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2026 Midterm Political Advertising Outpacing 2022 By 47% as California Governor Race Balloons

Political advertising has continually soared in recent years. That’s true during the 2026 midterm elections, with the help of the California governor’s race, according to AdImpact.

What We Know: The California governor’s race has continued to balloon in spending. In fact, according to AdImpact, the race is now the fifth-highest spending non-presidential election on record. The only races surpassing it are Senate races in Ohio (2024), Georgia (2020, 2022), and Pennsylvania (2024).

What the Numbers Show:

State Total Democrats Republicans
California $315.8 Million $311.3 Million $4.5 Million
Market Spending
Los Angeles $132.7 Million
San Francisco $53.9 Million
Sacramento $36.8 Million
San Diego $23.8 Million

What Remains Unclear: How the spending levels will change following Tuesday’s primary election. The field will narrow considerably. However, that doesn’t mean that the political advertising levels will decrease considerably. Tom Steyer has spent the considerable bulk of the political advertising. Of the $315.8 million spent, his campaign has purchased $201.4 million. An additional $31.6 million has been spent on opposition ads specifically targeted against Steyer.

What It Means: Media entities in California should be rooting for Steyer to remain in the race following Tuesday’s primary. With the advertising glut from his campaign, the race could continue to climb the all-time rankings.

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The Pat McAfee Show Signs Multi-Year Partnership With DraftKings

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The Pat McAfee Show has a new official sportsbook tied to the program. Following several years without an official sportsbook partner, DraftKings has signed onto a multi-year agreement with the program.

What We Know: The Pat McAfee Show has officially partnered with DraftKings in a multi-year agreement. The deal marks a significant shift for McAfee, who previously held a lucrative, long-term partnership with FanDuel. That relationship ultimately ended when McAfee joined ESPN in 2023. Now, DraftKings steps in as the show’s exclusive sportsbook home.

What They Said: Pat McAfee: “DraftKings Sports is nationwide. Predictive markets are in states where there isn’t sports gambling. There’s fantasy, obviously, in a few other states that don’t have the predictive markets or sports gambling. We’ll be creating new bets, creating new odds, creating fun ways to bet on sports. But also going to remind you every time, need to be responsible.”

DraftKings Spokesperson: “We are excited to announce that DraftKings has entered into a multi-year agreement with The Pat McAfee Show. Fans can expect custom segments, integrations, exciting promotions across the show’s ecosystem and more.”

What Remains Unclear: Financial terms of the agreement have not been disclosed. It also remains unknown whether DraftKings holds full category exclusivity across all betting verticals. Additionally, the specific launch timeline for custom segments and branded content has yet to be announced publicly. It’s also unknown how the multi-year arrangement correlates with McAfee’s current agreement with ESPN.

What It Means: Following the conclusion of ESPN Bet, this deal makes complete sense for McAfee. The agreement follows ESPN re-joining the DraftKings partnership earlier this year, which likely made this a seamless transaction for all. This deal is a meaningful win for DraftKings. Aligning with McAfee’s massive, loyal audience delivers instant credibility and reach. Furthermore, it signals DraftKings’ intent to continue aggressively signing premium media partnerships.

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Scott Pelley, New 60 Minutes EP Nick Bilton Clash Over Bari Weiss’ Vision

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New 60 Minutes Executive Producer Nick Bilton met with the show’s staff on Monday for the first time. Scott Pelley questioned recent moves and the vision of the show in the process.

What We Know: During Monday morning’s meeting, Bilton attempted to impress upon the staff that things were ok following a mass exodus of employees. Former Executive Producer Tanya Simon, Executive Editor Draggan Mihalovich, and correspondents Sharyn Alfonsi and Cecilia Vega exited. In the process, Scott Pelley pressed Bilton on the vision of the program. He pointed out that the new executive producer has no television experience nor managerial experience. When Bilton attempted to share Bari Weiss’ vision for the show, Pelley took issue with the insinuation.

What They Said: “Bari loves this institution. She loves 60 Minutes.” -Nick Bilton

“She’s murdering 60 Minutes. She does not love this place. She was brought in to kill it — and she’s doing exactly that.” -Scott Pelley

What Remains Unclear: What the verbal altercation means for Scott Pelley’s future with the news magazine. Currently, he’s one of four correspondents that hasn’t been let go or departed after the most recent season finale. Some inside CBS News have questioned if Pelley will continue with the program following the confrontation.

What It Means: There have been many reports about consternation inside CBS News and 60 Minutes about the direction of the show. Several exiting staffers have shared concerns about the editorial direction. Pelley, who has been a stalwart on the show for more than 20 years, obviously feels similarly.

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Salem Media Names Willie Nelson as White House Correspondent

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Salem Media has found a replacement for Greg Clugston on the White House beat. It didn’t look far for his replacement.

What We Know: Willie Nelson has been named the new White House Correspondent for the company. He replaces Greg Clugston, who left earlier this year to take a faculty position at Indiana Wesleyan University. Nelson originally joined Salem Media in 2024 as a video producer. He has since risen through the ranks as a social media content producer.

What They Said: In this new role, I’ll be covering the White House, Congress, national politics, breaking news, and cultural stories … I’ll also be working across SRN News, Salem News Channel, and Townhall, helping create content and deliver coverage across multiple platforms. It’s been a rewarding journey. Not long ago, I was creating content and conducting man-on-the-street interviews in Venice Beach. … Since joining Salem less than two years ago, this marks my third role within the company. Now, I’ve made the move to Washington, D.C., where I’ve been credentialed with a White House hard pass and will be reporting on the stories shaping our country from the nation’s capital.” -Willie Nelson

What Remains Unclear: How Willie Nelson will prioritize his time and content for Salem Media. Between Salem Radio Network, Salem News Channel, and Townhall, he’ll stay busy creating content for the company.

What It Means: Some in the industry had questioned if Salem Media would fill the opening created by Clugtson’s exit. We now have our answer. Nelson is relatively young and could be established in the position for the long term.

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Russell Wilson Reportedly Joining CBS Sports

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Russell Wilson is expected to join CBS Sports’ The NFL Today as a studio analyst. According to Front Office Sports, he will replace Matt Ryan, who left after three seasons to become Atlanta’s president of football.

What We Know: Wilson brings a decorated resume to the chair. Ten Pro Bowl selections, a Super Bowl championship, and stints with the Seahawks, Broncos, Steelers, and Giants. Beyond football, his marriage to global superstar Ciara adds significant crossover entertainment appeal. Notably, the groundwork was already underway. During the Giants’ bye week in December 2025, Wilson appeared as a guest analyst on The NFL Today. A move widely seen as an on-air audition.

What They Said: Wilson addressed his future publicly in May, telling the New York Post he had received an offer to serve as a backup quarterback with the Jets this season. Ultimately, however, he appears he’s chosen the broadcast booth over a backup role.

What Remains Unclear: Neither CBS or Wilson has confirmed the reporting by FOS. If Wilson were to sign on, it would likely mean a swap of Ryan for Wilson in the role for CBS. Moreover, the move may signal an end to Wilson’s career in the NFL. He has not officially said he intends to retire from playing or simply step away for now.

What It Means: CBS lands one of the most recognizable names available in the media marketplace. His short experience with CBS last season did seem like much of an audition instead of a one-off. Now with NBC securing Mike Tomlin, this move keeps CBS competitive in the ongoing talent arms race. Wilson slots into an established panel alongside James Brown, Bill Cowher, and Nate Burleson — giving The NFL Today a credible, high-profile voice ahead of the 2026 season.

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Joe LaCroix Elevated to 105.7 The Fan Brand Manager

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Audacy has promoted Joe LaCroix to Brand Manager at 105.7 The Fan in Baltimore. He steps into the role vacated by Scott Jameson, who departed in March after just over a year. LaCroix was elevated to Assistant Program Director in February.

What We Know: LaCroix will oversee content strategy, talent, operations, and branding for the station. He first joined 105.7 The Fan in 2017 as a part-time board operator. He later advanced to Executive Producer of the Big Bad Morning Show in 2021. Notably, his promotion fills the void left by Jameson, who exited after relocating back to Detroit became necessary due to his family’s circumstances.

What They Said: Chris Kinard, Sports Format Vice President, Audacy: “Joe’s dedication over the past year has been nothing short of exceptional, constantly stepping up to support the team and taking on challenges outside his comfort zone. His tireless work ethic and natural ability to bring people together made him the obvious choice for Brand Manager.”

Joe LaCroix: “I’m excited and honored to be the next Brand Manager at 105.7 The Fan. Where I began my career nearly a decade ago. We have a special group of people here in Baltimore and I can’t wait to write the next chapter of The Fan’s history with them.”

What Remains Unclear: It uncertain if LaCroix will continue to serve as Executive Producer of The Big Bad Morning Show.

What It Means: This is 105.7 The Fan’s second programmer in less than 18 months. Especially following the departure of Chuck Sapienza who mutually agreed to part ways with Audacy Baltimore in late 2024. Moreover, LaCroix’s decade-long relationship with The Fan gives him immediate credibility with staff and listeners alike.

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How Tyrone Johnson Overcame Personal Struggle Leaving 97.5 the Fanatic and Landed With Craig Carton

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In sports radio, much as in life, tomorrow is never promised. Last April, Tyrone Johnson fell victim to that harsh truth when his services were no longer needed at 97.5 The Fanatic in Philadelphia. After three years in afternoon drive, Johnson found himself without a job and with his broadcasting future in doubt.

Now, more than a year later, Johnson finds himself rejuvenated and healed from the pressures and conclusion of his time at 97.5 The Fanatic. That healing took time, therapy, and eventual acceptance that the pressure he placed on himself had become too much.

“Literally it was affecting my physical health. Just because I was putting so much into the show,” explained Johnson. “The mental drain was affecting me physically. I felt if I didn’t succeed at The Fanatic, when would another black person like me get this type of opportunity? That’s how I was going into every segment of the show.”

As the lead host of The Best Show Ever?, Johnson said his goal was to break the mold of what a black host would entail. He referenced how most white sports radio talent can come from any background, while black sports radio talent typically emerge through the former-athlete route.

Johnson said attempting to break that mold became the expectation he carried throughout his three years hosting afternoons on The Fanatic. He aimed to become an example for other black men hoping to navigate a similar lane into the sports radio industry — one built on hard work and dedication to the craft, with no athletic experience necessary.

“A lot of radio shows go by a formula when it comes to black hosts. I put that weight on my shoulders to be successful in order to create opportunities for others. But I didn’t, and I felt like I wasted that effort not creating any opportunity for anybody,” said Johnson. “I felt like I let down my community. That part took a long time to process. But after I accomplished that, it’s only been positive.”

A New Opportunity

While Johnson did receive opportunities in the months following his departure from 97.5 The Fanatic, he said none fit what he was looking for. Johnson says he has a list of places he would consider making a new home in sports radio. However, none of those desired destinations surfaced at the time.

What did emerge, though, was an opportunity to work with current WFAN host Craig Carton. Johnson considers his relationship with Carton special, as Carton has supported him throughout his career in sports media.

“He’s been a blessing for my career for a very long time. In fact, he mentioned me for his program before it turned into Breakfast Ball on FS1. There was a scheduled audition, but it got cancelled. No matter, he’s been a champion for me for a very long time,” said Johnson. “He had mentioned that he would want to work together [at some point]… It was nice to get the call, and everything moved quickly in September of last year. We found out maybe a week before launch that everything was a go. Then we started.”

That project became The Craig Carton Show. A one-hour program produced in partnership with Red Seat Ventures, a media company acquired by Fox Corporation in early 2025. Carton became the first sports media voice to join Red Seat’s roster alongside several conservative political commentators, including Megyn Kelly, Tucker Carlson, and Piers Morgan.

Johnson’s role on the program is serving as co-host to his longtime friend and advocate, Carton. The opportunity was one Johnson didn’t hesitate to accept. The chance to evolve into the podcast industry alongside one of the biggest names in sports media provided not only a strong landing spot, but also a much-needed respite from sports radio.

“For me, this was a reset that I didn’t even realize I needed,” says Johnson. “It was not good for me down the stretch at the Fanatic. But this was a reset that has revitalized me in wanting to do more.”

Working Alongside Craig Carton

In adjusting from his role at 97.5 The Fanatic, Johnson has embraced the challenge. Each day contains content ideas but no roadmap. No opinions or thoughts are spoke ahead of time. Every reaction and content decision unfolds in real time.

“I mean this. I never actually know what we’re going to talk about when the show starts. Seriously, my job is to find where he is on every topic,” explained Johnson. “It’s been exhilarating, and very fun. It was good for my mental health. Because it’s a totally different situation than I’ve been in for a long time.”

Johnson says working with Carton has been the most fun he’s ever had in his career. He says shifting into the podcast side of the industry has provided a new perspective, a fresh approach, and an education in the metrics required for success in digital media.

He’s also found inspiration from his partner’s return to traditional sports radio. Johnson said he knew when he joined Carton that a return to WFAN was possible. Even after the news became public, Johnson remained excited for his on-air partner, saying WFAN is where Craig Carton belongs.

Now entering the sixth month of balancing the daily podcast with afternoons on WFAN, Johnson hasn’t noticed any change in Carton’s approach.

“The balance of WFAN and the show sharpened him. When our show first started, you could tell he was sharpening up. It had been a little while away for him as well,” noted Johnson. “It’s enhanced everything with our program since he started with WFAN… He’s inspiring me to get better. I’ve always been a self-motivated individual. However, to see someone operate at that level and still have a passion for sports radio is inspiring.”

Healing Through Inspiration

Watching Carton operate has changed the way Johnson feels about a future in sports radio, a feeling he once believed disappeared when his opportunity in Philadelphia ended.

Now, Johnson looks forward to adding more to his experience as a content creator because of the changes he has witnessed throughout the industry.

“I think about it all the time on my commute into the city. Being adaptable to both traditional and digital is required for success in the industry today,” says Johnson. “There are more opportunities in the digital space over radio. But I’m a big believer in my talents because I’m an asset in both areas of the industry.”

As Johnson experiences a rebirth of passion for the industry following his departure from Philadelphia sports radio more than a year ago, he still hopes to inspire others like him. He believes sports radio can still reach a place where minorities are well represented within the format, despite the challenges the industry continues to face.

“It can get there. The way [sports] radio is going, it will have to get there for it to be successful,” said Johnson. “As soon as it’s known that having shows that look a certain way can generate revenue and ratings, then people will start to do it… I’m optimistic that those opportunities are there and when it happens will be successful.”

In the end, Tyrone Johnson’s story isn’t about getting fired. It’s about surviving what the industry can do to talented people when they tie their worth to the pressure of being “the example.” For years, Johnson carried the weight of proving that a black host without a playing background could thrive in a premier sports radio role.

When that chapter ended, it felt like more than a career setback — it felt personal.

But somewhere between therapy, reflection, and rediscovering the joy of creating content alongside Craig Carton, Johnson realized something important: one job does not define a career, and one setback does not erase the path he helped create for others.

Now healthier, more adaptable, and energized by both radio and digital media, Johnson sounds less like someone chasing validation and more like someone who finally understands his value.

Maybe that’s the biggest lesson from his journey. In an industry evolving faster than ever, talent alone isn’t enough. Survival belongs to the people willing to evolve, reset, and keep believing another opportunity lies ahead.

Even after the microphone goes silent.

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SiriusXM Adding Fox Weather Channel

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SiriusXM is expanding its relationship with Fox News Media. A dedicated Fox Weather channel is coming to the platform.

What We Know: SiriusXM and Fox Weather are expanding their relationship as the weather streaming service prepares for hurricane season. Fox Weather will launch on SiriusXM on Wednesday, June 3. Listeners across North America will access the channel through the SiriusXM app on channel 799. The rollout arrives just after the official start of Atlantic hurricane season on June 1. During major weather events, Fox Weather will also operate as a free public service on SiriusXM-enabled radios and the SiriusXM app. Fox Weather launched in 2021 as a FAST TV service and has steadily expanded its distribution footprint.

What’s at Stake: The addition gives Fox Weather another high-profile platform while strengthening SiriusXM’s live information offerings. Fox Weather says it has invested heavily in weather coverage innovation, including 3D mobile radar and a nationwide camera network. Meanwhile, the service has built a reputation for extended live storm coverage and emergency reporting.

What Remains Unclear: No financial terms of the deal were disclosed.

What It Means: The agreement broadens Fox Weather’s reach beyond traditional streaming and television distribution. As weather emergencies increasingly drive audience demand, SiriusXM gains another real-time information asset while Fox Weather adds valuable in-car exposure across North America. Fox Weather is replacing Alerts from The Weather Channel on SiriusXM’s platform on channel 799.

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Detroit Sportscaster Brad Galli Leaving Network TV For Independent YouTube Program

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One of Michigan’s most decorated sports broadcasters is going independent. Brad Galli has launched The Brad Galli Show, a digital-first platform delivering exclusive interviews and original sports storytelling.

What We Know: Galli spent more than 15 years at Detroit’s WXYZ-TV, rising to Sports Director after starting as an intern in 2009. He’s a three-time Michigan Sportscaster of the Year and a multiple Emmy Award winner. He also claimed the Michigan Association of Broadcasters’ Best Sportscast honor in both 2024 and 2025. Three debut episodes are already live on YouTube, featuring Barry Sanders, Jahmyr Gibbs, Dusty May, Alan Trammell, and Lou Whitaker. Galli left WXYZ-TV just a month ago.

What They Said: Brad Galli: “I am excited to take fans closer to the action, consistently providing content that gets people up close with their favorite players, coaches, and prominent figures in the state of Michigan and beyond. We’re going to be meeting fans on digital media platforms that allows us to provide a greater opportunity to deliver more access, more conversations, and more storytelling than ever before.”

What Remains Unclear: An offiical schedule of when content will be available is unclear. Also, Galli has not revealed if he plans to expand outside of Michigan sports into more of a national outlet.

What It Means: The move for Galli is a bold one. Saying goodbye to 15 years of legacy for a startup in the digtial realm on your own terms is something that contains risk. He’s built a strong foothold in the Detroit market. It will be interesting to see if this is for the long term. Or to keep his skillset sharp for another opportunity down the line.

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Cowboy 93 Launches in Stephenville as Red Dirt Country Takes Over

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Lonestar Broadcasting Group has closed its deal. The $900,000 purchase of Villecom LLC’s four Central Texas stations is now official — and a format flip followed immediately.

What we know: KSTV-FM in Dublin/Stephenville relaunched as “Cowboy 93,” shifting from mainstream country to Red Dirt. Kenneth Witt — a rancher, podcaster, and former attorney — will host mornings weekdays from 7–9am. Meanwhile, sellers Boots Elliott and Bob Haschke retain roles. Elliott will call local high school sports; Haschke moves into sales consulting.

What’s at stake: Red Dirt Country has deep roots in Texas and Oklahoma — it’s a format built for this geography. Small-market radio ownership at $900K signals thin margins and a need for strong local identity to compete. High school sports broadcasting directly ties a station to community loyalty. That loyalty drives both ratings and advertiser retention in markets this size.

What remains unclear: The fate of the three remaining Villecom stations hasn’t been announced. It’s also unknown whether the other stations will get format adjustments. Witt is a first-time broadcaster, so his long-term operational strategy is still unproven. How quickly advertisers embrace the new brand will be worth watching closely.

What it means: Lonestar’s approach is a bet on hyper-local personality radio in a shrinking small-market landscape. Witt’s outsider background could be an asset — not a liability — in a tight-knit rural Texas community. Still, the real test comes in execution. Local morning shows and community sports coverage can anchor audience loyalty in ways no algorithm can replicate.

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