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The Voices of Major League Baseball – Part 3

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We’ve reached the final stage of our three part series featuring the men and women who broadcast baseball games on the radio across the nation. If you haven’t read part 1 click here. To read part two go here.

Radio has some amazing storytellers gracing its airwaves and selling the game of baseball and all that is associated with it. During the next six months local audiences will be treated to a heavy dose of our baseball announcers, and with these radio professionals serving in critical roles to help our radio stations enjoy strong ratings and revenue success, it felt like the right time to recognize them for the countless contributions they make to our radio stations.

On that note, let me introduce you to the voices of Major League Baseball. This is the final part of our three part series.

Philadelphia PhilliesScott Franzke and Larry Andersen – as told by Spike Eskin.

Baseball on the radio is an amazing thing. There is something about the space, the pacing, and just the sound itself that people love listening to. Scott Franzke and Larry Andersen have taken that special thing and perfected it on their Phillies broadcasts.

People love Scott and Larry because they’re real, funny, interesting, passionate, and they know what they’re talking about. Like many of the great ones, and a lot like the beloved team of Harry Kalas and Richie Ashburn, when you’re listening to Franzke and L.A., you’re not just hearing what’s going on during the Phillies game, but you’re hearing their own little show within the play by play broadcast itself. They’re genuinely entertaining.

Scott Franzke and Larry Andersen, along with Jim Jackson (pregame, postgame, middle three innings), help SportsRadio 94WIP capitalize on the city’s passion for baseball with a truly special broadcast.

Pittsburgh PiratesGreg Brown, Bob Walk, Joe Block, Steve Blass, and John Wehner – as told by Colin Dunlap.

Pittsburgh is the most provincial town that I’ve ever experienced, and I’m from here. Greg Brown, especially, understands as much. Greg went through the 20 years of losing with the fanbase, and now with a resurgence taking place, does a great job of playing up the winning. He is simply a regular man who most Pittsburghers identify with, and behind Andrew McCutchen, is probably the most recognizable figure in the organization.

Block is entering his second season, and his style of blending advanced stats with an old school wit has drawn many in, including myself.

Walk presents himself the same way he did as a pitcher, no-nonsense, to the point, and unafraid of shying away from emotion.

Blass is a folk hero in Pittsburgh, and a link to glory days for the old-timers. He plays it perfectly, knowing the audience is captivated by his stories from yesteryear.

Wehner, in my opinion is very underrated. He has a great ability to boil very technical explanations of a swing, play or other portion of a game down to terms and words that everyone can understand. He also grew up about 4 miles from the stadium and played for Jim Leyland’s Pirates, thus (remember that provincialism?) it makes a Pittsburgh audience really lock into him and take to him.

Collectively, Pirates fans are treated to an excellent radio broadcast thanks to the skills and contributions from a very talented group.

San Diego Padres Ted Leitner, Jesse Agler and Tony Gwynn Jr. – as told by Rich Herrera.

In San Diego, Padres fans are treated to an iconic personality who truly reflects the community. That would be play by play man Ted Leitner. Fans here affectionately refer to him as “Uncle Teddy” and feel a closeness to him due to his having spent 37 years behind the mic calling Padres games. Ted is as unique as the city he calls games for. San Diego loves its baseball and appreciates its players and team, and if you listen to a Padres game you’ll hear him often refer to the team as “My Padres”. In other towns that would be sacrilege, but not San Diego. Because of the laid back attitude here, no one gets too worked up. They meet up at America’s Best Ballpark, enjoy the sunshine while enjoying a cold IPA and wearing their flip flops, and rely on the sound of Uncle Teddy to capture the action. He truly reflects the feel of this community.

Jesse Agler joined the broadcast last season and makes a great partner for Leitner. Chemistry is what everyone strives for in the booth and when these two call a game they bring out the best in each other. Jesse relates to fans and captures the big moment of a game and gives you goosebumps while doing so. He is a great booth mate because he’s able to bring out great stories and the rich history of the Padres from Ted, while also interacting with fans on Twitter and Facebook Live. This helps us bring generations of fans both young and old to the broadcast.

This season, the Padres have added Tony Gwynn Jr. to the radio broadcast, and with his rich family history and connection to San Diego, it will have fans doing a double take at his laugh that sounds just like his hall of fame father.

The Padres are the 12th team to migrate to the FM dial which will expose the team to a wider group of fans, and altogether it adds up to a summer soundtrack in San Diego with Uncle Teddy, Jesse and Tony Gwynn Jr. on a station that sounds crystal clear. You can drive down the highway on your way to the beach with your sunglasses on and the top down as you relish the fact you’re in America’s Finest City. The sum of these parts adds up to a broadcast that sounds like the city it represents, which is why it has a special connection to Padres fans.

San Francisco GiantsJon Miller and Dave Flemming – as told by Larry Krueger.

Most Bay Area baseball fans feel fortunate to have the opportunity to listen to the best collection of broadcasters in the sport on a daily basis. The Giants have two former Giants, Mike Krukow and Duane Kuiper on the TV side, and Dave Fleming and the Hall of Famer Jon Miller handling the radio duties on KNBR.

Miller, the longtime voice of ESPN’s Sunday Night Baseball, has a voice that is synonymous with the sport. He has always been an easy, comfortable listen, and he works hard to be great on the air. Jon has seen decades of baseball, and thus is blessed with a wide array of anecdotes and stories. His overall wit and enthusiasm for the game are the strengths of his broadcasts.

Fleming is still a relatively young broadcaster, but he has emerged as one of the country’s best and most versatile play-by-play men. Dave is very bright with deep pipes, and his sound is so smooth. The duo have built an exceptional on air rapport.

Kruk and Kuip, as they’re affectionately known, join Miller and Fleming on the extremely popular KNBR Postgame Wrap, creating must listen conversation after each Giants game.

The main attraction of this group to fans is they are all passionate about the Giants’ winning baseball games, but they balance that passion with perspective, humor, and enthusiasm. They consistently provide Giants fans with intelligent baseball banter, and if you’re driving anywhere west of the Rocky Mountains you’ll be able to hear them on the blowtorch known as Thee Sports Leader, KNBR-680. It won’t take long for you to discover why they’re the best at what they do.

Seattle MarinersRick Rizzs and Aaron Goldsmith – as told by Jessamyn McIntyre.

Rick Rizzs has become the voice of baseball in Seattle. While we’ll never forget the dulcet tones of Dave Niehaus on a warm summer night, may he rest in peace, Rizzs has remained the mainstay and enters his 32nd season with the team.

Rizzs’ enthusiasm for the game can be heard throughout his entire call, but is exemplified in his homerun calls with his signature, “Goodbye baseball!” He continues to pay tribute to his long-time partner, Niehaus, on grand slam homerun calls using his famous saying, “Get out the rye bread and mustard, Grandma! It’s Grand Salami time!” Rick’s passion for the game is only exceeded by his warmth and gracious nature as a person.

Joining Rick in the booth is Aaron Goldsmith, who is in his fifth season as part of the Mariners broadcast team. Goldsmith is only 33 years old, but don’t let his youth fool you. From the moment he first took to the air, it was apparent he had the chops to hold the mic in the booth. From the ‘golden pipes’ he’s working with to the revved up calls on exciting plays, Aaron brings experience beyond his years to the broadcast on a daily basis.

The institutional mainstay in Rizzs, and youthful energy Goldsmith brings, keep Mariners fans happy and looking forward to listening to games on 710 ESPN Seattle year after year.

St. Louis CardinalsMike Shannon and John Rooney – as told by Tom Ackerman.

The Cardinals and KMOX have a long history, with the station’s powerful signal responsible for helping grow the team’s fanbase when it was the only franchise west of the Mississippi River. Today, the Cardinals Radio Network boasts 155 affiliates covering ten states, making it the largest radio network in Major League Baseball. But just as its 50,000 watts put baseball on the radio for millions of people, names like France Laux, Dizzy Dean, Joe Garagiola, Harry Caray and Jack Buck brought it to life. Most importantly, they’ve educated and entertained generations of listeners.

Today, Mike Shannon carries on that tradition as a link to the Cardinals’ championship past and a storyteller of the present. Shannon is a St. Louis native with a true love for the city and its surrounding areas. Now in his 46th season behind the microphone, you could make the argument no one has sold more tickets, hotel rooms and Budweiser than Shannon, one of the all-time St. Louis ambassadors. And in a true baseball town, no one has a better feel for the game. You’ll always learn something new listening to a Shannon broadcast, with his ability to identify strategy and nuances. He can set up a big moment with the best of them and deliver an exciting play with great enthusiasm. Shannon is the person you want sitting next to you at the ballpark. Luckily for Cardinals fans, they can experience that any time they want just  by turning on the radio.

In addition, his partner John Rooney is one of the finest play-by-play men in the business. Name the sport and he’s probably called it on the national stage. Entering his 12th season as a play-by-play voice of the Cardinals, Rooney has established himself as one of baseball’s best. Always prepared and technically flawless, his smooth delivery is a terrific listen. Rooney has a gift of being able to describe the action in just the right amount of words, painting a beautiful picture each and every inning. He keeps a great pace and comes through with energetic calls of classic Cardinal moments, and like Shannon, is a compelling storyteller with decades of experience.

Rick Horton joins Rooney on road broadcasts, offering the insight Cardinals fans crave from the perspective of a former pitcher. Horton has a charm about him, a friendly, likable personality and true love for the game. Having played for Whitey Herzog, Horton’s expanded knowledge of baseball comes through in his play-by-play and analysis.

Tampa Bay RaysAndy Freed and Dave Wills – as told by John Mamola.

Since 2005, Dave Wills and Andy Freed have called every pitch of Tampa Bays baseball from the depressing 101 loss season to the thrills of the franchise’s lone World Series appearance in the 2008. In a market that historically has struggled with attendance and budding stars of the game finding bigger paychecks once leaving Tampa Bay, Dave and Andy have been the rock of consistency in a community of baseball fans that has seen many changes over many years. The duo enters their 13th season together behind the mics of the Tampa Bay Rays Radio Network, and they’ve never sounded better. A delicate balance of baseball X’s and O’s with some light entertainment, Dave & Andy’s chemistry bleeds through the radio speaker as if two friends from different backgrounds found a way to work together sharing their passion for the game of baseball with the listening audience.

The three words that best describe Dave and Andy are: Engaged (They invite conversation, incorporating social media responses into the broadcast), Jolly (Always in a good mood, positive, energetic, and up for a laugh), and Polished (They work at their craft and search for coaching techniques and new things to try. There is always something different in every game broadcast).

When I talk to WDAE listeners about Dave and Andy, the responses surround certain elements of their on air persona/character. Dave Wills is the guy who likes to talk baseball and share a cold beer with anyone who will listen. A broadcaster who is not afraid to let his feelings be known, and never holds back in how he calls a game. He’s big and bold whether the Rays have smashed a home run or been the recipient of a bad call. Andy Freed is the baseball purist, and a historian of the game literally keeping every scorecard for every game of every season. A family man who always has a story about his twins, and respected by the audience for his depth of knowledge on a minor detail that always seemingly comes up as a major story later in the game.

In a market where the population is more transient than most (if not all) other MLB markets, Dave and Andy have continued to deliver a high quality broadcast for all baseball fans in the Tampa/St. Petersburg market. The “voice” of Rays baseball continues to be a destination for many, and will be for many generations to come.

Texas RangersEric Nadel, Matt Hicks, and Jared Sandler – as told by RJ Choppy.

Eric Nadel. I could end it right there. The dude is an absolute monster in the booth. He’s in Cooperstown for a reason. He’s a storyteller, and his attention to detail right down to the necklace the pitcher is wearing, paints a picture as well as anyone in the game. Baseball, more than any other of the 4 major sports, has the closest connection between Broadcaster and Fan. It should come as no surprise that his homerun calls are repeated by many in the ballpark, “That ball is history!”

What makes the Rangers broadcast unique is the way they incorporate the other 2 members of the crew, Matt Hicks and Jared Sandler. Hicks’ booming voice and smooth delivery has flown side by side Eric for the last few years. They also incorporate the up and coming, 27 year old Sandler, in a way I’ve not seen a radio team, by using a 3rd voice who chimes in with a more analytical perspective, while also serving in a play by play capacity when a day off is needed.

As a radio station, the Rangers have helped 105.3 The Fan immensely. Baseball is a game changer for a radio station, and the daily cume brought our way from back to back playoff runs by the #2 team in town behind the Dallas Cowboys can’t be overlooked. They are a terrific partner, with an exceptional broadcast, and the weekly hits we receive from Manger Jeff Bannister, GM Jon Daniels, and Sandler give the station unmatched coverage of the team.

Toronto Blue JaysJerry Howarth, Joe Siddall and Mike Wilner – as told by Dave Cadeau.

Toronto Blue Jays games are called by a three man booth which includes Jerry Howarth, Joe Siddall and Mike Wilner. We are unique, in that the Blue Jays property is national across Canada, rather than simply local to Toronto.

Jerry Howarth is in his 36th season as the voice of the Blue Jays. Every Blue Jays fan across Canada knows Jerry’s call, and I’m sure they all feel like they know him personally. One of his best traits is that he makes himself incredibly accessible to the audience whenever they ask for his time (which is amazing for someone who in 2017 still does not own a cell phone!).

Joe Siddall played 14 pro seasons as a catcher, including MLB gameplay with the Expos, Marlins and Tigers. He is as friendly, honest and approachable as they come. Joe has a natural ability to engage with the audience and give context to the “why” and the “how” of what is happening in the baseball game.

Mike Wilner has been a presence on the Toronto sports media scene for almost 30 years, with a focus on baseball and the Blue Jays for the last 20. Blue Jays fans have become very familiar with Mike’s deep knowledge and strong opinions as he has taken their calls from across the country on our postgame show called Blue Jays Talk.

For road games, Jerry and Joe work as two-man team, and they present a classic baseball call. Jerry paints a vivid picture of the game with his signature calls to relay the action to our audience. Joe compliments him beautifully with deeper descriptions and explanations as to why something may have happened, or perhaps why it didn’t. They switch roles for 3 innings, and Joe’s growth calling the play has grown by leaps-and-bounds over the last 2 seasons.

When the Blue Jays are at Rogers Centre, Jerry and Joe call 6 innings, while Mike and Joe call the other 3. Mike and Joe create a very different experience for our audience, and frankly I haven’t heard this style anywhere else in the game. I like to think of what they do as a “baseball conversation” that includes play-by-play. As a member of the audience, I feel like I’m sitting there in the booth with Mike and Joe and learning something about the game of baseball, or a situation in the game and I’m able to picture it all unfolding. It’s a different experience, and very entertaining. I love both styles that we present to our audience, and by all accounts, our audience agrees. This allows us to showcase all 3 of our broadcasters, and their different perspectives and personalities by putting them in different seats as the games progress.

The Blue Jays are an important property to Sportsnet 590 The FAN and The Sportsnet Radio Network, and Jerry, Joe and Mike have a significant impact as the team’s radio voices. Our trio includes a mix of different personalities with huge experience, all well-respected in and around the game, and they work together incredibly well, plus they participate regularly on our talk shows and others across North America.

Washington NationalsCharlie Slowes and Dave Jageler – as told by Grant Paulsen.

The pairing of Charlie Slowes and Dave Jageler has become appointment listening for baseball fans in DC. Having called games together since 2006, the two have grown synonymous with one-another thanks to their chemistry and longevity in the booth. Two unique voices who compliment each other beautifully, Slowes is a bit more excitable and often comes up with creative catchphrases the fan base latches on to, while Jageler is ultra smooth and has mastered pacing and description.

Their conversational style leads to witty banter and plenty of in-game laughs while rarely taking away from the game. You are never at a loss for what is going on with the action because they weave seamlessly in and out of play-by-play while delivering a scoreboard update or a story from the road. Both could handle a solo game without a problem but each does a nice job when providing color as the second voice during innings when they aren’t on the call.

The quality of the broadcast — from tight production to the audio and music in and out of breaks to the pre and post-game shows — stacks up very well with the elite radio teams around the country and is far superior to the work done in many markets. It’s quite common to see folks at the game wearing headsets, or even to hear that fans have put a radio on at their house to enjoy “Charlie & Dave.” They are smooth, informative, and they let the game breathe, and pro-Nats without coming off as complete homers. They’re an asset to 106.7 The Fan and we’re lucky to have them.

BSM Podcast Episode 8: Bruce Gilbert – Cumulus Sports

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After publishing a survey on the state of ESPN, Scott Van Pelt and a few other Bristol folks took exception with the results and called into question Jason Barrett’s credibility. On the 8th episode of the Barrett Sports Media Podcast, Jason addresses the situation and examines the industry’s inability to handle critical feedback.

Additionally, Cumulus’ Senior Vice President of Sports Bruce Gilbert checks in for an in depth conversation on various aspects of the sports radio industry including the elimination of sports updates, the CBS-Entercom merger, the future of Mike and Mike on ESPN Radio and much more.

TOPICS DISCUSSED WITH BRUCE GILBERT

  • How national sports radio networks measure success
  • Why television promotion and exposure factors into the network game
  • What a corporate radio executive does to help the company’s local brands
  • The rationale for eliminating sports updates on KNBR in San Francisco
  • Redirecting resources into areas where they can best help a brand enjoy success
  • Observations of ESPN Radio’s current programming and the future of Mike & Mike
  • Why it’s important for programmers to be accessible and open minded to applicants
  • What the sports radio industry must do to improve its offerings of diverse voices
  • The number one reason why sports radio struggle with handling critical feedback
  • How to use the ratings system, your gut and your ear to best help your radio station
  • The CBS-Entercom merger and why it’s a positive for the future of the radio industry
  • Quick Hits – best show, better PD, most proud ESPN Radio contribution, biggest regret

FROM THE GUEST

Bruce’s’ Twitter handle: BruceGilbert14

The Voices of Major League Baseball – Part 2

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This is the second installment of our three part series highlighting the radio voices of Major League Baseball. 30 media members from across the nation have shared their perspectives on what makes their local announcers great and unique, and I encourage you to do a little bit of reading to become more familiar with radio’s best storytellers and in-game presenters. If you haven’t already read part 1 you can do so by clicking here.

In the sports radio industry many take for granted how important play by play is to a radio station. They also forget just how skilled many of these broadcasters are who capture each game experience and make it a vital part of a listeners life. Selling the game of baseball and all that is associated with it requires a mixture of passion, insight, preparation and focus, and as radio dedicates thousands of hours of air time over the next six months to feature America’s favorite pastime, it felt like the right time to pay tribute to those who help our stations enjoy ratings and revenue success, while enhancing relationships with audiences all across the country.

On that note, let me introduce you to the voices of Major League Baseball.

Houston Astros – Robert Ford and Steve Sparks – as told by Chris Gordy.

At SportsTalk790, we are fortunate to have two of the very best in the business, play-by-play man Robert Ford and color analyst and former knuckleballer Steve Sparks. Baseball is the best of the radio sports, and the reason Robert and Steve are outstanding is because they have an innate ability to paint the picture of what’s happening, while mixing in a great balance of analytical breakdowns and entertainment. Entering their fifth season together, they do an exceptional job of making the audience feel closer to the action.

A decade ago when the Astros last advanced to the World Series, Houston truly was a baseball-dominant town. We think it’s becoming that way again. With a young core of players, and some big off-season additions, the Astros are a team set up for a World Series run. Should that happen, we’ll be in great hands thanks to Robert and Steve’s abilities to bring the sounds of the game to our listeners on SportsTalk790 and the Astros radio network.

Kansas City RoyalsDenny Matthews and Ryan Lefebvre – as told by Bob Fescoe.

Denny Matthews has seen every single pitch the Royals have ever thrown. Seriously. Denny was hired when the Royals became a team back in 1969 and has been behind the mic ever since. From the great years to the bad years and now back to the great years, the one constant has been Denny. Summer evenings in Kansas City aren’t complete until you have Denny on the radio. Everyone, no matter the age, identifies with him. His voice screams baseball, it screams Royals, and it screams Kansas City. Denny is an icon, and the true voice of the Royals, and everyone has a favorite Denny call.

Ryan Lefebvre has been behind the mic since 1999, and has quickly become the voice of record for the Royals. During their runs in 2014 and 2015, it seemed like all of the big moments happened during the innings in which Ryan was behind the mic. From the Wild Card win to the last out of the 2015 World Series, there was Ryan with the big call. What makes him special is his brain. There may not be a smarter and funnier broadcaster (in a very dry way) than Ryan. He is as prepared as anyone when it comes to baseball, and is beloved by local baseball fans.

When Ryan and Denny speak, fans listen. Whether they’re appearing on the radio station as a guest or calling the action during the 3rd inning of a Tuesday night game, fans hang on their every word. Both guys are so very well respected, appreciated and loved here in Kansas City, and when the Royals are winning there is nothing better than flipping on the radio and hearing Ryan and Denny behind the mic.

Los Angeles AngelsTerry Smith and Mark Langston – as told by Trent Rush.

Angels baseball on AM830 captures the summertime vibe of Orange County that is cool, relaxed, and fun. Terry Smith gives great validity to our station as a trusted voice. He puts great emphasis on accuracy and rises to the moment for big calls. Terry’s highlight reel is flooded with excitement and poise concurrently.

Former pitcher Mark Langston compliments Terry on the broadcast and is an insightful analyst who weaves his playing experience and relationships with players into a perspective that allows fans to connect. Listeners feel like they know Mark and the team because of him. He understands the game very well and demonstrates knowledge of game situations that are too often forgotten by other analysts. Mark brings extra charm and personality that makes listening to Angels baseball fun.

AM830 is more than focused on Angels baseball. Angels games are our centerpiece and foundation. Terry and Mark wear that responsibility well and create an environment at our station and on our airwaves that makes us proud to work here and have them to look up to, as experienced broadcasters.

Los Angeles DodgersCharley Steiner and Rick Monday – as told by Dave Weiss.

On AM 570 LA Sports we’re fortunate to have four time Emmy Award Winner Charley Steiner and Dodger great Rick Monday announcing every play for the Los Angeles Dodgers. Both veterans had the good fortune of calling games alongside broadcasting legend Vin Scully, and as a pair they provide a unique fan experience and view of the game which blends Steiner’s casual play-by-play style and Monday’s insight into the mechanics of the game and the emotions involved with playing it.

Steiner’s credentials include 30 years of broadcasting and a recent induction into the National Radio Hall of Fame, one of only 17 other sportscaster to ever be honored. His secret to success has been his ability to bring listeners into the game with descriptions that combine stories, stats and references that bring past and current (Dodgers) history together. Charley grew up a Dodger fan, and has been a member of the broadcast team since 2005. Prior to moving to Los Angeles to call games, he spent three seasons working alongside John Sterling on New York Yankees games.

Monday on the other hand is the former Dodger centerfielder who’s most famously known for saving an American flag during a protest in 1976. He’s popular among Dodger fans because of his insight, credibility and unique blend of storytelling. Rick has a knack for bringing listeners into the game with exclusive pre-game interviews with coaches, legends and players, while inviting the audience to learn, understand, and talk about what players go thru, what transpired during the previous game, and what may happen during the next one.

The Dodgers have won four consecutive National League West division titles, making them an important focus of AM 570 LA Sports. With Charley and Rick providing the call, Dodger fans are in very good hands. I invite you to take a listen and hear for yourself what makes them special.

Miami MarlinsDave Van Horne and Glenn Geffner – as told by Joe Raineri.

The Miami Marlins have gone through some changes over the years in South Florida. They recently had a new state of the art indoor ballpark built in Miami. Multiple managers, coaches and player personnel have come and gone. Even the television broadcast team that covers the Marlins at Fox Sports Florida has seen multiple changes over the years. Last year it was broadcast by committee. We were never really sure who was going to join Rich Waltz, who is in his 12th season calling the play-by-play action for the team, in the booth.

Yet with all of these changes, fans of the Marlins can take comfort in knowing that one thing has remained the same. The voice that comes out of the speakers inside the cars, offices, phones and homes of Marlins fans – Dave Van Horne. The legendary announcer has been the lead play by play voice of the Marlins since 2001. He and Glenn Geffner, a Miami native, are the radio play-by-play team on the Miami Marlins Radio Network. Geffner joined the Marlins in 2008, and together they provide a certain comfort level to the South Florida baseball listener. In a time when almost nothing seems for certain, especially on Radio and TV,  having Dave and Glenn for 162 games a year in your ear is about as comforting as it gets being a Marlins fan.

So if you find yourself in South Florida, and want to hear a baseball game called on the medium it was made for, check out 940 WINZ and listen to Dave and Glenn paint a picture so vivid that you’ll almost feel as if you’re up at the plate.

Milwaukee BrewersBob Uecker and Jeff Levering – as told by Doug Russell.

Bob Uecker simply defines summers in Wisconsin. When Bob is on the air, everything seems okay. He is more than a baseball announcer, more than a showman; he is in the rarefied air of actually being more than even the game itself throughout the state. And while he has scaled back his workload in the past few years, Bob will be the identity of the Brewers for generations to come. Unlike the Dodgers and the incomparable Vin Scully, the Brewers don’t have the same team history to draw upon. But we have Uke.

Joining Bob for his second season is talented newcomer Jeff Levering. Jeff is simply one of the most talented young play-by-play announcers in the game. Whether it’s been Pat Hughes, Jim Powell, Cory Provus, Joe Block, or now Jeff, the Brewers have a knack for finding that next great straight man to Bob’s shining star.

The Brewers and WTMJ are so intertwined with each other that it’s hard to imagine them playing on another station. Just as WTMJ is the station of record and a public trust, so too are the Brewers to their incredibly loyal fans. Even during challenging seasons, fans flock to Miller Park, and AM 620 at 7:00 most summer nights. It is a relationship that both parties certainly respect and even treasure.

Minnesota TwinsCorey Provus and Dan Gladden – as told by Phil Mackey.

Minnesota tends to be a very provincial territory. It often takes a minute before we fully embrace outsiders with open arms. Couple this with the fact that Cory Provus took over radio play-by-play duties in 2012 for John Gordon, who, along with the legendary Herb Carneal, called the 1987 and 1991 World Series wins, and gained national visibility for his role in Little Big League, and you can see why Provus had big shoes to fill.

Five years into their pairing, here’s why I love Provus and Dan Gladden. The Twins have had a historically bad run lately, which makes for a lot of irrelevant baseball games during the dog days of summer. Provus and Gladden, through humor, honesty, storytelling and intelligent baseball banter, still manage to create compelling audio. It’s a lot easier to offer an interesting broadcast when your team is winning 95 games and going deep into the playoffs. Try captivating an audience though when your team is enduring multiple 90-loss seasons.

Another reason why this pairing works is because Gladden offers an old-school, gritty perspective as a guy who played 10+ years in the league. Provus, on the other hand, has a healthy knowledge and respect for sabermetrics and other newer ways to observe the game, and he translates those things in a way that busy mass audiences can understand.

It’s a great contrast and excellent partnership that helps make Twins baseball on the radio an entertaining listen. 

New York MetsHowie Rose, Josh Lewin and Wayne Randazzo – as told by Wayne Randazzo.

It may seem like it’s coming from a place of bias, but I do believe the Mets radio broadcasts are among the best in baseball. Howie Rose and Josh Lewin call the vast majority of the games together while I fill in for each of them on the roughly 30 games that either may miss. WOR is largely a news and conservative talk station with a mix of local and syndicated shows so I think the Mets broadcasts give the station an enhanced New York flavor during baseball season.

There is a great deal of professionalism brought to the broadcast. It’s easy to not be as informed on the opposing team as you are for the one you cover on a daily basis, but I believe that all 3 of us do extensive research to sound as educated as possible on the opponent.

What makes Howie and Josh great is that they’re both hysterical, and have allowed me to feel at ease bringing humor and light to the broadcast. Regardless of which combination is calling a game, we all have tremendous chemistry with one another. Additionally, Howie is a walking Mets encyclopedia. He’s been a fan or broadcaster of the team during its entire existence. At any moment, a fan of any age can either get a memory fired up or a lesson in Mets history from Howie.

When you listen to baseball on the radio, you want every pitch and storyline of the game presented, and you want to be entertained and hear passion for the game from the announcers. I think listeners would agree that the Mets radio broadcasts pass all 3 of those tests with flying colors. We have fun doing our jobs, and I think that’s noticeable to the audience.

New York Yankees – John Sterling and Suzyn Waldman – as told by Mark Chernoff.

John Sterling has been the “voice of the Yankees” since 1989 and has not missed a single game. Suzyn Waldman, a WFAN original employee in 1987, has partnered with John on the broadcasts since 2005.

What makes John and Suzyn an excellent team is that they each possess encyclopedic minds about the Yankees and baseball. They’ve been around long enough to talk Yankees history but are also able to capture the excitement of today. They’re honest with the audience during both positive and negative situations, and their chemistry is one-of-a-kind. In particular, Suzyn is often able to finish many of John’s thoughts. They’re also

As it relates to John, he’s both informative and entertaining. He has one of the most distinctive voices in radio and to hear him every night makes you feel like the Yankees will be winners. What sets him apart is that he mixes creativity with play-by-play. His home run calls and “nick names” for players such as “it’s an A-bomb from A-Rod” are popular and help show off his style. John also has a flair for the dramatic, and his “The Yankees win…the Yankees WIIIIIIIIIIIIIINNNNNNNNN” has become a trademark of Yankees broadcasts.

As for Suzyn, there isn’t anyone out there who knows more about the Yankees players, coaches and Manager. Her insight into the players is second to none. She has the ability to engage in conversation about stats but also brings an “inside the locker room” update on the team that sets her apart from many analysts.

The Yankees are an iconic product and our broadcast enhances that image. I expect and receive an honest broadcast every night, which is what our listeners also expect and receive when John and Suzyn are on the air.

Oakland AthleticsKen Korach and Vince Cotroneo – as told by Roxy Bernstein.

In my opinion, Ken Korach is among the best play-by-play broadcasters in the game. I’m certainly biased because I consider Ken a mentor, friend and colleague. What stands out is his attention to detail, voice, pacing and description. It’s as good as there is. I’ve been lucky enough to share the radio booth with Ford C. Fricke Award Winners Dave Van Horne and Jon Miller, and Ken is right there alongside them among the elites in broadcasting.

Another important part of Ken’s excellence stems from his connection with the audience. His conversational style combined with his humor and wit keeps everyone entertained, even if the game is not, and that’s a big reason why he is beloved among A’s fans.

Adding to the quality of the broadcast is Ken’s pairing with Vince Cotroneo. Vince possesses a wealth of knowledge and experience which is on display during each broadcast. No duo works harder and provides better information around the game than Ken and Vince which is why they complement each other so well and have a special relationship with Oakland A’s fans.

The Voices of Major League Baseball – Part 1

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America’s favorite pastime has returned, and with it comes hope for ratings and revenue increases for radio stations across the nation. With thirty brands dedicating countless hours of programming one-hundred and sixty two times per season and beyond should the local team advance to the post-season, baseball is an important part of every local rights holder’s business strategy.

In this day and age where people are constantly on the go, and everything moves at the speed of sound, baseball on the radio remains a connection to simpler times. It’s a soothing comfortable listen which allows us to relax, unwind, and escape the chaos of our daily lives, and embrace the inner kid in all of us. Unlike television, baseball’s radio announcers are expected to be descriptive, passionate, and masterful storytellers, capable of mentally moving the audience from their office, car, couch or front yard to the inside of a stadium. Listeners depend on the voice of each broadcaster to help them visualize the last pitch, hear the crack of the bat, smell the hot dogs, taste the beer, and feel the energy of thousands of fans who share the same unwavering enthusiasm for the hometown team.

While the game on the field requires exceptional skill, so too does broadcasting it. Whether it’s the preparation, travel, relationship building and ability to capture big moments or the simpler task of being a calming voice during a time of uncertainty or frustration, fans treat the baseball broadcaster on the radio as a companion or close member of the family. Each moment and experience becomes part of a listener’s life, and many of those stories get passed on from generation to generation. It’s why the game of baseball continues to carry extra special meaning to those who consume it on the radio.

Since we don’t get an opportunity often to enjoy the work of out of market broadcast crews, and it’s difficult to form a bond with a city you have no personal history with, I thought I’d call upon a different sports media member from all 30 cities to explain what makes their local radio broadcast teams unique, special, and an important part of their communities and radio station’s success. These media folks hear these broadcasters on a daily or nightly basis and have as strong of a read on their local broadcasters as anyone around.

Radio has some incredible storytellers selling the game of baseball and all that is associated with it on its airwaves, and as the next six months become a larger focus for our brands, it felt like the perfect time to pay tribute to the men and women we depend on to further the connection with our audiences and help our stations ascend to greater heights. With that in mind, let me introduce you to the voices of Major League Baseball. This is Part 1 of a three part series.

Arizona DiamondbacksGreg Schulte and Tom Candiotti – as told by Mike Ferrin:

The voice of baseball in The Valley is  “The Gubnuh” Greg Schulte. He’s been with the Dbacks since day one (this is his 20th Opening Day) and before that he spent 15+ years doing ASU baseball, which means that any big moment in “Valley Baseball” since Barry Bonds was a Sun Devil, Greg has had a hand in sharing.

What makes Greg great is that he has terrific energy. He knows how to let the game breathe without it getting stagnant. Even in a 69 win season a year ago, you couldn’t tell the year was bad by listening to him on the radio. That’s a most spectacular trait in an announcer. There are no down days for him on the air, and as a listener I really appreciate that. He has a keen sense of not just Dbacks history but baseball history and how it relates to today. And, most importantly, he’s at his best in the biggest moments. He’s been on the call for nearly every one of them in franchise history.

Working alongside Greg is Dbacks analyst Tom Candiotti. In my mind, he’s an elite level baseball analyst. As someone who works with a lot of former players in his “other job” with SiriusXM, I love guys who prepare, and Tom is a prep monster. He breaks down each starter from data (Fangraphs, Brooks Baseball), talks to coaches, and as a result of spending time in the Cleveland front office, he’s a wealth of information, ideas, and opinions and understands how to evaluate players. He’s also very good at explaining things in simple terms for the audience to understand.

Additionally, Tom is current. He understands how the game has evolved, and has high school aged sons who are outstanding baseball players so he can relate to what’s important to a younger audience. And, he loves to joke around. He is a great practical joker and storyteller, and knows how to balance breaking down the game and keeping it fun and entertaining.

It’s an outstanding combination that lets the audience laugh and learn at the same time.

Atlanta BravesJim Powell and Don Sutton – as told by John Kincade.

The south is still known as “Braves Country”. They not only have the largest franchise footprint in baseball but the largest affiliate radio network in pro sports. Jim Powell and Don Sutton bring the action to Braves fans all over the Southeast in what honestly seems like a conversation as opposed to play by play.

Powell is an Atlanta native that came to the Braves from the Brewers. From the moment he arrived his passion for the Braves and their history was apparent. It makes conversations of the Braves glory days and his childhood seamless for the listener. Don Sutton is familiar to Americans from the old TBS TV Broadcasts. His ability to tell a story of historical significance or his sharing of baseball knowledge within the play by play experience is unmatched.

The Braves broadcasts are also bolstered by fan favorite from the 90’s Mark Lemke and their pre and post-game host on The Fan Ben Ingram. Our local shows lean on their expertise as the flagship, and the Braves are great at granting us access to their facility and talents!

Baltimore OriolesJoe Angel and Jim Hunter – as told by Terry Ford.

What makes Orioles play by play man Joe Angel unique among local Major League Baseball announcers, besides the fact that he played high school football with O. J. Simpson, is that he brings humor to the broadcast in a lighthearted manner. In an era where some play-by-play guys are hesitant or unwilling to say anything that could paint the home team in a negative light, Joe calls it like he sees it. Fans can tell that Joe is the hometown announcer for Orioles baseball but he is very objective with his game call. He’s known for his signature calls such as “Hasta La Vista Baby” when the O’s hit a home run. If the Orioles win, he’ll yell, “And the Orioles are in the Win Column!”. If they lose, he follows it up with “And the Orioles are in the loss column”. He’s also known after a victory or loss to give out “The Lovely Totals” or “The Not So Lovely Totals”.

Working on Orioles broadcasts with Joe is Jim Hunter. The best way to describe Jim is he’s the ultimate pro. Hunter called the CBS Radio Game of the Week for 14 years, and has been part of the Birds broadcast team for 19 years. Besides announcing on the radio, Jim has also done play by play and studio work on television for the Orioles regional network, The Mid-Atlantic Sports Network. He isn’t as colorful as Joe, but he’s excellent at presenting keen insight and painting the picture of the game for the listener. He’s a straightforward broadcaster who plays perfectly off of Joe.

In a nutshell, Joe and Jim are a formidable team with a passion for the home team, a mixture of style and substance, and a professionalism that makes them easy to follow and respect. If baseball fans have an interest in hearing what makes the Orioles broadcast a fun listen, I invite them to take a listen on 105.7 The Fan.

Boston Red SoxJoe Castiglione and Tim Neverett – as told by Patrick O’Day.

Boston Red Sox baseball on the radio is like the soundtrack of summer in the New England region. The broadcast is led by Joe Castiglione who is entering his 35th season of calling Red Sox games on the radio, and was a first-ballot inductee into the Red Sox Hall of Fame in 2014.

Listening to Joe is like sitting down with your uncle or grandfather who always has a good story to tell. Fans gravitate towards him because he’s been a fixture on Red Sox broadcasts for such a long time that he’s viewed as part broadcaster and part team historian. He can instantly recall minute details from a mid-season game from years ago and add a story to go along with it. Joe has an ability to share interesting factoids about anyone in either dugout, and when you listen to him, you’ll always learn something new.

Joe’s partner is Tim Neverett, and his specialty is being able to break down and explain situational baseball. Tim describes the field and what is happening and talks about it in such a way that fans and listeners can envision the situation and learn about why teams do the things the way they do. From employing shifts to catcher positioning and pitch-framing, there’s not a game situation that could pop up that Tim wouldn’t be prepared for and able to analyze and relate to the audience.

Together, Joe and Tim each bring a unique voice and style to the broadcast. I think fans enjoy the sense of realness and sincerity that comes through on the air, and having two guys who are as plugged into an organization as Joe and Tim are, is a big part of WEEI’s success. The mix of familiarity when you hear Red Sox baseball on the radio, coupled with informative announcers, turns listeners from casual baseball fans into avid listeners.

Chicago CubsPat Hughes and Ron Coomer – as told by Mitch Rosen.

Baseball on the radio is like a great friendship, or a terrific book you cannot put down. The intimacy of the game on the radio is like no other sport or relationship listeners have with the medium. With most of the season taking place during the summertime months, I truly believe baseball on the radio brings the listener back to his or her youth and memories of going to games or listening to games.

What makes a Cubs game special is that play by play announcer Pat Hughes truly paints a picture to people listening on traditional radio’s, car radio’s, or mobile/digital devices. One can close their eyes and truly imagine themselves at Wrigley Field or other stadiums when the Cubs are on the road. To personally witness a World Series broadcast (2 feet from Pat and Ron) last year on the radio was a career highlight. I saw the emotion on Pat’s face, and the tears pouring out of our Cubs analyst Ron Coomer’s eyes and it’s a sight I will never forget, nor will the close to 1 million people who were listening. I really believe that Pat’s call when he said and I’m paraphrasing, “you will remember where you were when you heard The Cubs have won The World Series” says it all.

Baseball on the radio and consumers become friends thru good and bad times, meaning winning or losing seasons. There is nothing like it. The hometown call has a special importance to fans of a local team, and we’re lucky to have Pat and Ron capturing every moment of the defending world champion Chicago Cubs.

Chicago White SoxEd Farmer and Darrin Jackson – as told by Dave Zaslowsky.

The White Sox broadcast features Ed Farmer and Darrin Jackson, two former Sox players who have become as much a part of the lives of White Sox radio listeners as deep dish pizza, The John Hancock Building and 16 inch softball! This is Farmer’s 25th season behind the mic, and his 8th with Jackson who has been a member of the Chicago White Sox Radio Network for 17 years.

Sox games are heard on flagship station WLS AM-890, and what resonates with me most is the passion and comfort Sox fans feel for the broadcast. The core of Sox radio listeners are blue collar and Ed and DJ fit right in when telling stories from when they played for the team. They also have a unique ability to make everyone feel like family. In today’s radio world, a lot of broadcasters don’t stay too long in one spot, but that’s not the case with Ed and DJ.

Ed grew up on the south side of Chicago and often tells the story of how his mom took him to old Comiskey Park when he was a child and how he couldn’t believe “They played baseball in this building”. He promised that he’d one day play for the White Sox, and everyone who has listened to more than one Sox game on the radio knows that story.

DJ brings a wealth of baseball knowledge to the booth and a direct tie to some of the most beloved former Sox players having been teammates with Frank Thomas, Tim Raines, Jack McDowell, Paul Konerko and Ozzie Guillen. Every play on the field, every question from Ed, and even the foul balls that make their way into the booth are handled the way Sox fans expect – with excellence.

The White Sox are currently rebuilding and relying on younger players to mature and develop to help them enjoy brighter days. Whether they win or lose though, fans will get to know this team as if they were being introduced to new family members, by old family members, and that’s what makes Ed and DJ an incredible listen!

Cincinnati RedsMarty Brennaman and Jeff Brantley – as told by Mo Egger.

Few things are as unique to broadcasting in Cincinnati as a Reds game on the radio. This is a city with great baseball and broadcasting heritage, and listeners here demand that if the team isn’t very good, the broadcast better be. Which, for the last 43 years, it has been.

The voice of the Reds since 1974 has been Marty Brennaman, a Ford Frick Award winner. I’d argue that with the retirement of Vin Scully, he’s baseball’s greatest active radio broadcaster. Marty is able to do something increasingly rare in his profession – balance detailed play-by-play with great storytelling while not necessarily being a mouthpiece for the team. When circumstances demand that he be critical, Marty is sharp and pointed with his criticism, at times to the dismay of some listeners. But there’s no one in our market who speaks with the authority that he does, and no one can make the critical moments of a mid-May game between two bad teams sound like they’re deciding a big playoff game in October.

His partner on most broadcasts – and the Reds do employ a number of different announcers – is former big league pitcher Jeff Brantley. Jeff’s country drawl and laid-back demeanor compliment Marty and few things sound like a lazy summer afternoon on the patio more than the innings that Jeff handles play-by-play. But few are as astute in their analysis of the game, especially when it comes to pitching.

I don’t know that a Reds broadcast would work in New York, or Los Angeles. Marty himself has said that. There’s something uniquely Midwestern about a Cincinnati Reds broadcast, and while I work for a cluster of radio stations that employs some of the best personalities in the business and has the rights to every Cincinnati sports property, Reds broadcasts with Marty and Jeff behind the microphones are – in my opinion, at least – our most important asset. I highly recommend giving them a listen sometime.

Cleveland IndiansTom Hamilton and Jim Rosenhaus – as told by Nick Camino.

In the past 25 years of Cleveland Indians baseball, there may not be a name more synonymous with the Tribe than radio play-by-play man Tom Hamilton, appropriately referred to as “The Voice of the Tribe.” From his exciting calls, to his knowledge of the game, as well as the respect he has gained from players in the clubhouse and countless managers, Hamilton is a hometown fan’s dream.

“Hammy” as he is affectionately called, isn’t afraid to share his opinion even if he has to be critical of the Tribe. In my mind, Hamilton is the best in baseball and Cleveland is fortunate to have him.

Hamilton’s partner, Jim Rosenhaus spent years calling games at Triple-A for the Buffalo Bisons, and all of his hard work has certainly paid off, teaming up with Hamilton in 2012 full-time after the retirement of Mike Hegan. Since then, fans have warmed up to Rosenhaus who has a great feel for the game and is quick with analysis whenever the time feels appropriate to add it.

Similar to Hamilton, Rosenhaus works tirelessly hitting both the home and visiting clubhouses getting to know the ins and outs of not only the Indians but their respective opponents. “Rosey” as many fans call him, has quickly become a valuable asset to Indians broadcasts and his hard work and dedication to Tribe baseball and helping run the entire Cleveland Indians Radio Network is something that has paid great dividends for both listeners and the club.

Colorado RockiesJerry Schemmel and Jack Corrigan – as told by Brandon Krisztal.

Jack Corrigan and Jerry Schemmel form the classic baseball radio play-by-play team. Jack’s been calling baseball for the better part of 30 years, first on television in Cleveland and now in Denver for nearly 20 years. Jerry joined the broadcast in 2010 (after two decades of calling NBA games in Minnesota and Denver) and the two displayed instant chemistry.

The easiest way to describe their call is informed and easy-going, but not flashy or over-the-top. They certainly can elevate their emotional level when the game dictates but they never make the game about them. When I say classic baseball style, maybe it’s their midwestern roots that help shape their easy-going style, but both Jack and Jerry sound how you’d expect a guy from Cleveland (where Jack grew up) and a guy from Kansas (where Jerry is from) to sound.

While catchphrases may not be everyone’s cup of tea, Jack has one of the best I’ve ever heard. When a Rockies player hits a home run, Jack, exclaims “touch-em-all-time!” I’ve always appreciated how understated but appropriate and cool that call is. It’s simple but certainly conveys exactly what it needs to be.

Playing sports at a high level is certainly no requirement to calling a good game in any sport, but both Jack and Jerry played college sports (Jack played football at Cornell, and went to training camp with The Dallas Cowboys, and Jerry played baseball at Washburn University and Coached there as well) and that can only help inform their call. They have an understanding of mindset and competition that not every play-by-play duo has.

Understandably, you may not have caught a Rockies game, but, if you’re within 1,000 miles of Denver, driving on a summer night, there’s a good chance you can pick up a Rockies game loud and clear on 850 KOA-AM, one of the strongest signals in the country. I urge you to tune in for a few innings, and check out Jack and Jerry, because their call will take you back to a time when the world was a simpler place and the only way you could really enjoy a baseball game was by listening.

Detroit TigersDan Dickerson and Jim Price – as told by Jamie Samuelsen.

Dan was raised listening to Ernie Harwell call Tigers games, and Jim played for the legendary (at least in Detroit) 1968 Tigers. So they are both Michigan and Detroit through and through which matters in Detroit about as much as it matters in any market in baseball. Listeners know how much these guys care about the team and it shows in both success and struggle.

Dan has fully embraced sabermetrics, and while he doesn’t go on and on with advanced stats, he’s more than willing to drop in a few numbers and stats that will further a conversation. His preparation is meticulous and it shows in his performance. He’s also outstanding at identifying pitch location and movement which leads to terrific discussions in game with Price, a former catcher.

Jim is a classic folksy color man. He’s a former big leaguer who played on the 68 Tigers, and remains good friends with Al Kaline, and makes sure that you know that. He’s done a great job in recent years looking at the Tigers through a more a critical lens. The Tigers have a massive payroll and have struggled at times, and Price is more than willing to point out poor execution, poor effort or a disappointing approach at the plate. He also has a few catch phrases (“art of pitching”, “yellowhammer” and “nice area”) that he now says with a bit of a wink to the listeners – knowing that they’re listening for them.

Together Dan and Jim are comfortable which is the goal of every MLB broadcast. They both worked with – and received the blessing from – the late, great Harwell who was royalty in Detroit. After more than a decade together, they represent the sound of summer on the radio in Detroit.

John Hadley Named Program Director of 590 The Fan

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Over the past year, John Hadley has kept a low profile in St. Louis. He directed his energies towards his network television sports consultancy, after being fired by the Big 550 as the station’s Sports Director and evening sports host. KTRS management took exception to an on-air political commentary Hadley delivered, and decided to terminate their relationship after 16 years together.

“The problem with being around very rich white people is they really don’t have a clue,” Hadley said on 550’s airwaves last February. “There are people in the great state of Florida who actually are supportive of Donald Trump. There’s only one reason that you’re voting for this guy. You are either a moron, a racist, a bigot or clueless — maybe everything. This guy is the biggest joke to come down the pike, just laughable.”

But wounds heal with time, and Hadley is getting an opportunity to return to the St. Louis sports radio scene by joining 590 The Fan as the station’s program director. With owner Randy Merkel looking to sell the company to Tim McKernan who hosts the morning show and oversees all other aspects of the company, bringing in a trusted hand with local market experience was important for McKernan.

“It was stretching me too thin, and it was not the most optimal way to operate the business,” McKernan told the St. Louis Post-Dispatch. “My goal is to be able to focus on (the morning show) and starting my podcast, which I plan to begin when we move into our new studios in Kirkwood”.

To help firm up the station’s business, market veteran Dave Greene was added as KFNS’ general manager/sales manager, and with Hadley now on board, the station will have people in key positions to help ease the burden on McKernan and grow the overall business.

“I’m jumping to be part of a team that can be a legitimate factor,” Hadley told the Dispatch. “I think this station is much better than it’s given credit for. It’s just a matter of fine tuning.”

The first step for Hadley will be to stabilize the station’s afternoon show. The plan going forward is to air the program at 3pm CT and feature Cam Janssen and T.J. Moe, along with Matt Whitener. Eric Messersmith who had worked on the show previously will move to weeknights 6p-8p with Matt Berger, and Charlie “Tuna” Edwards moves up from late nights to 8p-10p.

Although he won’t occupy a regular on-air role at the station, Hadley says it is possible that he’ll fill in if needs arise. While many may view this move as his chance to rehabilitate his career, he says that it’s the furthest thing from the truth. The real motivation behind his decision to accept the opportunity he says was his belief in ownership’s vision, and his confidence and determination to help revive KFNS’ image.

How Sports Fans View The Current State of ESPN

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Much has been said and written about ESPN’s struggles over the past few years. From cord cutting to layoffs to declining ratings and revenues, the media has portrayed ESPN like the Titanic right after it crashed into the iceberg.

But despite the negative headlines, the network has remained the dominant brand in sports media. From television to digital to radio, ESPN has continued to lead the charge, despite facing stiffer competition.

Some blame the network’s problems on steep increases in their rights deals with the leagues they feature play by play programming from. Others have called ESPN a prisoner of past successes. The remaining critics point to losing too many high profile personalities, a left leaning political agenda, and moving too slowly to modernize SportsCenter as viewers tastes begun to change.

When a sports media company is recognized as the elite of an industry for decades, it’s going to have a large bullseye on its back. Many prefer watching the underdog knock off the favorite instead of appreciating sheer excellence. And when it comes to sports media circles, there’s no denying ESPN has been the dominant global brand occupying space inside the mind of every sports fan.

But is that space in jeopardy of being compromised? And if so, why is that the case?

At a recent meeting with stockholders, Disney CEO Bob Iger told investors that the assertion that the company exhibits significant political bias in its programming is completely exaggerated. He also stated that if people watched the network’s programs they would not detect any political bias.

But that opinion isn’t shared by many in the sports media industry. It becomes even harder to subscribe to that belief after The Big Lead conducted a survey with 51 different media members and discovered that 49 of the 51 did not vote for Donald Trump. Although the survey did not specify which media outlets participated in the survey, you can bet some ESPN personalities participated.

Throughout the years ESPN has stood head and shoulders above the rest of the sports media landscape, treating competitors like an afterthought. The company has resisted issuing public narratives to defend their positions, and have been the prettiest girl at the Walt Disney Company’s annual dance. Industry professionals have viewed ESPN as the best in the business, and the place that everyone dreams of working for if they want to make a great living and have their life’s work mean something.

But with so much criticism and cynicism surrounding the company these days, it’s forced president John Skipper to go on the record to tout the company’s strengths and remind investors, advertisers and the public of the brand’s dominance. That’s a different approach than the one ESPN has been accustomed to following.

After the network reported sub-par fourth quarter earnings, Richard Deitsch of Sports Illustrated wrote that the company would eliminate a number of on-air positions by June. That’s led to a lot of tension in Bristol, CT as employees contemplate what their futures might look like if ESPN calls their number.

It also hasn’t increased confidence among the public, investors or members of the advertising community who continue to wait for ESPN to right the ship and guide them back to prosperous times.

With so much happening to ESPN over the past few years, I wondered if the perception among sports fans was as grim as the media had been portraying it to be. To get a sense of where ESPN stood with its readers, viewers, and listeners, I conducted a short 10-question survey. The survey was conducted over the span of one week from March 7-14, and a total of 1,363 people contributed. Below are the results.

A combined 91% of participants say they consume ESPN’s content less or no longer enjoy it. Only 8.8% say their opinion of the company and its programming remains unchanged.

Despite Bob Iger’s claims that the network doesn’t exude any political bias, that opinion is not shared by those who participated in this study. 60% of survey members felt that the company has a left-leaning agenda. 39.2% say the political influence on the company’s airwaves is either neutral, undetected or right leaning.

The survey showed that 97.2% of sports fans feel less enthusiastic about ESPN’s programming. A total of 69.9% say they either no longer watch or only tune in occasionally. Slightly more than 30% say they love the programming and watch a decent amount of it.

The perception of ESPN’s Talent isn’t as strong as it once was. A combined 40.3% feel ESPN employs great talent despite losing some key people in recent years. The remaining 59.7% feel the network’s talent level is either underwhelming or not close to where it once was.

The change in presentation for SportsCenter appears to be too early to draw any concrete conclusions. 49.3% say it’s either not their style or they don’t like it, but most people initially reject change so this isn’t uncommon. 32.6% say they like it or are still getting used to it, and 18% didn’t notice.

Rather than boxing people in with this question by giving them a few choices to pick from, we wanted to get a sense of what studio programs drew the best recall. The three programs that received the most positive feedback were Pardon The Interruption, Baseball Tonight, and College GameDay.

Similar to question 6, we wanted to know which programs emotionally moved the audience most in a negative way. The two shows which earned the least favorable feedback were First Take (#1 by a wide margin) and SportsCenter (many felt the show has become background noise and lacks great content worth tuning in for).

ESPN has a number of different categories it specializes in as a sports media content company. The ones that carried the largest appeal to participants in this survey were Play by Play and Documentaries, with PXP earning 1 out of every 3 votes. The only other category in double digits was League Specific Shows.

In measuring the categories which offered the least amount of value to sports fans, the members of this survey concluded that the number one area of disdain for them were Debate Shows. The only other category to receive double digit negative feedback was SportsCenter.

The final question was created to find out why sports fans were spending more or less time with the network. Those who enjoy ESPN’s programming more said it was because they Still Love Watching Games, 30 For 30 Is Exceptional Programming, and the channel is Easy To Find on Their Television.

Survey members who say they’re investing less time in the network’s programming attribute it to a Decrease In Content Quality and Talent, Better Choices Available via TV-Digital-Social, and Too Much Focus on Hot Take Shows with a Left Leaning Agenda and Less on Making Sports Fun and Neutral. Deflategate was another specific subject which turned off many fans.

BSM Podcast Episode 7: Tom Lee & Dave Shore – Veteran Sports Radio PD’s

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The 7th episode of the Barrett Sports Media Podcast features an in-depth discussion on the current state of sports radio. Two former programmers with experiences in multiple markets stop by to share their thoughts on everything from creating good content to social media engagement, ratings measurement, talent discovery, educating internal teams on the role of a program director, and more.

The two featured guests are Tom Lee, former PD for KJR in Seattle, WIP in Philadelphia, ESPN 103.3 in Dallas, and The Beast 980 in Los Angeles prior to it being sold. And Dave Shore, former PD of 99.9 The Fan and 620 The Buzz in Raleigh, Operations Manager for ESPN LA 710, Sports Director of ESPN 103.3 in Dallas, and PD of Detroit Sports 105.1 before Greater Media elected to flip the format.

In addition, BSM President Jason Barrett examines the importance of coaching, accountability, and self-improvement inside sports radio stations.

SUBJECTS EXPLORED WITH TOM LEE & DAVE SHORE

  • What the current state of sports radio looks like
  • The most important and exciting part of sports radio to a host and listener
  • How to help talent attack air time instead of filling it
  • The challenges of discovering and developing new and younger talent
  • Why programming opportunities are harder to land in 2017
  • Educating co-workers on what makes someone a good programmer
  • Sports Radio’s challenges of interacting and becoming experts at social media
  • Issues with Nielsen’s ratings system and what would help improve it
  • The problems radio faces as an industry due to keeping its ratings story discreet
  • Quick Hits – one great station, best market, growing, key skills, the future

FROM THE GUEST

Dave’s’ Twitter handle: @Dave_Shore

Tom’s Twitter handle: @TBLee1212

Doug Gottlieb Joining FOX Sports Radio

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Another ex-ESPN personality is heading out west to join the FOX Sports radio and television family. Doug Gottlieb is leaving CBS Sports Radio and will take over weekdays from 3p-6p ET starting April 24th, filling the void left behind by Jay Mohr.

In addition to hosting a daily program for FSR, Gottlieb will also contribute as a basketball analyst for FS1, offering insight and analysis for Skip And Shannon: Undisputed, The Herd with Colin Cowherd and other programs.

“I couldn’t be happier to join FOX Sports Radio and FS1,” said Gottlieb. “This is an exciting next step in the evolution of The Doug Gottlieb Show.  FOX Sports has created a multi-platform, innovative, high-quality sports entertainment destination, and I’m looking forward to joining their industry-leading lineup.”

“We are honored to have Doug Gottlieb, one of the preeminent voices in the format, join our incredible lineup of sports entertainment personalities,” said Don Martin, SVP Sports Programming for Premiere Networks/FSR. “Doug’s experience behind the mic, on TV, and courtside makes him an ideal addition to the FOX Sports family.  We look forward to sharing his quick-witted, smart and outspoken brand of entertainment with our FSR audience.”

Gottlieb has hosted The Doug Gottlieb Show on CBS Sports Radio since 2013 and has been a featured analyst on CBS Sports, CBS Sports Network and CBSSports.com. Previously, the former basketball standout was a college basketball analyst at ESPN and host of The Doug Gottlieb Show on ESPN Radio. He also co-hosted a midday sports talk show at WWLS-AM in Oklahoma City, OK.

BSM Podcast Episode 5: Erik Kuselias – Genesis Communications

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On the 6th episode of the Barrett Sports Media Podcast, Jason Barrett analyzes the lack of diversity in sports radio and explains his approach to writing columns which deal with sensitive subjects. He also weighs in on Colin Cowherd’s comments about ESPN being at a disadvantage for attracting quality people due to being located in Bristol, CT.

Plus former ESPN and NBC Sports Radio and television host Erik Kuselias, who presently hosts a morning drive program for Genesis Communications in Tampa and Orlando, checks in to discuss the various stages of his media career and a number of issues relating to his on-air approach and the current state of sports media.

SUBJECTS EXPLORED WITH ERIK KUSELIAS

  • Getting his start on a small station with a limited signal
  • Unexpectedly gaining the attention of an ESPN Radio executive
  • Landing in afternoons on ESPN Radio with his brother & then flying solo
  • Moving from ESPN Radio to ESPN television as the host of NASCAR Now
  • Returning to ESPN Radio and dealing with the surprise of not being renewed
  • Being hired by the Golf Channel and the criticisms he and Gary Williams faced
  • Shifting to NBC Sports television and radio and why he welcomed the change
  • Outkicking his coverage and catching Holly Sonders’ eye, who he’s since married
  • The false reports that said he and Holly pitched themselves as an item to NBC & FOX
  • What made hosting locally in Tampa and Orlando appealing after working nationally
  • Why he welcomes political talk on his show & the sports media’s left leaning agenda
  • What he feels has improved and gone backwards in sports media over the past 5 years
  • His response to Colin Cowherd saying ESPN loses people because it’s based in Bristol, CT
  • Quick Hits – best career moment, #1 mistake, best in sports media, the state of ESPN

FROM THE GUEST

Erik’s’ Twitter handle: FantasyEK

ESPN 1000 Restructuring Midday Lineup

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ESPN 1000 is making a minor change to its weekday lineup that it hopes will provide big dividends. According to a report from Robert Feder, the Chicago sports radio station is reorganizing its midday lineup by having “Carmen and Jurko” and “Kap and Company” trade places.

As part of the changes which will go into effect on April 3rd, Carmen DeFalco and John “Jurko” Jurkovic will host weekdays Noon to 2pm CT. Kaplan will start earlier, hosting weekdays 9a-Noon CT. One additional benefit for Carmen and Jurko is that they’ll have an opportunity to stay on the air for an extra half hour as part of a cross-talk segment with afternoon hosts Marc “Silvy” Silverman and Tom Waddle.

According to Feder, one key factor for the switch is Kaplan’s other job as host of the Chicago Cubs pre-game and post-game shows on CSN Chicago. With Kaplan involved on television, and the Cubs playing a large number of afternoon games, it can create situations where Kaplan is forced to leave his show early or miss it completely. By making the move to an earlier start time, it will make Kaplan more available to do both with minimal interference.

Since ESPN 1000 added Kaplan to its lineup, he has proven to be a huge addition. He’s enjoyed consistent ratings success including producing the second most listened to AM radio talk show for the first two months of 2017. The only talk show in the market with stronger ratings among Adults 25-54 and Men 25-54 is ESPN 1000’s afternoon program “Waddle & Silvy”.