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NewsNation Sees Viewers Bump From Chris Cuomo

BNM Staff
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When Chris Cuomo was a guest on the July 26th edition of NewsNation’s “Dan Abrams Live”, it drew an audience to the tune of 187,000 viewers. While a far cry from the ratings he had gotten in his CNN days, it was more than triple the normal amount of viewership for the fledgling news channel. Cuomo’s appearance, his first in public since his CNN firing from Nov. 2021, was a prelude to his new nightly program on NewsNation.

Oct. 3rd was the launch date for “Cuomo”. and, as recently reported here on Barrett News Media, it delivered 147,000 viewers.

In the three nights that followed, “Cuomo” built upon his premiere numbers:

  • Tuesday, Oct. 4, 2022: 193,000 viewers; 21,000 adults 25-54
  • Wednesday, Oct. 5, 2022: 174,000 viewers; 30,000 adults 25-54
  • Thursday, Oct. 6, 2022: 156,000 viewers; 30,000 adults 25-54

In its nine weeknight editions thus far (Oct. 3-7 and Oct. 10-13), “Cuomo” has averaged 152,000 viewers including 21,000 within the key 25-54 demographic, according to Nielsen Media Research. While those figures are about one-sixth of his CNN “Cuomo Prime Time” audience from the same week one year ago — an 849,000 total viewers/154,000 adults 25-54 average from Oct. 5-8, 2021 — NewsNation’s “Cuomo” more than tripled its recent former time slot occupant (a general headlines program entitled “NewsNation Prime”) among total viewers and more than doubled it in adults 25-54, comparing it to data from the weeknights of Sep. 12-30, 2022 (“NewsNation Prime” — 47,000 viewers/8,000 adults 25-54) “Cuomo” achieved a series-to-date high in 25-54 on Wednesday, Oct. 12 with 46,000 (along with 181,000 total viewers that night, its second-best-ever thus far).

Going by the “rising tide lifts all boats” analogy, the presence of “Cuomo” has also improved (for the most part) its surrounding programs in prime time. Here is how they performed from Sep. 12-30:

  • On Balance with Leland Vittert (7 p.m.): 50,000 viewers; 11,000 adults 25-54
  • Dan Abrams Live (9 p.m.): 56,000 viewers; 12,000 adults 25-54
  • Banfield (10 p.m.): 49,000 viewers; 9,000 adults 25-54

And here is how they performed from Oct. 3-13, since the arrival of “Cuomo” at 8 p.m.:

  • On Balance with Leland Vittert (7 p.m.): 61,000 viewers (+22%); 12,000 adults 25-54 (+9%)
  • Dan Abrams Live (9 p.m.): 86,000 viewers (+54%); 16,000 adults 25-54 (+33%)
  • Banfield (10 p.m.): 57,000 viewers (+16%); 7,000 adults 25-54 (-22%)

Not surprisingly, “Cuomo” lead-out “Dan Abrams Live” has benefitted the most; it has twice achieved above 100,000 viewers during that time (precisely, 106,000 on each Oct. 3 and Oct. 5). Even “Cuomo” lead-in “On Balance” once drew above the 100,000-viewer mark (103,000 on Oct. 13).

While NewsNation still has a long way to go to catch its long-established cable news brethren in the ratings, having “Cuomo” at night has provided the 2-year-old news outlet a positive step forward.

Cable news averages for October 3-9, 2022:

Total Day (Oct. 3-9 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.468 million viewers; 197,000 adults 25-54
  • MSNBC: 0.746 million viewers; 76,000 adults 25-54
  • CNN: 0.530 million viewers; 104,000 adults 25-54
  • HLN: 0.163 million viewers; 46,000 adults 25-54
  • CNBC: 0.128 million viewers; 30,000 adults 25-54
  • Fox Business Network: 0.120 million viewers; 13,000 adults 25-54
  • Newsmax: 0.117 million viewers; 13,000 adults 25-54
  • The Weather Channel: 0.106 million viewers; 21,000 adults 25-54

Prime Time (Oct. 3-8 @ 8-11 p.m.; Oct. 9 @ 7-11 p.m.)

  • Fox News Channel: 2.250 million viewers; 280,000 adults 25-54
  • MSNBC: 1.211 million viewers; 110,000 adults 25-54
  • CNN: 0.631 million viewers; 136,000 adults 25-54
  • Newsmax: 0.188 million viewers; 22,000 adults 25-54
  • CNBC: 0.173 million viewers; 56,000 adults 25-54
  • HLN: 0.172 million viewers; 46,000 adults 25-54
  • The Weather Channel: 0.108 million viewers; 19,000 adults 25-54
  • NewsNation: 0.089 million viewers; 13,000 adults 25-54
  • Fox Business Network: 0.046 million viewers; 8,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Wed. 10/5/2022 5:00 PM, 60 min.) 3.644 million viewers

2. Tucker Carlson Tonight (FOXNC, Thu. 10/6/2022 8:00 PM, 60 min.) 3.587 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 10/5/2022 8:00 PM, 60 min.) 3.474 million viewers

4. The Five (FOXNC, Tue. 10/4/2022 5:00 PM, 60 min.) 3.463 million viewers

5. Tucker Carlson Tonight (FOXNC, Tue. 10/4/2022 8:00 PM, 60 min.) 3.456 million viewers

6. The Five (FOXNC, Thu. 10/6/2022 5:00 PM, 60 min.) 3.367 million viewers

7. The Five (FOXNC, Mon. 10/3/2022 5:00 PM, 60 min.) 3.228 million viewers

8. The Five (FOXNC, Fri. 10/7/2022 5:00 PM, 60 min.) 3.132 million viewers

9. Jesse Watters Primetime (FOXNC, Thu. 10/6/2022 7:00 PM, 60 min.) 3.028 million viewers

10. Jesse Watters Primetime (FOXNC, Wed. 10/5/2022 7:00 PM, 60 min.) 3.010 million viewers

29. Rachel Maddow Show (MSNBC, Mon. 10/3/2022 9:00 PM, 60 min.) 2.253 million viewers

151. Erin Burnett Outfront (CNN, Tue. 10/4/2022 7:00 PM, 60 min.) 0.936 million viewers

202. Real Time With Bill Maher “Episode 615” (HBO, Fri. 10/7/2022 10:01 PM, 53 min.) 0.763 million viewers

346. Last Week Tonight (HBO, Sun. 10/9/2022 11:22 PM, 35 min.) 0.495 million viewers

349. The Daily Show (CMDY, Wed. 10/5/2022 11:00 PM, 30 min.) 0.483 million viewers

378. Kudlow (FBN, Thu. 10/6/2022 4:00 PM, 60 min.) 0.405 million viewers

431. Forensic Files “Deadly Curve” (HLN, late Wed. 10/5/2022 12:00 AM, 30 min.) 0.315 million viewers

452. American Greed “American Greed 206 Chasing Tesla” (CNBC, Tue. 10/4/2022 10:00 PM, 60 min.) 0.292 million viewers

557. America’s Morning Headquarters (TWC, Mon. 10/3/2022 9:00 AM, 60 min.) 0.228 million viewers

625. Cuomo (NWSN, Tue. 10/4/2022 8:00 PM, 60 min.) 0.193 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. The Five (FOXNC, Wed. 10/5/2022 5:00 PM, 60 min.) 0.530 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Wed. 10/5/2022 8:00 PM, 60 min.) 0.505 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Thu. 10/6/2022 8:00 PM, 60 min.) 0.496 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Tue. 10/4/2022 8:00 PM, 60 min.) 0.480 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Mon. 10/3/2022 8:00 PM, 60 min.) 0.445 million adults 25-54

6. Jesse Watters Primetime (FOXNC, Wed. 10/5/2022 7:00 PM, 60 min.) 0.442 million adults 25-54

7. Hannity (FOXNC, Wed. 10/5/2022 9:00 PM, 60 min.) 0.425 million adults 25-54

8. The Five (FOXNC, Tue. 10/4/2022 5:00 PM, 60 min.) 0.418 million adults 25-54

9. Jesse Watters Primetime (FOXNC, Tue. 10/4/2022 7:00 PM, 60 min.) 0.403 million adults 25-54

10. Jesse Watters Primetime (FOXNC, Mon. 10/3/2022 7:00 PM, 60 min.) 0.389 million adults 25-54

45. Anderson Cooper 360 (CNN, Tue. 10/4/2022 8:00 PM, 60 min.) 0.244 million adults 25-54

61. Rachel Maddow Show (MSNBC, Mon. 10/3/2022 9:00 PM, 60 min.) 0.219 million adults 25-54

78. The Daily Show (CMDY, Wed. 10/5/2022 11:00 PM, 30 min.) 0.201 million adults 25-54

121. Real Time With Bill Maher “Episode 615” (HBO, Fri. 10/7/2022 10:01 PM, 53 min.) 0.159 million adults 25-54

123. Last Week Tonight (HBO, Sun. 10/9/2022 11:22 PM, 35 min.) 0.157 million adults 25-54

234. Forensic Files “Beaten By A Hair” (HLN, late Wed. 10/5/2022 2:30 AM, 30 min.) 0.111 million adults 25-54

204. American Greed “American Greed 206 Chasing Tesla” (CNBC, Tue. 10/4/2022 10:00 PM, 60 min.) 0.120 million adults 25-54

416. America’s Morning Headquarters (TWC, Wed. 10/5/2022 9:00 AM, 60 min.) 0.070 million adults 25-54

476. Kudlow (FBN, Thu. 10/6/2022 4:00 PM, 60 min.) 0.059 million adults 25-54

725. Cuomo (NWSN, Thu. 10/6/2022 8:00 PM, 60 min.) 0.030 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

Colin Cowherd Did Exactly What I Thought He Would

Garrett Searight
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Colin Cowherd said exactly what I thought he’d say about Draymond Green.

Let me peel back the curtain a bit. I’m aware that “(Insert Pundit Here) said something I disagree with” is the easiest story to write. I don’t get a whole lot of joy writing about the downsides of the industry, or writing about the things that I think stink. You don’t wake up on a Monday morning and think “I want to read about what that fat kid on BarrettSportsMedia.com thinks sucks”. And I don’t want to write about it! But, alas, here we are.

When the video of Draymond Green punching Jordan Poole went public on TMZ, I had a few rapid-fire thoughts. I won’t necessarily bore you with my theory of why it looked like Jordan Poole may have had it coming, but I will tell you about thought number three in my head was “Colin Cowherd is going to spin this so hard”.

If Colin Cowherd is anything, he’s a company man. Not a company shill, like other famous, highly paid hosts who do both radio and TV, but a “company man”. For instance, Cowherd called wrestling fans dopes and losers who lived in their parent’s basements for two decades…until FOX got the rights for Friday Night Smackdown and, by god, there was Cowherd in the front row chopping it up with WWE executives and proclaiming the mastery of the greatest athletes in sports entertainment.

If you didn’t know, Draymond Green has a podcast, eponymously named The Draymond Green Show, which is distributed by The Volume. Which is operated, curated, whatever phrasing you want to use, by Colin Cowherd. It’s one of those new-fangled “new media” things you hear about on the news.

So I was less than shocked to see Cowherd turn Green’s punch into a positive for the Warriors, and tried to limit the damage to Green himself. During his The Colin Cowherd Podcast, Cowherd essentially made the argument that this happens all the time, and equated Green’s punch to that of your run-of-the-mill practice “scuffle”.

It wasn’t your run-of-the-mill practice “scuffle”, however. Cowherd attempted to equate Green’s punch to that of one given to his head coach, Steve Kerr, by Michael Jordan that has reached near mythical status. I don’t believe, however, that Jordan “stepped away” from his team for a few days to “re-assess” himself as a person. Green himself called the act “pathetic”, well past what Cowherd would say about the incident. Kevin Durant, who in full disclosure probably has reason to make Green look worse, said he’s never seen a fight like that in his 16 years in the league. And yet, Cowherd tried to claim it happens all the time. Who should I believe in that scenario? The guy in the NBA practice gym every day since George W. Bush was still President or the guy in the radio/TV studio?

The business relationship Cowherd has with Green is not unlike many radio stations around the country. You can argue that their relationship is a better situation than “NFL city sports radio station interviews the team’s quarterback every Tuesday at 9:00 AM and pays him $5,000 per week for the appearance”, but I digress. It’s a business relationship nonetheless. And it is in Cowherd’s best interest for Green to remain polarizing. And polarizing is the correct word. Not loved. Not looked at favorably. But polarizing. Because we pay attention to things we hate as much as we pay attention to things we love. And Cowherd doesn’t care if you hate Green or love him, as long as you find him relevant.

In April of 2019, Cowherd said Green was “almost an annoyance to his teammates as much as the other team”, among other various criticisms of his game. But when Green signed on to host a podcast for The Volume, Cowherd’s opinion of the Warriors star shifted. In July of this year, he claimed Green’s “value to the Warriors is indisputable”. Make no mistake about it, Draymond Green’s role with the Warriors hasn’t changed from 2019 to now. But his relationship with Cowherd certainly has.

You have to walk a fine line while being in business with the athletes you’re supposed to objectively cover. I’m not a gigantic fan of the term “slippery slope”, but I think it fits in this case. As a listener of Cowherd’s show, do I trust that he is telling me what he actually believes regarding Draymond Green? Of course not. But is it any different than a radio station in an NFL market that has their team’s quarterback on every week? I don’t think so. It’s that slippery slope of which we so often speak.

If there’s one thing, in my opinion, that you don’t want to be battling for with your listeners and viewers, it’s credibility. And the moment I don’t believe what is coming out of your mouth is the moment I begin to question all of your other opinions. And the reason I’m tuning into your program is that I value what you have to say. But when I can’t believe what is coming out of your mouth is what you really think? That’s a tough battle to fight.

Increasingly, people value authenticity. And in this case, I think Cowherd failed the test. If Baker Mayfield had punched Robbie Anderson and the video leaked, I have a hard time believing his reaction would have included the phrases “run of the mill” and “that’s what great leaders do”. The same could be said for John Wall. Or any other in a long list of athletes that have caught Cowherd’s ire. But they don’t make Colin Cowherd money.

Or do they?

MLB Wild Card Series Viewership Up 64%

BSM Staff
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MLB Wild Card Series Viewership Up 64%

Major League Baseball is pleased with the television viewership of its first series’ new format.

ESPN’s exclusive coverage of of the Wild Card games featured nine games from October 7-9 and averaged 2.8 million viewers. That’s up 64% from the previous MLB Wild Card Series round in 2020 which included 18 games.

Despite going up against NBC’s Sunday Night Football, ESPN was still able to attract 4 million viewers fir Game 3 of the New York Mets vs. San Diego Padres.

“We’re exceedingly happy with the performance of this event. Our nine games reached more than 35 million fans and viewership overall was up 64 percent from the 2020 rendition of this first round series,” said Rick Mace, ESPN’s senior manager, programming and acquisitions. “We consider this a fantastic start to our exclusive, annual Wild Card Series package and a strong indicator that these will only increase in future years with the possibility of more game 3s.”

Four of the nine games averaged over 3 million viewers with Game 3 of Mets-Padres being the most-watched game. The least-watched was Game 1 of Tampa-Cleveland which drew 1.8 million viewers.

“Fans have responded very positively to the new Postseason format,” MLB’s chief revenue officer Noah Garden said. “There is an interesting mix of clubs competing in games that have been tense and exciting.  And we’re seeing outstanding performances from an incredible group of players.  We’re happy to see the fans responding to the great competition on the field.”

Michelle Beadle, Shams Charania, Chandler Parsons Launching New FanDuel TV Show

BSM Staff
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FanDuel is continuing to grow its FanDuel TV network with a brand new show.

Michelle Beadle, Shams Charania and Chandler Parsons are teaming up to create a brand new show called Run It Back and will air on Mondays. Tuesdays and Wednesdays at 10a ET.

The New York Post reports that Beadle and Parsons will discuss the latest NBA news and Charania will contribute with insider information.

Charania becomes the first news breaker-type personality to sign a deal wo align with a sports betting outlet.

FanDuel TV is adding the show to its lineup that recent launched Up and Adams with Kay Adams last month.

KNX Announces New LA’S Morning News Crew After Dick Helton Retirement

BNM Staff
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KNX Announces New LA’S Morning News Crew After Dick Helton Retirement

KNX has announced its new morning drive crew after the retirement of longtime anchor Dick Helton.

Mike Simpson will pair with Vicky Moore and Jennifer York to host LA’s Morning News.

“There’s something very special about waking up a region as large and dynamic as this one,” said Simpson. “It’s about getting people out the door and keeping them company on their commute with what they need to know. I’m beyond thrilled to start working with Vicky, Jen and the entire team. Here’s to multiple alarm clocks!”

Simpson joined KNX News in 2015, and has co-anchored the afternoon news. He also has a podcast called I’ve Got Questions with Mike Simpson.

Moore has hosted mornings on KNX since 2004, while Jennifer York has worked on the show for more than a decade.

“Mike, Vicky, and Jen are the perfect team to build upon the legacy of integrity, credibility, and humanity in our great shared experience – the morning commute in LA.,” said Audacy Southern California Regional President Jeff Federman. “We’d also like to extend our gratitude to Dick, as his decades of service to our communities are unrivaled.”

LA’s Morning News with Simpson, Moore, and York will be heard beginning Monday from 5:00-10:00 AM.

Rich Zeoli: Dasha Burns Did Nothing Wrong

BNM Staff
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Rich Zeoli: Dasha Burns Did Nothing Wrong

Much has been made, from both sides of the political aisle, about the reporting done by NBC News correspondent Dasha Burns during her interview with Senate candidate John Fetterman (D-PA). 1210 WPHT afternoon host Rich Zeoli made his comments known Thursday.

Fetterman suffered a stroke in May of this year, and has dealt with “audio processing issues”, which required him to utilize closed captioning during his interview with Burns.

During her report, Burns said before closed captioning was used, it seemed as if Fetterman wasn’t able to understand her while the two conversed before the interview.

Zeoli said criticism of Burns is unwarranted.

“The NBC reporter is now coming under fire for simply doing her job and asking Fetterman questions one-on-one. She’s now being criticized for her observations on John Fetterman. Because he’s a Democrat. And because he’s a Democrat, this reporter can’t make observations about how he’s doing. Oh no, no, no. That’s media outrage. How dare you? How dare you suggest that a report could report back on the health status of a candidate who refuses to release his medical records,” Zeoli sarcastically said.

Mike Tirico to Angelo Cataldi: You Don’t Like Cris Collinsworth ‘Because He Tells The Truth’

BSM Staff
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94WIP morning host Angelo Cataldi has long made known his dislike of NBC analyst Cris Collinsworth. Cataldi welcomed Collinsworth’s Sunday Night Football partner Mike Tirico to his show and asked for reasons he should like the former Bengal wide receiver.

“I love Cris. He’s a friend,” Tirico said. “Here’s what you’d like. You’re still working. You’re going in and working. You never lay it up. Every week, Cris works his ass off. Details. He never leaves a stone unturned. You know why you sometimes don’t like Cris? Because he tells the truth.”

“I dunno. Maybe I don’t like him because he seems one-sided against my team,” Cataldi admitted.

“You know what’s funny? There are 31 other fan bases that feel the same way!”, Tirico said. “We’re six weeks into a partnership. You think I’m gonna come on the show and trash my buddy?”, the Sunday Night Football announcer joked.

Cataldi concluded the interview by asking Tirico what the better story is for NBC, and he said the Eagles being undefeated when they play the Packers in a few weeks would be good, but he was about to be on a show in Dallas and would say the exact opposite statement.

Lee Corso Returns to College GameDay Set After Two-Week Absence

BSM Staff
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Lee Corso appears to be ready to return to the ESPN College GameDay travelling set this weekend in Knoxville.

This is according to ESPN PR, who tweeted a photo of Corso preparing for the show with Drew Gallagher, the coordinating producer of GameDay.

Corso had missed the last two weeks after waking up at the Clemson site feeling under the weather. He opted to return home to Florida and focus on getting better. Corso also missed last week’s edition of the show in Lawrence, Kansas.

However, the streak of absences is over and it appears Corso is ready to don some headgear in Knoxville, Tennessee ahead of the Alabama-Tennessee matchup.

Former Razorbacks Quarterback Matt Jones Joins ESPN Arkansas

BSM Staff
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ESPN Arkansas is adding a local quarterback legend to its lineup of shows beginning on Monday.

Jones will join Halftime with Phil Elson and will co-host the midday show airing from 11a-2p CT.

“I am excited about the opportunity to be back on the air as part of the talented team of people at ESPN Arkansas,” Matt Jones said. “Being able to talk about the Razorbacks with Phil Elson every day on the show will be fun and I appreciate Tommy, and everyone involved for making this a reality.”

Jones grew up in Van Buren, Arkansas and played with the Razorbacks from 2001 to 2004, starting at quarterback from 2002 to 2004. He was drafted by the Jacksonville Jaguars with the 21st pick in the 2005 NFL Draft.

“The story of Razorback Football over the past 25 seasons cannot be told without a few chapters being written about Matt Jones” Tommy Craft, General Manager ESPN Arkansas said. “Razorbacks fans everywhere have vivid memories of Matt during his playing days, and we are excited to have him on our team to talk with the people of Arkansas every day. Matt will be able to give all of us his unique insights as a former football and basketball player at Arkansas and I can’t wait to hear him with Phil on Halftime.”

In addition to co-hosting Halftime, Jones will also be appearing on other programs and podcasts produced by ESPN Arkansas.

Noah Eagle To Call First NFL Main Broadcast Game on FOX

BSM Staff
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Noah Eagle will cross another broadcasting first off his list this weekend.

The 25-year-old will be on the FOX broadcast of the 49ers-Falcons game on Sunday. He will work alongside Mark Schlereth and Kristina Pink on the broadcast. He is filling-in for Adam Amin who is occupied with the network’s NLDS coverage of the Dodgers-Padres series which will be playing it’s fourth game on Saturday evening.

Eagle has had plenty of opportunities to broadcast major sports including the NFL itself when he called the Nickelodeon alternate NFL broadcast in each of the last two seasons.

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