Audacy has named Podscribe as a preferred measurement partner, a move designed to enhance attribution across the company’s expansive digital portfolio, including streaming audio, podcasting, connected TV, and display advertising. The partnership also aims to support select broadcast attribution initiatives within Audacy’s radio lineup, complementing existing measurement tools.
Through the collaboration, Podscribe will provide client-facing dashboards and API access that facilitate automated reporting and offer portfolio-level insights. By integrating these tools with Audacy’s campaign setup systems, advertisers will gain faster, more transparent visibility into campaign performance. The setup intends to streamline operational workflows while equipping marketers to make data-driven decisions that could drive revenue growth.
“Audacy consistently strives to deliver measurable results for advertisers. Our partnership with Podscribe strengthens that promise,” said Michael Biemolt, Audacy’s president of digital sales. “With enhanced attribution and transparency across our portfolio, we’re giving clients greater confidence in how Audacy drives performance at scale.”
Podscribe’s Head of Partnerships, Matt Drengler, echoed the sentiment, highlighting the synergy between the two companies. “We’re excited to partner with Audacy, a company that has built an impressive audio platform through premium content, strong local and national reach, and continued innovation,” he said. “This collaboration reflects our shared commitment to independent, industry-leading measurement and gives advertisers clearer insight into performance so they can grow in audio.”
The agreement with Podscribe follows a series of strategic partnerships for Audacy aimed at broadening reach and expanding advertiser opportunities. Recent collaborations include alliances with iHeartMedia and TuneIn to extend distribution. There is also a deal with Sonos to boost Sonos Radio’s ad business. Another partnership with Jomboy Media brings creator-driven sports content to broadcast radio. Additionally, an initiative with MOGL aims to modernize sports marketing through athlete-influencer integrations.
The Podscribe integration is expected to be fully operational for 2026, giving advertisers access to real-time performance metrics and the ability to adjust campaigns more efficiently.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
