Audacy CEO Kelli Turner has been on the job for just over a year, and has continued to be impressed with what the audio company can offer advertisers.
During a conversation with Gordon Borrell on the Local Marketing Trends Podcast, Turner shared that she plays a somewhat active role in the company’s sales efforts. She said she often makes the initial introduction with advertisers before passing them off to the company’s sales force.
Turner admitted that the organization can do a better job at telling its story, and showcasing what it can provide to marketers.
“I’m very involved in the sales side of the business, and how we can move that forward, and how we can better tell our story,” said Turner. “I think we have a great story. It’s just one that we don’t always do a great job of telling, or we don’t always have the ears of the people that should be listening. The amount of data and research, the case studies, and the story are very compelling.
“And I say that as someone who didn’t spend 20 years in radio, as someone who’s newer to it, and has continued to be incredibly impressed by sort of what we can offer,” Turner concluded.
The Audacy CEO was later asked what the company would look like in 10 years.
“We’ve always been content first — and I think 10 years from now, we will also be a content company,” Turner said. “Will someone be turning a dial on a radio in a car in 10 years? How exactly will they get our content? I can’t answer that question. What I can tell you is, we want to be everywhere that our audiences are.”
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