David Hill

533 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Radio Programmed the Algorithm Before Anybody Knew What It Was

"We have more data than programmers could have imagined 25 years ago"

The Persuadable Middle Is Music Radio’s Real Opportunity

"The persuadable middle doesn't need another argument about why radio matters. They need us to remove some of the reasons they're afraid to buy it."

The Odd Fit That Fit Perfectly: Radio Should Take Notes

"The pairing wasn't built on format. It was built on attitude."

Why Dylan Salisbury Never Had a Plan B For His Radio Career

"Keep at it, because radio needs great people."

Former 98.7 The Bull Portland PD Dylan Salisbury Heads to Saginaw

"Combination of programming experience, creativity and passion for radio."

Breaking

Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."

Texas Radio Hall of Fame to Induct 2026 Class of Broadcasters November 7

This year's honorees represent decades of contributions to broadcasting across Texas.

Fat Joe Brings Hip-Hop Heavyweights to NPR Tiny Desk Concert

"The Bronx rapper delivered an energetic performance featuring several longtime collaborators and music from his latest album."

ESPN Digital & Social Reaches Record 236.5 Million Users in September

"ESPN's record digital audience reflects progress toward its broader strategy of reaching sports fans beyond traditional television."