The use of AI in on-air roles remains a hot-button topic in media circles. But the capabilities from a business aspect are undeniable. iHeartMedia CEO Bob Pittman says the technology is a cost-cutter for the radio giant.
In an interview with The Wrap, Pittman was asked about how the company is utilizing technology across its wide portfolio.
Pittman said there’s a duality to the company’s strategy in harnessing the power of AI.
“We remain committed to identifying opportunities across our organization to operate more efficiently and take advantage of new and evolving technologies like programmatic and AI, which are critical to delivering short-term results and long-term growth even during periods of economic uncertainty,” said Pittman. “Much of how we use AI is in mining data to better understand our audience, the consumer. We are also using technology and AI to hit our target of $150 million in net savings in 2025.”
The comments from Pittman come after iHeartMedia was the only major radio company to see a revenue increase during the first quarter of 2025. Its Adjusted EBITDA was at $105 million during the first quarter, while operating expenses, as expected due to its use of AI, declined.
Despite the drop in operating expenses, iHeartMedia ended the first quarter with a net loss of $281 million, which it attributed to a $135 million income tax expense.
While the company saw a net loss during the quarter, Bob Pittman said iHeartMedia was “pleased” with the results due to the “uncertain environment in which we are operating now.”
In addition to his comments to The Wrap about the company’s usage of AI, Pittman also shared that, despite being 71 years old, he has no plans of retiring anytime soon.
“Listen, business is my golf,” he shared. “As long as my health holds up and my board wants me here, I will continue to do what I love.”
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