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3 Tips For Working With A Difficult Co-Host

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Robert Sutton wrote one of the more important business books I’ve ever read: “The No Asshole Rule”.

Yes. That’s the title, and while I’m probably pushing the bounds of good taste here, Sutton
successfully lobbied the Wall Street Journal to use that very term so I’m hoping that will serve
as satisfactory precedent for my editors here at Barrett Sports Media.

Sutton went so far as to define the term as “a person who leaves another person feeling
oppressed, humiliated, de-energized, or belittled”. He then set about proving these individuals
were toxic to an organization, sapping productivity and driving out competent co-workers. His
underlying message was two-fold:

1) You should avoid working for orifices;

2) Any company employing an orifice should seek to expel him or her from the
organization.

It’s a really good book, but it’s of limited use if you don’t control who you’re working with.

What do you do when you’re partnered with an orifice?

Now, I happen to have given this matter quite a bit of thought over the five years I was part of a three-man show that included one of the funniest, most offbeat, and occasionally frustrating
people I’ve ever encountered. He was a crucial component to the success of our afternoon
drive show and every so often would do something that would understandably enrage
someone he was working with. I’m not going to specify who this was because I do like Jim Moore and don’t want to hurt his feelings, but he was the ultimate wild card who made tons of people laugh and more than a few snarls.

He liked to reveal the inner workings of the show whether it was a planning meeting or
something that occurred off-air. He referred to this as “pulling back the curtain.”

After I stumbled over my words, he looked at me and said, “You’re absolutely brutal.” It was
hilarious, and we played it for years as a drop.

Amid a segment in which we were discussing something about Richard Sherman, he
declared that I was sounding like a typical talk radio host trying to make something out of
nothing. I laughed at that, too.

A few weeks later, as we discussed the weekend series in which Seattle became overrun with
Blue Jays fans coming down from Canada, he criticized something I’d written for lacking
objectivity and declared the whole segment dumb. I was furious, and while I did my
best to hide my anger during the rest of the segment, we shouted profanities at each other
during the break and I didn’t speak to him outside of our time on the air for the rest of the
week.

Meetings ensued. Apologies were made by both of us. My point here is not to re-litigate what
happened or try to justify the anger I felt at the time. I was overly sensitive to a pretty harmless critique. I was also fed up with someone who consistently did things that made me feel belittled and de-energized. He was acting more like a heckler than a co-host, and this posed a specific challenge for me because I was leading the show.

I was not alone in that regard. He’d anger other co-workers, too, and many of the players and
even teams that we talked about whether it was Richard Sherman threatening to have his press
credential pulled, Michael Bennett, saying he should be “fired and suspended” among many
other profane observations after a particular column. Hell, Gary Payton stood up ready to fight
him before a playoff game in 1996 after an interview that started with a question about Payton
getting IV fluids after the previous game in the series.

It strikes me there are two explanations for all of this: 1) Everyone is way too sensitive to what
are totally understandable and even innocuous barbs from an irreverent personality. 2) This
personality has a way of annoying and antagonizing those he’s around, and while this makes
him incredibly entertaining, it can make a sustained working relationship difficult. To put it in
in Sutton’s terms, this particular person had a habit of leaving others feeling oppressed, humiliated, de-energized, or belittled.

With that in mind and based on personal experience, here’s my guide if you find yourself
working with an orifice:

I. Accept them for what they are
I stopped wishing my co-host was anything other than what he was. This was entirely personal
and had nothing to do with my co-host or the people who supervised him. I accepted that he was a remarkably funny and unique character, who was crucial to the show’s success, and every so often he was going to act up in a way that angered the people around him. I just accepted this as the cost of doing business and when he did act up, I’d remind myself that I shouldn’t expect anything different.

II. Set ground rules
Establish very clear boundaries that should not be crossed. In this particular case, it was to
state that the time to declare a segment or idea stupid or unworthy of discussion was before
the show as opposed to during the show. I didn’t care if he understood why this was the
case, he just needed to know it was.

III. Don’t take the shenanigans so seriously
We always say a show requires cooperation and trust, and no one tells you what to do when a
lack of cooperation erodes that trust. One answer is to demand better cooperation, but I found this was futile and led to more frustration. I came to view the lack of cooperation as part of the
show, something that could be commented on and even laughed at. There was a rogue
operator in our midst.

Did these changes make the show better? That’s a question for the supervisors and the
listeners. I know that it made the show more sustainable because it made me less angry. I
stopped seeing my co-host as a malicious saboteur and started viewing him like a pro wrestler
who occasionally stopped following the script. Sometimes, his punches would feel like live
rounds. He was working stiff, his insults sharper. Sometimes he’d no-sell, commenting on the
general pointlessness of the discussion rather than actively participating in it.

Demanding he follow the script was never as effective as deciding that his whole act could be
part of the show.

Vin Scully Weaving Conversation Made Him Well-Rounded

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By now, you’ve likely read many tributes to legendary broadcaster Vin Scully, who passed away earlier this week at 94 years old.

When you’re the voice of one of Major League Baseball’s most famous franchises (Dodgers) in the two biggest media markets in the country (New York and Los Angeles) for multiple generations (1950-2016), there are so many different angles and stories to tell. What he meant to baseball, to Los Angeles, and to broadcasting, in general, have all been covered incredibly well.

But what can talk hosts of any format learn from Vin Scully? Plenty.

The beauty of YouTube is being able to type in the “Vin Scully broadcast” and get everything from the 1957 Dodgers vs. Giants game to the 1977 All-Star game to his final sign-off in 2016.

I spent time this week listening to some of these games and realized there was plenty that broadcasters, not just those who call baseball games but talk show hosts as well, could learn from Scully.

First off, Vin Scully was not afraid of silence. There were times when he would let the sounds of the stadium tell the story for him on the radio. TV broadcasters are used to this, but in radio, there’s typically less silence, understandably so.

However, the power of silence works, regardless of the format. While talk shows don’t have that background noise of a stadium that can become part of the “show,” the carefully placed and wisely chosen moments of silence can tell a story. The best broadcasters know how to use that extra pause for added emphasis and let a story breathe for a moment.

Let the audience digest what was just said. It can be overdone, but it can be incredibly effectively used. And in an era of overdone, overhyped, hot takes, this broadcasting quality seems to continue to fall by the wayside.

Vin Scully’s breadth of knowledge exceeded baseball. Sure, Scully was a baseball nut; it’s what he did for a living. But his ability to weave history, pop culture, and everything in between into his broadcast was a reminder that being well-rounded as a broadcaster on air makes you a real person.

For news talk hosts, in particular, being the person hosting four hours in a row on nothing but Washington D.C. politics gets repetitive, boring, and eventually, all starts to sound the same. Similarly, I think about Rush Limbaugh when he talked about technology, his iPhone iOS update, and sports. This all takes us, the listener, under the hood into a broadcaster’s interests and builds an even stronger connection with an audience.

Then, there was pure joy. Imagine going to the same job every day for 66 years and maintaining the same enthusiasm for nearly 10,000 games. I’m sure Scully had his bad days like the rest of us, but to keep that kind of enthusiasm, passion, and joy for that length of time is unmatched.

That remains arguably the most important reminder to all of us who are fortunate enough to do what we do for a living. We got into this because we love it. We love communicating. We love story-telling. We love creating content.

And whether your content is a baseball broadcast, football broadcast, news talk show, sports talk show, or all-news format, we can all learn plenty from listening to a Vin Scully broadcast.

Now go check out YouTube and thank me later. You won’t regret it.

Radio Should Be Building Fences

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Many of us have sold digital packages that include geofencing. Geofencing is a location-based way to serve up ads. I once sold an ad campaign to a med spa that served up a display ad on somebody’s phone if they were within 1-3 miles of their competitor’s spa. I have also sold advertisements offered to fans at a football stadium before, during, and after a game. If those fans check ESPN.com on their phone, the ad I sold will be rotated into the display position. Wouldn’t it be nice to do that with a radio ad?

Imagine the possibilities it presents when we run across that client who only has one location or wants to offer a special promotion at only one site. We could sell realtors on commercials airing on Saturday from 10 am-3 pm, inviting prospects to an open house and only play those commercials in a nearby competitors’ neighborhood. 

“Imagine your family in a 2,500 square foot home just 5 miles from where you are right now but pay $100,000 less and enjoy way more open space between homes. We have models open till 4 pm to show you 5 miles away…” 

This could become a reality. The FCC is currently taking comments from interested parties about whether geo-fencing should be an opportunity for local radio. And it can’t happen soon enough. BIA, the media research and media valuation company, recently told the FCC that they see a challenging future for local radio’s over-the-air advertising service as it suffers a decreasing share in a growing local ad market. In digital media, more than fifty percent of the dollars spent are on local businesses.

Geo-targeting is part of the package that appeals to mom and pops who only want to reach customers within a 5–10-mile radius. BIA added that it forecasts revenue for sixteen different local media types, and local radio is the only media NOT offering geo-targeted advertising for over-the-air spots. Companies are proposing to the FCC that local radio should be allowed to broadcast a few minutes per hour of unique, targeted programming to a specific geographic area. Think traffic and weather that is customizable and ads for those sections of town.

iHeart, the NAB, and other broadcast groups have opposed geo-targeted ads. They say the limited testing done on the service gives them concern about interference, and, if the rule change is approved, it “would fundamentally alter the radio industry’s business model, drive down advertising revenues and complicate the purchasing of radio advertising.” 

Let’s be progressive. Advertisers are getting smarter and more thoughtful about purchasing. The radio industry will not charge as much for ads that only reach 10% of our audience vs. 100%. That is until demand heats up. But it could spawn some FM competitors down the road who super serve one area of town with more than just traffic and weather. 

This is the kind of technology that will help broadcasters hire more tech-savvy salespeople. And chase down Google. The benefits far outweigh the negatives to me. But I haven’t invested millions of dollars into the revenue model we currently have- which is shrinking. Let’s roll! 

LaVar Arrington Adds New Show to Podcast Feed – ‘Under Appreciated with Flash Garments’

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FOX Sports Radio’s LaVar Arrington has announced the addition of a new podcast to his podcast feed Up on Game Presents. The new podcast, called Under Appreciated with Flash Garments, debuts on Friday, August 5.

Under Appreciated with Flash Garments is a show that will feature conversations with insiders from sports, entertainment, music, fashion, film and more. The show’s primary goal is to shine light on those in their respective industries that deserve to be seen.

Under Appreciated promises to be something fresh and unlike any show or podcast you’ve ever heard – it will be the definition of exclusive,” shared Flash Garments. “I want to thank LaVar for inviting me to join the incredibly diverse and entertaining Up On Game Presents lineup.”

“We’re super excited to have Flash Garments join the Up On Game Presents lineup with the launch of his Under Appreciated podcast,” said Arrington. “Flash knows everybody, is very well respected, and has a lot to say! I think listeners will really enjoy this inspiring and enlightening program, and we look forward to sharing it with our audience every Friday!”

The podcast is produced in partnership with FOX Sports Radio, where Arrington co-hosts the network’s weekday morning program Two Pros and a Cup of Joe with Brady Quinn and Jonas Knox. New episodes will be available on Fridays.

How Does the Media Contribute to Live Sports Experiences?

The relationship between the media and sports is communal. Both sports and the media work together to deliver premium live sports experiences to both the fans in the sports arena and those watching on their devices at home.

Many sports fans are oblivious of the many roles that the media plays in creating live sports experiences. Most of the media’s roles are in the background but are very important to the success of sports events. The media is the backbone behind all the entertainment that sports provide. Even on sites like this, the media contributes to the entertainment delivered to slot players.

The media’s role doesn’t start and end with the game’s coverage on your television, radio, and other devices. The media begins to contribute to the success of every live sports event right from the beginning, i.e., the planning stage. It doesn’t even end when the lights in the sports ground go out, and sports fans return to the comfort of their homes feeling satisfied by their team’s performance. The media carries on for much longer by keeping the conversations flowing and preserving the memories forever.

Important roles the media plays in live sports

Without the media, sports events may not be a big source of entertainment. The media wields a lot of influence on the success of sporting events. Still, many sports fans trivialize the role of the media.

Here are some ways the media contributes to the spectacular live sports experiences and entertainment that sports fans get from sports events:

●    Event format and schedule

Right at the start, the media contributes to planning any major sports events. Only the media can guarantee a perfect schedule for sports events, especially those meant to reach international audiences. Sports organizers usually work with licensed media providers to help them determine the right time to start the sports events. The media also contributes to the format of sports events and helps design the different stages of any sports competition.

●    Publicity

Publicity is perhaps the most popular role of the media in live sports events. Publicity is important. The media provides the tools to disseminate information to sports fans about the upcoming sports events. The media also makes them look forward excitedly to the event. The media promotes the sports event and drives it to the subconscious mind of sports fans using different tools and strategies. Countdowns, pundit analysis, opinion polls, game reviews, fan predictions, pre-game press conferences, etc., are just some of the tried and tested media promotional strategies that hype the buildup for live sports events.

●    In-game entertainment

The media is present at every step of the process that contributes to live sports experiences. Most sports fans relish the experience of being physically present at sports arenas because of the thrills and frills that the live sports experience offers. From sports arena announcements that charge the crowd to music that gets them in the groove. Fan cams and social media discussions keep fans engaged in sports arenas hosting live events.

●    Ongoing Conversations

When the game ends, the media keeps the flames of the sports events alive. From press conferences to game analysis, game reviews, interviews with players and fans, and sports events reportage on television, the media helps to sustain the momentum of sports events long after they have ended. This allows fans to relive their experiences and positions them to look forward to the next sports event.

●    Event Appraisal

The media holds a vantage viewing position in every sports event. The Media can see far and wide, and can help organizers to understand several areas that need improvement. As long as the media’s roles throughout the sports event are not relegated, they can map out future objectives to help organizers deliver a bigger and better sports event.

●    Keeping Memories Alive

The media also serves as a memory bank and reference point for sports fans to rediscover sports events whenever they like. Sports event memories are treasures that can never be lost with the media.

Conclusion

The media’s role is enormous. It contributes immensely to the success of live sports events. Sports fans need to respect sports media professionals because of their contribution to the success of sports events.

NBC Sports Announces Matthew Berry Hire, Will Debut Tonight on Football Night in America

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NBC Sports has announced the official hiring of fantasy specialist Matthew Berry. He has agreed to a multi-year deal and will be featured on Peacock, NBC and NBC Sports digital platforms.

The network also announced that Berry will join Football Night in America each week during the NFL season on NBC and Peacock including with his debut tonight leading into the 2022 Hall of Fame Game.

Berry will host a weekly game-day fantasy football and sports betting show on Sundays from 11a-1p ET on Peacock and NBC Sports digital platforms. He will also create a one-hour daily podcast for Peacock, live-listening on NBC Sports Audio and SiriusXM and be available as a downloadable podcast.

We welcome Matthew to the team and are excited to incorporate into our coverage the compelling and industry-shaping commentary that has made him the face of fantasy football for millions of fans,” said Sam Flood, NBC Sports Production Executive Producer & President.

“This is truly a full circle moment for me,” said Berry, who served as a fantasy football expert at NBC Sports’ Rotoworld from 1999-2004. “I started my career at Rotoworld, spent many years there, and not many people are lucky enough to get the chance to come home. I’ve spent my entire life talking fantasy football to anyone that would listen. So when I was offered the chance to join the highest-rated studio show in all of sports, I couldn’t say yes fast enough.”

Berry also added, “Please remind me of this quote the next time I realize millions of people just saw me get a prediction wrong. In the meantime, know that I am incredibly honored and humbled by the opportunity not just to join the FNIA family but also to help build something special on Peacock.”

Berry will provide analysis and content around major NBC Sports events outside of football, including the Kentucky Derby, Indy 500, and more.

Sports “The Buzz” Changes Signals in Raleigh/Durham

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Sports “The Buzz” has moved from FM to AM in the Raleigh and Durham, North Carolina markets.

Capitol Broadcasting has moved “The Buzz” from 96.5 W243DK Durham and 99.3 W257CS Morrisville/Raleigh to 620 WDNC Durham and 1550 WCLY Raleigh. The brand’s programming can still be heard on 99.9 WCMC-HD2 in Holly Springs.

“The Buzz” features local morning show The Sports Shop with Reese and KMac hosted by Kevin McClendon and Erroll Reese from 7-10am. The remainder of their lineup is hosted by ESPN Radio’s national lineup.

The View Officially Names Alyssa Farah Griffin, Ana Navarro Co-Hosts

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As expected, Alyssa Farah Griffin and Ana Navarro were officially announced Thursday as permanent co-hosts of The View. Both Griffin and Navarro are CNN political commentators, a role the network says they will continue in addition to their new roles with the ABC show.

Whoopi Goldberg made the announcement during Thursday’s show. Griffin later tweeted “humbled and honored” to join the show.

Navarro simply tweeted “See you at the table in September for Season 26!”

Both Navarro and Griffin have been outspoken critics of former President Donald Trump. Griffin worked for the 45th President as the White House Communications Director until December of 2020. Navarro, a Republican strategist and commentator, has been a contributor to The View for nearly three years and has often spoken out against Trump as recently as Wednesday compared Trump’s presidency as a disaster that compared to the sinking of the Titanic, The Challenger explosion, the 1906 San Francisco earthquake, and the eruption of Mount Vesuvius.

The View had been in search of a permanent conservative voice since Meghan McCain departed.

Taylor Rooks Hired by Amazon as Thursday Night Football Feature Reporter

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Amazon has confirmed that Taylor Rooks has been brought on as a feature reporter for their Thursday Night Football streaming package of NFL games.

Rooks will host feature stories surrounding the league and its Thursday games as well as conduct sit-down style interviews with NFL players and coaches throughout the season.

“Taylor Rooks is an incredibly talented journalist, who has already established herself as one of the best interviewers in sports,” said Marie Donoghue, Vice President, Global Sports Video for Amazon. “We look forward to bringing her engaging and illuminating conversations to our Thursday Night Football coverage.”

Rooks tweeted her excitement but also added that she will not be taking a step back from her efforts with Bleacher Report and NBA on TNT.

In fact, Boardroom is reporting that she has signed a multi-year extension to stay with Turner Sports.

“Taylor is a versatile talent with an innate skill to conduct engaging, authentic and entertaining conversations with some of the biggest personalities in sports,” noted Tara August, Senior Vice President of Talent Services & Special Projects at Turner. “No matter the sport, Taylor can connect and tap into the humanity of the individual off the court or field in a way that resonates with audiences and we’re excited to watch her grow.” 

Rooks joins the streaming service’s smorgasbord of talent which includes: play-by-play announcer Al Michaels, color analyst Kirk Herbstreit, sideline reporter Kaylee Hartung, studio host Charissa Thompson and analysts Tony Gonzalez, Richard Sherman, Ryan Fitzpatrick, Aqib Talib and Andrew Whitworth. 

Gregg Giannotti Mocks Mad Dog For Mispronunciations

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Chris “Mad Dog” Russo has a penchant for mispronouncing athlete names, and Thursday morning during Boomer & Gio, Gregg Giannotti poked fun at Mad Dog for a recent clip.

“The Yankees traded for Bentendi from the Royals,” Russo said in the clip, referencing Andrew Benintendi. “I’m assuming he got his vaccination shot because the Yankees wouldn’t have traded for him unless he did. A guy like Bentendi, who’s got a lot of guys around him, is a good useful baseball player.

“Galloway is outta there,” Mad Dog continued, referring to former Yankee Joey Gallo. “He’ll be better than Galloway. If he’s blind, he’ll be better than Galloway. From that perspective you’ll get Bentendi up here.”

The clip ended with Giannotti, guest host Sal Licata, and update anchor Chris Lopresti cackling with laughter.

“Galloway stinks,” Giannotti said as he impersonated Russo. “We all know it. You know it. I know it. Get Galloway outta here.”

Radio Hall of Fame, right there,” guest host Sal Licata said.

“The year you’re getting out of Aaron Bayliff is off the charts,” Giannotti said tongue-in-cheek, meaning Aaron Judge.