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Mike Greenberg Is Prepared For Anything At The NFL Draft

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Mike Greenberg has just about done it all during his run at ESPN.

The veteran sportscaster, affectionately known as “Greeny” has anchored SportsCenter, co-hosted the highly successful Mike and Mike morning radio show with Mike Golic for many years, and even called play-by-play for Monday Night Football and the Arena Football League.  Greenberg currently hosts Get Up every morning, his new solo ESPN Radio show every weekday and NBA Countdown for ABC/ESPN.

But last year, Greenberg also added an iconic role to his resume when he was named the new host for ESPN’s NFL Draft coverage and he is ready for year two this week in Las Vegas.

“I couldn’t be more excited,” said Greenberg.  “The most fun I have had covering sports in 2021 were the two nights I spent in Cleveland doing the draft.  It’s such a fabulous event and the atmosphere is so great.”

Anchoring the NFL Draft coverage is an assignment made for Greenberg because of his ability as a talk show host and collaborating with the people he has working with him.  That is no different with the NFL Draft as he will have Louis Riddick and Booger McFarland at the broadcast table with him and Mel Kiper Jr. working remotely from home.  

And of course, one of the great things about hosting a sports talk show is the reaction to big news and that obviously comes quite often at the NFL Draft. 

“Hosting the draft is like hosting a really good talk show with really excellent panelists and having enormous breaking news every ten minutes,” said Greenberg.  “Imagine how good your show would be every single day if I told you that you’re going to have huge news like ‘genuinely changes everything’ kind of news every ten minutes.  It’s like a dream for a talk show host.”

The NFL Draft became a mega television spectacular when ESPN began airing the event in 1980.  Over the course of the last 42 years, the NFL Draft turned into an enormously popular event and television show. A big reason why was host Chris Berman and his enthusiastic delivery.  Trey Wingo succeeded Berman in 2017 and Greenberg took over the hosting duties last year.  During his long run, Berman became must-see television hosting the draft as well as his long run hosting Sunday NFL Countdown, Monday Night Countdown and NFL Primetime.

But Greenberg isn’t about to replicate the iconic host.

“No one could do what Chris Berman did,” said Greenberg.  “I wouldn’t even consider trying.

“He’s one of those few people that are so inimitable that to try to do anything like him is a mistake.  There are certain people who are just so unique and so special that to try to be like Boomer, in my opinion, would just be a tremendous mistake.  I thought Trey Wingo, who actually directly preceded me with the draft, also did an excellent job.”  

If there’s one common denominator to the various on-air roles in sports broadcasting, it’s preparation.  If you’re doing play-by-play for a football game, you put together boards with information on the players and you watch film of the teams playing so that you know everything you can possibly know about the players and coaches.  If you’re doing a sports talk show, you have to be up to date on the latest news from around the sports world.

For the NFL Draft, Greenberg has put in hours and hours of preparation going back to January following the College Football Playoff championship game between Alabama and Georgia.  As of my phone conversation with him this past Wednesday, Greenberg had done prep work on 119 draft-eligible players and planned on collecting background on another ten or so by the time opening night rolls around on Thursday night.

Greenberg will host rounds one through three of the draft and last year that equated, with compensatory picks, to about 102 selections.

So Greeny, how does one possibly prepare for the NFL Draft?

“For each player that is likely to be drafted, I go through their notes, I go through their bios, and I watch a little bit of them on YouTube,” said Greenberg.  

“There are YouTube videos of literally every one of these players.  The prep is easy to do if you know what it is.  It is time-consuming.  I started in January right after the College Football Playoff Championship Game.  The week after Alabama and Georgia played for the championship, I started.  I would do two, three or four players a day.  I dedicate 45 minutes to an hour almost every day to it over the course of about three months so yes, it’s a lot of work but it’s so worth it.”

And for Greenberg, the fun starts when he arrives at the broadcast table because the hard part is over.  After the hours and hours of preparation and getting to know all of the players who will have their names called, it’s all systems go when NFL Commissioner Roger Goodell steps to the podium to announce the first-round selections and also when the picks are made in rounds two and three.

“I’m totally comfortable whatever name Roger reads,” said Greenberg.  “I’m very comfortable that I will be able to give you a little bit of interesting insight about them and then I turn it over to the guys you really want to hear from, which are Mel, Louis and Booger.”

Not even Greenberg’s family cares what he thinks about who the Jacksonville Jaguars are taking with the first pick.

“They want to see who is picked and they want to hear what Mel, Louis and Booger think of it.  That is why people are turning on the draft.  I’m very aware of that and very comfortable with it. So my job is to facilitate all of that as seamlessly as possible and then to get out of the way.”

After the Jaguars, Lions and Texans make their picks and assuming there are no trades, the New York Jets will have the fourth pick in the draft and as of now they also have the tenth selection.  You won’t be able to see it or hear it on the NFL Draft coverage, but when the Jets are on the clock Greenberg’s heart is going to be racing. 

If you’ve listened or watched Greenberg on his daily shows over the years, you know that he’s a die-hard Jets fan, but this is not one of his daily shows.

You will see and hear Mike Greenberg the host, not the fan.

“That is the one event where my fandom is not relevant,” said Greenberg.  “On my talk shows, people are tuning in and they want to hear what I think.  I’m a Jets fan and that’s part of the presentation.  With the draft, no one cares that I’m a Jets fan.”

But I’m a Jets fan too and selfishly, I wanted to know what Greenberg thought about what Gang Green might be up to!   

“They have an extraordinary opportunity to really reshape the franchise in a variety of ways,” said Greenberg.  “It will be fascinating to me to see what direction they choose to go.  They have a significant need at wide receiver.  They have significant need for an edge pass rusher and I’m not sure that the best player in this entire draft isn’t an offensive tackle or a cornerback.”  

Mike Greenberg has a resume of success during his time at ESPN and the NFL Draft duties that he assumed last year, along with his new NBA duties, are the latest examples of how good and how versatile of a broadcaster he is.  He is the perfect quarterback and point guard for a show that has a lot of moving parts with analysts and reporters and he’s as prepared as anyone could be in terms of insight and knowledge of the players.

Report: Keith Olbermann Could Be Heading to CNN

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Could freelance commentator and activist Keith Olbermann be the one to replace Chris Cuomo? According to The Wrap, network officials recently met with Olbermann “about a role.”

Given the news about the demise of CNN+, several high-profile names are being thrown around as opportunities to get involved have significantly decreased.

Chris Wallace, who left Fox News to join CNN+ appeared to be the likely candidate to replace Cuomo but Wallace’s future is in doubt after last week’s news. Former MSNBC anchor Brian Williams is another name being tossed around as a replacement for Cuomo.

New CNN boss Chris Licht could reportedly move to restore the network back to its original form as a more middle-of-the-road news gathering agency.

Last week, Olbermann rushed to the defense of CNN, tweeting the difference between CNN and CNN+. “I know it’s not easy for you to understand things like this, but CNN and CNN+ are two different things. Ask an adult.”

Last month, he used Twitter to extinguish rumors that he was coming back to MSNBC to replace Rachel Maddow who is focusing her attention on other projects.

Meanwhile, Wallace was reportedly irate following Jeff Zucker’s sudden resignation in February. Wallace felt cheated when Zucker walked out the door amid an inappropriate relationship with former executive Allison Gollust.

Joe Rogan Laughs at the Demise of CNN+, Takes Shot at Brian Stelter

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Podcaster Joe Rogan and British author Douglas Murray had a few laughs at CNN’s expense recently. During “The Joe Rogan Experience” Friday the pair discussed Brian Stelter’s appearance and the very rapid demise of the streaming service CNN+.

“Imagine the hubris of charging someone something that they don’t even want for free,” said Rogan. “I like Jake Tapper, but I couldn’t imagine paying for his book club. I feel like that is something you could put on Twitter.”

Murray said he was shocked to learn that Brian Stelter is only 34 years old.

“His pattern of communication is so strange,” Rogan said. “It’s like, do you listen to other people? They talk very differently from you.”

Rogan has taken several swipes at the “Reliable Sources” host in the past criticizing a perceived softball interview with White House Press Secretary Jen Psaki and the low ratings that his cable news program continues to produce. 

Rogan reiterated that CNN blew hundreds of millions of dollars on CNN+ before announcing that it was canceling the project.

“They spent $300 million dollars and got 10,000 subscribers,” Rogan added.

Bill Maher: Republicans Feel Democracy Is What’s Wrong with America

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During his show Friday, late-night talk show host Bill Maher took on some of the glaring differences between the Democrat and Republican parties. 

The “Real Time” host discussed the ramifications of the Jan. 6 riots while asserting that the Republicans are playing by a different set of rules, “heads we win, tails we coup.”

“Democracy isn’t the objective; liberty, peace, and prosperity are what we want the human condition to flourish. Rank democracy can thwart that,’” Maher said. 

In the past, conservatives have used some of Maher’s material to build their case against the left. Some of the notable quotes espoused by Maher include him saying Democrats “suck the fun out of everything: Halloween, The Oscars, Childhood.” Maher has also taken on cancel culture, a stance popular with right-leaning commentators. 

Maher also discussed the idea that President Biden somehow stole the 2020 Presidential election. The continuous declaration by conservatives is that Joe Biden “stole” the election and that there is rampant voter fraud.

Still, Maher states that Republicans need to understand that those claims have been debunked numerous times.

“In the circular logic of today’s right, the evidence that the election was stolen IS that they lost,” Maher said. “The evidence of voter fraud is that sometimes Democrats win. This is madness.”

Maher concludes that there has always been faith in the system regarding electoral losses despite the differences between Democrats and Republicans. The comedian adds that Democrats get things wrong, but states that Republicans who cannot deal with election losses are beginning to resemble military dictators.

“Neither ever really doubted that our system of accepting electoral loss was what made America different from so many countries who could never get that right,” Maher said.

“Conservatives now sound creepily like the generals in some country where they finally experimented with democracy for the first time and, well, they didn’t like it so much. ‘I’m afraid we let the voters decide, and they f’—ed up.’”

Baltimore Ravens News: 2023 Compensatory Picks Unlikely, Executive Bob Eller Retiring, Predictions & More

The developments of 2022 NFL free agency could prevent the Baltimore Ravens from gaining any compensatory picks for next year.

As noted by Todd Karpovich of Raven Country at Sports Illustrated, Baltimore is currently not in position to gain compensatory selections in 2023.

Karpovich noted that the Ravens added Marcus Williams, Michael Pierce and Morgan Moses in free agency on multi-year pacts. None of the 2021 Ravens players who signed with other teams in free agency landed multi-year contracts.

With the way free agency has played out up to this point, the Ravens are currently set to have zero extra picks for next year. But that’s all for another day, as the Ravens once again feature a star-studded roster capable of going on a deep run next season.

Baltimore carries Super Bowl 57 odds of +2200 at Caesars Maryland sportsbook that recently launched, and fans in the state can bet on a variety of sports. This includes football, hockey, baseball, golf, soccer, volleyball, cycling, tennis and more.

The Ravens were awarded two compensatory selections last year — the No. 104 and No. 184 selections. They used the 104th pick on SMU cornerback Brandon Stephens, and the 184th choice on Michigan fullback Ben Mason.

Baltimore holds the 14th, 45th, 76th, 100th, 110th, 119th, 128th, 139th, 141st and 196th selections in this year’s draft. The 100th selection was awarded as a compensatory pick after the Houston Texans hired former Ravens assistant David Culley for their head coaching position.

Longtime Ravens Executive Bob Eller To Retire In June

On Monday, the Ravens announced that senior vice president of operations Bob Eller will retire on June 1.

Eller has been with the franchise for 35 years, dating back to when the organization played its final years as the Browns back in Cleveland (the team relocated to Baltimore in 1996).

“Bob is an ‘original Raven’ who has made a significant and long-lasting impact on our franchise,” Ravens president Sashi Brown said, per the club’s official website.”His contributions to our organization and the NFL are immense. We are grateful for his leadership, vision, hard work and dedication in helping the Ravens succeed.”

Under Eller, the Ravens have been one of the NFL’s most consistent franchises as well as a model organization when it comes to drafting. They won Super Bowl 35 and Super Bowl 47 in the 2000 and 2012 seasons, respectively.

With Eller in the front office, the Ravens mostly built their roster through the draft. The best selections include Jonathan Ogden, Ray Lewis, Ed Reed, Terrell Suggs, Marlon Humphrey and Lamar Jackson.

Ravens Take Trent McDuffie & Channing Tindall In Mel Kiper’s Latest Mock Draft

Last week, NFL draft guru and analyst Mel Kiper released his updated mock draft for rounds one and two.

Kiper has the Ravens taking Washington corner Trent McDuffie with the No. 14 selection. If this comes to fruition, Baltimore would have another playmaker in their loaded secondary that already includes Pro Bowl corners Marcus Peters and Marlon Humphrey and free agent pickup Marcus Williams.

With the No. 45 pick, Kiper has the Ravens selecting Georgia linebacker Channing Tindall. Baltimore has been relatively quiet in addressing the front seven this offseason, aside from bringing back Calais Campbell on a two-year deal.

It simply wouldn’t be a surprise if the Ravens used their first two picks on defense. The front seven especially could use some work.

Way-Too-Early 2022 Ravens Predictions

The Ravens would have unquestionably made the postseason in 2022 if they didn’t lose so many key starters to injuries.

But as long as the likes of Jackson, Peters and Humphrey are healthy, Baltimore should be in contention for the AFC Championship. In some ways, it’s incredible that they won eight games last year despite all the injuries on both sides of the ball.

Baltimore will have it tough in the wide open AFC, but it’s hard to forecast a second consecutive non-playoff season if the core players are on the field.

The Cincinnati Bengals still look like the class of the AFC North, but a Ravens roster with this much talent should be able to get at least 10 wins and a playoff berth.

Early 2022 Prediction: The Ravens Go 11-6, Earning The AFC’s Top Wild Card Spot

The Best Sports Streaming Apps for Android Smartphones in 2022

If you watch sports games, the list of top 5 leading sports streaming platforms will be handy for you. Make sure to check the list of apps and enjoy the top-rated quality of the games.

How to Find the Best Sports Streaming Android Apps

Do you enjoy watching sports games on TV? For many people, sport is a huge part of their life. Not only playing games but watching them online is a lot of pleasure. For this reason, a lot of people have sport on top of their list of hobbies. It’s not even a hobby. It could be a lifestyle. You may be sitting at home and waiting for the match to start, and it could be a daily routine.

The best way to experience emotions and have fun is by watching the games in real life. When you experience the atmosphere on the field. You benefit even more from the game. But it’s not always possible to visit the game and watch how athletes compete with each other in real life due to different circumstances. Fortunately, there are lots of services to broadcast the games on our screens.

Why Do I Use Sports Streaming Apps?

In many cases, people choose TV to watch the games. But you don’t always have access to TV programs. Whether you are driving somewhere or can’t find a reliable TV set to turn on the game, you may need a different broadcasting source. For this reason, people are looking for different tools where they can watch the games.

In this case, online mobile broadcast services come to the fore. You can use them on the go and turn them on when you’re busy with other tasks. These services aren’t dependent on the place you find yourself in. If you have an Internet connection, you can benefit from the use of either paid or free sports streaming apps.

But there’s one issue. Some services aren’t available in your country, so you might need to download VPN for mobile devices. A handy VPN app for Android will let you enjoy the broadcasts. You can try a free tool for your phone. VeePN has a wide set of features. What’s the best VPN for Android to use on your phone? You can try a light VPN tool, or go for a more sophisticated one. With a high-rated VPN tool, you will find it easy to join any broadcast, even if the service is forbidden or blocked in your country.

Top 5 Best Sports Streaming Apps for Your Android 

What is the best sports streaming app for Android? If you decide to find the best apps to watch sports on your Android, you should check out the list with the following applications. Most of them are free and will offer you the best features. You can enjoy the games online without any major effort.

Live NetTV

Let’s start with the best app to stream live sports on Android. This is a free application you can use without covering any costs. You can watch TV streaming games and get benefits from the easy interface the application shows. This is an easy-to-use tool for those who enjoy online sports games.

Oreo

Would you like to benefit from another free-of-cost Android app? Oreo can offer you the best streaming sessions for free. You don’t need to look for a place to go and watch a sports game. If you download the Oreo application to your phone, you will have sports streaming sessions always with you. In some cases, you might need to use VPN, but it’s no problem with the VeePN feature you have now.

Show Sport TV

This app is a perfect tool for persistent sports lovers. There are up to 80 channels to watch sports games. You can follow the schedule to keep in touch with all the news on the app. Another great feature of the app is its score and time lineup feature. You can track the score with a couple of easy steps. If there’s a channel that’s blocked in your country, you can always turn on the VPN app.

Sony LIV 

Do you enjoy watching cricket games, but most streaming platforms don’t show the cricket sports games? Sony LIV is the answer to your questions. You can try to use this app for its versatile streaming schedule. You can benefit from a ton of options on a handy mobile application.

Sports Angel

If you want to enjoy watching an online match on your phone, Sports Angle will stream you a wide range of channels and games. A good thing about the streaming platform is its ad-block feature. You won’t suffer from the constant flow. Furthermore, the application ensures that the sports games are of HD quality. This is a top streaming app for its functionality and the number of positive features users can benefit from.

Summary

Which app is best for live sports streaming? You have discovered the best 5 apps for watching the latest news on the sports topic. What should you do if you can’t reach the service to enjoy your favorite team? The best option is to choose a leading streaming platform for your Android app.

It’s easy and doesn’t require any effort, except for downloading the tool on your phone or opening the extension online. Whether you use an online apk downloader or another method, it will play into your hands and let you enjoy high-quality streaming wherever you go or wherever you find yourself.

Lou Merloni: Don Orsillo Made Jerry Remy’s Night About Himself

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The Red Sox honored the late great Jerry Remy with a touching tribute Wednesday night at Fenway Park. Despite the club remembering Remy, who died in October of last year, a lot of fans were wondering why his longtime play-by-play partner at NESN, Don Orsillo, wasn’t in attendance.

After the Sox 6-1 loss to the Blue Jays, Orsillo, who is now working for the San Diego Padres, sent a message on Twitter claiming that franchise had offered him the opportunity to do a video message for Remy before being notified by the club and NESN that his video would not be needed anymore. He also attached a copy of a script that he planned to used.

Many folks in the media were trying to make sense of why the Red Sox excluded their former broadcaster, including Merloni and Fauria of WEEI who claim that it may have been a miscommunication between the two parties rather than the franchise not wanting Orsillo to have any part of the ceremony.

“It’s almost like the Red Sox did this on purpose because they don’t like Don Orsillo and it really wasn’t done that way at all. I think both sides made a mistake,” Lou Merloni said on-air Thursday. “I think the people that put the event together spent so much time, they were so close to the event itself and they felt like they had it nailed, this is what we’re doing. Then it was like, what about the video and they’re like hey, we aren’t doing those videos. They should’ve sent it and put it up in the second inning.”

While Merloni believes both parties are at fault, he wondered why Orsillo, despite his duties covering the Padres, wouldn’t just take a night off and come to Fenway to honor his friend while also taking issue with Orsillo turning Remy’s night into why he wasn’t in Boston.

“I do wonder, the Padres didn’t play today and I don’t know what Donny O has going on but I was surprised he didn’t take a night off and come to Fenway,” Merloni said. “I love Donny O but he should’ve done what he did last night. Now we are talking about Don Orsillo being snubbed and we are not talking about the event you had for a guy everybody absolutely loves in Jerry Remy. He should’ve sent a statement, he should’ve sent the video, he should’ve maybe came out on Monday and talked about being snubbed. I understand he’s not happy, but he should’ve waited.”

While some fans came to Orsillo’s defense, including former NESN sideline report Hedi Watney, others like current ACC Network director/producer and former NESN producer Russ Keen made it exactly known how he feels about Orsillo’s tweet.

Pam Keen, the club’s vice president of community, alumni and player relations explained the situation in a lengthy tweet, alleging the the franchise had no intent on leaving their former play-by-play man out of the ceremonies.

“Unfortunately, he didn’t come,” Kenn wrote. “As the ceremony was coming together and the pieces were falling into place, we thought video messages might not fit. In retrospect, maybe we should have had him record something to see where it could fall. As time ran out, we did not ask him for a video, and he didn’t record or send one. There was never any intent to leave him out of our tribute.”

After the event, the Sox went into a bit of damage control and had team president Sam Kennedy on The Greg Hill Show to explain the situation.

“At one point, there was discussion early on in the planning about doing some video tributes from people, but as we got into the planning, we pivoted to one all-encompassing — it was pretty moving and emotional video tribute that included his former colleagues and teammates, including Don, of course, and others,” Kennedy said, per WEEI.com. “I thought it was a really well-done video. In person, we had Tom Caron do the MC’ing, he did a great job, and Bob Stanley and Sean McDonough were able to be there in person, and they spoke live and did a great job, and represented the feelings I think we all had and have about Jerry.”

Remy died on Oct. 30, 2021, after a long battle with lung cancer. He was 68.

Sean Hannity Makes History As the Longest Running Cable News Host

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Sean Hannity is the longest-running primetime cable news host in television history. According to a news release obtained by Barrett News Media, Thursday marks 25 consecutive years, six months, and 15 days hosting “Hannity.”

“Sean’s authenticity and insightful commentary have created one of the most enduring connections with our audience and it’s been an honor to watch him over the years,” said FOX News Media CEO Suzanne Scott.

Hannity has been at the network since its launch in 1996. His debut program, “Hannity & Colmes” with the late Alan Colmes, found tremendous ratings success and overtook Larry King after just five years of its existence.

“I am extremely grateful to FOX News Media and to our loyal, dedicated viewers whom I am proud to serve every night,” remarked Hannity.

Fox News said “Hannity” ended 2021 as the top-rated program airing at 9 PM/ET, beating the competition on CNN and MSNBC by double digits in both categories.

“A FOX News original, he has helped innovate the industry, and we are incredibly proud of his extraordinary success,” added Scott.

According to Nielsen, Hannity’s program draws more than 3.1 million viewers each night. Hannity also hosts a nationally syndicated radio show with 675 affiliates around the U.S.

Throughout his storied career, he has received two NAB Marconi Radio Awards for Network Syndicated Personality of the Year and is a three-time consecutive winner of the Radio & Records National Talk Show Host of the Year Award.

Clay Travis on CNN+ Shutting Down: The Biggest Media Failure of All Time

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Hundreds of millions of dollars and less than 30 days later, Warner Bros. Discovery announced that it was cutting the cord on streaming service CNN+. As originally reported in Variety, the operation will officially cease on April 30.

News/talk pundits wasted no time pouncing on the flop, which was trending on Twitter for several hours Thursday. 

Nationally syndicated radio hosts Clay Travis and Buck Sexton broke the news to their audience shortly after signing on; Travis called the move an epic failure. 

“I think that’s basically the length of Kim Kardashian’s marriage to Chris Humphries back in the day, if I’m not mistaken,” said Travis.  “This is maybe the biggest media failure of all time when you consider that they have invested hundreds of millions of dollars in the launch of CNN+.” 

“What do you think the over-under is on when Chris Wallace shows up on The Masked Singer or perhaps Dancing with the Stars?” Sexton added. 

Caroline Nahill, who works at CNN, tweeted about the news, saying CNN+ was her first job out of college.

“Dozens of entry-level budding journalists, most of whom graduated in the pandemic, are in the same boat,” referring to a lost opportunity amid the news of the shutdown. “Keep them in mind alongside the big names.” 

More seasoned journalists who don’t work for the network weighed in. NPR’s Mary Louise Kelly tweeted that she was thinking of those behind the scenes that will most likely be left without a job. 

“Sending strong thoughts to the journalists & friends who poured their talents & energy into creating something brave and new at CNN+. Here’s to the next chapter.  

CNN made massive financial commitments to several people including Chris Wallace who was hired to headline a show on the network. There is no word on his future.

What Can Radio Learn From Google Ads?

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Have you ever purchased advertising from Google? It’s easy! 

Almost all of our clients have done it. 

In 2020, Google Ads billed $147 billion. Radio collectively billed under $10 billion—about the same as newspapers. 

We finally caught them! 

Since 2006, the newspaper’s advertising revenue has been in free fall. But before that, it seemed like every radio client was in the paper. Now, every radio client is buying ads from Google. What can we learn from how Google lands prospects? PLENTY.

Most new clients to Google Ads type in Google Ads in Google search and follow the instructions. I did it. Google asks you a few basic questions about how many employees you have, your goal, and how much you are willing to spend, as long as it is above $500. After you input that data, Google sends you back an email that says you will have your plan to hit your goal in 24 hours. They sent me “the plan” the same day.

The plan, sent to me by Alex, a woman on the Ads team (they sent a photo), instructed me to spend $500-$5000 in search advertising. They mention that this plan will take at least three months. If I want the details on the plan or, ideally, want to buy the plan, I was given an option to book a 30-minute appointment to get a fully personalized media plan with a Google Ads strategist. I just had to “click here.” That’s it. 

That Google strategist will get a very qualified prospect, who has a goal, a general plan, an expectation of how much to spend and for how long. 

How do we handle new prospect inquiries?

Suppose a radio prospect wants to advertise. Some call the station’s business line and get a front desk person who feeds the prospect’s name to a sales manager who passes it off to a salesperson to get the details. Others call the station’s on-air phone number and get a call screener who takes a message and sends an email to a manager or their buddy in sales.

And, yes, some prospects go to our website and click on “advertise with us.” Jacobs Media Seth Resler thinks most stations fumble the ball here and has 10 ways to fix your ‘advertise with us’ page.

I looked at WFAN, The Ticket Dallas, and The Sports Hub in Boston’s ‘advertise with us’ page, and most were hard to find; they listed a person to email, and one had a demographic stats sheet about the station. WOW. I even went to Google search and inputted “advertise with WFAN,” etc. The best search results were from local ad agencies who said they could buy ads cheaper on those stations.

Does that even begin to compare with how Google handles prospects? Shouldn’t we automate this process more and make it easier for the prospect and the station? 

I realize no prospect would try to call Google, and they have an advantage because they are an online company, but there seems to be some room for growth here for radio.