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Pat McAfee Admits Personal Struggle With Winning Approval From Those He Feels Should Like Him

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Pat McAfee has built one of the most polarizing and commercially successful brands in modern sports media, and he understands that part of that success comes with a cost. Not everyone is going to like what he does, how he does it, or the space his program occupies within the industry.

During a recent interview with Dan Dakich of OutKick, McAfee acknowledged that reality while offering a rare glimpse into how criticism affects him personally. He did so even as his show continues to thrive across multiple platforms. McAfee agreed with Dakich’s assertion that he cannot win over everyone. That reality holds regardless of how he presents himself or his show.

“I think that’s real. I think I know that, and understand it at this point,” McAfee said. “I don’t love it though. I get bummed out sometimes when people who I think should like me, or I would get along with and they don’t like me. That bums me out.”

McAfee’s comments reflect a level of self-awareness that is not always associated with his loud, unapologetic on-air persona. Since transitioning from an NFL punter into a full-scale media entrepreneur, he has made his priorities clear. Authenticity matters more to him than universal approval.

That approach has helped him build a massive following, but it has also placed him squarely in the crosshairs of traditional sports media critics.

McAfee’s run of success however tells a different tale despite his critics. January was the second-best month for ESPN since 1996, but The Pat McAfee Show saw its best month ever on the network. During the first month of 2026, the program averaged 575,000 total viewers between the linear and digital options. That figure marks a 15% increase compared to its previous record, which was set in December 2025.

The Pat McAfee Show delivered its second-largest single-day audience since joining ESPN on January 19th, drawing 915,000 viewers. That Monday followed the NFL Divisional Round. It also coincided with the College Football Playoff National Championship Game. The day further benefited from the Martin Luther King Jr. Day holiday

While the program has delivered strong engagement and attracted a younger audience, its free-flowing style has challenged traditional norms tied to network studio programming. Despite the criticism, McAfee has remained consistent in his message. He has said he is not trying to be everything to everyone. Instead, he focuses on serving the audience that connects with his brand. That approach has remained central, even if it alienates others within the industry.

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Several Leagues Reportedly Attempting To Accelerate Media Deal Talks Ahead of NFL Discussions

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The next major shakeup in the sports media landscape may not wait for the NFL to make its move. With the NFL expected to reenter rights negotiations much sooner than anticipated, several professional leagues are exploring whether it makes sense to accelerate their own talks.

According to reporting by John Ourand of Puck, multiple leagues with deals expiring later this decade have expressed concern that an aggressive NFL negotiation window could absorb available capital across the media ecosystem.

That anxiety has prompted early conversations about reopening contracts well ahead of schedule.

Among those signaling flexibility is the PGA Tour, where new CEO Brian Rolapp has reportedly told current partners that the tour remains open to discussions as early as the next one to two years. Rolapp’s perspective carries weight, given his long tenure inside the NFL.

MLB and the NHL both have national deals expiring within the next five years, placing them squarely in the window where timing could influence leverage. MLB currently maintains relationships with several NFL partners, including FOX Sports, NBC Sports, ESPN , and Netflix. The NHL’s primary U.S. partner remains ESPN, but also carries a rights agreement with TNT Sports.

With the amount of money flowing to rights deals in 2024 and 2025, many expect the NFL to pursue significant rights fee increases when it returns to market. The NFL has hinted they are open to the process that could begin as soon as this fall. Given the NFL’s unmatched audience dominance, expectations say the league could seek fees that exceed current NBA benchmarks by a wide margin.

The market has already shown signs of strain. After the NBA finalized its $77 billion rights package in 2024, several properties encountered resistance, including Formula 1, which ultimately secured a deal only after intervention from Apple.

For leagues outside the NFL orbit, the outlook appears clear. Waiting too long could mean negotiating in a market already depleted by the NFL’s gravitational pull, while acting early may offer a rare chance to lock in stability before the next financial reset arrives.

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Chris Oliviero Still Yet To Name Permanent Overnight Host on WFAN

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WFAN’s latest programming reset may have begun with the highly publicized return of Craig Carton, but the station’s transformation still remains unfinished as one key position continues to draw unexpected attention.

More than a month after Carton rejoined the station’s weekday lineup, WFAN has yet to name a permanent overnight host. While the gap might appear minor in a schedule dominated by marquee dayparts, station executives say the reaction has revealed just how deeply listeners care about every hour of the broadcast day.

Chris Oliviero, chief business officer and New York market president for Audacy, acknowledged that the response caught him off guard. Speaking recently with Newsday, Oliviero said listener curiosity about the overnight vacancy generated more discussion than some of the station’s headline-grabbing moves.

“The fact that we did not announce a permanent overnight host got a lot of attention. To me, I was kind of like, ‘Oh, it was just a mention in passing in a press release. Maybe the last paragraph. No one’s going to ask anything.’ Guess what? We got a ton of questions on it,” said Oliviero to Newsday. “Which I love because, again, it’s a metric of passion. People care about all 24 hours in the day.”

Since the station elevated Chris McMonigle from overnights to afternoon drive alongside Carton, it has relied on fill-ins. Those fill-ins have covered the overnight daypart. The group includes Al Cintron, Gordon Damer, and Pete Hoffman. The shift follows Tommy Lugauer’s After Hours show. That program wraps at midnight or 2 a.m., depending on whether WFAN carries live night games.

Oliviero emphasized that, despite the lack of a permanent name, the station remains committed to live and local programming throughout the night.

“The commitment to live and local overnights is there. We will see if and when — and it’s a question of when, it’s not a question of if — it’s a question of when we feel we have found the right person to do that permanently,” said Oliviero.

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Shannon Sharpe Says He Would Love To Return to ESPN

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Shannon Sharpe is not closing the door on a return to ESPN, even after one of the most turbulent stretches of his media career. The Pro Football Hall of Famer said this week to Front Office Sports that he would welcome another opportunity to reunite with ESPN and longtime on-air foil Stephen A. Smith if network executives decide the timing is right.

Sharpe emphasized that any reunion would be out of his hands but made it clear his interest remains strong. He pointed to the continued growth of his digital platforms as evidence that his audience has remained engaged and loyal despite recent controversy.

“That’s not my call. I would love to go back if they were to call. Burke [Magnus], Jimmy [Pitaro], Dave Roberts. That is their call. But obviously, I’m more than willing, I’m more than capable, “ Sharpe said.

After departing Undisputed on FS1 in 2023 following a highly publicized split with Skip Bayless, Sharpe joined Smith on First Take in a part-time role the following year. In mid-2024, he signed a multi-year extension that elevated his standing within the network while also allowing him to expand his independent media ventures, including Club Shay Shay and Nightcap.

By early 2025, Sharpe was fielding interest in Shay Shay Media as his distribution agreement with The Volume, founded by Colin Cowherd, neared its conclusion. Industry speculation suggested Sharpe could command a deal comparable to other top podcast entrepreneurs.

Those plans unraveled last spring when Sharpe became embroiled in a highly publicized lawsuit that ultimately led to his departure from ESPN. Although the matter was settled, the fallout effectively ended his time at the network.

Even so, Sharpe said his relationship with Smith never wavered. He told FOS the First Take host for offering consistent personal support and maintaining frequent communication during the aftermath.

Since then, he said viewership for Club Shay Shay and Nightcap increased throughout the 2025 NFL season, including a rise in live-episode engagement. For now, Sharpe says he remains focused on building independently while staying open to what comes next. Whether that path leads back to ESPN remains uncertain, but his presence in sports media shows no sign of fading.

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Several MLB Teams Considering Creating Their Own Regional Sports Network

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The unraveling of Main Street Sports Group continues to push professional MLB teams toward alternative broadcast models. According to a report by The Sports Business Journal, two Major League Baseball franchises appear to be exploring paths that keep local control firmly in their own hands.

According to the report, the Los Angeles Angels and Atlanta Braves are separately evaluating the creation of team-controlled regional sports networks. The teams would pursue that option rather than immediately shifting game productions to MLB Media. Those conversations remain fluid for both organizations. However, they underscore a broader pivot away from traditional RSN ownership structures. Those models have dominated the sports media landscape for the past two decades.

In Southern California, discussions involving the Angels remain in the early stages. Angels owner Arte Moreno would first need to buy out Main Street’s stake in FanDuel Sports Network West. That move would clear the path to move forward. It would allow the franchise to operate the channel independently. The shift could also open the door for the Los Angeles Kings to join the network as a rights-paying partner.

The Kings would not hold an ownership stake, but such an arrangement could stabilize local distribution for both properties during a turbulent period for RSNs.

Meanwhile, the Braves have explored a different model. The report states the MLB franchise, which is owned by Liberty Media, has held preliminary talks with the Atlanta Hawks about consolidating broadcasts under one regional umbrella in the Southeast.

While any deal would likely place control with the Braves, the concept leaves room for expansion beyond two teams.

Executives familiar with the situation told SBJ they believe a Braves-led network could leverage an existing footprint across multiple southern states. That reach could allow the network to incorporate additional professional teams if rights align. This type of multi-team model has gained traction recently. Franchises view it as protection from the financial instability that has plagued many RSN operators.

Both the Angels and Braves have asked Major League Baseball for additional time before committing to league-run distribution. While MLB has already absorbed production responsibilities for several clubs exiting Main Street agreements, not every team appears eager to relinquish autonomy or local advertising control.

The urgency stems from Main Street’s expected wind-down, which NBA and NHL teams believe could accelerate following the conclusion of the current basketball season.

League officials and team executives remain uncertain whether remaining rights payments will be fulfilled, prompting contingency planning across multiple markets.

If Main Street’s networks were to go dark abruptly, leagues are prepared to act quickly. They would shift games to direct-to-consumer platforms. Those options include services such as League Pass and NHL GameCenter. Looking ahead, teams are also vetting partnerships with independent streaming providers as long-term solutions.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Barrett Media’s Top 20 Major Market Sports Radio Program Directors of 2025

Barrett Media’s Top 20 series for Sports Radio is down to its final two categories. Today, we recognize the format’s best Program Directors. On Monday, we close it out by acknowledging the format’s Top Sports Radio stations. We then shift immediately into our Top 20 in News/Talk radio and television series, and then wrap it all up with our eight-format celebration for Music Radio.

To stay updated on all of the Top 20 Major and Mid Market lists across the entire industry, keep an eye on this website, our newsletters and XFacebookLinkedInTikTok, and/or Instagram. After the Top 20 series is complete, I will record a video discussing the key takeaways from this year’s results. That video will be posted on the Barrett Media YouTube page. Be sure to subscribe to be notified once it’s live.

As you review these results, please remember that they represent the collective feedback shared by our industry voters. Barrett Media does not vote in this process. Our role is to assemble the group, collect the votes, and present the information.

Important Information

#1 – These results are based on 2025’s performance. 2026 changes have no effect on the voting.

#2 – We ask our voters to supply photos and logos to avoid headaches. Some comply, but most don’t. It forces us to spend a lot of time digging for images to highlight everyone. For that reason, there are no photo changes unless it involves a mistake. Thanks in advance for understanding.

#3 – Our Major Market executive panel consists of thirty six (36) program directors and corporate executives from radio’s top broadcasting companies. They include Audacy, iHeart, Cumulus, Beasley, Good Karma Brands, Bonneville, SiriusXM, ESPN Radio, FOX Sports Radio, Radio One, and a bunch of independently owned and operated radio stations. Our voting group is large because we want feedback from every part of the country. We also do that to assure the results don’t favor any one media group.

#4 – The criteria for our voters included the ear test, originality, multi-platform impact, ratings success, clearance (national shows) and industry buzz. Keep in mind, our voters live in different cities, work for different companies, have different tastes, and value certain factors higher than others. This is not a perfect system but it’s one we feel good about using to showcase the industry’s best.

#5 – A total of 32 PDs were eligible for voting consideration in the Major Market Sports Radio Program Directors category.

And the Winner Is…

104.3 The Score’s Mitch Rosen. This is Mitch’s second time being voted the top Sports Radio Program Director in the Major Market category. He last won the honor in 2019. Rosen finished third in the voting last year behind Jimmy Powers and Rick Radzik.

I want to thank Dylan Barrett for creating the artwork, and each voter who participated in the process. Now without further delay, here are Barrett Media’s Top 20 Major Market Sports Radio Program Directors of 2025.

Additional Notes:

  • Mitch Rosen won a close call, edging Rod Lakin by six (6) points. Rosen earned the most first place votes in the category with nine (9).
  • Spots 21-25 belonged to Len Weiner, Mike Hohler, Kevin Shockey, Chris Gordy, and Greg Bergman.
  • The closest contest saw Danny Zederman slip by Mike Conti by two (2) points.
  • Of the 32 programmers to appear on submitted ballots, seven (7) received at least one 1st place vote.

BM Top 20 of 2025 Remaining Schedule:

  • Monday February 9 = BSM Top 20 Major/Mid Market Sports Radio Stations of 2025

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Barrett Media’s Top 20 Mid Market Sports Radio Program Directors of 2025

Barrett Media’s Top 20 series for Sports Radio is down to its final two categories. Today, we recognize the format’s best Program Directors. On Monday, we close it out by acknowledging the format’s Top Sports Radio stations. We then shift immediately into our Top 20 in News/Talk radio and television series before wrapping it all up with our eight-format celebration for Music Radio.

To stay updated on all of the Top 20 Major and Mid Market lists across the entire industry, keep an eye on this website, our newsletters and XFacebookLinkedInTikTok, and/or Instagram. After the Top 20 series is complete, I will record a video discussing the key takeaways from this year’s results. That video will be posted on the Barrett Media YouTube page. Be sure to subscribe to be notified once it’s live.

As you review these results, please remember that they represent the collective feedback shared by our industry voters. Barrett Media does not vote in this process. Our role is to assemble the group, collect the votes, and present the information.

Important Information

#1 – These results are based on 2025’s performance. 2026 changes have no effect on the voting.

#2 – We ask our voters to supply photos and logos to avoid headaches. Some comply, but most don’t. It forces us to spend a lot of time digging for images to highlight everyone. For that reason, there are no photo changes unless it involves a mistake. Thanks in advance for understanding.

#3 – Our Mid Market executive panel consists of thirty one (31) program directors and corporate executives from radio’s top broadcasting companies. They include Audacy, iHeart, Cumulus, Beasley, Good Karma Brands, Bonneville, SiriusXM, ESPN Radio, FOX Sports Radio, Radio One, and a bunch of independently owned and operated radio stations. Our voting group is large because we want feedback from every part of the country. We also do that to assure the results don’t favor any one media group.

#4 – The criteria for our voters included the ear test, originality, multi-platform impact, ratings success, clearance (national shows) and industry buzz. Keep in mind, our voters live in different cities, work for different companies, have different tastes, and value certain factors higher than others. This is not a perfect system but it’s one we feel good about using to showcase the industry’s best.

#5 – A total of 48 PDs were eligible for voting consideration in the Mid Market Sports Radio Program Directors category.

And the Winner Is…

Paul Mason of 104.5 The Zone in Nashville. This is Paul’s first category victory. He finished fourth in the 2024 voting behind Brad Carson, Ryan Haney and Matt Fishman.

I want to thank Dylan Barrett for creating the artwork, and each voter who participated in the process. Now without further delay, here are Barrett Media’s Top 20 Mid Market Sports Radio Program Directors of 2025.

Additional Notes:

  • Paul Mason earned the win by holding a five (5) point advantage over Brad Carson. Mason and Carson tied for the most first place votes in the category with four (4).
  • Spots 21-25 belonged to Jimmy Clark, Jeff Jarnigan, Erik Gee, Dusty Harrah, and Lloyd Cole.
  • The tightest race featured Jeff Rickard besting Robert Mueller by one (1) point.
  • Of the 48 programmers to appear on submitted ballots, ten (10) received at least one 1st place vote.

BM Top 20 of 2025 Remaining Schedule:

  • Monday February 9 = BSM Top 20 Major/Mid Market Sports Radio Stations of 2025

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Ranking the Best and Worst Super Bowl Host Cities From a Guy Who Lived on Radio Row

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Before we get into ranking Super Bowl cities, let me say this upfront: I’m not complaining, and know I’ve never really worked a day in my life if the “job” is traveling to Super Bowls and arguing about host cities. Everyone should be so lucky. I get it. Media members complain too much as it is, and the world does not need another guy whining about free food, credential lines, or the angle of the sun at Radio Row.

Every Super Bowl city I’ve covered had some charm. None of them were disasters. This is like pizza—even the “bad” ones aren’t really bad. It’s just levels. Some are fine. Some are good. Some are great. And a few are just about perfect.

So with that context—and a bias against cold weather I’m not pretending to hide—here’s how I’d rank the Super Bowl cities I’ve actually lived in for a week at a time.

#5 – New York City

I’m not pro–cold-weather Super Bowls, but this is New York. When hosting its lone Super Bowl featuring the Seahawks and Broncos, the city didn’t roll out a red carpet. They didn’t pretend to care, and didn’t bend itself into NFL pretzels—which somehow made it perfect.

Cabbies complained about the league clogging the streets. Businesses carried on like it was just another convention. New York didn’t need the Super Bowl. The Super Bowl needed New York.

Radio Row was the tightest, loudest, most cluttered setup I’ve ever worked—and I wouldn’t change a thing. That’s the city. You walk the streets, look up, and just breathe it in. New York always hums. Other host cities try to manufacture energy. New York just exists.

It doesn’t dress up for you, and doesn’t care that you’re there. That indifference is part of the charm.

Before Super Bowl Opening Night LIVE was a thing, media day meant commuting from Manhattan to East Rutherford, New Jersey, straight into rush hour. The NFL solved it by giving media buses a protected lane the entire way. I’ve never seen so many middle fingers in my life as we flew past gridlock.

A very New York welcome.

The food and nightlife was second only to New Orleans. One night featured the best Italian meal of my life—no menus, just pasta and wine that kept coming in what felt like someone’s living room. Another night ended at a secret club I still couldn’t find again if you spotted me a compass. My final night ended with Ray’s Pizza around 4 a.m. When I asked for a 5:30 a.m. wake-up call, the operator politely informed me it was already past that time.

The weather? It was winter. Real winter. You barely noticed—until Monday morning, when a snowstorm delayed everything for hours. The game was a blowout, but the snow stayed away, which is the only weather outcome the NFL truly believes in.

What I remember from Radio Row was Kevin Costner promoting Draft Day. We should’ve known the movie was in trouble because every time we tried to talk about it, Costner wanted to talk football instead. We barely promoted the film, but we did have a great debate about O.J. Simpson vs. Gary Beban for the 1967 Heisman.

The other involved former 49ers linebacker Aldon Smith. His handler explicitly told us not to ask about off-field issues. Naturally, our first question went straight there. The handler lost his mind. Smith waved him off and gave us the most honest interview of the week.

Despite the NFL’s blizzard anxiety, New York deserves semi-rotation. The city is simply too good to leave out.

#4 – Los Angeles

It’s LA—which is both the appeal and the problem. If you weren’t inside or around the Los Angeles Convention Center, you could’ve forgotten the Super Bowl between the Rams and Bengals was even happening. Everything is spread out, traffic is brutal, and you can’t hit all the parties unless you enjoy spending half your life on the 405.

But the sun is out, the food is excellent, and if you plan your day right, you’re eating fish tacos by the ocean in February while wearing shorts. The vibe however was minimal. Radio Row is downtown. Everything else is somewhere else. Unlike New York, LA doesn’t compress the event—it absorbs it.

The Super Bowl doesn’t dominate the city; it disappears into it.

SoFi Stadium is about 15 miles from downtown. Team hotels, sponsor parties, and events are scattered everywhere. Because the Rams were the host, you didn’t get that neutral-site energy where both fan bases take over one central area.

The food? Fish tacos near the beach. Street tacos at 1 a.m. Sushi that shows up faster than your Uber. You may not feel the Super Bowl everywhere, but you feel like you’re on vacation—and that counts.

Weather also played into that. Warm-weather Super Bowls matter. LA, Miami, Phoenix, and Vegas all win by simply not requiring a coat.

What stood out at Radio Row was Hall of Famer Warren Moon saw Pat McAfee in his black tank top and deadpanned, “Aren’t you supposed to have muscles if you wear those?” Former quarterback Jake Plummer was promoting mushrooms, praising the benefits, then started choking mid-sentence. I genuinely thought we were going to need paramedics.

Bottom line, LA is spread out, traffic is miserable, and fan vibes are limited—but the weather is perfect, Radio Row is stacked, and SoFi Stadium might be the best stadium in the NFL right now.

#3 – Miami

It’s Miami. On South Beach, you never know what’s going to happen—and that unpredictability is the draw for all 11 Super Bowls it’s hosted. Unlike LA, there’s a real hub where fans, media, and chaos collide. You can escape Super Bowl week if you want, but most people don’t.

Along with New Orleans, the best vibe of any Super Bowl city is the 305. Music everywhere. Cultures colliding. Energy at all hours. And the weather? Untouchable.

However, Super Bowl central in South Beach isn’t remotely close to Hard Rock Stadium, which keeps Miami from perfection.

A radio row moment from Miami included Franco Harris and Phil Villapiano re-litigating the Immaculate Reception decades later. It got so heated our seven-second delay wasn’t enough to keep profanity off the air. Phil still doesn’t see it Franco’s way.

My most Miami moment? Finding a nightclub hidden behind a taco stand that stayed open until 6 a.m. I went looking for the bathroom and discovered an underground dance floor instead. I don’t think I slept eight hours all week.

Miami brought a lot, but the best moments were taking calls from devastated 49ers fans at 4 a.m. after Super Bowl 54. Then “running” to catch the final media bus back to South Beach. Best $25 tip I ever spent.

#2 – Las Vegas

Everything was right there for Super Bowl LVIII in 2024. You can walk from your hotel on Super Bowl Opening Night to the game on Sunday. As long as you don’t get into a car, you’re undefeated. You couldn’t miss the strip. Elite people-watching. Elite chaos.

There used to be food value in Sin City. Vegas used to give you cheap food because you lost all your money gambling. Now you lose your money gambling and eating. Having said that, Las Vegas restaurants are elite, as good as any in the country. Your kids aren’t going to college without loans, though, after a night out.

The locale for Allegiant Stadium is top-five. Right off the strip. Quick in and out.

Radio row was full of hangovers. Bright lights. The Convention Center at 7 a.m. I wore sunglasses indoors all week like a recovering vampire. No one slept all week. It’s impossible. My drowsiness led to my instincts getting the best of me. I reached out to shake Kurt Warner’s hand in the bathroom at the Super Bowl. We had both just finished our business. Warner’s the nicest guy alive, but the look he gave me said, “Absolutely not.”

Vegas can handle anything—including the Super Bowl—but I was there ten days. About seven too many. That’s why it’s not the best in my estimation.

#1 – New Orleans

New Orleans has everything: party, charm, food, history, proximity. That’s why the NFL has granted the market 11 Super Bowls. The only knock is the stadium—and yes, I was there at Super Bowl 47 when the lights went out.

Everything is close. Bourbon Street is on steroids during Super Bowl week, but Frenchmen Street is the real move. Music spills out of every doorway. Sleep becomes optional.

The food selections are wide and epic. The day starts at Café Du Monde for beignets, then po’boys at Domilise’s. Oysters at Acme. Dinner at Brennan’s or Willie Mae’s. I’ve covered multiple Super Bowls here and still haven’t scratched the surface.

A rare Saturday radio row memory involved a crushing hangover. Cohost with no voice. In the distance, I spot actress Alyssa Milano—basically the only human on Radio Row besides us. I ask her to come on. She stays for an hour as my cohost and saves the show. I remember it as a miracle. She probably remembers it as a hostage situation.

Honorable Mentions

Super Bowl XXXIX in Jacksonville was the worst experience I’ve had in a host city. We stayed on a cruise ship because the city didn’t have enough hotel rooms. That’s really all you need to know. It also wasn’t nearly as warm as advertised, and the food wasn’t memorable. Jacksonville had its shot. The Super Bowl won’t be back.

Phoenix is easily the most underrated host city. Media people love free food and parties. We’re simple creatures. So when the media party buses headed into the desert, we assumed Goodfellas. Instead: a Southwest feast—meat, fire pits, fancy booze, cigars, and perfect weather. Add Scottsdale nightlife and 75-and-sunny all week, and you understand why the NFL keeps coming back.

San Diego is another great market that could host the Super Bowl every year. Just fix the stadium. Pasadena won’t see the Super Bowl back at the Rose Bowl, but it might be the most beautiful venue football has ever seen.

Overall, New York gives you the attitude. Los Angeles gives you the sunshine. Miami gives you the energy and chaos. Las Vegas gives you the spectacle. New Orleans gives you all of it—and lets the night decide when it’s over.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How Mike Calta Morphed From Shock Jock to Tampa Bay’s Dominant Talk Leader

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This weekend’s Super Bowl marks 22 years since the infamous Janet Jackson “wardrobe malfunction.” For anyone who doesn’t have that incident etched into their brain, Janet Jackson was the halftime headliner, and the performance included a duet with Justin Timberlake. As the two were dancing, Timberlake pulled off a piece of Jackson’s costume, exposing part of her breast and her nipple, which was covered by a shield, for literally less than a second.

The F.C.C. then proceeded to go crazy levying fines. For some reason, even though the incident took place on television, radio ended up in the crosshairs and received heavy scrutiny. Rock radio hosts—long known for pushing the envelope with racy content—took the brunt of the anger. It eventually led to Howard Stern going to satellite radio, but he wasn’t the only one impacted. A lot of hosts had to quickly change their shows.

One host who lived through those strange days is Mike Calta, currently the morning host at Cox Media Group’s 102.5 The Bone in Tampa Bay.

“It’s a lot different than it was back in what I like to call the Opie and Anthony era,” says Calta. “You had those guys leading the way, and they were so far over the edge. We always thought if they can get away with that, we can get away with this.”

Some of the things they were able to do during that era included a contest called Naked Dog Catcher. Where the oldest listener willing to come to the station and get naked won concert tickets. The show also had six different sets of twins make out in the studio for another contest.

“We had a mother-daughter make-out, which was not nearly as exciting as we thought it was going to be. It was almost sad to watch,” explained Calta. “There were so many things we would just throw out there and be shocked it happened. Then it got so tight we couldn’t do anything outrageous anymore.”

Calta, who early in his career went by ‘Cowhead’ on the air, says it wasn’t just the change in tenor from the F.C.C. that led to the show evolving.

“Our audience got a little older, and that shock jock stuff got old,” says Calta. “You almost had to kill somebody to shock the audience anymore. We had done everything you could possibly do. We pushed the boundaries on sexism and racism. Then when everybody started tightening up, we thought we should probably evolve a little.”

Today, after more than twenty years, the biggest challenge is balancing tradition with innovation. Calta says his cart now spends more time thinking about unique angles with current events to keep the program fresh. His keen sense of knowing when things tend to go stale is another hallmark he applies to how he guides the program.

“The creative team is constantly thinking, ‘what can we do with this,” said Calta. “For instance, there is a car chase. It would be one thing to just open the mics and talk about it. Instead we turn it into a game called ‘How Will It End.’”

The goal is making a story more interesting and engaging with the audience, with people at home coming up with their own scenarios. But no matter how much the team innovates, there are some things Calta says he just can’t get away from.

“We play a game at the beginning of the show just to give some stuff away. I’m sick of it,” explained Calta. “We’ve been doing it for 20 years, and we keep trying to stop. Every time we do, people lose their minds. You must have a feel for what the audience likes, depends on, and doesn’t.”

As morning host, Calta anchors 102.5 The Bone’s lineup of personality-driven talk shows. Unlike most talk stations that are politically focused, the station is primarily lifestyle talk, which is a rarity in the industry.

“I dreamed of being on something like The Bone. This station has beat the pants off the political talk stations for years. Sure, you’ve had Rush Limbaugh and Glenn Beck followers, but when it comes to local shows talking about politics, we beat the pants off them,” explained Calta. “I’ve never understood why more of these didn’t pop up.”

It doesn’t stop at just local politics. Calta and his team are not afraid to tackle the biggest stories of the moment, including political hot potatoes like the current situations involving ICE events in multiple cities around the country.

“You can’t be afraid of it. Have to have an opinion, and you have to stick with it,” Calta says. “I’m very honest with people. They know what I stand for. Where I fall on gay rights, abortion rights, and other issues. I have no problem saying it, but I admit I may learn something that makes me change my mind. It’s happened before.”

Of course, topics like that can lead to negative feedback from the audience. Calta isn’t bothered by much of that negative feedback, except the ones that make him reconsider his own process.

“I couldn’t give a s**t. Except when I think that they might be right. The one that bothers you is the one where you think, ‘I might be wrong on this,’” said Calta. “That’s the one that’ll eat away at you forever. But I think that’s the good part of me. I’m willing to say, ‘hey, I thought about this. And you’re right.’”

Beyond the daily show, there are a couple of other achievements Calta is truly proud of. His program he felt was ahead of the curve when it comes to adding a video component to the program. Adapting the distribution mechanism for how his devoted following can consume his program.

“Years ago, I partnered with a local TV station because all these great things were happening in the studio that nobody ever got to see. We turned it into a half-hour show, but TV is a lot of work and it’s expensive. We were busting our ass to break even,” Calta explained.

The show later moved online, becoming an early adopter of streaming video with Cowhead TV, which aired on Calta’s own website. Eventually, technology evolved and Cox Media Group embraced video as the company purchased updated equipment for the studio. However, during the COVID-19 pandemic, the show began to originate from Calta’s home which he then turned into his own home TV studio.

Away from the show, Calta is clearly proud of is his band Pitbull Toddler. The group was born out of frustration. When Calta’s show aired in the afternoon, there were a lot of live appearances. Over time, he got tired of trying to corral bands and strippers to appear

“They are both the same creature. Both feel like they’re superstars and they want to be treated great,” says Calta. “They’re a dime a dozen, and they stink.”

The station’s program director at the time played in a band, as did one of Calta’s co-hosts. This led to the formation of their own group.

“We took a year and practiced all the time. Then we started playing out. Before you know it, we were playing two or three times a month,” said Calta. Fifteen years later, the band has become its own revenue generator, complete with a corporation and employees.

“We’ve played at baseball stadiums, opened for Def Leppard and for Poison. Now, we’re going to open for The Offspring,” noted Calta.

Over the years, Calta’s program has continued to resonate with his following while he continues to grow his band. In that time balancing as many projects as he has on his plate, the task has often become more difficult.

“When the band [Pitbull Toddler] plays somewhere a long way from my house, I’ll spend the night at a hotel. Everyone assumes it’s crazy. But one time I took a picture of my bedside table and there’s a CPAP machine, some milk, and heartburn medicine. There you go. There’s your rock star lifestyle.”

Cultivating that community includes an annual boat cruise and more traditional events like pub crawls. Calta prefers to get out and hang with “the Bone fam” instead of waiving from afar. His success over the many years is proof that his formula works leaving an impression many still are in search of.

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Seattle vs. Boston: The Rock Halftime Show the Super Bowl Will Never Give Us

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The Super Bowl has never had a pure Hard Rock or Alternative headliner for the halftime show. I covered my theory for “why” last week, and with respect to The Who, Stones, Petty, U2, Coldplay, and Bruce Springsteen, they don’t fit the bill today’s RockTernative brands would scrape together pennies to send a listener to.

But what if… what if we were hired to run the halftime show and do it differently?

What if the halftime show had to represent Rock history from each team’s city or state? Each city gets 6–8 artists to represent (alive or dead), along with a fun host and misc. celebrity pop-ins. Which team or city would bring the best show?

Take Los Angeles out of the equation and there are some good debates. Some years would be more of a flop, though. I’m not sure what we’d do if the Panthers show up, and it’ll be a Death Metal festival if Tampa makes it back.

But two of the heavy favorites in this fake halftime showdown — Seattle and Boston — are on display this weekend. Here’s a look at the draft boards.

Seattle Rock Super Bowl

· Jimi Hendrix
· Nirvana
· Foo Fighters
· Pearl Jam
· Heart
· Soundgarden
· Alice in Chains
· Host: Sir Mix-A-Lot

New England/Boston Rock Super Bowl

· Aerosmith
· Boston
· Cars
· The J. Geils Band
· Pixies
· Dropkick Murphys
· Hosts: Matt Damon & Ben Affleck

Two superstar lineups. Two very different vibes. Both could be their own festival.

The “brand guy” in me can’t help but notice this is what real life looks like. Cities look, smell, and sound different. So do their audiences. Stations should too. “Local” doesn’t mean risky or small. Being “local” means representing local and being recognized for it.

And what works for KISW or KNDD/The End may not work in Boston. In fact, while we know from experience that RockTernative can work in Boston, the industry has effectively decided it can’t. There is neither a Rock nor Alternative station in Boston outside of HD-2 or online, which is an incredible oversight.

Now that we’ve got business out of the way, I can put some money down on the game and write this off as “work-related.”

It’s Super Bowl Weekend. We have two dream-filled lineups to look at, and a score to settle.

Seattle Rock Super Bowl

Opening Ceremonies

· Host: Sir Mix-A-Lot
· Alice in Chains — “Man in the Box”
· Jimi Hendrix — National Anthem (IYKYK)

Halftime Show

· Host: Sir Mix-A-Lot
· Heart — “Barracuda” (big opening)
· Soundgarden — “Spoonman,” “Black Hole Sun”
· Pearl Jam — “Alive,” “Evenflow”
· Pearl Jam joined by guests to play Temple of the Dog’s “Say Hello 2 Heaven”
· Foo Fighters — “Monkey Wrench,” “Learn to Fly,” “Everlong”
· Nirvana — “In Bloom,” “Come As You Are”
· Nirvana joined by Hendrix, Cornell, Vedder, and others to rip out “Purple Haze” and “Smells Like Teen Spirit”

New England/Boston Rock Super Bowl

Opening Ceremonies

· Hosts: Matt Damon and Ben Affleck
· Mighty Mighty Bosstones — “The Impression That I Get”
· New Kids on the Block — National Anthem (It’s the Super Bowl, relax)

Halftime Show

· Hosts: Matt Damon and Ben Affleck
· Dropkick Murphys — “Shipping Up to Boston” (flags waving, crowd cameras, chaos)
· Cars — “Good Times Roll,” “You Might Think,” “Shake It Up”
· Pixies (live from a Boston landmark) — “Here Comes Your Man”
· Boston — “Foreplay/Long Time,” “Don’t Look Back,” “More Than a Feeling”
· J. Geils — “Freeze-Frame,” “Centerfold”
· J. Geils joined by John Cena and Mark Wahlberg for “Ain’t Nothing But a House Party”
· Aerosmith — “Walk This Way,” “Dream On,” “Sweet Emotion”

Two cities steeped in Rock history. Both could put on a great show they would be proud of. But for our RockTernative purposes — and my prediction for the game — Seattle is the winner, 31–20.

Enjoy the game.

By the way: Boston not having a clear Rock or Alternative radio brand feels like an opportunity waiting for the right broadcaster. If you’re curious, I’m always happy to connect a few historical and strategic dots.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.