Netflix stayed aggressive in Q1 despite major changes to its business strategy. One priority hasn’t changed. Netflix continues to chase live sports, with the National Football League (NFL) leading the list.
Netflix co-CEO Ted Sarandos confirmed discussions are ongoing with the league with talks centering on a potentially expanded rights deal. The NFL is reportedly selling a five-game package currently with a decision is expected in the coming weeks.
“The NFL is a great property, and it delivers value as part of our total offering,” Sarandos said via a conference call. “We are in discussions right now, because we think there’s an opportunity to expand the relationship. We’ve learned a lot about what works, and how to value the NFL and live [content] generally over the last couple of years.”
Sarandos didn’t elaborate on what Netflix has in mind. However, Bloomberg reported earlier this week that the NFL is trying to get Netflix to sign up for a game on the eve of Thanksgiving. Netflix is also reportedly interested in securing the NFL season opener, currently with NBC.
“Events like this are super important because they drive outsized business impact, and they’re kind of a proof point that all engagement is not created equal,” Sarandos said.
Netflix’s ad business continues to grow around live events. The company expects that segment to reach $3 billion in 2026. Financially, Netflix posted $12.25 billion in revenue, up 16%. Net income rose 83% to $5.3 billion. Both topped Wall Street expectations.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
