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What an NCAA Basketball Coach Can Teach Radio About Beating Adversity

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I find lessons from sports are valuable life lessons. A friend sent me a clip from Kara Lawson’s press conference during the NCAA tournament, and her words rang so true, especially with the kind of headlines we’re reading about the radio industry these days.

In case you don’t follow women’s basketball and know who Kara Lawson is, here’s the short resume. She was a player on the gold medal-winning U.S. team at the 2008 Beijing Olympics and began her coaching career as an assistant coach for the Boston Celtics in 2019. She currently coaches the Duke and U.S. women’s national teams.

She says that we are in a season of prosperity or a season of adversity. She claims that when you’re in a season of adversity, it’s important to know what’s real and true. For her, in basketball, one of the things that is real and true are analytics. Same for us in media. What’s the size of the audience — is it growing or shrinking? How are we monetizing that audience? Are the advertisers getting results from their campaigns?

Instead of listening to the naysayers who claim that our medium is over, focus on what we see and experience every single day. From the millions of dollars we raise every year for hospitals and charities around the country, to the phone calls, texts, and social media from listeners who use us every single day to elevate their lives.

Radio works. I know that because of the emails I get every day in my job. How about 15.2 million social media views in a month for content from a morning show in a large market? They’re working hard doing compelling, creative content every day they’re on the air. They’ve created audience engagement at a very high level. Their listeners want to hear the content again on their own schedule and share it with their friends. What they’re doing is not easy — it’s a major task to be that creative. They never just call it in.

How about this email from a New York salesperson? I asked him how his business was, and he told me he’s written $1.7 million in direct dollars so far this year. He’s going to hit his budget. But I know this man — he was always the first one in every morning. He would always stop by my office for ideas and thoughts on the future of our business. Every day for the past 20 years, he busted his ass for revenue and succeeded.

There’s even the station that got almost 2,000 people signed up for a Bingo night in 15 minutes. Yup — Bingo!

And yes, the analytics work well for the radio industry in seeing specific trends. In New York, we have enough information from PPM that we can see listeners flock to 1010 WINS when there is a snowstorm or airport tragedy. We can see the audience growth of WFAN when opening day of baseball season hits. We can see audience growth when we market a radio station and offer listeners compelling reasons to tune in. We know radio has a large, healthy audience.

If you’re in a season of adversity on your own show with poor Nielsen ratings, what do you know to be true? Kara Lawson talks about film as well as analytics in her job as a basketball coach. Your “film” is an aircheck of the show you just finished. Are you being authentic? What’s in it for the listener? Are you treating a topic in a unique manner that makes it compelling for the audience? Did your show today create the feeling that if someone didn’t listen tomorrow, they would be missing something?

As a programmer and talent coach, I’ve learned that our Nielsen analytics system sometimes takes longer to show what I find apparent in listening. I’ve said to shows, “You don’t have a content problem — you have a Nielsen problem.” A specific show I work with started the year several ranks below their norm, thinking they were in a season of adversity. But what I heard told me otherwise.

Now in March, Nielsen says they’re a success. In those cases, you remain mentally in your season of adversity because immediate ratings gains are out of your control. But if what you and your coaches hear coming out of the speakers is on target, stay focused and avoid distractions.

Quoting Kara Lawson: “The fastest way to get from a season of adversity to a season of prosperity is to lock in on what’s real and true. Figure out where you need to work and get better, and then it will turn at some point.” When adversity hits, the only thing you can control is how you handle it. Don’t let negative industry stories or a bad Nielsen month be a distraction. Keep focused on your goal, and success will come.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

CBS Sports’ ‘With the First Pick’ Is a Top Selection for Substance Over Spectacle

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The NFL Draft has become a 12-month odyssey, and one of the more unheralded productions on that journey is CBS Sports’ With the First Pick.

Hosted by CBS senior draft expert Ryan Wilson and former NFL GM Ran Carthon, the podcast and YouTube show offer a comprehensive, detailed look at the draft, with projections, analysis, rankings, and debate. With the draft approaching quickly on April 23,

With the First Pick is heating up the hot takes. I caught a new episode of the show that aired this week on CBS Sports Network.

While much of the show features a split screen with the two hosts, With the First Pick is also heavy on statistics and graphics.

Wilson and Carthon do everything but the Triple Lindy as they take a deep dive into prospects and positioning. Their perspectives are unique. The combination of a media draftnik and an ex-GM works in an entertaining way.

CBS Sports Network has a knack for approaching mainstream topics from a different angle. This is evident in many of its shows, including We Need to Talk, a roundtable featuring female media personalities debating sports issues, and the daily CBS Sports HQ program, which covers the day’s news as well as upcoming storylines.

CBS employs heretofore unheralded talent—not the same faces and voices seen ad nauseam. In that light, CBS Sports Network remains a crucial part of the sports media landscape, giving national exposure to talented commentators.

On this particular program, Wilson and Carthon presented their final list of the top linebackers in the 2026 draft. The vocal contrast between the two is fun to watch. Wilson is a bundle of enthusiasm, jumping into the show with a boisterous voice and genuine excitement. Meanwhile, Carthon is the Barry White of NFL draft experts, with a deep voice and a cool, laid-back vibe. Personality and tone aside, both men know what they are talking about—a key ingredient in any NFL Draft program.

With a wealth of information available across multimedia platforms, fans watching a show like With the First Pick are nearly as informed as the hosts themselves. More than ever, draft experts need to be at the top of their game. You cannot fool the audience. Years ago, when the NFL Draft was a much smaller entity, a factual mistake might have gone unnoticed. That is no longer the case.

Thankfully, misinformation is not part of Wilson’s or Carthon’s repertoire. They are clearly prepared and packed with intel.

With the First Pick does not waste a second of airtime. Before diving into analysis, a clean graphic displayed each host’s top five linebacker rankings. Both included Ohio State’s Arvell Reese and Sonny Styles, Georgia’s CJ Allen, and Texas Tech’s Jacob Rodriguez. Wilson added Missouri’s Josiah Trotter, while Carthon rounded out his list with Texas linebacker Anthony Hill Jr.

In addition to discussion and graphics, With the First Pick incorporates video and sound from prospective draftees, courtesy of other networks and programs. This adds variety and breaks up the two-shot format of Wilson and Carthon. The show’s rhythm stands out, often moving from discussion to graphics to video and back to analysis. For many podcasts adapted for television, visual variety is limited.

With the First Pick maximizes its resources, prioritizing substance over flash.

The data accompanying the discussion is especially effective. For example, when Wilson and Carthon discussed Rodriguez, a graphic highlighted his 2025 stats: 12 tackles, 9 tackles for loss, 1 sack, 4 interceptions, and 7 forced fumbles. These numbers help paint a complete picture of the player.

If you are a serious draft enthusiast, With the First Pick should rank high on your list of pre-draft programming.

When I first started watching this episode, I assumed the entire show would focus on linebackers. It did not. After a break, the hosts shifted to their favorite offensive sleepers in the 2026 draft. Carthon selected Dametrius Crownover, an offensive tackle from Texas A&M. Much of the offensive draft conversation centers on quarterbacks, running backs, and wide receivers, so his focus on the offensive line was refreshing. Wilson chose Rutgers quarterback Athan Kaliakmanis, a name I had not previously encountered, even as a sleeper.

Carthon revealed that he had already texted several NFL scouts and quarterback coaches for insight on Kaliakmanis. He believes the young signal-caller could make an NFL roster as a backup or third quarterback.

This is one of the most enjoyable aspects of With the First Pick. In nearly every episode leading up to the draft, Wilson and Carthon introduce new names for fans to explore.

Following another break, Carthon identified a defensive sleeper in Chris McClellan, a defensive tackle from Missouri. Both hosts possess top-tier draft knowledge, but Wilson often serves as the play-by-play voice while Carthon fills the analyst role. Wilson sets the stage, allowing Carthon to expand using his front-office experience and sources.

Carthon is also candid, admitting he has “no clue” where McClellan will be selected or how teams will ultimately value him. For his defensive sleeper, Wilson turned to SE Louisiana University edge rusher Kaleb Proctor. Carthon quickly added insight, noting Proctor’s strength, power, and relentless motor. It is unclear whether NFL scouts and general managers watch With the First Pick, but they likely should. Wilson and Carthon go well beyond surface-level analysis.

With the First Pick will not dazzle viewers with flashy production elements. It is built on substance, not spectacle.

Wilson ranks among the best draft analysts across any network, offering insight, organization, and an easy on-air presence.

Carthon brings an equally strong resume, having worked as an NFL scout, player personnel director, and general manager. He is also the son of former NFL running back Maurice Carthon and a former NFL running back himself. Football is in his blood.

While Wilson and Carthon have built a loyal following, they are not household names like ESPN’s Mel Kiper Jr. or NFL Network’s Louis Riddick. That is not a drawback. It simply reinforces that, in NFL Draft coverage, notoriety has little to do with expertise.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why Quu’s Steve Newberry Believes Radio’s Biggest Challenges Are Discoverability, Not Availability

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The dashboard of a new vehicle looks nothing like it did a decade ago. Screens dominate. Apps compete for attention. And radio, despite being present in every single one of the 100 best-selling vehicles in America, is getting harder to find. That’s one of the central findings of Quu’s 2026 In-Vehicle Visuals Report, and company CEO Steve Newberry says the industry needs to take it seriously.

“Radio’s challenge is not availability — it’s discoverability,” Newberry said. “All 100 best-selling new models in the U.S. have AM and FM radio equipped in the dashboard. About 35% have a dedicated radio button or widget, meaning you can go straight to it. Fewer than 10% have a physical button anymore. Streaming and app-style dashboards make radio just one of many competing audio sources. We need to be aware that discoverability is our big challenge that we need to be working on as an industry.”

Now in its third year, the report examines the 100 best-selling vehicles in the United States. Researchers physically sit in each vehicle to gather data. The findings reveal an industry at a crossroads. One where radio remains universal but faces mounting pressure to evolve.

Among the most striking findings is the rapid spread of screens throughout vehicle cabins. According to Newberry, that shift carries major implications for broadcasters.

“68% of the vehicles we surveyed display information on multiple screens,” Newberry said. “The days of it being one center-stack screen are gone. That can be the small station identifier screen located right in the cockpit between your speed gauges. It can be the passenger screen. It can be passenger screens in the back seat. We must recognize that radio can’t be just an audio medium. We have to take advantage of that. Radio is no longer just heard. It is seen. Dashboards are visual environments. And if radio wants to be strong, competitive, and lead in the dashboard, we have to recognize that as well.”

The data backs him up. 100% of the new models in the report displayed text information, while 65% supported image display. HD Radio — which enables richer visual presentation alongside improved audio — appeared in 74% of the top 100 models, up from 67% the previous year.

“Ford expanded its HD Radio from 36 to 80% of its models in the top 100,” Newberry continued. “That’s a big win for the industry. With HD Radio now widely available, broadcasters can use those extra stations, better sound, and on-screen content to strengthen our position in the vehicle. It’s not just better audio quality, it’s not just the visuals of the album art — there are more and more technologies, and it’s helping stations stand above and stand out from the crowd when you’re on the dashboard of a vehicle.”

One of the report’s more nuanced findings centers on what Newberry calls “earning the last touch” — the idea that whichever audio source a listener leaves on when they exit their car will likely be the first thing that plays when they return.

“Most vehicles default to the last source played when the vehicle restarts,” he said. “16% of the models required two presses to return to radio. So if another audio source is the last touch, it may take up to four button presses to find your way back to a radio station. The audio choice of the listener as they exit the car is going to have real impact on the ease of returning to radio when they re-enter. If they don’t leave your station on the drive home, it makes it that much harder for them to find you the next day. Content is the appealing part, but technology is what makes it easy.”

The report also tracks a notable shift in how infotainment systems are designed. Built-in streaming apps — including Spotify, TuneIn, and Apple Music — now appear in 53% of the top 100 models, up from just 20% in 2024. Newberry sees both a threat and a lesson in that trend.

“These are familiar interfaces. And the built-in streaming makes it easier and faster for listeners to switch between audio sources,” the Quu CEO said. “Manufacturers are creating their systems to be more similar to iPads or phones rather than traditional car interfaces. Icons are becoming very similar to phones or tablets. It’s apparent that the manufacturers notice that creating a familiar interface is something they’re making an effort to do. Radio needs to think the same way.”

On the SiriusXM side, the report flagged a significant dip — from 94% penetration in 2025 to 85% in 2026. That was driven largely by Honda removing the service from most of its models. Newberry notes it’s worth watching.

“It’s an anomaly this year,” he said. “We’ll see if it turns into a trend and what impact that might have. Part of our report is to try to discern things that may be occurring or trending so that radio can react ahead of the game.”

For Newberry, the data ultimately tells an optimistic story. As long as radio is willing to adapt.

“I don’t ever want us — because we’re challenging conventional wisdom — to be seen as anything less than how much we love radio,” said Newberry. “But there are so many opportunities now for radio to add depth, richness, and experience to it. We’re committed to the strength of radio and the opportunities that are there. We won the battle with the ears. Now let’s win the battle for the eyes.”

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PGA Tour CEO Brian Rolapp on Battle for Media Rights Dollars: “Innovate or Die”

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PGA Tour CEO Brian Rolapp believes professional golf is in a healthy place, but not one that allows complacency. During an appearance on Trey Wingo’s Straight Facts Homie podcast, Rolapp emphasized that steady growth does not remove the need to evolve.

Instead, he pointed to a crowded sports and media landscape that demands constant adjustment. Fans have more viewing options than ever, and leagues compete daily for attention and relevance. Rolapp said that reality shapes how the PGA Tour approaches its future.

“No one’s coming from a situation where things are overly broken. We’re coming from a situation where the sport is growing,” Rolapp explained. “But it’s a tough landscape out here for sports fans. They have a lot of choices. Media partners have a lot of choices of who they want to promote and who they want to distribute. If there’s anything I learned from the NFL, it’s you innovate or you die.”

Rolapp believes the PGA Tour, he said, aims to stay proactive rather than reactive. At the same time, financial pressure across the sports industry continues to mount.

Media rights deals remain lucrative, but the competition for those dollars has intensified, especially with the NFL beginning discussions with media partners this spring.

Rolapp acknowledged that while the United States leads the global media market, a significant share belongs to his prior employer at the NFL. With the NFL commanding a large portion of the revenue, other leagues must work harder to justify their value.

That includes delivering consistent audiences and maintaining strong relationships with broadcast partners. Rolapp made it clear that the PGA Tour understands that responsibility.

“We have to be really good for our fans and for our partners,” he said.

Encouragingly for the Tour, television numbers remain a strong indicator of interest. Rolapp highlighted that Sunday broadcasts regularly draw between 2.5 and 3 million viewers. Marquee events generate even larger audiences, underscoring the sport’s ability to break through.

The Players Championship, for example, reached a peak audience of roughly 7 million viewers. Meanwhile, The Masters surpassed 20 million at its high point.

“Those are really big numbers in the television world,” explained Rolapp. “It’s hard to do that on television these days, when there’s so many options for your time.”

However, he does not view ratings as the end goal. Instead, they serve as a barometer for fan engagement and satisfaction. Strong viewership suggests the product resonates, but maintaining that connection requires ongoing effort.

“Television ratings or viewership is one of the ways you measure are you making fans happy? Are you bringing more fans to the game? Are they spending more of their precious time with the PGA Tour. That’s what we’re trying to do,” says Rolapp. “Make it more competitive and attractive for current golf fans, but also more sports fans.”

Cumulus Receives Approval for Bankruptcy Restructuring

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After filing for bankruptcy earlier this year, Cumulus Media has been granted approval for its restructuring.

The company’s plan to remove $660 million in overall debt was approved by US Bankruptcy Judge Alfredo R. Perez. As part of the plan, the company will go private with its debt holders converting that debt into equity in the organization.

Previous documents showed that 83% of those debt holders had shared their approval for the restructuring plan from Cumulus.

As part of the restructuring, a new board of directors will be appointed for the company.

However, CEO/President Mary Berner and CFO Francisco Lopez-Balboa will remain in their roles with Cumulus. Berner’s base salary is set at $1.25 million annually, with a target bonus equal to 100% of her salary and a maximum payout of up to 200% depending on performance. Lopez-Balboa will earn $600,000 annually, with a 75% target bonus and a maximum payout of up to 150%.

“When we initiated this prepackaged restructuring in March, we did so with a clear objective: to right-size our balance sheet to support long-term success,” said Berner. “The court’s prompt approval of our plan keeps us firmly on track to eliminate approximately $600 million in debt and positions us to emerge with a significantly stronger financial foundation.

“We look forward to completing the restructuring and emerging as a well-capitalized company, better equipped to compete in the evolving audio landscape,” she concluded.

With the approval granted by Judge Perez, Cumulus Media is now awaiting FCC approval to emerge from its pre-packaged Chapter 11 bankruptcy. That option will be available after it files a transfer of control application.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

David Samson on Stephen A. Smith’s Comments to Mike Trout: “How Dare You”

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Former MLB executive David Samson is taking direct aim at Stephen A. Smith, criticizing both his commentary style and his recent stance on Mike Trout. Speaking on his podcast, Nothing Personal, Samson voiced frustration with Smith’s continued prominence across ESPN programming following his comments regarding Trout.

He questioned why the outspoken analyst remains such a dominant presence in sports media.

“I’m tired of Stephen A. Smith and the gas baggery,” Samson said. “I’ve known him for a long time. I just don’t understand. It’s not him. He’s giving you what you want. Is he overexposed? You tell me. He certainly gets paid more than I do and more than just about everybody in the industry.”

While Samson acknowledged Smith’s success, he pointed to what he sees as oversaturation. Smith’s visibility, he argued, reflects audience demand as much as network strategy. Still, Samson openly wondered whether that level of exposure actually benefits viewers.

Samson then turned his attention to Smith’s recent comments urging Trout to push for a move away from the Los Angeles Angels. The take, which has circulated widely across debate shows and social platforms, centers on maximizing Trout’s career through postseason opportunities.

However, Samson strongly rejected that viewpoint.

“Stephen A. Smith calling out Mike Trout because he’s such a great talent and that he won’t demand a trade to get himself out of LA. How dare you,” Samson said. “What if he’s happy?”

Samson framed the criticism as tone-deaf. He argued that not every elite athlete prioritizes championships above all else. In Trout’s case, the longtime Angels star has remained with the organization by choice, signing a massive long-term contract to stay in Southern California.

Moreover, Samson questioned whether media pressure should influence those decisions. He suggested that telling a player to force a trade crosses into unnecessary interference.

“Why can’t you be okay that someone could be happy in a way that you can’t understand or that you’re not happy,” Samson said. “It shocks me that there is an audience to listen to that drivel that you think, “Oh, yeah, that tracks. That makes sense. Screw Mike Trout.'”

In the end, Samson’s remarks reflect a deeper frustration with Smith’s style as he continues to draw attention and ratings. Critics like Samson question the substance behind the noise.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

The Hidden Factors Behind User Loyalty in Online Platforms

In the competitive world of online platforms, particularly within the gambling and iGaming sector, user loyalty emerges as a strategic asset. Cultivating a devoted player base depends not only on flashy interfaces or extensive promotions but also on a combination of trust, personalization, and a deep understanding of user behavior and preferences. This article dissects the hidden factors behind sustained loyalty in digital gambling environments, offering valuable guidance for industry professionals aiming to enhance retention and engagement.

Understanding the Dynamics of Loyalty in Digital Gambling

Online gambling operators face a unique set of challenges that require a tailored approach to building loyalty. Players demand not only a secure and fair gaming experience but also a personal connection with the service. Trust and transparency, resulting from robust regulatory compliance, reliable security protocols, and clear communication channels, form the backbone of lasting loyalty. Moreover, providing a personalized experience, adapted to regional and individual preferences through local currencies and customized content, is pivotal in making users feel genuinely valued.

While the market abounds with competitors vying for attention, only those able to integrate these elements into a cohesive user experience generate high loyalty. In the gambling industry, where responsible play and adherence to regulatory frameworks are essential, understanding user needs is more critical than ever.

Enhancing User Experience Through Personalization and Security

A core driver of user loyalty is a platform’s capacity to offer an engaging and secure environment. Implementing advanced security measures, such as industry-standard SSL encryption, and ensuring game fairness with certified Random Number Generators (RNG) are essential components in building trust among players. Operators that tailor their services to regional markets, supporting local currencies and payment methods, are better positioned to resonate with their user base.

For example, Spin Bet Casino has established itself as a notable service designed for Kiwi players, among others. Founded in 2023, this operator not only complies with stringent international standards but also emphasizes a user-friendly experience underpinned by strong regulatory adherence. Its integrated approach, offering both an online casino and a comprehensive sportsbook, demonstrates how varied services can foster deep loyalty.

Technological Integration and Data-Driven Personalization

Digital transformation in online gambling now hinges on the ability to analyze extensive user data and translate these insights into customized experiences. With technologies that facilitate omnichannel engagement, operators can ensure smooth user experiences across multiple touchpoints, from mobile devices to desktops.

Research conducted by Deloitte Digital emphasizes the importance of leveraging customer data to shape digital journeys that foster deeper connections. By harnessing robust data analytics and customer relationship management systems, operators can identify pain points and tailor their service offerings accordingly.

According to Microsoft, modern users expect integrated interactions. Whether resolving issues or offering tailored recommendations, every communication contributes to a strengthened bond between players and the service.

Adapting Loyalty Programs to a Dynamic Market

Traditional loyalty programs often relied on fixed-point distribution systems and generic rewards. In contrast, modern operators are shifting toward flexible, personalized schemes that consider individual user preferences and behavior. Custom rewards, ranging from exclusive bonuses to access to premium events, are increasingly recognized as effective tools for retaining a diverse user base.

Community-driven initiatives that foster engagement beyond monetary incentives have also gained traction. By creating a sense of belonging and encouraging direct dialogue between the service and its users, online casinos can nurture environments where loyalty is built on shared values and mutual respect.

Articles on sports media trends highlight how authentic communication and strategic branding can align loyalty strategies with real user expectations.

Conclusion: A Roadmap to Sustained Loyalty

The hidden factors behind user loyalty in online platforms extend well beyond superficial incentives. In the world of online gambling, where the stakes involve both financial transactions and personal trust, every strategic decision matters. A dedicated focus on personalization, robust security measures, regulatory compliance, and seamless omnichannel engagement will ultimately determine which operators build lasting connections with their users.

For industry professionals working within this competitive market, the path forward lies in harmonizing advanced technological solutions with a comprehensive understanding of user psychology. As regulatory requirements tighten and player expectations continue to rise, sustained innovation and transparent communication remain key drivers of loyalty.

Responsible Gambling Notice: Online gambling involves risk and should be approached with caution. Please play responsibly and within your means. Individuals experiencing issues related to gambling are advised to seek professional support from their national gambling helpline or a local responsible gaming organisation.

NBC News Elevates Christine Romans, Adding New Streaming Show

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Christine Romans is getting a promotion as she enters her fourth year with NBC News. She’s also getting a new streaming show.

Romans joined the network in 2023 after spending more than 20 years at CNN.

As part of her promotion, she’ll now be the Chief Business Correspondent for the network.

Additionally, she’ll launch a new program on the NBC News NOW streaming platform. The two-hour show will air at 10 AM ET on weekdays.

“Christine brings deep expertise and clarity to complex, fast-moving stories, from inflation and government shutdowns to the global impact of war and the forces shaping the modern economy,” a joint statement from NBC News Executive Vice President of Programming Janelle Rodriguez and NBC News President of Editorial Rebecca Blumenstein to staffers shared. “She has a track record of landing interviews with leading CEOs and influential voices across a range of industries.”

With the addition of Romans’ show, NBC News NOW will feature 14 hours of live news programming each weekday

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Erick Erickson: So Many Media Voices Will Need to Reinvent Shows When Trump Leaves Office

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Donald Trump has been a large figure in American politics for more than a decade. Erick Erickson says many news media voices will need an adjustment period when Trump is no longer the top story every day.

In recent weeks, President Trump has shared his opinions on a variety of media members, including Jessica Tarlov, Tucker Carlson, Mark Levin, Megyn Kelly, and Alex Jones, among others. Some he has praised, while others he has lambasted for not supporting him in recent decisions.

In a post on social media, Erick Erickson argued that many media figures have branded themselves as Trump loyalists. And he believes that will necessitate major changes when Trump’s term ends.

“I just gotta say that I would be far wealthier had I done the MAGA impersonation so many others have done, but holy hell am I glad I don’t have to beclown myself daily to prove my loyalty to keep the gravy train going,” said Erickson.

“At some point, Trump goes, and all these people are going to have to reinvent themselves yet again to hitch their carts to a new gravy train,” Erickson continued. “I’m embarrassed for them in handling the Jesus tweet, etc. I’m sure they sleep well on their cash, but you can only suppress your sense of shame for so long.”

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KNBR Announces Multi-Year Extension With San Francisco 49ers

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The San Francisco 49ers are keeping a familiar voice on the air. The organization announced a multi-year extension with Cumulus Media’s KNBR, which has served as the team’s flagship radio partner since 2005. The agreement ensures continuity for one of the NFL’s longest-standing local broadcast relationships.

As part of the extension, longtime broadcasters Greg Papa and Tim Ryan will continue calling games. They will also remain central to the station’s pregame and postgame coverage.

KNBR leadership emphasized the importance of the partnership in connecting fans to the team. Regional Vice President and Market Manager Larry Blumhagen said the relationship has allowed both sides to consistently deliver the kind of game-day experience listeners expect.

“We at KNBR are tremendously excited to continue this valued partnership with the Niners,” said Blumhagen. “We look forward to continuing to provide 49ers fans with outstanding gameday coverage on all KNBR platforms from AM/FM to streaming.”

Meanwhile, the extension comes at a key moment on the NFL calendar. The 49ers and KNBR are preparing for extensive coverage of the NFL Draft, scheduled for April 23-25.

The station will offer wall-to-wall programming during the first round. John Dickinson, Larry Krueger and Todd Husak will lead analysis leading up to the team’s selection. They will also break down picks across the league before and after San Francisco is on the clock.

In addition, KNBR will host a draft watch party at Jack’s Restaurant and Bar. During the event, Adam Copeland, Derek Papa and Markus Boucher will provide live reactions and analysis.

From the team’s perspective, the extension reinforces a long-standing connection. Chief Operating Officer Brent Schoeb noted KNBR’s role in documenting key moments in franchise history.

“As our flagship station for more than 20 years, KNBR is woven into the fabric of the 49ers organization and what it means to be Faithful,” said Schoeb. “KNBR has been there for every 49ers moment since 2005, from spectacular individual plays and broken records to playoff wins and our move to Levi’s® Stadium. We are thrilled to extend our long-term partnership and look forward to more legendary calls from Greg and Tim on gamedays.”

KNBR’s 49ers coverage will continue to air on 104.5 FM and 680 AM. It will also be distributed across sister stations, expanding its reach throughout the Bay Area.

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