Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

They Say It’s Your Birthday!

Columns Dr. Ed Cohen Dr. Ed Cohen -
This week, I’ll get a little personal and look back. If you’re reading this week’s column on the day of publication, today (August 19)...

PPM: What About the Children? 

Business Dr. Ed Cohen Dr. Ed Cohen -
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...

Nielsen Should Change or Remove Its Exempt Stations Policy

Business Dr. Ed Cohen Dr. Ed Cohen -
When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...

‘Outliers’ in Nielsen Audio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...

An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates

Columns Dr. Ed Cohen Dr. Ed Cohen -
We’re in the midst of the political season which means a lot of polling.  Surveys aren’t perfect and in fact, are getting harder to...
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Breaking

Adam Schefter, ESPN Approaching Multi-Year Contract Extension

Sports 0
Schefter's last ESPN contract was worth roughly $9 million annually.

SiriusXM CEO Jennifer Witz: Our Podcast Strategy Runs Counter to Netflix

Business 0
"Some other platforms are taking a more exclusive approach. We found that open distribution makes the most sense for creators."

iHeartMedia Signs FCC Consent Decree Over Payola Allegations

Music 1
iHeartMedia has reached a Consent Decree with the FCC...

Ben Shapiro Pushes Back on Candace Owens Over Charlie Kirk Comments

News 0
"I've said repeatedly that Charlie and I weren't best friends. Maybe you were best friends with Charlie. Maybe not. I don’t know, nor do I care."