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A Time For Reflecting Back and Looking Forward

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With each passing year, it’s customary for many to introduce new goals and promise holding themselves accountable to them over the next twelve months. I’ve personally never been a big New Year’s resolution guy because I’ve always thought that it was silly to declare yourself ready to chase a higher standard on January 1st when you could’ve already been doing it. However, I am a proponent of reflecting on where you’ve been the prior twelve months, sharing what you learned and explaining how the experiences of the past will guide your brand and yourself to better times in the future.

Some of you may feel it’s a waste of time to recap your brand’s prior year of wins and losses because the members inside your operation should all be aware of what took place. I used to make that mistake myself. But, as you gain more understanding in this business you discover that not everyone inside your organization recalls every detail as vividly as the brand leader. That doesn’t mean they care less than you do about the brand. It just means your attention to detail is stronger (which is supposed to be the case when you oversee a brand) and if you can re-energize your team and arm them with evidence to have greater success in 2018 then that certainly isn’t time poorly spent.

As I reflect back on my own share of experiences during the past year, I’ve been reminded of a great number of professional victories. I also endured a personal scare which I’ll cover first since the majority of this piece will focus on professional matters.

Prior to 2017, I never needed to rush to a hospital for a shortage of breath. But that changed on Saturday May 13, 2017. I only remember the date because despite a scare that day, I was at MetLife Stadium the next day rocking out to Metallica. In hindsight that probably wasn’t the best decision but if I was going to spend a few days on the sidelines, then I was going to enjoy myself and finally catch the band live after never having seen them perform before.

On that morning, I woke up with severe tightening in my chest. I called my father and told him what was happening and he told me to get over to a hospital immediately. I got in the car with my son and drove to the Emergency Room, grasping for air as I drove. I then spent close to ten hours inside the hospital with tubes in my arms and fluids being pumped into my body. As I laid on the hospital bed I wondered to myself “How the heck is this happening when I’m not even 50?” Then when the doctors returned and told me I may need my Gallbladder removed in the future, that added another layer of concern.

Being a dad to a fifteen year old and an independent business owner who had never gone thru a health scare before, I began thinking “What if something happened to me, how would it impact him? How would I operate my business if I couldn’t get around?” Fortunately everything turned out OK, but when that unexpected moment happens and you’re twisting in the wind waiting for feedback from doctors it leaves your mind to wander. I hadn’t been doing anything different in my day to day life to trigger the issue but what that taught me is that you never know when the unexpected can pop up and quickly alter your plans. If 2018 passes without any of those type of situations rearing their ugly heads again then the year will be seen as a personal success.

Although there were other obstacles to overcome personally in 2017, the year served as a confirmation that I was on the right track professionally. When I launched BSM in September 2015 I had no idea if this was the right path but I was determined to try. I felt I could be an independent asset to many in the format given my knowledge, relationships and passion for the industry, but the radio business isn’t one that moves quickly and sometimes talks out of both sides of its mouth. On one hand it preaches the importance of investing in support, knowledge, ideas, mentoring and promotion yet as soon as an investment is required to gain those assets it becomes a tougher sell since most managers are under corporate pressure to keep expenses down.

My mindset entering the year was to not only retain and strengthen the relationships I had established, but to expand my professional partnerships and relationships, especially with new groups and people who I had previously not worked with. I also wanted to create more web content and elevate the reputation of the BSM brand. That was a big reason for the creation of the BSM Podcast and the decision to add five industry columnists and a news contributor. You guys reading this are ultimately the judge of whether or not we’ve hit the mark but partnerships doubled this year and the web traffic, social media engagement, podcast downloads, emails, texts, calls and direct messages give me reason to believe that we’re on the right track in 2018.

What I’m most proud of is that the clients which I’ve been working with for an extended period of time, are all enjoying consistent success. Two are consistently rated in the top 2 in their markets and another just cracked the Top 10 after being ranked 13th-17th the prior year. Three others who I added late in 2017 are primed for bigger things in 2018 especially as we’ve now gotten a better understanding of talent, roles, systems, trends and opportunities.

If my clients don’t succeed I don’t eat. I’ve never lost sight of the fact that I’m the additional line item on someone’s budget. It’s my job to make sure the programmers I collaborate and work with feel they’re gaining from the experience and the market managers and corporate people I come in contact with know they have someone in their corner who champions their cause and can be trusted. I’ve enjoyed playing a small role in the development of some talented programmers and personalities and hope to work with many more in 2018.

One thing that began to change this year was the reduction in speculation about my return to programming from industry folks. Throughout 2016 I’d often hear, “Where do you think you’ll program next?” “How long are you going to do this side gig until going back into a building“? Each time I heard those remarks I smiled because they knew my resume, not my motivation. They had a built in perception of consultants, not an understanding of my approach, strategy or value. More than anything, they underestimated the power and influence of a website, social media, and podcast and why it was important for sports radio stories to be told by someone who understood the inside of the business, could sell its benefits to industry professionals and advertisers yet wasn’t a mouthpiece for one particular company. Many assumed the lure of a title and paycheck would draw me back into a building, not knowing that I had received multiple inquires to program stations and politely declined.

The year wouldn’t have been complete if it didn’t involve a ton of travel. That part of consulting is both exciting and exhausting. 2017 took me to San Antonio, Los Angeles, Houston, Seattle, Austin, Boston, Chicago, Charlotte, St. Louis and Las Vegas. I attended three conferences, spoke to aspiring sports broadcasters in college and broadcast schools and was either asked to contribute or had my work featured in respected publications such as Sports Illustrated, Sporting News, Radio Ink, Inside Radio, All Access, Talkers, Jacobs Media, The Ringer, The Big Lead, Awful Announcing, the Washington Post, the Atlanta Journal-Constitution, the Houston Chronicle, the Tennessean and NJ.com. I also appeared on sports radio programs and industry podcasts all across the country, voted on a number of awards and hope to be even more involved in 2018.

One part of the role which I don’t enjoy but is necessary when writing opinionated columns is knowing that your words are going to generate mixed reactions. I try to practice what I preach and express my views on the issues at hand and without malice towards any particular individual but not everyone sees it that way. When stories pop up and involve people that I know, like or respect, the subject becomes even harder to discuss but I think it’s important to remain objective. I take that same approach when producing the annual Top 20 in sports radio, even though it can create additional headaches with clients, and those not working with me will feel I favor those I work with anyway.

When I conducted research earlier this year on ESPN’s public image, Scott Van Pelt wasn’t thrilled with the results. The same occurred when I wrote my piece on Jemele Hill’s social media commentary towards President Trump. Stan Verett was not a fan. Those stories were tough to write because there are a lot of people I like at ESPN but I also felt they were important to discuss. I felt similar when writing other stories such as Entercom building a sports radio empire, Good Karma selling local digital content, CBS Las Vegas blackballing the Golden Knights, and columns on the challenges of sexual harassment and diversity in the sports media business. Regardless of my position on each topic, I hope you learned something from the columns and felt they were worth your time.

The one thing I try to avoid when producing content is creating material simply because it’ll produce the most traffic. That’s a different approach then the one I took when running stations and chasing ratings. If I was going to use that approach running this website I’d just produce lists and columns on controversial issues. 2017’s Top 20 in sports radio represented six of the top 10 stories on the BSM website this year. The same was true in 2016. The other four stories that produced a large amount of attention this year were Mitch Levy’s arrest in Seattle, my columns on Mike and Mike splitting up and Jemele Hill’s remarks creating problems for ESPN and the in-depth conversation I conducted with Mike Francesa.

I saw the same thing with this year’s podcast episodes. The top three episodes were Jim Rome, Doug Gottlieb and Colin Cowherd. Given their national exposure and large social media followings, that didn’t surprise me. Fortunately each of those discussions were very good and gave those who listened something to take away from them.

Don’t get me wrong, I’m thrilled that people enjoy the lists and each of those episodes because I put a lot of time and effort into them and am proud of how they turned out. But not everything I do is for the sake of traffic. Maybe that should be the only goal that matters but I believe that informing, analyzing and discovering are also necessary, even if the activity for those pieces is smaller.

Although I wish I had a crystal ball and could see what’s in store for the sports radio space during the next twelve months, I learned long ago that this format is rapidly changing and you’ve got to prepare and adjust frequently. Just look at how conversations about sports audio content have been amplified thru print, television and social media in recent years. It shows there’s a huge appetite for what’s being produced, talk show hosts are now among the most influential in the industry and the focus for each brand and staff needs to be on finding ways to create compelling content which is easy to access, visually enticing and unique in presentation. If you take care of those things consistently you’ll find yourself in a position to succeed.

Personally I’m looking forward to producing the 2017 BSM Top 20 in sports radio. This year’s lists will be released January 29-February 5. I’m also hashing out ideas for the 3rd season of the BSM Podcast and plan to launch the first episode in mid-February. In March I’ll be holding the first BSM Programming Summit for programmers, executives and select market managers. If all goes well, I may consider doing a public event down the line. I’m also hoping to increase my Twitter following this year from 5800+ to 8000+. Any help on that front is greatly appreciated.

Another focus of mine right now is reviewing the feedback I’ve received to determine which areas of the website should be expanded and which material is less important. I think Brian, Demetri, Dave, Tyler, Kevin and Brandon have done a nice job on the website and am looking forward to adding some additional support in the future. I also have a few new ideas that I plan to develop and introduce this year to help future broadcasters and hiring managers. If that’s not enough, I’m already booked for a few speaking engagements and market visits and look forward to adding more to make 2018 as productive as possible.

If there’s one professional wish I have for 2018 it’s for industry folks to support one another more. There are times where I literally have to hunt down my fellow peers and friends to share a quote, job listing, piece of information or hit the Re-Tweet button and it shouldn’t be that hard. Most of the time it’s something that benefits the individual, their brand or their audience. We too often in this format get tunnel vision and get so consumed by our work that we forget how important it is to let people near and far know what we’re up to. I’m happy to help advance the sports radio conversation if you’re willing to share your feedback and help promote the stories that inform folks of your success.

To bring this column to a close, 2017 wasn’t perfect by any stretch, but it offered some valuable lessons which I plan to carry over to 2018. I’m optimistic about the future of our business and hopeful of working with many more people and brands over the next twelve months. To those who have frequently visited the website, listened to the podcasts and supported my work, I appreciate your loyalty. Here’s to another year of health, happiness, growth, and success!

Sunday Night Football Highest Rated Primetime Program

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According to NBCSunday Night Football just completed its most dominant season ever in terms of ratings and viewership.

Sunday Night Football averaged 18.2 million viewers this season and a 10.3 rating. It was the worst rating for NBC’s SNF since 2008, adding to the testament that the NFL’s popularity bubble may have already popped. Sunday Night Football’s viewership declined, but their separation over the primetime program with the second highest audience increased. While it’s true the NFL experienced a significant decline in TV ratings during the regular season for the second consecutive year, it’s also true that linear television viewership as a whole has declined.

The primetime program with the second highest viewership for the fall of 2017 was CBS Thursday Night Football with 14.1 million viewers, followed by the Big Bang Theory which averaged 14.037 million viewers, trailing Sunday Night Football by 30%. The NFL has many issues leading to their ratings decline, but Sunday Night Football being the highest rated program with a 30% lead over the top non-sports primetime show, means cord cutting is one if the league’s biggest hurdles.

With 6.9 million digital viewers for the season, Sunday Night Football streaming was up 12% from 2016. 689 million minutes of SNF have been consumed via digital streaming this season, which is already a record for NBC Sports Digital. NBC had no week 17 game and the 689 million minutes for 2017 is still more than previous years, some of which included 17 regular season games, two playoff games and a Super Bowl for the network.

NBC recently reached an agreement with the NFL, allowing consumers to stream Sunday Night Football to their mobile device. The ability for viewers to watch Sunday Night Football on their phones should help NBC Sports Digital set a new record next season.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Mike Felger Signs Extension at 98.5 The Sports Hub

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98.5 The Sports Hub took a big step forward in assuring that it remains in strong position under new owners, Beasley Media. The radio station has announced a new multi-year extension with afternoon show co-host Mike Felger. Felger has been with The Hub since its inception in 2009, producing big ratings alongside partner Tony Massarotti.

“We are thrilled to have Mike continue entertaining Boston’s loyal and dedicated sports fans,” said EVP/COO Brian Beasley.

“I couldn’t be happier to continue what we started here almost nine years ago and keep it going with Beasley Media Group,’’ said Felger. “I’m privileged to be surrounded by some of the best people in the business, starting with Tony and including Jim Murray and producers Jimmy Stewart and Billy Lanni. I’d also like to thank PD Mike Thomas, APD Rick Radzik, VP/Market Mgr. Mary Menna and the Beasley family for their support. We’re all looking forward to this new chapter under their leadership.’’

“Mike Felger is a Boston institution,” said VP/Market Mgr. Mary Menna. “He is a lightning rod who will be lighting up Boston radio for years to come!”

Dan Sileo Exits The Mighty 1090 in San Diego

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Morning host Dan Sileo has announced via Facebook that he’s leaving The Mighty 1090 in San Diego. Sileo had been with the radio station since February 2014 after spending the majority of his career in Florida working in Tampa for WDAE, in Miami for WQAM and in Orlando for 740 The Team and NewsRadio 540 WFLA. Sileo also spent a few years earlier in his career in San Francisco with KNBR 680 and 1050 and FOX Sports Radio.

In a video posted on Sileo’s page he thanked the Mighty 1090 for providing his career a boost a few years ago after going thru a difficult period in Miami at WQAM. He said a new opportunity had been presented which he couldn’t turn down and out of respect for his new employer he’s unable to share his future plans. He did though say that an upcoming announcement would be made soon and that the new job would be in San Diego. Sileo also added that he signed a 3-year deal with the new station and the plan is for the new brand to be built around his show.

Now that Sileo has confirmed his departure, it leaves 1090 in a situation where they have to determine their best course of action moving forward in mornings. Local competitor XTRA 1360 could gain additional listeners in the short-term with 1090 having a hole in mornings but with a pending competitor working on a plan to compete for San Diego sports radio listeners and advertisers, that gives 1360 something much bigger to worry about.

The only questions left to answer now are, which station will Sileo appear on and how soon will they begin broadcasting sports radio in San Diego?

Sports Media Traveled a Long Road in 2017

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2017 offered no shortage of news on the sports media industry. It seemed like every month this year included a major development for sports television networks to navigate thru, and the sports radio format dealt with its own share of challenges and opportunities while anxiously awaiting the approval of the CBS-Entercom merger. Although it gave media folks plenty of material to digest and discuss, it also left questions about the future.

Nonetheless, here we are at the end of the 2017 calendar, and while some companies would love to put the past twelve months in their rear view mirror and forget they ever happened, we can’t spring forward to 2018 without first looking back at one of the more interesting and challenging years for the sports media business. If 2018 is anything like the one we just experienced, we’re all going to be in for an even bumpier ride. Be sure to buckle your seat belt.

Local Sports Radio News:

The number one story in radio circles for 2017 was the EntercomCBS Radio merger. What was seen as a positive move for the future of the radio industry was also one which required patience as the new company needed to clear a few hurdles to reach the finish line. In the end, Entercom wound up the undisputed leader in the sports radio format with top performing stations in the majority of major markets, over 40 play by play deals, and ownership of its own national sports network. Former San Diego Padres CEO Mike Dee was hired as the company’s President of Sports and CBS Radio executive Chris Oliviero joined the new group as its Executive VP of Programming. Lost in the completion of the merger were a few successful sports brands including 98.5 The Sports Hub in Boston which went to Beasley Broadcasting, Sports Radio 1140 KHTK in Sacramento which was picked up by Bonneville and a smaller signal 1090 The Fan in Seattle which was placed under the operating control of iHeartmedia. Entercom also bolstered its digital efforts by acquiring DGital Media. As we move into 2018 the question becomes, how will the new Entercom capitalize on its position as one of radio’s most powerful companies?

One of the company’s most important stations, WFAN in New York, was dealt two massive blows in 2017. One of those situations was expected, the other came from out of left field. Mike Francesa kept his word and left the station on Friday December 15th, ending a 28-year run in afternoon drive. The Fan announced afternoon drive would be hosted in 2018 by the trio of Chris Carlin, Bart Scott and Maggie Gray. As expected, the station’s new direction was met with immediate criticism, which wasn’t a surprise since change is never popular, especially when it involves the exit of a host who had been on the air for three decades. Entering 2018, all eyes in New York will be on Carlin, Scott and Gray. Meanwhile for Francesa, he’s stated that he’s not done working. The former afternoon king has not yet announced his future plans but has hinted that his next move will likely be something different. Stay tuned.

Equally as challenging for WFAN was dealing with a jolt to its highly successful morning show, Boomer and Carton, which came to an end in September after Craig Carton was arrested for his alleged involvement in a ponzi scheme. Carton is fighting the charges and has since launched a podcast and been linked to a potential opportunity in the new year with Barstool Sports, but his former seat on The Fan’s morning show now belongs to former CBS Sports Radio morning man and Long Island native Gregg Giannotti. With Giannotti earning his shot opposite Boomer, it meant vacating his seat on CBS Sports Radio’s morning program. The network has since announced it will install Marc Malusis and former pro wrestler Taz in morning drive to start 2018.

For WFAN’s lead competitor ESPN NY 98.7 FM, 2017 also involved a few changes. The radio station increased its local programming in middays with the addition of Alan Hahn, Rick DiPietro and Chris Canty and Stephen A. Smith. However, a few months later a decision was made to move Hahn back to evenings and Dave Rothenberg back to middays. An even bigger positive for the station was the month of June which saw Michael Kay edge Mike Francesa 5.2 to 5.1 during their head to head hours M-F 3p-6:30p. It was the first time Kay had finished ahead of the sports radio ratings king for a full month since joining the station in 2002.

In addition to the arrest mentioned previously of Craig Carton, there were other sports radio personalities who found themselves the center of attention for the wrong reasons. 950 KJR in Seattle was forced to cut ties with morning man Mitch Levy after he was locked up during a prostitution sting. Levy is now working on rehabbing his life and image. KJR is still deciding their long-term plans in morning drive. Ethan Skolnick in Miami was taken away by police after assaulting his father. The situation resulted in Skolnick no longer being featured on the airwaves of 790 The Ticket. Ryen Russillo was also arrested, resulting in a suspension at ESPN Radio, after he was discovered highly intoxicated and naked in a stranger’s home in Wyoming.

Play by play deals were extended in multiple cities. The Dallas Mavericks agreed to terms to remain with ESPN 103.3 in Dallas, the Philadelphia Eagles inked a new 7-year deal with WIP, the Seattle Seahawks and Bonneville Seattle renewed their vows for a few more years, WDAE in Tampa secured a new agreement with the Tampa Bay Buccaneers, 98.5 The Sports Hub extended its partnership with the New England PatriotsWQAM and the Miami Hurricanes advanced their relationship with a new contract, 940 WINZ committed further to the Miami MarlinsWFNZ locked up a new arrangement with the Charlotte Hornets, and Arizona Sports 98.7 FM and the Arizona Diamondbacks signed paperwork to continue their association. The Washington Capitals returned to 106.7 The Fan in DC, the Minnesota Twins followed suit by going back to WCCO, and the Detroit Pistons did the same by heading back to 97.1 The Ticket. In Kansas City, 810 WHB and 610 Sports switched allegiances with 810 becoming the new home for the Kansas Jayhawks and 610 teaming up with Kansas State. KGO in San Francisco struck a new deal with the University of California, San Diego State partnered with XTRA Sports 1360, the Los Angeles Chargers found a radio partner in AM 570 LA Sports, as did the Vegas Golden Knights at FOX Sports 1340.

Program Director changes took place in a few key markets. After being unexpectedly let go in Philadelphia, Matt Nahigian quickly resurfaced in San Francisco landing the PD gig at 95.7 The Game after the station dropped former PD Don Kollins. Nahigian’s spot at 97.5 The Fanatic was then filled by former NJ 101.5 PD Eric Johnson, who earlier in his career served as APD for WIP. Former DC programmer Chuck Sapienza took the reigns at 105.7 The Fan in Baltimore, Jeremiah Crowe was elevated to the top spot at KNBR in San Francisco, Jeff Rickard climbed the ranks to the top spot at 107.5/1070 The Fan in Indianapolis, Tony DiGiacomo was charged with leading WFNZ forward in Charlotte, John Mamola was given the keys to WDAE in Tampa, John Hadley was installed as PD at 590 The Fan KFNS in St. Louis, Joey Jenkins earned PD stripes at ESPN Boise and Ben Darnell left North Carolina to become the top guy and Rob Dibble’s partner at ESPN 97.9 in Hartford. Just a few miles down the road, Justin Craig returned to Bristol to become a key part of the ESPN Radio network’s management team, turning his previous post as PD at 98.7 ESPN NY over to APD Ryan Hurley. John Cassio also entered network management joining SiriusXM‘s sports team in Washington DC.

There were a number of additions made on the air as well. After exiting 97.5 The Fanatic and sitting out for a few months, Jon Marks moved across town to host evenings on WIP. His year ended in afternoons with Ike Reese due to Chris Carlin departing for WFAN in New York. After losing Danny Parkins to 670 The Score in Chicago, 610 Sports filled his seat by adding Brad Fanning opposite Carrington Harrison. As Parkins joined The Score, Chris Rongey left the radio station to head home to St. Louis and become part of The Fast Lane with Randy Karraker and Brad Thompson at 101 ESPN. Arizona Sports 98.7 FM added FOX Sports 910 veteran and budget cut casualty Mike Jurecki to its midday program opposite former NFL defensive end Bertrand Berry, Gerry Valliancourt returned to the Queen City to host afternoons for ESPN Charlotte 730 The Game, Chad Doing headed back to Portland to join Travis Demers in afternoons on Rip City Radio 620, 104.9 The Horn strengthened its roster with the additions of Geoff Ketchum, Craig Way and Rod Babers, Robin Carlin left Denver to join Sean Salisbury‘s show in Houston which then added a TV simulcast on beIN Sports, Erik Ainge joined the midday mix on Sports Radio WNML in Knoxville, and ESPN Radio 94.1 in Norfolk brought in Jeff Pantridge to fill the void left by Nick Cattles who headed to Boston to join 98.5 The Sports HubZach Bye got his big break by leaving Albany, NY for Denver to work with Brandon Stokley in middays on 104.3 The Fan, TJ Carpenter moved from Kansas City to Denver to join Mile High Sports Radio which was eventually purchased along with its magazine, website and newsletter by a group led by former 104.3 The Fan PD and host Nate Lundy. Not to be forgotten, Kyle Bailey joined the weekday lineup at WFNZ in Charlotte, Mark Zinno bounced back from being let go by 92.9 The Game in Atlanta to host afternoons for 1230 The Fan 2, Andy Gresh moved to Providence to host on WPRO, Craig Shemon and Pete Sheppard landed in afternoons in Fort Myers on 99.3 ESPN, and a few major cities gained new sports stations including Vancouver with the arrival of Sportsnet 650, New Orleans with the launch of Sports Radio 1280, and Phoenix with the debut of 1580 The Fanatic.

Changes also resulted in the exit of a few familiar faces. After battling health issues, Terry Foster decided to shut it down and exit 97.1 The Ticket in Detroit where he had enjoyed a long-term successful partnership with Mike Valenti. Longtime Chicago sports radio hosts Terry Boers and Mike North both announced their retirement from sports radio, 680 The Fan in Atlanta parted ways with longtime morning host Chris Rude electing to feature a two-man team led by Chris Dimino and Nick CelliniRob Ellis and 97.5 The Fanatic in Philadelphia cut ties paving the way for Jason Myrtetus to become Harry Mayes‘ new on-air partner. In San Francisco, JT The Brick was dropped from middays at 95.7 The Game (he still hosts his national show for FOX Sports Radio), and KNBR and morning update anchor Kate Scott terminated their working relationship. Additionally, Mitch Moss joined VSiN and co-host Mike Pritchard moved to 104.3 The Fan in Denver, leaving ESPN Las Vegas with a hole in its weekday lineup which it has since filled with local options. Dean Blundell was let go by Sportsnet 590 The Fan in Toronto, Sports Radio 1140 KHTK in Sacramento and PD Kevin Sherrets split up, and Sean O’Connell and ESPN 700 in Salt Lake City pursued different directions. Speaking of Salt Lake, 2017 also saw 1320 The Fan cease operations.

A couple of sports radio legends signed new deals which calmed the nerves of their employers. Angelo Cataldi agreed to terms to remain in mornings at WIP, Jim Rome struck a new deal with CBS Sports Radio, Greg Papa gave his commitment to 95.7 The Game, Chris Kroeger and WFNZ pledged their support to one another, and Bob McCown finalized an agreement to continue hosting at SportsNet 590 The Fan.

The hottest sports radio market in the nation remained Boston where WEEI and 98.5 The Sports Hub jockeyed for position as the market’s leading brand. Combined the two stations were responsible for nearly 25% of listening among Men 25-54. Each station recorded strong double digit shares and after previously spending a few years as the runner up, WEEI reversed its luck and took the lead in mornings thanks to a dominant year from Kirk and Callahan. WEEI also took the lead in middays with Ordway, Merloni and Fauria inching past Zolak and Bertrand. However if the streaming numbers get included the positions change. The Hub’s Felger and Massarotti stayed in front of WEEI’s Dale, Holley and Keefe in afternoons. Month after month the two Boston station’s have been engaged in an intense battle with each quarter hour potentially making the difference of who wins the next book. Truly a fascinating follow.

Continuing with the two Boston sports stations (WEEI and 98.5 The Sports Hub), each were nominated for the Marconi Award for Sports Radio Station of the Year. 101 ESPN in St. Louis and 97.5 The Fanatic in Philadelphia also received consideration but the honor was ultimately given to Sports Radio 1310 The Ticket in Dallas who enjoyed a spectacular year in the ratings.

Other strong ratings stories were delivered this year by KFAN in Minneapolis, 104.5 The Zone in Nashville, 670 The Score and ESPN 1000 in Chicago, 104.3 The Fan in Denver, KNBR in San Francisco, 106.7 The Fan in Washington DC, 97.1 The Ticket in Detroit, 97.1 The Fan in Columbus, 1620 The Zone in Omaha and ESPN 92.9 in Memphis.

A reunion was created in Houston by Gow MediaLance Zierlein left SportsTalk 790, turning his previous timeslot over to Josh Innes. The talented host then spent a few months on the sidelines before returning to the airwaves at ESPN 97.5 with former partner John Granato in morning drive. Zierlein and Granato enjoyed success together previously at Sports Radio 610 and KGOW 1560. Also making the move to Gow Media was former 790 afternoon host Charlie Pallilo. The Houston sports radio veteran took over middays on Sports Map 94.1.

In Los Angeles, ESPN LA 710 evolved its afternoon show from Marcellus Wiley and Kelvin Washington to Marcellus, Kelvin and Eric Davis. That then was adjusted to Marcellus, Eric and Sean Farnham, except now Davis’ future is in question following sexual harassment allegations from his time at the NFL Network.

After spending the first half of the year away from the microphone following a 2016 exit in St. Louis, Dino Costa was given a second chance. The polarizing talk show host landed the afternoon gig at 102.9/750 The Game in Portland but that opportunity also vanished after Costa created a stir in the market by taking aim at Black Lives Matter supporters and women sports talk show hosts. The Game has since inserted CBS Sports Radio’s Bill Reiter in afternoons.

iHeartmedia in Denver made a bold move to turn Denver Sports 760 into an all-Broncos channel. The station was rebranded as Orange and Blue 760 in July. Among the personalities featured on the channel include Broncos play by play voice Dave Logan and former Broncos Steve Atwater, Ray Crockett, Tyler Polumbus and Matt McChesney.

Unfortunately 2017 didn’t end without the sports radio format losing a few good men. AM 1300 The Zone in Austin lost morning co-host Sean Adams unexpectedly in September, former Philadelphia Phillies catcher turned 97.5 The Fanatic contributor Darren Daulton passed away in August, and Cleveland sports radio host “The Big Sports Kahuna” Kendall Lewis died in April.

The National Sports Radio Circuit:

ESPN Radio brought to an end the marriage of Mike and Mike, leaving hurt feelings in the process. Mike Golic acknowledged being blindsided by the decision and confirmed that he considered retiring before being presented with the option of teaming up on a new show with Trey Wingo and his son Mike Golic Jr. For Mike Greenberg, the company’s plans to launch a new television show with Greeny as the centerpiece alongside Michelle Beadle and Jalen Rose were stalled. The new program is expected to debut live from New York City in April 2018.

The ending of Mike and Mike was not the only major change at ESPN Radio. The network announced Stephen A. Smith would join the weekday lineup in 2018, taking over the 1p-3p ET timeslot. Smith had already been hosting during those two hours on ESPN Radio’s New York and Los Angeles stations. By adding Smith, ESPN Radio committed to moving Ryen Russillo and Will Cain into afternoons except Russillo surprised the company by deciding to exit in order to pursue different opportunities on the West Coast. Although Russillo will be gone from network radio, he will continue producing a podcast for the company thru the summer of 2018. The decision to shift Russillo and Cain to PM drive was made possible due to the company shifting Bomani Jones away from his national radio show into the podcast space. The other two moves at ESPN Radio included Jason Fitz replacing Israel Gutierrez opposite Sarah Spain and Freddie Coleman and Ian Fitzsimmons being inserted into the 9p-1a ET position. Jalen and Jacoby followed Bomani’s path and are focusing more on creating digital content.

FOX Sports Radio added to its lineup by signing Doug Gottlieb away from CBS Sports Radio. Gottlieb was inserted into afternoons on FSR replacing Jay Mohr. To fill Gottlieb’s spot on CBS Sports Radio and the CBS Sports Network, the company turned to Tiki Barber and Brandon Tierney who were holding down the midday slot. Damon Amendolara vacated his evening show to replace Tiki and Tierney in middays, and Bill Reiter joined the network to take over Amendolara’s evening shift. CBS Sports Radio also confirmed plans for Jim Rome‘s radio program to gain a television simulcast in 2018 on the CBS Sports Network.

Clay Travis continued increasing his national profile in 2017. The national sports radio morning host for FOX Sports Radio and owner of Outkick The Coverage went on the attack against ESPN, calling out the network for declining ratings, subscription losses and questionable decision making over situations that involved personalities with Republican and Democratic views. Travis also broke the news of ESPN removing Asian play by play announcer Robert Lee from the Virginia-William and Mary broadcast because of concerns of his name offending viewers. Travis’ relentless pursuit of ESPN got under the skin of Bob Iger and John Skipper and resulted in national appearances on FOX News and CNN. During one of those visits, Travis told CNN anchor Brooke Baldwin he believes in two things, The First Amendment and Boobs, generating another firestorm of reaction. The exchange gained Travis tons of national attention but also a removal from CNN’s programs. Travis later claimed that FOX News also pulled him off of their shows to appease Iger, the Walt Disney Company‘s Chairman and CEO.

As much as Travis’ feud with ESPN helped advance his stature in sports media circles, one could make a case that his biggest impact was made when he led a social media revolt against the University of Tennessee after the school hired Greg Schiano as its new football coach. Travis wrote on his website and utilized Twitter to encourage fans to make their voices heard about Schiano being a bad hire for the school due to previously being linked to a child sex investigation from his time spent at Penn State. Travis even went to the extent of tweeting out Tennessee AD John Currie‘s cell phone number. The story picked up steam, resulting in Tennessee rescinding its offer to Schiano, removing Currie as AD, installing former football coach Phillip Fulmer as its new AD, and hiring Jeremy Pruitt to lead the Volunteers football program.

SiriusXM continued making moves to improve its programming offerings. The company announced plans to launch SEC Radio and Pac-12 Radio, struck a partnership with ESPN to rebrand College Sports Nation as ESPNU Radio, inked a six-year extension with NASCAR and came to terms with Barstool Sports to give the brand its own 24/7 channel starting in January 2018. A pretty good year for Scott Greenstein and Steve Cohen.

The year also included two of the most powerful multi-media rights and sponsorship holders in college sports play by play announcing their intentions to join forces. Learfield and IMG College revealed in September their plans to align. If approved by the DOJ it would make their joint worth more than 2.5 billion dollars. Assuming approval is granted, the companies will represent a total of 220 schools including 70% of Division I universities.

2017 will also be remembered as the year when broadcast outlets began increasing the amount of air time given to sports betting content. VSiN launched in Las Vegas on SiriusXM, spearheaded by Brian and Brent Musburger. Speaking of Brent, he was utilized as a sports betting expert on ESPN during the network’s March Madness coverage, something previously shied away from on sports television. FOX Sports Radio entered the space in a bigger way with the addition of RJ Bell. The Chernin Group launched The Action Network, luring away ESPN digital executive Chad Millman to run it, and Scott Van Pelt continued advancing the discussion on his midnight SportsCenter program on ESPN. With the Supreme Court weighing the possibility of legalizing sports gambling, if approved, it could provide a huge boost to TV ratings, audio content, and ad revenue.

A Crazy Year in Sports Television:

There’s no other way to put it, 2017 wasn’t kind to ESPN. For every win the company enjoyed, an avalanche of negative news soon followed, culminating with the unexpected resignation from company President John Skipper. Former ESPN President George Bodenheimer has since taken the reigns of the company on an interim basis as Bob Iger tries to determine who’s best suited to lead its efforts going forward into 2018 and beyond.

Perhaps the biggest move in sports television in 2017 was CBS‘ decision to hire Tony Romo as its lead NFL analyst, replacing Phil Simms alongside Jim Nantz. Simms was moved to a studio role on the NFL Today on CBS, part of a few changes to the show which included dropping Bart Scott in favor of Nate Burleson and losing Tony Gonzalez who preferred to work on the west coast for FOX Sports. Although Romo’s addition was met with initial doubt by media pundits, the former Cowboys QB has proven to be exceptional, possessing the ability to read and predict what may happen next.

The second move which created instant second guessing, was ESPN‘s decision to replace Chris Berman‘s spot on Sunday NFL Countdown with Samantha Ponder. Berman’s presence and personality has been missed this season, leaving questions about the network’s plans for next season. Countdown has had its moments but has lacked that must-watch feeling that previously existed on Sunday’s. That may not be as much on Ponder as it is a reflection of Berman’s large impact on the show.

Jay Cutler was expected to join FOX Sports as an analyst working with Kevin Burkhardt and Charles Davis, but once Ryan Tannehill went down with an injury in Miami, the former Bears QB cancelled his plans to move into the TV booth for one last shot with the Dolphins. Although Cutler didn’t make the jump to FOX, the NFL’s Senior VP of Officiating did. Dean Blandino signed on to become a second rules analyst for the network and his addition has been met by mostly positive reviews.

Among the many controversies to plague ESPN in 2017 included Jemele Hill publicly blasting the President of the United States Donald Trump, labeling him a white supremacist. The comments created a strong divide among media folks and a lot of unnecessary negative media attention for the worldwide leader in sports. The situation became even more magnified when the company chose not to punish Hill for her remarks, a stark difference compared to how the company handled other personalities with opposing views. Hill has since reiterated her position during a podcast conversation with former NFL running back Arian Foster. Despite the political firestorm over Hill’s tweet which included drawing a response from the White House, ESPN did take action against Hill for a separate incident. The SC6 host was suspended for encouraging fans on Twitter to boycott the NFL’s advertisers as a response to Dallas Cowboys owner Jerry Jones declaring that any player on his team who protested the flag would not participate.

Not all was bad at ESPN though. The company vastly improved its NBA coverage by adding the best reporter in the business, Adrian Wojnarowski. The basketball bloodhound exited The Vertical along with former front office executive turned insider Bobby Marks. Also making the jump to ESPN was social media star and rising TV personality Katie Nolan who left FOX Sports 1 after being sent to the sidelines for most of the year without any clear explanation. Nolan now serves as a contributor on multiple network shows and is launching a podcast for ESPN in 2018.

Rex Ryan was another headline hire made at the network but reviews of his performance so far as an NFL analyst have been underwhelming. The former New York Jets and Buffalo Bills coach especially drew criticism for his performance on the Monday Night Football opener between the Denver Broncos and Los Angeles Chargers. Fortunately for the outspoken coach his less than stellar performance was overshadowed by Sergio Dipp who stole the headlines when his first report from the sidelines was presented in awkward fashion, leading to an explosion of social media memes, GIFs and video clips, making him a top trending subject on Twitter.

Talent additions aside, ESPN continued displaying its brilliance with its 30 for 30 documentaries. Among the films to stand out in 2017 were Celtics/Lakers: Best of Enemies, John Calipari’s “One and Not Done”, “The Nature Boy” Ric Flair, The Tommy Morrison story and the 1-hour special on Mike & the Mad Dog. Anticipation is already high for the forthcoming 2018 film on Bill Parcells and Bill Bellichick.

ESPN demonstrated that it can have some fun too. The company dedicated Tuesday August 8th to rebranding ESPNU for 24-hours as ESPN The Ocho. The idea was inspired by the popular 2004 film “Dodgeball: A True Underdog Story” which featured Vince Vaughn, Christine Taylor and Ben Stiller. Among the sports featured on The Ocho included American Disc Golf, Roller Derby, Ultimate Trampoline Dodgeball, Juggling, Table Tennis and Cornhole among others.

One issue which wasn’t a laughing matter and rose like a phoenix inside the media industry was sexual harassment. Allegations increased throughout the year, leading to a large number of high profile terminations. FOX News parted ways with Bill O’Reilly and Eric Bolling, FS1 cut ties with top executive Jamie Horowitz, NBC dropped Matt Lauer, CBS/PBS/Bloomberg cut Charlie Rose, Mark Halperin was ousted by MSNBCPete Rose was sent packing at FOX Sports, and the NFL Network, The Ringer and ESPN dealt with a lawsuit filed by former employee Jami Cantor which claimed that Marshall Faulk, Warren Sapp, Eric Davis, Donovan McNabb, Ike Taylor and Heath Evans all sexually harassed her at work. A second employee, Erin McParland, has since come forward and added Michael Irvin‘s name to the mix, offering additional details to Sports Illustrated. Many of the accused are off the air pending further investigation. Other allegations were made by Jenn Sterger and Adrienne Lawrence against ESPN, Lindsay McCormick towards the NFL Network, and Seattle Seahawks analyst Warren Moon was accused of the same by a California woman named Wendy Haskell.

Layoffs were another unpleasant story which affected organizations such as ESPN, FOX SportsSports Illustrated, Bleacher Report, Buzz Feed, MTV and Vice Sports. Among the notable names to lose employment at ESPN due to budget cuts were Jayson Stark, Ed Werder, John Clayton, Ron Jaworski, Merril Hoge, Andy Katz, Marc Stein, Trent Dilfer, and Danny Kanell. Seth Davis and Lindsay Schnell were among the cuts at Sports Illustrated, and Stewart Mandel was among those who were eliminated at FOX Sports as the company shifted away from written content in favor of video.

Continuing on that topic, despite evidence showing an increased interest in video consumption and advertising, media outlets were taken to task for pursuing video strategies at the expense of the written word. FOX Sports in particular came under fire, especially when respected writers and reporters Ken Rosenthal and Bruce Feldman were left to post breaking news and columns on Facebook and Twitter. Feldman eventually landed a writing gig at Sports Illustrated and the adverse affect of choosing video over print became an opportunity for upstart The Athletic which began raiding newspapers and websites for their best journalists. The company launched divisions in San Francisco, Chicago, Detroit, St. Louis, Philadelphia, Pittsburgh, Minnesota, Cleveland, Toronto and Montreal, building their business by relying on subscriptions from readers and promising no advertising or video, just exceptional journalism. Among the familiar names to join the group included Rosenthal, Seth Davis, Stewart MandelPeter Gammons, Tim Kawakami and Andrew Brandt. All industry eyes will be on the digital platform in 2018 to see if their strategy is sustainable.

Meanwhile at FS1, a new morning show was introduced in September, featuring Hall of Fame NFL wide receiver and former ESPN analyst Cris Carter, former sports radio host Nick Wright and former Today Show correspondent Jenna Wolfe. The program, First Things First, was created to make the network more competitive in morning drive and offer a live lead in to Skip and Shannon: Undisputed. FS1 also strengthened its roster by adding Ray Lewis, Tony Gonzalez, Mark Schlereth, Eric Davis, Michael Vick, Danny Kanell and Chris Broussard as contributors.

As those additions were made, two popular personalities moved on. 2017 saw Jay Onrait and Dan O’Toole‘s run in the United States come to an end, as a new adventure began north of the border. The comedic sports television duo were cut loose by FOX Sports but quickly landed on their feet at TSN.

The year included some memorable contributions from FS1‘s Jason Whitlock. The Speak For Yourself personality offered a thought provoking commentary during an interview with Michael McCarthy of the Sporting News, explaining how the media landscape has drastically changed due to the industry taking its cues from San Francisco rather than New York. Whitlock also ruffled a few feathers by stating that LeBron James was too rich to experience real racism and for welcoming a Colin Kaepernick impersonator into the studio and mocking the free agent QB. One personality to take exception with Whitlock was nationally syndicated hip hop radio personality Charlamagne Tha God.

In a stunning move, the Walt Disney Company spent over 52 billion dollars to acquire a large number of key assets from 21st Century Fox, including the company’s 22 regional sports television networks. The purchase should increase ESPN‘s local opportunities and decrease FOX‘s regional distribution. 21st Century FOX did retain ownership of FS1 and FS2 but how future viewership and revenue potential will be affected as a result of the sale is a story which many will be keeping an eye on in 2018.

The narrative on the decline of sports television ratings continued with the NFL, NASCAR and College Football all experiencing a dip in overall viewership. The NFL was placed in an especially difficult position as player protests during the national anthem increased as owners expressed their frustrations publicly and privately. On the other hand, the NBA was one of few leagues to enjoy sizable gains. One change which has television network’s feeling optimistic about 2018 is a recent announcement from Nielsen to adjust its measurement and place a heavier focus on video streaming. The downside of increased sports video consumption on electronic devices is a stronger appetite from Facebook, Amazon and Twitter towards acquiring sports programming rights. That could become an economic problem in the future for sports television companies.

Women began to earn a larger presence on sports television in key roles in 2017. Beth Mowins,broke new ground becoming the first female to call a nationally broadcast regular season Monday Night Football game. Mowins more than proved she was ready for showtime. Kate Scott made history next by becoming the first woman to call a Pac-12 college football game on television. Doris Burke, Kara Lawson, Lindsay Whalen, and Sarah Kustok were all given bigger opportunities as analysts and play by play announcers, and Kerith Burke was added to Golden State Warriors television broadcasts replacing Rosalyn Gold-Onwude who landed a national opportunity on TNT and NBA TV. Although not perfect, progress was made.

The year also saw Britt McHenry redefine herself. The attractive sports sideline reporter was let go by ESPN during its April layoffs but began breathing fire as an opinionated political commentator, earning new fans and critics in the process.

Barstool Sports experienced its fair share of attention led by the news of landing a television show (Barstool Van Talk) on ESPN, only to have the network pull the plug on the program one week after its debut. Former President John Skipper said at the time that ESPN removed the show because he was not comfortable with the network being associated with Barstool, leading many in media circles to question how executives at ESPN could allow the program to reach the air in the first place without doing extensive research. The partnership gained stronger attention inside ESPN after ESPN host Samantha Ponder took to Twitter blasting Barstool for its content and previously taking personal shots at her.

Adding to the company’s headaches was a social media firestorm created by former FOX Sports College Football reporter Elika Sadeghi who took exception with Barstool‘s contractual language, which she said permitted the company to place her in an environment where she might be exposed to “nudity, sexual scenarios, racial epithets, suggestive gestures, profanity and references to stereotypes.” Upon learning of the critical remarks by Sadegi, Barstool president Dave Portnoy fired back claiming that the legal terms were similar to what SNL and Comedy Central ask of their employees and taking Sadeghi to task for trying to insert herself into a story to gain attention.

But all wasn’t negative for Barstool. The company dominated the iTunes charts once again thanks to the popularity of Pardon My Take hosted by Big Cat and PFT Commenter. Dave Portnoy‘s group added a number of talented personalities including Michael Rappaport, Pat McAfeeDallas Braden and Julie Stewart-Binks. The company has also confirmed it’s held talks with former WFAN host Craig Carton. Perhaps its most impressive feat has been the way the brand has further cemented its position as one of the best sports social media engagement outlets, especially with younger fans. Barstool also made business decisions to launch a 24/7 radio channel on SiriusXM in 2018, purchased the amateur boxing company Rough N Rowdy, and capped off the year by announcing the addition of female Chief Revenue Officer Deirdre Lester.

After losing his HBO television show in late 2016, Bill Simmons focused on the things he does best in 2017. Simmons continued producing his highly successful podcast, announced the launch of Ringer Films which is presently working on a documentary about former WWF wrestler Andre The Giant, and added former NFL executive Michael Lombardi as a content contributor. Simmons also utilized his relationship with Mike Francesa to bring the former WFAN host on to his podcast to make his popular football picks for the remainder of the 2017 NFL season. The Ringer website also continued producing exceptional written and audio content with Bryan Curtis contributing a number of great sports media pieces.

The TV and print industries also saw 2017 end minus a few outstanding members. Legendary sports broadcaster Dick Enberg passed away in December. Accomplished sportswriter Frank Deford was lost in May. Longtime New York Knicks analyst John Andariese died in March. Sportscaster Bob Wolff left us in June. Dallas Stars broadcaster Dave Strader died in October. Former NBA player and broadcaster Steve “Snapper” Jones passed on in November, and legendary WWE manager and color commentator Bobby “The Brain” Heenan joined the man upstairs in September.

And of course Sports Illustrated‘s Richard Deitsch continued to use Twitter to call out Skip Bayless‘ TV ratings on FS1. Whether you’ve been a fan or critic of the approach it’s been highly entertaining.

Seattle Seahawks and Bonneville Extend Radio Deal

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Bonneville Seattle and the Seattle Seahawks have announced a multi-year contract extension which keeps 710 ESPN Seattle and KIRO Radio 97.3 FM in place as the official radio broadcast partners of the Seahawks. The announcement was made Thursday by Seahawks President Peter McLaughlin on “Brock & Salk” on 710 ESPN and on KIRO Radio’s “Dori Monson Show”.

According to the agreement, the two Seattle spoken word stations will continue broadcasting all Seahawks games, including pre-game, play-by-play and post-game coverage. The partnership also includes special programming, joint community service projects and exclusive web content.

“With great pride, we have operated as the sole broadcast partner to the Seattle Seahawks since 1976 and recognize it has been a privilege for 710 ESPN Seattle and KIRO Radio 97.3 FM to serve as the radio home for the Seattle Seahawks for 42 exciting years,” said Dave Pridemore, VP/Market Manager, Bonneville Seattle Media Group. “In addition, with our several state of the art digital content platforms, a variety of programming and exclusive content, we will provide fans with many opportunities to join the ever-growing Seahawks conversation.”

Special programs such as “The Pete Carroll Show”, “Seahawks Huddle” and “Seahawks Weekly” will be featured on both stations throughout the NFL season. Exclusive Seahawks content will also be highlighted on Bonneville Seattle’s websites, MyNorthwest.com and 710Sports.com.

The 5 Questions Asked Most by Clients

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One thing I hear many people say they love most about being in sports media sales is that no two days are ever alike. And, while I understand what they mean, I will say that while the days are different, sometimes the conversations are the same.

Here are five of the top questions I am asked from clients on a regular basis and the answers I generally give:

Should I run 15, 30 or 60 second commercials?

The true answer is however few seconds you can use to get your message across. I wrote about copy recently and one of the things I see too often is clients (and sellers) who are trying to jam too much information in to a commercial. Who are you, why would someone buy your product or service over others, what’s in it for the buyer and how can they get more information if they need or want it. Get the listener to feel an emotional connection that makes them want more, so they call you, visit you or go to your website. Less is most definitely more when it comes to the length of spots.  The last thing you want to do is pay for time when the listener has tuned out of your message.

Are endorsement ads worth the premium?

If the endorser is good at what they do – absolutely. A great endorsement ad will generate a much greater response than a great recorded ad. First and foremost, just for the placement alone. If the station does endorsement ads inside of programming, that’s where you want to be. Otherwise, you should expect for the ad to be played in the first position of the commercial break. Secondly, good hosts command a loyalty from their audience and you pay the premium to piggy-back off that loyalty.

The best I’ve ever heard is a long time St. Louis talk show host who goes by Frank O. Pinion. He is the master of blending content in to the endorsement ad so that he can have a conversation with the listener about the product or service and half the time you’re unaware he veered in to an ad. This makes his endorsement so much more effective and worth the premium – the listener hears the ads as content!

How long will it take for my advertising to work?

If the frequency and copy are good, you should expect results after 8-12 weeks of consistent advertising. Roy Williams (the Wizard of Ads, not the Tar Heels head coach) wrote a great article about the “chickening out period” (https://www.wizardofads.com.au/the-chickening-out-period/), which he says happens usually between the second and third invoice. It’s our job to set the expectations properly and, as a great friend of mine does, you should consider giving this article to new clients. Cut the objection off before it happens, because it’s going to happen. There have been far too many businesses who have run short term campaigns, not seen quick results and pulled the ad dollars, sometimes forever. It works, if you let it work.

How will I know if my advertising is working?

I’ll answer a question with a question: How’s your business doing? Is it better since you started a consistent advertising campaign, with the right message, to the right targeted market? If so, it’s working. With that said, as a business operator, you should ask every single person, you come in contact with, how they heard about your business, just as you should try and keep track of any other demographic information you can, so that you can continuously target the right audiences. What was it NBC used to say, “The more you know….?” Well, the more you know about your business and the customers you have, the easier it is to plan your advertising.

How much should I spend on advertising?

As much as you can afford. We all know that, depending on who you ask, the rule of thumb is somewhere between five and ten percent of gross revenues. If your frequency is correct, the message is on point and the audience is the right target for your business, you won’t ever regret spending more dollars than recommended to advertise – which is investing dollars to invite people to do business with you. On the flip side, you’ll regret the heck out of not spending enough. Buy what you can own, starting with a smaller net and then growing it to a larger one. Be consistent. Buy long-term.  Don’t chicken out!

Ryen Russillo to Exit ESPN Radio Weekday Lineup

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The problems continue for ESPN, except this time it’s the radio network that’s been affected. One month after announcing lineup changes which would begin in January, a key member involved in those plans has announced he’s not planning to stick around.

Ryen Russillo, who had been with ESPN Radio for over a decade, and who had been hosting weekdays 1p-4p ET and was expected to shift to afternoons 3p-6p ET with Will Cain, has decided not to resign with the company. An official statement has been released regarding the unexpected change.

Russillo said today on his program that he will finish out the week before turning afternoons over to Will Cain. The plan was to initially announce the news on Monday but due to the John Skipper story it was pushed back. Russillo said that he was offered a new deal by ESPN but chose to turn it down citing a change in time slots, a neutral compensation offer and a lack of happiness with his current career direction leading him to question where he was headed at this point in his career.

Additionally, Ryen shared that he’s excited by the idea of moving to California to pursue opportunities as a writer of television shows. He mentioned that he’s gone thru the pitch process before and learned from it and this is a professional itch he’s wanted to scratch for a long period of time and although the decision comes with risk, he’s ready to take the leap and chase a dream.

Contractually Russillo is committed to ESPN thru next August. As a result he will continue to produce a weekly podcast for the company until then. Any plans beyond next summer have yet to be revealed but you can expect a few broadcast companies to come calling when Ryen officially becomes a free agent.

Taz and The Moose to Host Mornings on CBS Sports Radio

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With Gregg Giannotti moving over to WFAN to co-host the morning show with Boomer Esiason, CBS Sports Radio is using the opportunity to create something new in morning drive. The network has announced mornings will feature the team of Marc Malusis and former pro wrestler Taz starting Tuesday January 2, 2018. The show will be branded Taz and the Moose and air weekdays from 6a-9a ET.

“We’re extremely excited for the debut of Taz and the Moose,” said Eric Spitz, Director of Programming for CBS Sports Radio. “As the host of an extremely successful podcast, Taz has done an amazing job of transitioning from a successful career as a professional wrestler into sports broadcasting.  Moose has hosted two popular weekend shows on CBS Sports Radio since our launch five years ago. I know he is ready for this opportunity. Taz and the Moose will deliver entertaining and highly-spirited sports talk to our affiliates and listeners. Hopefully, Taz will keep the pile drives, elbow drops, and arm bars to a minimum.”

Pete “Taz” Senerchia is a multiple professional wrestling world heavyweight champion, celebrated TV color commentator, and award-winning podcaster with more than three decades invested in both wrestling and broadcasting. His no-holds barred style, along with his impeccable comic timing and sarcastic wit, have helped to propel the popularity of his live digital streaming program, The Taz Show, which recently hit the 500th episode milestone. A former college football player, Taz has a storied past with WWE, ECW and TNA.

Marc “The Moose” Malusis kicked off his sports broadcasting career at Syracuse University’s WAER-AM and WJPZ-FM. After part-time work at New York’s City’s WFAN Sports Radio, Malusis became the full-time board operator for the station’s wildly-popular Mike and the Mad Dog program. Eventually he was promoted to show producer. From that point, he became an overnight and fill-in host on WFAN and was part of the original schedule on CBS Sports Radio, doing a Saturday morning show with Maggie Gray called Moose & Maggie. In March of 2008, Malusis was hired as a personality for SNY, where he worked as a debater on SportsNite and appeared on DNL, The Wheelhouse, LoudMouths, and BNNY.

85 Guests Say Goodbye to Mike Francesa

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Closing out a remarkable 30 year run at WFAN, Mike Francesa’s second to last show was a celebration of his industry creating radio career. Five and a half hours, jam packed with 85 surprise guests live from the Paley Center for Media in Manhattan.

Beginning with Jim Nantz, ending with Lawrence Taylor and a full cast of surprises in between, Mike’s second to last WFAN performance was fast paced and unpredictable. Masterfully produced by Brian Monzo, to get 85 celebrities on and off the program in a timely manner was no easy task.

Highlights of the show were hearing Chris Russo and Don Imus back on WFAN.  John Calipari was the most entertaining guest of the evening, providing great banter and showcasing a special chemistry between the two.

Near the end of the show, station program director Mark Chernoff informed Mike his studio would be forever named the Mike Francesa studio. A well deserved honorary gesture for the host that not only helped build WFAN, but the entire sports radio landscape.

Lawrence Taylor being the final guest of the show was not necessarily a highlight, but his asking Mike for $100 of stripper money will certainly be infamously memorable.

Three guests that would have been interesting to hear from were Pat Riley, Bill Parcells and Boomer Esiason. Francesa often spoke of his severed relationship with Riley ever since he and Dog criticized Pat’s departure from the New York Knicks. A staple of the program during his time as head coach of the Knicks, Riley was requested by producer Brian Monzo, but the invitation was declined.

During Mike and the Maddog, Coach Parcells and Mike Francesa were very close friends, but they’ve distanced over the years. In a recent New York Post article Mike stated “Wish it was better. Sometimes you can be so close — and we were so close — that a lot of things get in the way,” regarding their relationship.

Francesa and Esiason have not had the warmest relationship, but for the last ten years they’ve both anchored the success of WFAN. A quick passing of the torch moment with Esiason remaining as the station’s most recognizable host would have been an interesting listen.

The full slate of 85 guests is listed below. Jim Nantz, Chris Christie, Bob Costas, Dan Patrick, Linda Cohn, Rich Eisen, Regis Philbin, Chris Russo and Don Imus to name a few of what made for an impressive send off for one of radio’s most important figures. The full show can be heard by clicking here.

Miscellaneous: 
Mitchell Etess
Chris Kay
Chris Christie
Steve Schirripa

WFAN:
Julio – Mike’s Driver
Suzyn Waldman
Marc Malusis
Eddie Coleman
Sweeny Murti
Carl Banks
Erica Herskowitz
Steve Somers
Joe Benigno
Evan Roberts
Bob Heussler
John Minko
Mark Chernoff
Don Imus
Chris Russo

Athlete/Coach/Front Office:
Victor Cruz
Otis Anderson
Tiki Barber
Steve Phillips
Willie Randolph
Joe Mihalich
Lonn Trost
Jerry Bailey
Brian Cashman
Bobby Valentine
Kurt Warner
Tim Cluess
Bobby Ojeda
Cliff Floyd
Darryl Strawberry
Bob Baffert
John Davidson
Jay Wright
David Diehl
Todd Pletcher
Shaun O’Hara
Jim Fassel
Bernie Williams
Tom Pecora
Neil Smith
Mike Tannenbaum
John Franco
Kenny Smith
PJ Carlesimo
Eli Manning
Brandon Marshall
Eddie Olczyk
Keith Hernandez
John Calipari
Joe Girardi
Tom Coughlin
Lawrence Taylor

Media:
Jim Nantz
Dan Patrick
Dick Ebersol
Jay Horwitz
Doug Gottlieb
Damon Amendolara
Mark Feinsand
Kim Jones
Kevin Burkhardt
Jim Cramer
Brendan Brown
Mike Breen
Joe Micheletti
Regis Philbin
Joel Hollander
Ira Winderman
Pierre McGuire
Julie Stewart-Binks
Linda Cohn
Michael Breed
Katie Nolan
Bob Costas
Jay Glazer
Peter Schrager
Tim McCarver
Ian Eagle
Rich Eisen
Lonnie Quinn
Barry Watkins
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.