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The Scott Jennings F-Bomb Moment on CNN Was Human, Not Fireable

Scott Jennings dropped the F-bomb on CNN, and somehow the world didn’t end. Shocking, right? The moment went viral almost instantly, and the opinions flooded in just as fast.

Some said Jennings couldn’t handle the pressure of a live panel debate. Others clutched their pearls over the language itself. Keith Olbermann took it all the way to eleven, calling for CNN to fire Jennings outright.

Everyone had a take. Most of them were wrong.

Here’s mine: I don’t have a problem with what Jennings said. Not really.

It’s About Personal Space for Jennings, Clearly

Watch the clip. It’s pretty clear Jennings had an issue with his personal space being invaded — not with the debate itself. I don’t think that he was rattled by an argument. He wasn’t losing a point. He reacted to someone getting too close. That’s a different conversation entirely, and it’s one worth having before we start drafting pink slips.

This also wasn’t the first time. Jennings once told Bakari Sellers not to touch him during an appearance on that same show — Abby Phillip’s NewsNight. Same desk. Same tight quarters. If there’s a pattern here, it isn’t one of a man who can’t take the heat. It’s one of a man who has very clear boundaries about his physical space, and who’s had to assert them more than once in that particular setting.

Those seats at the NewsNight desk look a lot more comfortable than they probably are. Television has a funny way of making everything seem more spacious than it actually is. Up close, in the middle of a heated panel, it’s a different story. Diego Mockler didn’t do anything wrong. Some people talk with their hands. That’s just how they communicate. But Jennings clearly has an issue with proximity — and in that moment, the frustration boiled over into four letters that made for a very entertaining news cycle.

The Repercussions?

Could he have handled it better? Without question. There’s no version of this where dropping an F-bomb on live cable news is the ideal response. Even if every instinct in the room was justified, the execution left something to be desired. He knows that. CNN knows that. Everyone watching knows that.

But here’s where I pump the brakes on the outrage machine: this doesn’t warrant a suspension. It doesn’t warrant a firing. Olbermann’s call to cut Jennings loose is the kind of social media hot take that sounds satisfying in the moment and means absolutely nothing in practice. CNN isn’t going to fire one of its most recognizable conservative voices over a single unscripted expletive — nor should they.

What this warrants is a quiet conversation. Something like: “Hey Scott, friendly reminder — we can’t be dropping F-bombs on the air. Don’t let it happen again. Appreciate it.” That’s the right response. That’s the proportionate response. And that’s what a functional workplace does when an employee has a very human moment on a very public stage.

Anything beyond that is overkill. Full stop.

Radio has dealt with far worse on live air and managed to move on. Cable news can do the same. The difference between a fireable offense and a teachable moment usually comes down to context — and in this context, Jennings wasn’t trying to be crude or disrespectful. He was uncomfortable, and he said something he shouldn’t have said. It happens.

The media industry loves to eat its own. Every slip, every stumble, every unguarded moment becomes an indictment of someone’s entire career. It’s exhausting — and it’s unfair. Scott Jennings has earned his seat at that desk. One word — even that word — doesn’t change that.

CNN should log this one under “learning experiences” and move on. There’s plenty of actual news to cover.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Radio and Reinvention: Meet Your New Music Radio Editor

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Longtime radio nerd, first-time music radio editor & writer here. If we haven’t met yet, we should.

I’m Bethany Kent, the new music radio editor at Barrett Media. I’ve spent the better part of two decades living at the intersection of music, marketing and mayhem.

Over that time, I’ve have had the privilege of building and marketing radio brands and events in Providence, Philadelphia, and New York City. Until 2025, I worked nationally as director of music initiatives for Audacy.

Along the way, I learned that radio works best when it feels alive. When it shows up in real spaces, not just on a dial or an app. Capturing that collective effervescence.

That concept, coined by Émile Durkheim, is defined by Frontiers in Psychology as “a state of intense shared emotional activation and sense of unison that emerges during instances of collective behavior.” Most music industry folks would know the feeling from an unforgettable concert or sports experience.

Radio’s Collective Effervescence

I see that collective effervescence in radio too. When a morning show perfectly reflects the community it serves, it’s magic. That belief has shaped some of the most defining moments of my career.

For six years, I produced HOT 97’s Summer Jam, one of the most iconic live events in music. Last-minute lineup changes, surprise guests, crowds of 50,000 people collectively losing their minds. There’s no better crash course in audience connection than standing backstage while the energy of an entire stadium pulses through the walls.

Experiences like Summer Jam reinforced something I still believe. Radio isn’t just a platform, it’s a catalyst. When radio works, it doesn’t just play music — that’s what Spotify is for.

Radio creates moments.

The Year That Forced Perspective

The past year reminded me that even carefully built careers can shift quickly. I got engaged — a clear high point. But I was also laid off from a role I genuinely loved. That combination forces perspective whether you’re ready for it or not.

At first, the uncertainty felt uncomfortable. Then it became clarifying.

Most of us in radio are generalists. Scheduling music, managing talent, pitching promotions — the list goes on. So the question became where do I go from here?

I didn’t just want another job. Instead, I wanted alignment. To be intentional about where I live (near the ocean in Rhode Island), and how I spend my time. At the same time, staying close to the industry I love while growing in new ways.

First, I started with a passion project: selling vintage décor through my business Anchor & Hope Vintage Treasures. I’ve also been producing events in spaces outside entertainment. This includes work for Microsoft, PayPal, and the global broadcast of the New Year’s Eve ball drop in Times Square.

Each opportunity came from connections built over the years. Every experience was a new challenge. Did I throw on a hip-hop playlist to hype myself up before diving in?

Absolutely.

In 2026, I’m realizing my career doesn’t need to follow a straight line. It can be more like a festival map. A little chaotic, occasionally hard to read, but always leading somewhere worth going.

Why This Role & Why Now

That’s what makes this role at Barrett Media so exciting. The mission to celebrate, educate and challenge the radio and music industry is a framework for meaningful conversation.

Radio is evolving, audience habits are shifting, and technology is accelerating everything. Yet the core question remains. How does radio stay essential?

My goal is to contribute to that conversation in a way that feels both informed and honest. Writing columns and features that spotlight programmers, personalities, executives and creatives. Aiming to push the industry forward. Some will celebrate what’s working. Others will dig into what’s not.

Be prepared to be sick of me.

To quote one of the newly named 30 Greatest Living American Songwriters by The New York Times, and one of my all-time favorites, Jay-Z: “Allow me to reintroduce myself.”

Music Radio Editor at Barrett Media.

I still believe in this business. Because at its best, radio still has the power to shape culture. That’s a conversation worth having.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Spotify’s New Verified Checkmark Overlooks the AI-Podcast Boom

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Remember when there used to be value in a checkmark on social platforms? The practice was once a badge of credibility, signaling a person or an outlet you could trust. You had to work to earn those badges, proving to your audience that your content was reliable and worthwhile. Over the last several years, the checkmark has shifted from a marker of credibility to something bought and paid for. Now, Spotify is attempting to make it a rite of passage for human-made music.

Last week, Spotify introduced a ‘verified’ badge to help users identify when an artist on its platform is human, not AI-generated. This marks the latest step by streaming platforms trying to sift out AI-generated music, despite its growing popularity among listeners.

The announcement did not address whether the ‘verified’ badge would apply to another growing AI dilemma in audio: the AI-generated podcast. Since the beginning of on-demand audio, few creators believed it would take hold in a genre built on connection and authenticity. But, like music, times are changing.

According to Edison, Spotify is the second-largest podcast network in the United States. It sits between SiriusXM and iHeartMedia, which are reportedly exploring a merger to further dominate the on-demand audio space.

Spotify also reported in its Q1 findings that its monthly active user base jumped 12% year over year to 761 million. The platform’s audience is growing in a content race that every creator is trying to win.

The Growth of AI-Podcast

AI podcasting is no different from AI music. The technology offers cost savings and new opportunities for creators who lack the resources to enter the space. From developing content ideas to handling distribution and monetization, many now rely on free AI tools to move quickly.

According to the Los Angeles Times, there were already hundreds of thousands of AI-generated podcasts available across platforms as of December. These podcasts cost less to produce, often sound polished, and can be created rapidly, all with the intent of disrupting the industry.

Former Jeanine Wright has launched her own company, Inception Point AI, to develop AI talent capable of hosting podcasts. The company aims to expand those capabilities into influencer roles across social media, literature, and beyond.

“I think that people who are still referring to all AI-generated content as AI slop are probably lazy luddites. Because there’s a lot of really good stuff out there,” Wright said to the Hollywood Reporter last year.

For context, Wondery ranks as the fourth-largest podcast network, behind SiriusXM, Spotify, and iHeartMedia, according to Edison.

This trend isn’t limited to startups—it’s also gaining traction among major industry players.

Last year, The Washington Post launched Your Personal Podcast, an AI-driven product that customizes audio content based on a user’s reading history. Amazon also recently introduced an AI-generated ‘podcast’ featuring two AI hosts who discuss product reviews and descriptions while answering user questions about potential purchases.

While these examples operate within their own ecosystems, the broader concept of AI-generated podcasts is quickly becoming the norm rather than the exception.

Verification MIA

According to a recent report from Podcast Index, published by Inc.com, nearly 39% of podcast feeds created within a recent nine-day span ‘might’ have been AI-generated. The report noted that many of these shows were distributed across multiple platforms. Often through Spreaker, which is owned by iHeartRadio.

While Spreaker clearly labels AI-generated content, other platforms do not provide the same level of transparency.

For example, one podcast from Wright’s Inception Point AI101 – The Secretary of Energy—was uploaded through Spreaker and distributed to other platforms. On Spreaker, the April 28, three-minute episode on gas prices includes a clearly visible label identifying it as AI-generated.

However, on platforms like Spotify, iHeartRadio, and Apple Podcasts, that same distinction is absent. There’s no button, no alert, and no checkmark of any kind to inform listeners. Sure, there’s a disclaimer deep at the bottom of the description. However, the likelihood of someone scrolling to the bottom of that is closer to zero than anything.

So, if Spotify is willing to verify the authenticity and trustworthiness of artists on its platform, shouldn’t that effort extend to podcast creators as well?

The reality is simple: the same technological wave pushing Spotify to separate human-made music from AI-generated tracks is already hitting podcasting. It may be moving faster and with far less transparency.

Can’t Play Favorites

If a badge is still meant to signal trust, then limiting that signal to music ignores where the next credibility crisis is already unfolding.

AI-generated podcasts are not a future concern; they are a present reality, scaling rapidly with fewer guardrails and disclosures across platforms. Unlike music, where listeners may tolerate experimentation, podcasting has always relied on connection, voice, and authenticity.

If platforms are going to draw a line in the sand for music, they don’t get to stop there.

Because in an ecosystem where anyone—or anything—can publish at scale, verification can’t be selective. It has to be systemic.

Otherwise, the checkmark doesn’t restore trust. It just exposes where it’s missing.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Is AI Really the Fix for the Overload of Streaming Ads?

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E-Marketer ran an article on April 24 by Grace Harmon, “Spray-and-Pray Tactics and Ad Repetition Risk Alienating Audiences,” that sounded very familiar. The last two Januarys, I conducted ad hoc content analyses for this column while streaming local broadcasts of NHL games on the ESPN app. The repetition of spots in a 2½-hour game was ridiculous. A major agency’s research now says the same thing.

The article cited a recent Omnicom study that raised the specter of “negative reach.” It is defined as “the point at which repeated impressions frustrate consumers and damage brand perceptions.” Per Omnicom, over 60% of consumers report seeing the same ad multiple times in a single session on streaming and social platforms, resulting in rising frustration.

Supposedly, half would pay something to avoid seeing the same ad multiple times in a single piece of content. However, it’s OK to see the same ad across platforms.

In my 2026 ESPN analysis, I was presented with 15 spots for Tremfaya, ten spots for TikTok, and nine for Kalshi. If you’re keeping score at home, that’s 34 spots for just three advertisers. If memory serves, Tremfaya had more than one execution, but both TikTok and Kalshi offered me the same commercial each time.

When Streaming Ads Wear Out Their Welcome

Last weekend, we watched the last two episodes of this season’s The Pitt on HBO Max. Did you know that ro.com offers a GLP-1 equivalent? We do, because Serena Williams told us — and told us again, sometimes multiple times in the same break.

What’s the fix for this serious problem in streaming advertising? E-Marketer had some advice:

  • AI can help by making minor variations of copy, visuals, and formats based on geography, recent browsing activity, and audience segments to keep creative fresh while maintaining relevance.
  • Agencies can then be used to refine top performers and preserve brand quality by adding strategic oversight and creative polish. They can also help develop high-impact campaign concepts that can be iterated on at scale through AI.

What brilliant suggestions! Let’s have AI fix the problem! If only TikTok’s agency had used AI to modify the spot enough so that I would have enjoyed the ten spots they ran in a single hockey game. Perhaps AI could fix it for ro.com when their agency ran three spots in a three-spot break.

Am I stupid (don’t answer that) or does this article appear to say that far too much frequency is ok if the spots are changed just a bit by AI? This reveals something sad about the thought process in the advertising world today. Rather than question whether this is the best use of an advertiser’s budget, let’s just modify the creative a bit using AI and keep wasting additional money on streaming. I’m not suggesting that streaming advertising doesn’t work, just that overdoing it — which costs money — is wasteful.

Radio and Audio Deserve a Seat at the Budget Table

Wouldn’t the more logical answer be “Perhaps we can repurpose some of our budget to other media?” Could radio or audio be an option? While I understand that pharma is much tougher to do in audio because you can’t hide all those awful potential side effects in unreadable text on a screen, could TikTok or Kalshi put some money into audio? Just tell your agency that you don’t need a ten frequency in a single sports event.

If one medium is saturated, try spreading the message around and find the people that don’t use — or are light users of — the first medium.

Meanwhile, Omnicom’s report points to their efforts to get around the problem in the programmatic space. Their release heralds the company’s collaboration with leading streamers such as Amazon, Disney, Fox, NBCU, and others on a content planning capability to better manage frequency. Sounds good.

But to my mind, that means that with the same budget, the spots might be spread around more streams. Which might mean landing on less desirable or less appropriate content for the message. I’ve seen Dove spots on streamed hockey games (and not Dove for Men). Yeah, that works.

The Fix?

Agencies sometimes do strange things, and that hasn’t changed since the early days of electronic media. The burden falls on the advertisers to understand where their dollars are going and why.

Let’s reframe the old John Wanamaker quote about not knowing which half of his advertising money was wasted.

Instead, ask: “I know half of my impressions are overkill and bothering my potential customers, but I don’t know which half?”

The answer to that question is: in an age of massive data, go find out. And when you do, ask how other media can supplement your message, reach more light users, and improve your sales.

Let’s meet again next week.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

The Foo Fighters Showed Up — And Two Rock Radio Stations Seized the Moment

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It was a wild week in the great rock state of New Jersey. While my column usually focuses on artist interviews, this week delivered something special. Consider it one for the New Jersey rock record books that two radio stations capitalized on.

The Foo Fighters announced two intimate shows at remarkably low ticket prices. First, Irving Plaza in NYC — capacity 1,200. Second, the beloved Starland Ballroom in Sayreville — capacity 2,500. Low prices. Old school ticket distribution. Enormous buzz. Especially for the New Jersey on-sale.

Fans lined up at Starland Ballroom just after midnight. Cars stretched for miles along local roads, all waiting for the box office to open at 10am. It was reminiscent of the old Ticketron and Ticketmaster days — camping out, waiting, making it an event.

And the fans loved every minute of it.

In our digital world, genuine in-person community moments are rare. Consequently, the Foo Fighters’ announcement created something special. Social media lit up immediately. Fans posted videos from the ticket line. Comments celebrated the music community. People described how “cool” everyone was — sharing coffee, helping strangers, playing music together. Connection still matters.

Local radio got involved too. As a former PD, I immediately started streaming local stations to see who was buzzing. Two programs nailed it — regardless of staff size or ticket allotment.

First up: Q104.3 NYC — The Jim Kerr Rock and Roll Morning Show

Jim’s recently named co-host Trevor skipped the NYC studio Wednesday morning. Instead, he drove to the enormous Sayreville ticket line — already stretching over a mile just after 3am. Trevor shot and edited videos from his car for the station’s social media. He called Jim Kerr live from the scene. He put fans on air, delivering play-by-play of the “Foo Mania” experience. Outstanding execution.

When I messaged Trevor at Q104.3 to say “Amazing Job,” his response said everything: “This is the kind of radio I grew up listening to. Jim and I had so much fun doing it — we have more things like this planned for sure.”

Next: WMGM Atlantic City — Morning host Matt Murray

Matt flies solo every morning. That didn’t stop him. He turned his listeners into reporters — having callers phone in live from the line and send photos directly to the morning show Facebook page. Furthermore, he made the ticket grab an on-air community event that listeners actually participated in.

One fan comment on the MGM Morning Show page captured it perfectly: “You can’t imagine how awesome everyone was. Sharing coffee, chairs for those that didn’t have them, food once the tent opened. Everyone was so chill it was fantastic. Made the 6 hours go pretty damn fast actually.”

Local radio can still get involved in moments like this. Moreover, you don’t need presents, tickets, or a band interview. You don’t even need a huge staff. A cell phone, a signal, and a social media account are all you need to be part of the experience.

Matt Murray told me directly: “I heard about the show the night before — informed my listeners on social media and told them — tomorrow I need you to inform me. I was not going to miss the opportunity to be live and local just because I fly solo every morning. No way. We needed to be there in some way.”

Kudos — or should I say FOOdos — to both stations and shows.


And Speaking of Kudos — Is Metalcore the New Mainstream? Absolutely.

Sleep Token, Bad Omens, Spiritbox — these bands dominate rock right now. Additionally, Dayseeker is about to join that conversation in a big way.

Dayseeker will likely grab their first #1 at Rock Radio with “Crawl Back To My Coffin” from their sixth studio album, Creature in the Black Night. The track will also deliver Spinefarm Records their first number one as well.

I first saw Dayseeker at a radio show my then-station produced — Rock the Rock Fest in 2024. I started following the band immediately. Mesmerizing modern metal with the right injection of scream and hook — their rapid growth made complete sense.

Fast forward nearly two years and Dayseeker hit #1 on the Mediabase Rock Charts. Furthermore, they delivered a killer show at Starland Ballroom in Sayreville on Sunday — the night after the Foo Fighters. A genuine Jersey rock weekend. Steel Panther even played Starland on Friday night. We know what we’re doing here.

Check out my recent interview with Rory Rodriguez from Dayseeker — where we discuss Metalcore as the new mainstream — available now on the Carr Stereo Podcast in both audio and video.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

The Daily Wire Undergoing Round of Layoffs

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A round of layoffs is underway at The Daily Wire, Barrett Media has confirmed.

The first reports surfaced on Friday afternoon. Political reporter Cameron Arcand took to social media to share that he was included in the round of layoffs enacted.

“I was impacted by layoffs today at The Daily Wire, so I am looking for opportunities in journalism/communications here in D.C.,” wrote Arcand.

In a statement, The Daily Wire confirmed it was undergoing a round of layoffs.

“Today, The Daily Wire made a difficult decision to restructure the organization, which included layoffs to a number of teams,” a company spokesperson confirmed to Barrett Media. “We are deeply grateful to those impacted. Their contributions were instrumental in building The Daily Wire into what it is today.

“The cuts were largely concentrated at our Nashville production office. As the company has invested in new formats, locations, and production models, our footprint there has evolved. Over the last year, we have added production staff in D.C., the Northeast, and Florida. This step allows us to focus our resources on an ambitious slate of new entertainment projects set to release this year.

“Additionally, we will continue to invest in our editorial team and investigative journalism where we have already added numerous new reporters across the country and established a DC bureau with a seat in the White House briefing room.”

It is unclear how many members of the company’s staff have departed as part of the ongoing exits. This round of layoffs at The Daily Wire follows cuts in March 2025.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Alex Jones Signs Off From Infowars, Vows Immediate Return With New Venture

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After nearly three decades on air, Alex Jones broadcast his final episode of Infowars Thursday night — and he wasted no time promising he’d be back.

Jones ended the show with a defiant pledge to launch a new program, directing his audience to AlexJonesLive and a companion app he described as already operational.

“They’re turning the power off at midnight,” Jones told viewers as a countdown clock ticked toward the studio shutdown. Rather than treat the moment as a farewell, he framed it as a starting line. “We’ve only just begun to fight,” he said, urging his audience to follow him to the new platform.

Jones had already set up a new phone app and websites ahead of the transition, including one selling the dietary supplements, clothing, and merchandise he regularly hawks on air. His personal X account — where he’s built a following of 4.5 million — remains active and unaffected by ongoing court proceedings.

Jones also said this week that he has a new studio nearing completion. He insisted the legal fight surrounding Infowars actually works in his favor — buying time for his new operation to get off the ground. “We’ve launched our operation,” he said. “You’ve walked into our trap, because we don’t start fights, but we finish them.”

The shutdown comes as a long-running dispute over the future of Infowars moves through the courts. Satirical outlet The Onion has been seeking to take control of the brand. Infowars was liquidated to compensate families of Sandy Hook school shooting victims. They won more than $1.3 billion in defamation judgments against Jones.

A Texas appeals court granted Jones a temporary reprieve this week. It delayed any immediate takeover and pushed the fight toward the state’s supreme court.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Urban One Acquiring Dallas Stations KKDA, KRNB, Sell Off KZMJ

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Urban One is growing in Dallas. The company has agreed to acquire Service Broadcasting Group, LLC, adding radio stations KKDA and KRNB to its portfolio.

As part of the deal, Urban One will sell station KZMJ to Fuzion Dallas, LLC.

Both transactions require FCC approval before closing.

The move strengthens Urban One’s presence in one of the country’s fastest-growing radio markets. It also signals a clear consolidation play for the company.

CEO Alfred C. Liggins, III didn’t mince words about the strategy.

“This transaction is accretive and advances our consolidation strategy by scaling our presence in high-growth regions where our target audience is most concentrated,” he said. “We are elevating our ability to serve our audience and our advertising partners with unmatched scale and local expertise.”

The acquisition gives local advertisers a bigger, more connected platform to reach Dallas audiences. Urban One says listeners will receive same community-driven programming the Radio One brand is known for — now across more frequencies.

Regional VP Doug Abernathy emphasized the importance of the people behind the product.

“By aligning our best-in-class team with these new platforms, we are securing the future of local radio in Dallas and ensuring we remain the primary source for news, entertainment, and connection for the communities we serve.”

The companies have not set a closing date.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

93 WIBC Strikes Partnership with FOX59, Including New Morning Programming

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93 WIBC has announced it has inked a new content partnership with FOX59 in Indianapolis, which includes new programming for the radio station.

FOX59 will replace WISH-TV as the content partner for 93 WIBC. As part of the new deal, FOX59 and 93 WIBC will share content with one another and provide cross-platform promotion.

FOX59 will provide regular weather updates throughout the radio station’s programming. It will also share live news updates in afternoon drive on select days.

Furthermore, FOX59’s weekday morning news will air in the 5 AM hour on the Indianapolis news/talk station. That hour had previously been occupied by the Daybreak show from WISH-TV.

“This builds on an existing relationship,” said VP/GM for Urban One/Radio One Indianapolis Andrea Kahrer. “As FOX affiliates and frequent partners in the community, combining FOX59’s news and weather with WIBC’s coverage allows us to better serve Central Indiana audiences.”

“This partnership is about meeting people where they are,” said FOX59 VP/GM Dominic Mancuso. “Central Indiana audiences move between television, radio, streaming, digital and social throughout the day. By working with WIBC, we can extend the reach of our local journalism and make sure people have access to trusted news and weather when it matters.”

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Russell Wilson Reportedly In Talks To Join CBS Sports

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Russell Wilson’s playing days appear to be over. The 10-time pro bowl quarterback is reportedly in serious discussions to join CBS’s The NFL Today, according to a report by The Athletic.

The two sides have engaged in lengthy conversations. Wilson, 37, did recently visit with the New York Jets about a backup role behind Geno Smith.

But television looks like the next chapter.

The move fills the seat vacated by Matt Ryan. Ryan left CBS to become president of football for the Atlanta Falcons. Wilson would join a crew that includes host James Brown and analysts Nate Burleson and Bill Cowher.

Wilson was a third-round pick in 2012 by Seattle and led the Seahawks to two Super Bowls. He won one — a blowout of the Denver Broncos after the 2013 season. The following year, a late goal-line interception ended Seattle’s bid to repeat against the New England Patriots.

His career never recovered after a 2022 trade to Denver. Two disappointing seasons followed. Stints in Pittsburgh and New York went nowhere.

Still, Wilson ranks fifth all-time in career passer rating among quarterbacks with at least 1,500 attempts.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.