Roku has reached a significant benchmark in its growth, surpassing 100 million streaming households worldwide. The milestone signals not only Roku’s expanding footprint, but also the continued shift in how audiences consume television.
The company said the total reflects distinct accounts that streamed content on the platform over a 30-day period as of April. That includes viewers using Roku streaming players, Roku-branded televisions, and devices built through its global hardware partnerships.
Roku Founder and CEO Anthony Wood called the achievement a pivotal moment for both the company and the broader TV industry.
“Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television,” Wood said. He added that Roku continues to focus on simplifying content discovery, lowering costs for consumers, and improving outcomes for advertisers.
The growth comes as streaming cements its role as the primary way many consumers watch television. Roku said its devices are now used in more than half of U.S. broadband households, while international expansion continues in markets such as Mexico, Canada, Brazil, and the United Kingdom. According to data from Comscore, Roku generates more than three times the engagement of the next leading TV operating system in the U.S.
Additionally, Roku offers access to a wide range of programming, including hundreds of free live channels and thousands of on-demand titles. According to Nielsen, the app ranks among the top streaming options in the U.S., sitting as the No. 2 free ad-supported service on the Roku platform and No. 5 overall.
Beyond consumers, the company continues to position itself as a key player for advertisers and distribution partners. Its scale provides brands with access to a large, engaged audience across its home screen, streaming channels, and branded environments like Roku City and its sports hub.
For content providers, the platform offers tools designed to simplify subscription management and improve customer acquisition. Roku said its ecosystem reduces friction for users while helping partners drive conversions and long-term value.
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