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Katrina Szish: Charting the Uncharted Path

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“You do too many things; we don’t know what to do with you.”

That advice from a senior cable news executive never hit home with Katrina Szish, and for that fact, many Newsmax viewers are thankful.

Szish, the veteran television personality, announced last week that she has joined Newsmax TV as an afternoon anchor, pairing with Bob Sellers to host its daily 2 pm-4 pm program, American Agenda.

To say that Szish’s path to this high-profile position has been unconventional would be an understatement. Her career has included red carpet conversations, discussions about pop culture and entertainment, interviews with political figures, and four years of hosting on QVC.

While most media personalities narrow down and find their niche – or rather, get shoved into one, with or without their approval – Szish has taken chances and grasped opportunities available to her. With or without the approval of traditional media managers or bosses.

After graduating with honors from Harvard, Szish interned for CNN’s Political Investigation unit in Washington, DC, and CNN Style with Elsa Klensch in New York. She was a correspondent for CBS News’ The Early Show, an anchor, reporter, and writer for ABC News Now, a freelance correspondent for E!, a correspondent and writer for CNN.com, a co-host on the Food Network, a host and correspondent for TBS and the host of Cindy Crawford’s Meaningful Beauty television series. Just to name a few of her stops, as detailed on her website.

Szish even worked under Anna Wintour as a fashion writer at Vogue.

She has appeared with Barbara Walters and Larry King, Bill O’Reilly, and Neil Cavuto. Szish spent time as a brand ambassador for clients including Yahoo, Mercedes-Benz, Calvin Klein, and others, and she worked in local news in major markets, such as New York, Los Angeles, and Miami. She is a former fashion magazine Editor and hosted a weekly fashion and lifestyle show, The Szish List, on QVC.

So while many aspiring media professionals are content to fit in and let their career mold them, the 50-year-old Szish has chosen a different path, happy to take chances and build something unique. Her Twitter profile reads, “Truth-teller. Writer. Style Savant. Dog Mom.”

Correspondent Caroline John, writing for Earn the Necklace, called Katrina Szish “the ultimate style goddess” in her April 22nd piece announcing Szish’s departure from QVC, where she had been a premier fashion influencer since 2018. John wrote that Szish’s “fans are dejected” by her exit and that viewers have been “drawn to Szish’s engaging and entertaining persona as much as her style and recommendations.”

While many anchors would have trouble jumping from entertainment and fashion to news, current events, and politics, Szish has fit in well in her first week with Newsmax. Her Friday broadcast concluded with a spirited segment regarding a contentious segment on The View, which discussed Liberal animosity toward Black Republicans.

“I think we often see on The View any of their Republican hosts tend to get completely lambasted, where there’s not even an open discussion. It’s immediately dismissive.” Szish said during her program’s final segment last week. “That, to me, is so much of what we’re seeing. Whether it’s between former friends, whether it’s on-air, wherever it is. Is seeing something like this on-air, say with The View co-hosts, even make our society think, you know what, it’s O.K. to be dismissive if someone’s Republican, much less a Black Republican?”

Gone are the days of dishing on “party clothes.” She now opines on political parties.

Szish’s website says that another cable executive warned her, “You have to pick one thing — TV producers need to be able to put you in a bucket.”

Szish apparently took the advice to heart. She created an extra-large, multi-faceted, pliable bucket of her own making and jumped in to chart a distinctive path.

A path completely unique, personal, and successful.

Barstool Could Get Second Chance At Bills Stadium Naming Rights

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Two years ago, Barstool Sports made a bid to win the naming rights to the Buffalo Bills’ stadium. In the end, the digital sports brand lost out to Highmark Health Blue Cross Blue Shield of Western New York, but the team announced in March that a new stadium is on the way. That could pave the way for Dave Portnoy and company to make another bid.

Highmark has a deal to keep naming rights on the stadium through 2025. The company also has first right of refusal on the next deal, but with the new stadium not set to open until at least 2026, that leaves the door wide open. A spokeswoman for Highmark told Michael McCarthy of Front Office Sports that no deal regarding the current stadium’s naming rights will carry over to the new one.

Dave Portnoy said on Twitter that he was “very serious” about Barstool bidding for the naming rights to the stadium in August of 2020. He has not commented about any intentions Barstool would have for the new stadium. With sports betting legal in New York State, it could be argued that a naming rights deal for a stadium in the state makes more sense now for Barstool and parent company Penn National Gaming than it did in 2020.

Barstool, Highmark, or any other company that may be interested in putting their name on the new home of the Buffalo Bills are probably doing some PR math right now. The plan for the new stadium has been met with some resistance from the public as the $1.4 billion stadium plan is set to receive more than half of its funding from the public.

If the NFL bristles at Barstool, remember that in 2020, a bidet manufacturer called TUSHY also wanted to bid on the naming rights to the stadium. The company’s founder, Miki Agrawal, told McCarthy that she intends to bid again.

“We really think it would make a statement: ‘TUSHY Stadium’ with an annual ‘Toilet Bowl’ event. It would be so much fun,” Agrawal said. “Who wouldn’t want to go to an event called the Toilet Bowl? We’d get comedians there and do a fun comedy show and halftime.” 

New Era pulled out of its naming rights deal with the stadium. That is what created the opening in 2020. At that time, Highmark won the naming rights over the next ten years at a cost of $5 million per year.

Alex Marlow Critical of Karine Jean-Pierre’s Appointment to Press Secretary

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Some right-leaning pundits are questioning the ethical standing of the Biden Administration after naming a White House Press Secretary who’s been in a long-term relationship with a CNN correspondent. 

Karine Jean-Pierre was named Jen Psaki’s successor Thursday after Psaki revealed that she was leaving the podium on May 13. According to The Daily Mail, Jean-Pierre is a partner of CNN’s national correspondent Suzanne Malveaux, 55, and the pair share a seven-year-old daughter, Soleil.

Jean-Pierre will become the first Black and openly gay person to serve as the White House Press Secretary. 

“Karine not only brings the experience, talent, and integrity needed for this difficult job, but she will continue to lead the way in communicating about the work of the Biden-Harris Administration on behalf of the American people,” Biden said in a statement.

The conservative media wasted no time pouncing on Biden’s choice to replace Psaki. Breitbart’s Editor-in-Chief Alex Marlow tweeted, ‘this is one of many examples of the corporate media LITERALLY in bed with the government it covers.”

Malveaux joined CNN in 2002, co-anchoring the CNN international news program “Around the World” and editions of “CNN Newsroom.” Malveaux also served as CNN White House correspondent and as a primary substitute to Wolf Blitzer on “The Situation Room.”

“I just want to take the opportunity to celebrate and congratulate my friend, my colleague, my partner in truth Karine Jean-Pierre, the next White House Press Secretary,” Psaki said.

Dan Barreiro: Is Bally Sports+ Going To Be Worth It For Fans?

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After much anticipation, Sinclair Broadcast Group has officially announced its plans to soft-launch its own direct-to-consumer streaming service called “Bally Sports+” by the start of the third quarter of 2022, priced at $19.99 monthly or $189.99 annually.

Earlier this week, Dan Barreiro reacted to the news that Bally Sports would be available to stream outside of the DirecTV Stream package after the regional sports networks had been previously dropped by other streaming services. During his show on KFAN in Minneapolis, he wondered if consumers would see the price as fair.

“They don’t view it the same way psychologically because it’s one of many channels they get for an overall price they are comfortable with,” Barreiro said, referring to Bally Sports’ presence within a larger subscription. “When it’s isolated like that, [consumers think], ‘$20 for Bally Sports? Are you kidding me!? You’re out of your mind.”

The show’s producer Justin Gaard believes the new service could serve as a gauge by which to measure overall interest in streaming sports. He is curious to see what happens if subscription prices rise, akin to Netflix raising its standard subscription price nearly 20% over the last calendar year.

“What’s the cost? What’s the limit?,” asked Gaard. “Am I willing to pay $20 or in three years when they go, ‘You know what? It’s $29.99 now.’ Or, ‘It’s $39.99.’ You know it’s going to go up at some point.”

There exists an overall feeling of disappointment towards sports teams in the Twin Cities, creating a feeling of disdain among sports fans. “I don’t want to be paying an additional $19.99 a month to watch teams get bounced in the first round of the playoffs,” commented a KFAN listener. While the NHL’s Minnesota Wild are currently competing in the Stanley Cup Playoffs, the NBA’s Minnesota Timberwolves were recently eliminated in the first round – creating a dilemma Sinclair and other services like it will need to figure out.

Not all sports fans within the Twin Cities closely follow every team, meaning that they may wish to subscribe to Sinclair’s streaming service for part of the year. Barreiro wondered if that is going to be possible.

“There are some people that say, ‘Well, there are some sports I’m going to be interested in, so I’m going to go in and out of it,’” expressed Barreiro. “Will you have that opportunity, or will the Sinclair people say, ‘Not so fast, my friend. You’ve got a minimum commitment of a year.’ Otherwise, it’s going to be too easy for people to take advantage of the system.”

Steve Somers: Listeners Don’t Remember What You Say, But How You Make Them Feel

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WFAN has had a handful of sports media legends that have come through their building. From Greg Gumbel to Chris “Mad Dog” Russo and Mike Francesca. Steve Somers outlasted all those guys.

During Thursday night’s edition of The Keith McPherson Show, McPherson was joined by Somers, the man he succeeded in the nighttime slot. During their conversation, “The Schmooze” gave his younger successor a lot of praise for his burgeoning career and being the star of a new show on MLB Network.

Somers shared a realization he has had since leaving the airwaves.

“In the five and a half months that I’ve been off the air, I’ve realized one very important thing and I think I can sum it up this way,” Somers said to McPherson. “People may not remember everything you said, people may not remember everything you did, but people will remember how you made them feel. I’m still getting some response and reaction from fans and thank goodness it’s all been positive.”

Steve Somers started his over 30-year run at WFAN at the station’s inception in 1987. He was synonymous with the overnight shift, where he developed his reputation as one of the funniest personalities on the station. He eventually moved on to mid-morning and then evening roles

Whether it was creating colorful catchphrases like “schmoooooozing S-P-O-R-T-S” or calling his favorite baseball team the New York Mets by their full name, the Metropolitans, drawing out the parts as Metro-Politans, Somers created a long-lasting impression on many listeners.

Schmooze continued talking to McPherson about not just how he made listeners feel, but said it was a reciprocal relationship between him and the caller.

“So many people that either listened and or called made me feel good. It works both ways as you know. The bottom line is that connection is so very important because radio is personal, and radio can be personal and intimate and, you know, if you get into knowing people and them knowing you, then you are really getting done as a host with radio.”

Barstool Sports Hopes To Revolutionize How Companies Cover Live Sports

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Barstool Sports will look to add a new dimension to live sporting events on Saturday night, when the popular sports brand partners with DAZN for coverage of of the Canelo Alvarez-Dmitry Bivol fight live from Las Vegas.

An alternate audio feed of the fight will be provided by Barstool through a dedicated link. Fans purchasing the fight through that feed will hear Dave Portnoy, Dan ‘Big Cat’ Katz, Caleb Pressley, Robbie Fox, and Rone and Large deliver Barstool’s coverage.

On his show this week, Dave Portnoy explained how important the upcoming broadcast is for Barstool and future coverage of live sporting events.

“It’s almost a test, and I think it could revolutionize how companies cover sports with a third party” said Portnoy of the fight having multiple broadcast options. “If we can deliver numbers, and to me, 60,000 buys is numbers, I think we have a chance to call the rematch for Serrano and Taylor, and for Canelo-Triple G. So, there’s a lot riding on this telecast this coming weekend.”

On an earnings call this week, Penn National Gaming CEO Jay Snowden shared his desire to have Barstool more involved in similar type of events.

“Looking forward, we believe there is upside for the media business as we begin to realize the benefits of cross promotion with Barstool Sports and additional monetization opportunities.”

60,000 buys may sound like a high number, but Barstool has proven before that they can sell fights to their fans. The company’s amateur boxing company, Rough N Rowdy, has been able to produce buys for lesser known fighters, including a celebrity fight with former major league baseball star Jose Canseco.

Those events are different though than a Canelo Alvarez fight. Will Barstool’s audience tune in for a more traditional fight? Will the Barstool crew be able to create the same entertainment around a traditional fight as it has around their own created content? It’ll be interesting to see how it plays out.

Coverage begins Saturday night at 8pm ET/5pm PT. The main event is scheduled to start around 11pm ET/8pm PT. Those interested in watching the event through Barstool’s feed can do so by visiting www.Dazn.com/barstool.

Chris Russo Is Becoming A Liability For First Take

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It used to be possible for the codgers of sports media to say things about pro athletes without actually saying them.

You could reference the number of tattoos, the bagginess of the clothing or talk about the demonstrativeness on the court and leave it at that. Some people would object to the undertones or point out the implications, but in general, you were allowed to be a grumpy curmudgeon without having to spell out exactly why you wanted these younger athletes off your lawn.

However, the time in which these sort of declarations went unchecked ended well before this past Wednesday. This was unfortunate for Chris Russo because this past Wednesday is when he made his weekly appearance with Stephen A. Smith on ESPN’s First Take and wound up getting dunked with two hands by JJ Redick, who was best known as a marksman during his playing career and did not miss after taking aim at Russo on Wednesday. If you haven’t seen a blow-by-blow, take a second to get caught up here.

All caught up? Good. Now let’s put a microscope over this 10 minutes of content, which I found to be absolutely incredible. Then again, I’m the type who finds it funny when someone gets metaphorically pantsed in public, which is what ultimately happened to to Russo.

There was a specific reason for that, and it has nothing to do with Russo’s initial reaction to the press-conference clip of Draymond Green explaining his middle-fingered salute to the Memphis crowd in the first half of Thursday’s game.

Here’s a transcription of what Russo said:

“Oh, he’s so hard to root for you. Oh God. Shut up and play will you please? America is tired of Draymond Green … Just be quiet and play. We all know he’s got a great skillset for that team, but who in the world is sitting there, he’s so polarizing, I can’t root for him. I understand how good he is. I can’t root for him.”

It’s a great opinion, and I say that even though I do not agree with that opinion nor do I think his characterization of Green’s popularity is accurate. But it’s a strong reaction to an equally strong statement from a prominent player involving a controversial moment. This is the meat-and-potatoes of sports debate, and when it was Redick’s turn to talk, he analyzed both what Russo was saying and what he was implying.

Tactically, Redick was precise, pointing out that contrary to Russo’s assertion that America was tired of Green, there’s significant evidence that there are a large number of people very interested in Green’s opinion. Then Redick pointed out that Green’s lack of a filter is not only why people are interested, but what makes him a good player. But the most compelling part of the response was Redick’s refusal to let Russo say he couldn’t root for Green without explaining why or exploring the implications.

And Russo either couldn’t or wouldn’t explain why he couldn’t root for Green. He shifted from his opinion, which was that he can’t root for Green because he talks so much, to emphasizing how many people shared this fatigue over Green. If at any point in an argument you find yourself pointing to the number of people who agree with you, it’s a pretty good sign that you’ve run out of actual points. 

Russo: “God, he is so polarizing. For all the fans that you think listen to the podcasts and watch him, I can give you 50 million fans that would tell you the same thing, ‘Enough already.’

“So he is a polarizing athlete. Sure, there are certain younger fans especially that like to hear him play. I’ll give you a large segment of older fans who have followed the NBA for 60 years, this is not a political scenario or a race situation, who have followed Wilt and grew up as a Knick fan and loved Clyde and loved Reed who can’t stand,” and at this point Redick jumped in.

Redick: “The fans you’re talking, they talk about athletes that way like you just talked about an athlete.

“The people on FOX News talk about athletes that way. And that’s my issue. That’s my issue. I don’t actually care about the fans that watched Bob Cousy play or watched Wilt play. I don’t care. I appreciate that they’ve been NBA fans that long, but I don’t appreciate the undertone.”

Let’s pause there for a second. As an overall piece of content, it’s great. The passion, the energy and I loved the way Redick snuffed Russo’s argument.

From a programming standpoint, though, I think it exposed Russo as a liability. This is not because his opinion is unpopular. It’s not. I would guess about half the country would lean toward his side of this specific debate. The problem is that Russo is either unwilling or unable to explain the underlying rationale. He tried to say something without saying it, and the result was he wound up looking like a piñata.

That might be a viable approach. For years networks with a specific political orientation have brought on members of the opposition party to serve as strawmen in arguments, but I don’t think that’s what ESPN is seeking to do this segment. Just look at the way Stephen A. Smith hit pause after this specific exchange between Russo and Redick.

Smith: “Hold on, hold on, hold on. Let’s calm down. Let’s calm down. Because I’m glad you pointed out JJ it’s not a race thing. Because with Doggie it’s not.”

Smith realized that Russo was out in the deep water, unable to touch bottom and in danger of going under.

Smith: “You do have old-school fans that lament the fact that you’ve got a lot of folks that are just saying, ‘Enough already, enough already.’ Me and you, we think differently. Lemme tell you, I encounter it all the time, there’s a whole bunch of Mad Dog Russos running around. I’m here to tell you right now, it’s unbelievable. There’s no question about it.”

Russo laughed loudly when Smith mentioned the number of Mad Dogs running around, the tension defused. Smith clearly likes Russo, and he’s willing to gently tease Russo about the holes in his logic to create a good-natured back-and-forth without digging into the actual reasons why Russo may think that way.

If that’s the kind of dynamic ESPN is seeking with Russo, the network will need to keep Russo away from anything sharp. Not everyone will be as patient nor should they be. As someone who finds Russo’s entire act antiquated and annoying, I hope more people take a scalpel to what he’s saying much in the way Redick did, trying to expose both the reasons and the implications of Russo’s disdain for Green. Russo may very well be speaking for the attitudes and opinions of a significant part of the audience, but he’s either unable or unwilling to defend those points in an actual debate.

Not that I’m complaining about that. I enjoyed every second of watching Russo’s .22-caliber argument get obliterated by Redick’s .357 Magnum response.

Radio Is Not Dead Yet

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For the first time in a decade, radio is ready to grow. Just ask the Harvard Business Review. And digital ate the poisonous 3rd party cookie. Please don’t take my word for it. Take it from the founder/director, research fellow, UK Director of The CMO Survey, and the Editor in Chief of the Journal of Marketing.

Counsel buyers to use radio with digital to reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages. Tell your prospects and clients who only purchase social media and Google, please! Radio is headed for growth for the first time in a decade.

Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness.

The best growth for radio is coming from consumer-facing companies. B2C service companies, restaurants, plumbers, etc., predict the most significant increase in traditional advertising spending (+10.2%), followed by B2C product companies (+4.9%). Even companies that earn 100% of their sales through the internet, and we all have them in our towns, are leading this inflection — predicting an 11.7% increase in traditional advertising spending over the next 12 months.

So, why are radio and traditional advertising on the rise? Here are 5 reasons according to the HBR. 

1. Breaking through the digital clutter.

Consumers are tired of constant digital advertising stopping them from watching videos, reading articles, or hitting a website. It’s making marketers more aware of their ads’ environment.

We should focus on commercial-free content and having longer stop sets. Why not look for dayparts with tons of avails and figure out a way to sell fewer advertisers for more money? Sell Exclusives!

Research by Ebiquity shows that TV, Radio, and print outperform digital channels regarding reach, attention, and engagement relative to costs. Our prices are the same or even lower than ten years ago. Online ad costs are rising and there is more and more impression, click and conversion fraud. 

2. Capitalizing on consumers’ trust in traditional advertising.

Radio is in the top five most trusted advertising formats. 71% say they trust us when it comes to making purchasing decisions. We even trust radio ads more than social media ads. Point it out! Start selling our credibility vs online fake news. 

3. Preparing for the decline of third-party cookies.

Google is phasing out the third-party cookie on Chrome browsers by late 2023. Apple has already made changes to its iOS14 operating system. The only death to report is the third-party cookie. The CMO Survey found that 19.8% of companies invested more in traditional advertising (outside of online approaches).

Digital advertising’s ability to deliver Men who lived 5 miles from a convenience store and clicked on a condom ad in the last week is fading. Buyers will have to go back to buying reach and hoping the buyers shake out the bottom. Our ability to deliver Men 25-54 will see an increased reward.

4. Tapping the growing medium of podcasting.

Podcasts’ on-demand approach is more like traditional radio. And this is one reason advertising succeeds. According to Ads Wizz, “Podcasts saw a 51% increase in available inventory, a 53% increase in new podcasts, and an 81% increase in podcast ad impressions.”

Podcast ads are effective because listeners trust their podcast hosts and are genuinely influenced by their endorsements. Edison Research’s Super Listeners 2020 study found that 45% of podcast listeners believe the hosts of their favorite podcasts use the brands mentioned on their shows. According to the same study, almost half of podcast listeners pay more attention to podcast advertisements than any other format. Given the match of the target market to podcast content, podcasting has proven to be an effective way to get a company’s brand in front of a well-suited and attentive audience.

5. Revisiting digital effectiveness.

Marketers are becoming skeptical of the hyped returns of digital media because the platforms control both the advertising inventory and its effectiveness measurement. This has raised credibility concerns about ad fraud and the worry that digital advertising may be far less effective than reported.

The digital promise of hyper-targeting and personalization is also under scrutiny. For example, recent academic research by Jing Li and colleagues published in the Journal of Marketing shows that retargeting can backfire if done too early. And research in computer science has shown that personalization can lead to consumer reactance, especially when consumers are unfamiliar with the brand. In short, marketers are learning that the advantages of digital media can be a double-edged sword and are becoming more cautious about blindly embracing it.

ESPN 700 Extends Utah Utes Flagship Deal

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The University of Utah has had one home on the Salt Lake City radio dial since 1951. Thanks to a new deal, it is going to stay that way after the school and ESPN 700 agreed to terms on a five-year extension.

“On behalf of the ownership and employees of Broadway Media, we extend our excitement and sincere appreciation to University of Utah Athletics and LEARFIELD/Utes Sports Properties for choosing ESPN 700 to be their flagship radio station for another five years,” Broadway Media President Steve Johnson said in a press release. “As we move forward with this new agreement we pledge the strong support of Broadway’s entire family of radio stations, social media, and billboards to promote University of Utah Athletics and University programs to the best of our ability.”

The station will carry Utes football, men’s and women’s basketball, baseball and gymnastics. Bill Riley will start his 14th season as the voice of Utah football, basketball, and baseball.

“We are pleased that the contract with ESPN 700 to be the flagship radio home of the Utes has been extended for another five years,” said Utah Director of Athletics Mark Harlan. “In partnership with our multimedia rightsholder Utes Sports Properties, ESPN 700 has played a vital role in serving our great fans far and wide with high-quality game broadcasts and additional programming, including coaches’ shows. We look forward to continuing this great relationship.”

Joe Scarborough Speculates that Abortion Draft Opinion Leak Is From Within GOP

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MSNBC’s Joe Scarborough continues to suggest that the infamous SCOTUS leak that purports to overturn Roe v. Wade came from someone in the Republican party.

According to Breitbart, Scarborough surmised that someone on the right leaked Justice Alito’s draft opinion about the 48-year-old decision on abortion.

“You see, the right-wing noise machine always churns into overdrive, always,” Scarborough said.

“By the way, I’ve just got to say, a compassion abortion policy for Rick Scott, Lindsey Graham, and the Republican Party, when you have all of these states that are actually going to have no exceptions for rape, no exceptions for incest, no exceptions for the health, mental health, of the mother?”

Scarborough called the Wall Street Journal’s editorial page “nonsensical” for reporting that the leak was enraged Democrats looking for political gain in the upcoming midterm elections.

“Wouldn’t it actually be better if anybody actually knows how politics works at the Wall Street Journal editorial page to let the opinion come out closer to the election? Have … it, so the story’s not about the leak.” Scarborough added.