Cosm has reached a long-term extension of its partnership with the NBA. Expanding the league’s presence in the company’s “shared reality” LED dome venues. The deal, which runs into the 2030s, allows Cosm to continue producing and presenting NBA game broadcasts in its large-scale immersive environments. Financial terms were not disclosed.
“We do try to make sure that all of our major tentpole deals now have term to them,” Cosm CEO Jeb Terry told Sports Business Journal. “What we’re excited about is being able to announce that the NBA is into the next decade — especially given that they were the first we were able to partner around.”
The NBA was Cosm’s first major sports partner when the relationship was announced at All-Star Weekend in Salt Lake City in February 2023. Since then, the company has expanded its footprint. Opening its first venue last June at Hollywood Park in Los Angeles and another in North Dallas later that summer.
New locations in Atlanta and Detroit are expected to open in 2026, followed by Cleveland in 2027.
Each Cosm venue is built around an 87-foot-diameter LED dome that delivers live sports in 12K+ resolution. The events are captured by Cosm’s own production crews using specialized camera setups designed to replicate the in-arena experience.
“The response from fans at Cosm domes last year demonstrated what an incredible way it is to experience an NBA game,” said NBA Vice President and Head of New Media Partnerships Teddy Kaplan. “We couldn’t be more excited to extend our partnership. We look forward to working in lockstep with Cosm to engage our fans as they expand their footprint to different markets across the country in the coming years.”
The renewed deal deepens the NBA’s commitment to creating innovative viewing experiences that connect fans both inside and outside arenas. With Cosm venues located in current and future NBA markets, the league sees potential beyond game broadcasts.
Kaplan noted that All-Star Weekend 2026, set for the Intuit Dome in Los Angeles — adjacent to Cosm’s first venue — will showcase that potential. Cosm plans to broadcast All-Star Saturday and the All-Star Game while hosting possible partner-facing events throughout the weekend.
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