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How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture

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The New England Patriots will square off on Sunday against the Seattle Seahawks in Super Bowl LX. For hundreds of millions of viewers watching, they won’t only be paying attention to the game. There’s also the Super Bowl Halftime Show.

We live an era where music discovery has become so algorithmic-infused, AI-directed, and at times overly personalized. The Super Bowl halftime show might be the last true shared music experience left. Sure, album drops, viral TikTok moments, and more can be popular. That doesn’t necessarily mean they are shared.

The expected 100+ million viewers who will be watching Bad Bunny perform on NBC aren’t tuning in because they necessarily enjoy the Latin reggaeton superstar’s music. They are watching because it is a moment that everyone can collectively share.

Make no mistake about it, the Super Bowl halftime show is still the ultimate next morning, watercooler talk moment. It is something everybody still loves to take part in regardless of the topic. As long as you give them a good enough reason to. Many valuable lessons and opportunities can come from this week for music radio programmers.

With a live music resurgence and a Gen-Z/Millennial-led movement craving more live music experiences, the music broadcast industry should take note of the various ways this year’s halftime show resonates beyond just the live broadcast itself.

Politics aside, Sunday’s halftime show is the perfect opportunity for radio and streaming platforms to be part of the conversation. Not only in the moment but also leading up to it and especially afterwards.

Super Bowl Opportunity

In recent years, the Super Bowl has grown beyond just the game itself. It’s the spectacle involving sports, music, and culture, with the guaranteed delivery of trending moments that channels and platforms can leverage to maintain relevance.

Westwood One made headlines last year when it announced it would be broadcasting the Apple Music Super Bowl Halftime Show live. The result was successful enough that the network will once again air this year’s halftime show with SiriusXM also jumping on board.

Both examples signify that programmers believe the halftime show is important enough to stand on its own as a programming element. If national networks see its value, local music programmers should ask themselves how they can be part of the conversation and the content that comes with it.

Last year’s Halftime Show featuring Kendrick Lamar spiked to 130+ million viewers at one point. Immediately afterward, not only did the rapper’s streaming numbers shoot up, but so did those of similar artists.

The halftime show buzz surrounding it allows casual listeners to engage with the music while becoming more active participants. It also gives legacy artists an opportunity to be rediscovered.

Things To Consider

As a radio programmer this week, have you created content that drives the halftime show conversation? Even if your station’s format doesn’t play Bad Bunny’s music, there are still ample opportunities to expand on the halftime show hype.

Did you create a block of programming focused on previous Super Bowl halftime performers? Regardless of format, most stations can find former halftime show artists that fit their genre.

Have you posted on social media asking which artist your audience would want to see perform next? Did you turn that conversation into a poll with a ‘Top 3’ while also promoting it on air?

Do you plan on being active during the game itself? Anything from covering commercials and other trending moments. Are you promoting a live discussion on your station’s Instagram page immediately after the halftime show?

For some stations, perhaps you will want to pay attention not only to Bad Bunny’s performance but also to the recently announced Turning Point USA’s All-American Halftime Show. The counter programming will feature Kid Rock, Brantley Gilbert, Lee Brice, and CMA 2021 New Female Artist of the Year winner Gabby Barrett.

You should be actively placing your station or on-air talent in the conversation, especially during the biggest shared music moment in the world. How can you expect your audience to stay engaged if you’re not meeting them there?

A simple photo of Bad Bunny on social media and asking for feedback isn’t enough. In this day and age, if you treat your audience like fools, they will treat you like one.

Shared Moments Turned Local

The fact that sports radio brands like Westwood One and SiriusXM have chosen to carry the halftime show underscores its importance not only as a visual experience but also as an audio moment. What’s interesting is that while sports radio recognizes the significance of music, the music industry itself has largely moved in the opposite direction.

Further fragmentation, driven by algorithms and playlists, has all but eliminated appointment listening moments. But that doesn’t mean it has to be that way, especially on a local level.

The Super Bowl Halftime Show remains one of the few truly shared music moments in the modern landscape. It also provides broadcasters and programmers with a unique opportunity for engagement, conversation, and a litmus test for future programming decisions.

Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage.

See what works and what doesn’t. Most importantly, listen to what your audience is telling you.

Then figure out how you can create your own localized shared music moment. You may not have 100 million people listening, but 10,000 energized and engaged fans can work just as well.

The audience will always care if you give them a reason to.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why Cable and Network News Are Rallying Around Don Lemon — and Why That’s Risky

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Don Lemon is suddenly being hailed as a hero. After a history of saying dumb things, his publicity stunt at a Minneapolis church covering anti-ICE protestors, might be the best thing that ever happened to him, and the worst for the First Amendment.

In today’s crazy environment, getting arrested is all it takes to be crowned a champion of free speech. He later stumbled into the best professional moment of his life, a coveted spot on Jimmy Kimmel’s couch, where he eagerly provided the play-by-play of his arrest by about a dozen federal agents while waiting for a hotel elevator. “All of a sudden I feel myself being jostled and people trying to grab me and put me in handcuffs.”

“They want to embarrass you. They want to intimidate you,” he said on ABC. “And they want to instill fear…but this is very serious. These are federal criminal charges.”

Kimmel said Lemon was “arrested for committing journalism.” 

The longtime CNN host, an independent, and until recently, largely irrelevant commentator with a million-strong following on YouTube, eagerly seized the spotlight, and is vowing not to back down. He’s undoubtedly loving every second of the mainstream media’s embrace. 

On Real Time with Bill Maher, MS NOW’s Joe Scarborough defended Lemon while framing his reporting as aggressive. “I think there has to be a differentiation between if somebody’s going in there and saying, ‘I’m not with them, can I ask you some questions?’ — because you’re going to have embeds in war, you’re going to have embeds in protests…there’s no doubt this was meant to scare other reporters, to scare other journalists.”

I found the entire spectacle downright chilling. It seemed like an extension of the Trump administration’s war on the press, designed to squash aggressive reporting. Journalists have already had to battle lawsuits from the president himself including CBS, ABC, the New York Times and the Wall Street Journal. 

Lemon says he followed a group of demonstrators into a city church who were protesting because one of its pastors had a leadership role in ICE. The journalist, who claims he’s not an activist, was charged with federal civil rights crimes under the FACE act, which prohibits unimpeded access to religious worship.

His proposed arrest was shot down by a federal judge, enraging Attorney General Pam Bondi, who got a grand jury to deliver the criminal indictment that enabled his arrest. She, and others in the administration, craved the idea of prosecuting the openly partisan commentator who has been denouncing Donald Trump for years. He was released without bail. 

The spectacle gave Trump a reason to cackle, with headlines like “Trump Squeezes Lemon.” The White House’s official account featured Don Lemon’s arrest and the quote, “When life gives you lemons…” 

CNN supported its former employee with concerns about the First Amendment.“The Department of Justice already failed twice to get an arrest warrant for Don and several other journalists in Minnesota, where a chief judge of the Minnesota Federal District Court found there was ‘no evidence’ that there was any criminal behavior involved in their work.”

As far as the claim that he helped plan the protest, Lemon has been vigorously defending himself: “I want to make it clear…that I have no affiliation with the organization.” And he said, “I didn’t even know they were going into this church until we followed them there.” 

There could hardly be a more flawed champion of a free press. 

Lemon, 59, a longtime liberal crusader, has a long resume of saying the wrong thing at the wrong time, and it got him fired from not one, but two jobs. First from CNN, for among other things, saying then 52-year-old former South Carolina governor, and 2024 presidential candidate, Nikki Haley “isn’t in her prime.” And then by Elon Musk, who gave him a show, but soured on him when Lemon insisted on interviewing the X owner himself.

Also charged was award-winning independent CW journalist Georgia Fort, who made videos denouncing the charges. She has a track record of reporting on civil rights issues. Fort was arrested at her home while her children were there, livestreaming it as it happened. “As I reflect as a journalist…as I leave this federal courthouse today with one question. Do we have a Constitution? I should be protected under the First Amendment.”

It came down to whether or not Lemon knew the protestors were going into the church, whether he told them not to divulge where they were going, or if, as prosecutors allege, he was part of the group. 

Having covered similar events, there is a fine line between chronicling the crowd and getting swept up by the mob. Lemon may have gone too far, but so does arresting someone for what normally would be seen as a flamboyant exploit. Arrest is supposed to be the last resort, not the opening move.

In a saner era, free speech was defended by people like Edward R. Murrow, who stood up against McCarthyism, and Daniel Ellsberg, who leaked the Pentagon Papers – risking their careers, and livelihoods, to fight abusive government.

My instincts as a journalist make me want to come out forcefully for Lemon, even though I’m hardly a fan. But I’m holding my nose doing it.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why ‘Practically Political’ Is Betting on Followers Appreciating Facts Over Fury

As many in the media are deciding which side of the political aisle to join, one new podcast — Practically Political — is trying to unify the country with civility and facts.

Host Dave Spencer, along with Ashley Davis and Kurt Bardella, joined Barrett Media to discuss how the Practically Political podcast is allowing both sides to have a conversation that is not grueling or personally attacking someone for their political beliefs.

Krystina Carroll: Tell me how the three of you came together and said lets make a podcast.

Dave Spencer: I’m a Rockefeller Republican, though. If people would listen to my views these days, the ironic thing is they would probably say, particularly my MAGA friends, oh, you’re more of a Democrat, but in 45 years of following politics, I’ve only changed my view on one thing, and that’s the death penalty. I used to be for it, now I’m against it. Every other view is the same, so I wonder, did I change, or did the party change?

Everything is so uncivil these day. It’s always you’re not only wrong, but you’re bad. And so, what’s kept me sane is always attacking the argument, never the person. If you do that, it keeps you rational, and no one gets offended. So that was the impetus behind Practically Political, is to talk. Try to have some views in the middle, have a healthy debate, but always have it cordial, always have people that are fond of each other, even though they may strongly disagree on a lot of the topics that are being discussed.

KC: I love that. How did you come up with Ashley and Kurt as your go-to people for the show?

DS: Well, the lady I had before, and she’s been on as a guest, a really great lady, very smart really very kind, person, but I think as time goes on, I don’t know whether she became more MAGA, but her answers, and I’ve told her this, so I’m not speaking out of turn, became very predictable. And so I knew exactly how she was going to respond.

I said, maybe why don’t we get 3 people instead of two? And so [the guy who helped me put the show together] was the one who went out and actually found Kurt and Ashley.

We tried a couple of shows [with Kurt and Ashley], and there was nice chemistry between us, it was very friendly, and we did a show in person, and last June. We’re gonna try to do, maybe 2 or 3 shows live every year, maybe have a forum, or a place where people can come, and we can have a debate, because it’s all about civil debate.

That’s really the thing, is there’s so much there’s so much, anger out there. People just take it out on each other. You know, the fact that you look on Facebook, and 60% of the people on Facebook don’t have a friend from the other side or something? Ridiculous? I mean, come on. It’s not what this country is based on.

KC: Ashley and Kurt, what attracted you guys to come to the show?

Ashley Davis: Well, first of all, I knew of Dave, but never knew Dave. And so when I was approached by it, I thought it would be super fun. Kurt and I actually do TV together sometimes. He’s a former Republican who is a Democrat, and I’m a Bush Republican, so I am conservative on some issues, but mainly just trying to be more reasonable.

I knew Kurt and I got along well in regards to, we disagree, but we don’t go after each other personally, which was something that was super important. Over the last couple of months, with some of the contentious issues that have been happening, we don’t agree, but we have, again, not criticized each other individually.

Kurt Bardella: I’m a NewsNation contributor, and Ashley and I are oftentimes paired on their panels. She’s Republican, I’m a Democrat, but I think that because I’m a former Republican who is a Democrat, I’m a Democrat living in the red state of Texas, I come to it with, I think, a much more nuanced and balanced approach in that it’s not a zero-sum game.

Sometimes, you can hold two truths at the same time, and whatever our different viewpoints might be, it’s not personal. I might disagree with Ashley or Dave on something, but I don’t look at them and think, well, you’re a horrible person because you disagree with me.

I think oftentimes, our politics has dissolved into that level of personal attacks, and unfortunately, the incentive structure in our current media ecosystem is rewarding that. The algorithms feed that and fuel that, and so if you want views, if you want clicks, if you want relevancy, there is this incentive to be a j*cka**. What attracted me to this concept of Practically Political is that there’s still a place where full-fledged grown-ups can come together and actually have grown-up decisions that don’t turn into the drunk uncle conversation at the Thanksgiving table.

AD: Yeah, that is funny. What’s important about this is, especially with me, like, there are so many, like, former Bush people or whatever that are now anti-Trump. Like, I’m not anti-Trumper. Like, I can completely support some of his issues, but I’m realistic about things that some things I like and some things I don’t. I’m not gonna just go in there and throw red meat because I hate Trump, or red meat because I love Trump. We try to be reasonable on all sides.

KC: How do you guys stay relevant at a time where being the loud voice and being explosive and being on the far right or far left gets you more attention than being normal people, like, where you guys are?

AD: I do Fox, and I do CNN for, like, commentary, and I would say I find out more and more that even the left is like, so-and-so network is too far left, or so-and-so network is too far right. So I actually think, if you think about most of America, they don’t want shows that are screaming at each other. I mean, we kind of scream at each other all the time, and so I actually think the relevancy. We’re not making clickbait comments, though, but we’re actually showing up with educated conversation. I live in the political world in my business, Kurt does too, and Dave’s, like, the most knowledgeable person I know. We actually give, like, facts. Like, if we had one today and started talking about the house shutdown in appropriations, we would be like, no, it’s not gonna happen, right? And so, instead of screaming at each other, telling us why it is or isn’t gonna happen, we’re gonna give practical information. And so I think our relevancy is that, as well, is that we actually know what we’re talking about.

KB: Yeah, and I think that one of the things… you have to meet people where they are, and a lot of people that are in politics 24-7 in DC get trapped in this bubble where you live and die by every single tweet, every single Politico headline, every single segment on cable news.

Reality is, most people aren’t watching cable news. Most people aren’t actually spending their day watching X constantly and engaged in that fight. Pew just came out with new research that shows the majority of Americans are actually moving independently. They’re tired of the extremes of both ends. They’re tired of the noise.

We see every day, cable news, their ratings are declining. Like, there are fewer people tuning into cable news today than there were 7, 8, 9, 10 years ago. Those people didn’t stop consuming information. They didn’t just vanish; they just stopped consuming that kind of information. They started rejecting that presentation.

What we offer is, I think, a much more, again, adult conversation about what’s going on in a format that I think most people, you know, if they could talk about these things. You know, with their peers and with their family, we are having the conversation they wish they could have, I guess I would say.

DS: One of my favorite stats is that you have, I think, about 50 or 60 counties. With half the people of the country that vote blue, and then you have almost 3,000 counties with the other half of the population that vote red, and that’s true in every state.

You go upstate New York, you go parts of California, things are very conservative, and I think as someone who grew up in New York and went to college in LA, and lives in San Francisco, it’s not real America, to put it mildly.

Going out there [and traveling around the country], you realize, first of all: There’s this stereotype that people have that everyone’s antagonistic, and most people have deeply held beliefs, but they’re very friendly, they just want to be heard. And I think that is if I see one thing about this whole hostility and debate, it’s that so many people just don’t feel heard.

And, most people are so friendly, and they’re so proud of their communities, and yeah, they’re very conservative, and they’re being Trump supporters, but they don’t go for a lot of his BS in terms of wanting to deport the lady that’s been working for 10 years with two kids that are born in the U.S, or some of this harsh stuff.

I always tell people, a lot of my liberal friends who still are in shock about the election, I said, hey, you know, over 60% of the people who voted for Trump thought he, in some ways, wasn’t qualified, morally, temporarily, and he was corrupt, and almost 60% thought he was a potential threat to democracy, but they still voted for him. Right? So what does that say about the alternative?

KC: You three are having conversations that people wish they could have. What’s your advice to everyone to have these conversations themselves, too? Not just through listening to your podcast, but with the people that they know, and maybe people that they know colloquially that are on the other side of the aisle.

KB: You have to adopt the mantra that you can disagree without being disagreeable. You have to understand that just because you’re coming from a different ideological viewpoint doesn’t mean that you know their entire life story, and how their viewpoints came to be. You don’t have that context. Two, the goal of the conversation shouldn’t be to change your mind or to prove that I’m right and you’re wrong. Whether you’re talking politics or marriage, like, I don’t know any conversation that ends well if you begin, you’re wrong, I’m right, here’s why. Good luck. You’ll be sleeping on the couch.

You know, it’s like, the goal of political discourse isn’t necessarily about changing minds, that’s what elections are for. Discourse is about providing context, which is: this is what I believe and why. Here’s the context of where I am coming from and what has informed my viewpoint and I am eager to hear yours just as much as I hope you’re eager to hear mine.

If you approach it from that standpoint and you already go into it knowing, you’re not going to agree with me, you’re not gonna change your mind, but maybe you can at least walk in my footsteps for a second and see how I arrived at this conclusion [and] understanding.

DS: Yeah, I would… for me, I think it’s more… people take too much of a macro approach, like, well, I’ve got to get this guy to not vote for Trump. Or I’ve got, you know, I’ve got to get this guy to stop this woman to stop falling into this liberal, woke BS, you know, and… whereas to me, I think a lot of times, I just… I’ll take it point by point. And a lot… because a lot of times, people actually may agree, and for, like, economics, for example, if you blindly ask people about almost 60% of them agree with Democrats on economic issues, right?

But where people veer off is on the social, cultural issues, and I think that’s the as we talked about on the show just our last episode, I think that’s the Democrats’ biggest problem, is that they’re culturally out of step with a lot of the country, and so you might be able to win an election here and there. And the Senate gets even harder, because then you have the demographics where people are moving from blue states to red states, so the electoral college will become more challenging after 2030.

But you won’t have a majority for 10 or 12 years, where you can actually change government. You can appoint a lot of Supreme Court justices and do the things that would really allow Democrats to affect government long-term, and I don’t see that problem. I haven’t seen any…examples of… I saw in, like, say, in 1992, with people standing up to party orthodoxy, and not just sister soldier moments, but…standing up against… look, I mean, Clinton was against, you know, he was pre… pre-trade… he was pro-trade, he was, pro-death penalty, he was…tough on crime, and I haven’t seen any of that, even if you look at the races that Spanberger and Mikey Sherrill ran.

You know, they talked about affordability, but I still thought they were pretty safe when it came to really challenging the party orthodoxy that I think needs to be challenged if the Dems are going to be, have a real majority.

KC: You guys know what you’re talking about. You’re entrenched in this, but, like, you come at it at neutral, non-attacking way. What’s your advice to people who are overwhelmed with the news cycle and want to just know what they’re talking about, to have calm conversations about politics?

KB: You have to be self-selective about who you’re following, who you’re listening to, and, you know, what you’re consuming in terms of news information or infotainment. You know, there are people out there who are pundits and prognosticators who haven’t actually worked in the [the politics] game.

They’ve made their life by commenting on the game. So there’s just a knowledge gap that exists when you haven’t worked in the executive branch, when you haven’t worked in Congress, when you don’t have that first-hand experience and actually lived through 9-11 in the White House.

I was at the House Oversight Committee during the old Clinton-Benghazi investigation. We have these rich experiences, and when you’ve worked in it, you also have a different viewpoint of partisanship.

It’s like, you know, we’re all in on the same joke. Some of my best relationships that I’ve forged in life are with staffers who were on the opposite side of me in public, but privately, we all understood how that game was played, and we all had a kinship with one another, because we know what it’s like to have a boss. I don’t care if you’re Republican or Democrat.

When you work for an elected official, there is a unique way in which that job carries out, that no matter what your ideology is, you go through the same headaches, the same hand-wringing, the same… just you know, professional mishaps, and every 2 or 4 years, you know that you might lose your job and that your life dramatically is impacted by those cycles, and so there is a paternity that develops with that experience.

And so I think for just people out there who are just trying to figure out what’s real and what’s not, in a time where fact and fiction are blurred deliberately, where we are contaminated with misinformation constantly. I always say, like, look for the adults in the room. Don’t look for the loudest voice. Don’t look for the most provocative voice. Look for people whom you would actually want to have a conversation with, and who are having that conversation.

AD: Totally agree with that. Kurt’s exactly right, and I think that even, before I get on the show, especially now, because we’re, like, organized, or before I go on, like, other shows. I purposely look up what Republicans are saying about this question and what Democrats are saying about this question, just so I have a general understanding of what each side’s doing, and 90% of the time, I’m like in the middle, maybe 70% of the time.

I don’t think any of us are trying to go back to my clickbait world. Like, I think that’s why we work, is because I’m not going to start screaming to Kurt or Dave about a topic on immigration, for example, or the borders, so… just so it will go viral. Like, that’s just that’s not me, it’s not us, it’s not our brands, and so, I mean, I think it’s more important for us to make sure that we’re continuing to educate people, more than it is, let’s just try to see how many followers we get.

DS: Yeah, the only thing I would add is that, for me, I think if you can listen to both sides, you’ll probably get 90% of the picture. So, what I mean by that is, I’ll listen to The Rachel Maddow Show, and then I’ll listen to The Ben Shapiro Show, and then I’ll listen to Pod Save America, and then I’ll listen to War Room. You know, whatever you think about him, he’s very smart, he’s very articulate, and a lot of stuff in the war room.

Then there’s the other category of people I really enjoy listening to, like the never-Trumper Republicans, you know, the Bill Crystals, the Tim Millers, you know, those guys that used to be the Bush Republicans, but don’t have any interest in the populism stuff that Trump is pushing. So, I think if doing that, I can probably get 90% of the picture, because obviously both sides are very good at presenting their arguments, and they have very articulate people through whom to do it, so that’s one of the ways I do it.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Olivia Dean Proves Sounding Soft Will Make You Hard to Beat

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On Sunday night at the Grammy Awards, Olivia Dean won Best New Artist.

For those of you who read my smut pieces (Sound. Music. Unique. Talent.) back in September, I was already waving my arms about Olivia Dean and trying to get radio to really see how special she is as an artist.

Not screaming from the rooftops, obviously. That’s not her vibe.

More like a firm but calm tap on the shoulder followed by, “hey, pay attention. This matters. Call Gary Spangler and tell him you want to add this — then ask him about all the restaurants he owns.”

Introducing Relaxed Soul Pop

Let’s move past the overused word “vibes” which I just used two paragraphs ago. What we’re seeing with Olivia Dean, and now Sienna Spiro, is refreshing. Also an overused word in beverage commercials.

For years, pop — also a type of beverage — has been engineered for speed. Faster hooks. Shorter intros. Everything optimized for forward momentum.

At one point, we were pitching up Miguel’s “Sure Thing.” Why were we doing that again?

Our lives are noisy right now.

We’re debating ICE. Whether we’ll even have an election. Who should or shouldn’t be playing the Super Bowl halftime show — and why Turning Point USA apparently needs one of its own.

Meanwhile, half the country is quite literally thawing out from being covered in a different kind of ice.

Everything is loud, arguing for attention, or creating distraction.

People are exhausted. They’re scrolling with tension.

Olivia Dean and Sienna Spiro aren’t loud. Sonically, they’re a break many of us need. These artists have multi-format airplay potential because of how their songs sound in a world that doesn’t know what to feel.

Pop programmers hear melodies. AC programmers hear something more interesting than another Maroon 5 song. AAA programmers hear musicianship and the chance to play someone without a man bun.

Why Now?

Three forces are converging.

1. TikTok Burnout Is Real

The platform that once democratized discovery also taught creators to chase immediacy to win the 12-second audition.

Which, to be fair, is about how long some PDs listen to a demo. So what’s old is new again.

Listeners are returning to music as companionship, a word I’ve been told I lacked in my demos.

2. A 10-Year Cultural Cycle Is Doing What Cycles Do

Here’s the part that matters to programmers because consultants told them it matters.

Music moves in cycles. Or so I’m reminded every time I open a trade publication and see someone reference the Guy Zapoleon music cycle.

Ten years ago, Adele dropped “Hello.” Ten years before that, Norah Jones. Before that, Michael Bublé. Before him, Michael Bolton. Before him, Kenny G.

As an aside, much like Samson, I sometimes wonder if Michael Bolton or Kenny G would lose their powers if they cut their hair.

Every couple of cycles, the pendulum swings from maximalism to intimacy. Radio doesn’t create these cycles but the good PDs know how to spot them.

KYLD and KMVQ are already two songs deep into Olivia Dean. KBFF leads the nation on Sienna Spiro.

Two out of those three PDs know exactly what they’re doing.

3. Young Artists With Grown Records

Here’s the return of the mother-daughter cheat code. These are young artists making music that feels seasoned (seasoned tests well with the 40+ set).

Older listeners hear craft. Younger listeners hear authenticity — something I was also once told I lacked on the air.

One of my famous Phil-Osophies: The first time something happens, it’s an incident. The second time, it’s a coincidence. The third time, it’s reality.

We’re well past three songs. And now we have multiple artists proving the viability of this sound.

Who’s Leading

Olivia Dean. Her Grammy win plants a flag in the ground.

It gives some programmers permission to relax. To maybe do something radical… like play three songs from the same artist. I know. Dangerous talk.

Maybe you want to wait a couple of minutes before you play another Olivia Dean song (if you caught that, you’re not part of the problem).

But be honest. Top 40 radio would be better off taking a chance on a third Olivia Dean record than watching Doja Cat rack up her third or fourth miss of the past year.

Sienna Spiro. She’s not a one-off. I said it, and I’ll die on that hill. If you missed that joke, you’re probably too busy playing Doja Cat.

Who’s Next?

If you want to be early on purpose rather than late by accident, the next two artists in this vein that matter are Kayla Kross and Sienna Rose.

(apparently there’s something about the name Sienna that works).

“A Little Thing Like Love” by Kayla Kross and “Into the Blue” by Sienna Rose are the Mandy Moore and Jessica Simpson to Olivia Dean’s Britney Spears and Sienna Spiro’s Christina Aguilera.

Both songs have more streams this week than six different tracks currently sitting in the airplay Top 30. So either radio is missing what matters, or labels are pushing what doesn’t.

Both are bad, like putting Band-Aids on bullet wounds.

Phil-of-the-Future Prediction

Over the next 12 months, this relaxed soul-pop sound becomes radio’s safest “risk.”

Not safe in the sense of bland. Safe in the sense that it works. Safe in the sense that it doesn’t violate listener expectations.

Stations that understand this won’t sound louder in fact they’ll sound softer which will make them harder to beat.

And maybe — just maybe — this is finally the career reboot of Sade and Kenny G I’ve been waiting for.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Success of 77 WABC Should Be a Wakeup Call to Other News/Talk Radio Brands

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For years, 77 WABC has been treated as a punchline by critics who see AM news/talk as a one-lane highway headed in a conservative direction. That view misses what’s actually happening in New York. The station’s resurgence isn’t an accident, and it isn’t nostalgia. It’s the result of a deliberate choice to widen the conversation instead of shrinking it.

At a time when many news/talk outlets are clinging tightly to ideological comfort zones, WABC has done something quietly radical. It’s reminded the industry that radio works best when it reflects the full range of opinions inside its coverage area. That doesn’t mean abandoning a core audience. It means trusting that audience enough to hear opposing viewpoints without panic.

The most recent and obvious example is the addition of Andrew Cuomo to the station’s lineup. Love him or loathe him, Cuomo is not a conservative voice. His presence alone sends a signal that 77 WABC isn’t afraid of friction. It’s committed to dialogue, not just affirmation. In today’s media environment, that’s a risk many programmers won’t take.

Cuomo isn’t an isolated case, either. The station frequently welcomes former New York governor David Paterson. Former Congressman Anthony Weiner has also appeared on the air. These are not token guests passing through for a quick hit. They’re part of a broader effort to show that Democrats and independents aren’t just tolerated. They’re invited.

That matters more than many executives realize. News/talk radio has spent decades convincing itself that success requires being all conservative, all the time. 77 WABC proves that assumption is flawed. The station has found traction by talking about issues New Yorkers care about. Transit, crime, housing, taxes, schools, and local politics don’t belong to one party.

Opening the door to non-Republican voices doesn’t dilute the brand. It strengthens it. Listeners who disagree don’t tune out automatically when they feel respected. They lean in, argue back, and most importantly, come back tomorrow. That’s how habit is built, and habit is the lifeblood of radio.

Does WABC have a large conservative base, both on the air and in its audience? Absolutely. There’s no point pretending otherwise. The difference is that the station hasn’t decided that base must be protected from dissent. Instead, it’s trusted that its listeners can handle disagreement without feeling betrayed.

That approach creates something many stations have lost: relevance. When a listener knows a station isn’t just preaching to one choir, it feels more connected to real life. Real communities aren’t ideologically pure. They’re messy, loud, contradictory, and emotional. Radio is supposed to sound like that.

There’s also a business lesson here that shouldn’t be ignored. Advertisers don’t live exclusively on one side of the political aisle. Neither do potential listeners. By signaling that Democrats are welcome, WABC expands its reach without abandoning its identity. That’s growth without reinvention, and it’s far harder than simply doubling down.

Too many news/talk programmers talk about “the audience” as if it’s a single personality type. It isn’t. Democrats listen to the radio, too. Independents do as well. Some of them are even curious about conservative arguments, just as some conservatives are curious about progressive ones. WABC has remembered that curiosity is a feature, not a bug.

The station’s resurgence should be studied closely by others in the format. You don’t need to chase every political trend or rebrand yourself every election cycle. You need to reflect your market honestly and you need to allow space for voices that challenge assumptions. Trust listeners instead of shielding them.

In an era when media outlets are rewarded for narrowing their focus, 77 WABC has chosen to widen it. That choice hasn’t weakened the station. It’s helped revive it. For news/talk radio operators searching for a sustainable future, the lesson is clear. Conversation beats confirmation, and openness beats fear.

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Buffalo Bills Leaving WGR 550, Moving Game/Show Production In-House

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The Buffalo Bills have announced they’re exiting their longtime home, WGR 550, and will produce their own game broadcasts and daily shows.

Beginning on Monday, February 9th, the daily show One Bills Live will move to in-house production and exit WGR 550 and 950 The Fan in Rochester. The show — heard from 1-3 PM — will be streamed on BuffaloBills.com, the Buffalo Bills app, and will continue to simulcast on MSG Western New York.

The team will produce and distribute its radio broadcasts for preseason, regular season, and playoff broadcasts for the 2026 season. It will work with Good Karma Brands to build its content plans going forward.

“The delivery of media content has changed dramatically over the years. We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community,” said Bills President of Business Operations Pete Guelli.

WGR 550 has served as the radio flagship of the Buffalo Bills for the past 14 seasons. It is unclear where the NFL franchise will place its radio broadcasts beginning with the 2026 season.

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Rob Kendall Exits 93 WIBC After Missing Time Due to Contract Dispute

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93 WIBC midday host Rob Kendall won’t return to the Indianapolis news/talk station following a contract dispute that left him off the air for several weeks.

Last month, representatives for Kendall shared that he had been missing from the Kendall & Casey program due to a contract dispute. He shared that his contract ended on October 31st, and proposed some changes that had been unresolved since that time.

In a post on social media, Rob Kendall shared that he won’t return to the station where he had worked since joining in 2017.

“Today was my last day as a part of 93.1 WIBC,” Kendall wrote. “I want to thank the literally hundreds of thousands of you who became a part of my radio family the last 9 years. Being your voice, using my platform to speak up for you, to take on the powerful, the connected, the politicians, has been the greatest honor of my professional life. 

“I also want to thank those of you who have written letters in support of me the last 3 weeks,” he continued. “I was so moved by the outcry demanding this beautiful thing we’ve forged together keep going at the place we made it happen. If you want the answers why it will not occur, that’s a question for Urban One.”

Radio One Indianapolis representatives confirmed that Kendall had indeed departed the station.

“Rob Kendall is no longer with the company,” a statement from the company shared. “As a matter of company policy, we do not comment on personnel matters. We wish him well in his future endeavors.”

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Radio.Cloud, vCreative Launch New Integration

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Radio.Cloud and vCreative have announced a new integration designed to simplify workflows for their co-existing clients.

The new integration allows for easy delivery of produced audio from vCreative directly into Radio.Cloud. It will eliminated manul file transfers, allowing for playout from production significantly faster and more accurate than before.

“Broadcasters are under constant pressure to do more with fewer resources, and disconnected systems only make that harder,” said vCreative CEO Mary DelGrande. “This integration with Radio.Cloud reflects our commitment to meeting stations where they are, connecting best-in-class platforms to create real operational efficiency. When production and playout work together seamlessly, teams can focus on quality, speed, and execution instead of process.”

“So many groups and stations I talk to about our platform are already using vCreative,” said Radio.Cloud Account Director Andrew Scaglione. “An integration between our two companies was the logical next step, especially as Radio.Cloud continues its growth. I’m excited that we can better serve our mutual clients.”

Stations utilizing both platforms now have access to the new integration inside the software from each company.

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Keith Hernandez Inks Contract Extension with SNY

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Longtime New York Mets color analyst Keith Hernandez has reportedly inked a deal with SNY to remain in the broadcast booth.

The extension will keep Hernandez partnered with Gary Cohen and Ron Darling for their 21st consecutive season together, according to a report from Newsday’s Anthony Rieber.

It is unknown how long the contract extension is. Previously, Hernandez shared that he’d be interested in broadcasting New York Mets games for another three seasons.

The last time Keith Hernandez and SNY went through contract negotiations, the two sides were at odds for lengthy periods of time before a deal was struck. However, it appears as if this round between the cable network and the 72-year-old analyst were much more fruitful much sooner than previous negotiations.

The contract extension for Keith Hernandez comes after the director for Mets broadcasts on SNY, John DeMarsico, departed the network after 17 seasons leading the broadcast.

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Michael Eisner: My Advice to New Disney CEO Josh D’Amaro is to Copy What Bob Iger Did

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Longtime Disney executive Josh D’Amaro has been tabbed as the new CEO to replace Bob Iger next month. Michael Eisner has experience running the company and has shared what he’d tell D’Amaro.

In a post on social media, Eisner — who was the CEO of Disney from 1984 to 2005 — shared that he’d give simple instructions to D’Amaro upon taking over the position.

“My advice to Josh is continue Bob Iger’s strategy,” Eisner began, “that creativity will handle profits, always protect the brand, and keep close the words of Walt Disney: ‘We love to entertain kings and queens, but the vital thing to remember is this—every guest receives the VIP treatment.’ Good luck.”

He added congratulations to Josh D’Amaro, stating that the company made a “wice pick” in selecting him as it’s next CEO.

Michael Eisner also congratulated Dana Walden on her promotion to President and Chief Creative Officer for the company.

D’Amaro has worked at the company for 28 years. During his tenure, he’s led the largest segment of the company’s business, totalling more than $36 billion in 2025 and overseeing 185,000 worldwide employees.

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He will succeed Iger, who returned to the company in 2022 after previously stepping away as its chief executive. Bob Iger will continue to serve as a senior advisor to Josh D’Amaro and work as a member of the Disney board until he retires from the company on December 31st, 2026.

The 54-year-old D’Amaro has served as the Chairman of Disney Experiences since 2020.

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