universal respect for the purity of amateurism embedded in the character of our nation’s future leaders. Our immeasurable gratitude for this long-term commitment by CBS to our military community and their enthusiasm for continuing an amazing partnership.”“
“CBS has long been synonymous with the Army-Navy game, and this extension strengthens our partnership with a first-class brand, enhancing America’s game and showcasing the remarkable talent of our cadet-athletes on the national stage,” said Mike Buddie, director of athletics at the U.S. Naval Academy.
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