Bill Freund, a longtime media industry executive at a variety of companies, died earlier this week due to complications from Frontotemporal Degeneration and ALS.
Freund worked as a senior executive at Katz Media, Triton Digital, Podcast One, and Westwood One, among other entrepreneurial ventures during his tenure in the media industry.
A Mass will be held on Saturday, April 5th at American Martyrs Catholic Church in Manhattan Beach, California for friends and family.
In lieu of flowers, the family requests that contributions be made in his memory to The Association for Frontotemporal Degeneration to support the awareness and research efforts of the organization.
Bill Freund was 58 years old.
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NRG Media’s Froggy 98 KFGE, Lincoln, NE is taking a unique approach to International Women’s Day on Saturday.
Bucking an old myth that Country radio should not play two female artists back-to-back, the station will play all female artists from 9 am to 5 pm.
The station website has a post from Program Director Cory Edmonson that states, “The annual holiday honors the social, economic, cultural, and political achievements of women. From 9 a.m. to 5 p.m., you can hear female artists back-to-back. The only tracks from men allowed will be female-featured duets or song titles referencing women. Throughout the day, the station will recognize the women who work at Froggy98!”
The women of NRG Lincoln
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When Joe Buck was undergoing hair transplant surgery after the Super Bowl in 2011, he suffered a paralyzed vocal cord while under a general anesthetic. Because of this, he was limited in the utilization of his voice during the season of MLB games on FOX, which concluded with a seven-game World Series victory for the St. Louis Cardinals over the Texas Rangers. Buck reflected on the experience while delivering the Frank Deford Lecture in Sports Journalism at The University of Texas at Austin Center for Sports Communication & Media within the Moody College of Communication.
One of the students attending the lecture made a salient observation that Buck had changed since leaving FOX Sports after 28 years with the company and joining ESPN to serve as the lead play-by-play voice of Monday Night Football. Coming off a year in which the broadcast property earned its second most-watched season on ESPN platforms with an average of 15 million viewers per game, the attendee observed a shift from nonchalance to palpable excitement in his voice. Buck acknowledged that the question was well thought out and acknowledged the dichotomy between former NFL on FOX broadcast duo Pat Summerall and John Madden.
Following the 2002 season, Madden joined ABC to call Monday Night Football alongside Al Michaels, and Summerall opted to retire from regular broadcasting. As a result, FOX decided to utilize a three-person lead booth consisting of Buck with analysts Troy Aikman and Cris Collinsworth. Rather than being himself on the airwaves, he tried to sound like Summerall and regrets having taken the proverbial bait that he had not felt when starting to call local games for the Cardinals.
“I tried to sound like Pat Summerall and be very, ‘Don’t look at me, look at Cris and Troy,’” Buck reminisced. “Like, ‘Touchdown,’ and it was not – I don’t like those calls when I hear them back.”
After Buck suffered the paralyzed vocal cord, he slowly worked his way back to full strength and articulated that he felt as if his world was collapsing and that he was about to get fired. As the muscle improved, he began to feel that he had “a new lease on life” and started to display more emotion for the game while abstaining from archetypes that did not align with his persona.
“The beginning part of that year, I sounded like I was dying because my vocal cord was paralyzed and I couldn’t keep air and I couldn’t make loud noises and I couldn’t yell and I couldn’t emote, and then slowly it got better,” Buck said. “And when it finally got better, I went from worrying about how I was going to even make a sound to just letting it fly and having fun with it and being like, ‘I took my voice for granted.’”
Later in the session, Buck spoke about the future of the sports media business and conveyed the ambiguity surrounding podcasts, specifically the ability to make money outside of a select cadre of professionals. In considering the query, he recognized that the best manner in which to respond would be by asking what would classify as being can’t-miss television. Live sports, he divulged, fits this category for him despite the variety of platforms on which content is disseminated.
“Nobody’s ever gone, ‘Hey, don’t tell me who wins the Super Bowl, I’m going to watch it in two weeks,’ so when there’s that kind of an immediate reaction to something that’s that important to American culture, which I think the Super Bowl is, the World Series is, the All-Star Game is, the NBA Finals is, that’s where it is,” Buck said. “So it is evolving? Yes. Is it cord cutting, has that happened? Yes.”
The contrast between Buck’s generation and the college students to whom he was speaking, he explained, is in the putative indifference surrounding where content is disseminated. Buck surmised that the crowd did not care if games were on Netflix, Hulu or YouTube, but it is something that others consider to be a major shift in the landscape. Even so, it all relates back to the draw of live content as other linear programming transitions to on-demand, streaming modes of delivery.
“If it’s not live sports, it’s going wherever you want it, whenever you want it,” Buck said, “and that means that it’s missable.”
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The National Hockey League will be airing several animated presentations for the remainder of the 2024-25 regular season, which will feature a variety of formats, content types and distribution partners. These animated data visualizations, which are under the NHL HOCKEYVERSE banner, take place as the league continues to leverage its technology and find new ways to deliver the game to fans of all ages. Beyond Sports technology from Sony will be combined with real-time NHL EDGE Positional Data that merges with optical tracking from Sony Hawk-Eye Innovations to actualize shots, saves, passes, checks and goals in these domains.
The schedule begins on Tuesday, March 11 when the NHL collaborates with the Boston Bruins and New England Sports Network (NESN) to present the Best Snow Day Ever broadcast. The Bruins mascot will be transported into a snow globe of a fictitious iteration of Boston that blends STEM-focused lessons that equips hockey as a vehicle to amalgamate mathematics, physics and science in a fun and educational manner. Five days later, a real-time Spanish-language animated presentation of the Colorado Avalanche and Dallas Stars game will air on Max and Sky Mexico presented by Dr. Simi+.
“The NHL continues to pioneer the use of data visualizations and animated programming,” David Lehanski, executive vice president of business development and innovation for the National Hockey League, said in a statement. “Building on the League’s past animated program successes, we are thrilled to announce another slate of groundbreaking animated data visualizations.
“As our NHL EDGE Positional Data technology continues evolving, we are excited to unlock new growth opportunities for the League, our Clubs, and media rightsholders. The expansion of this programming pushes the boundaries of creativity and technology, helping us grow hockey fandom with new and existing audiences at the local, national, and international levels.”
Throughout the remainder of the calendar, the league is going to collaborate with the Tampa Bay Lightning, Nashville Predators and Calgary Flames on specialized presentations containing different animated storylines. From March 15 to April 16, the NHL will also work with the San Jose Sharks to create short-form animated content clips distributed on team digital and social media platforms. This will all take place in addition to the NHL HOCKEYVERSE Matchup of the Weekprogram, a 30-minute animated show that recaps a regular-season game each week on Sportsnet, NHL Network and the NHL YouTube channel.
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MSNBC has announced the appointment of Scott Matthews as its new Senior Vice President of Newsgathering.
Matthews joins the network in the new role after previously spending time as the Vice President and News Director of WABC-TV in New York. He also worked as the Vice President of News and Specials for CNBC from 2011 to 2019.
“Scott’s new role reflects our plans to build out MSNBC’s domestic, Washington and international newsgathering operations and expand our presence in the field,” network president Rebecca Kutler said in a memo to staffers on Thursday morning.
In his first project in the role, Matthews will be tasked with hiring more than 100 news producers, correspondents, and photographers. Additionally, he’ll work to establish a new set of editorial priorities and a new assignment desk for the outlet.
The appointment of Scott Matthews to the position at MSNBC comes as the network begins to build its news operation separate from NBC News and Comcast. The channel is being spun off from the parent company into its own separate entity along with the other cable assets from Comcast. When that officially takes place, MSNBC will no longer have access to the resources from NBC News.
Kutler has stated the company will look to create a Washington D.C. bureau in addition to hiring a head of talent and content strategy.
Matthews will begin his tenure at MSNBC on Monday, March 17th.
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Audacy has begun another significant round of layoffs. The company continues to restructure following the resignation of CEO David Field in January, and CFO Rich Schmaeling last month. Radio’s second-largest group with over 230 broadcasting brands and a listed 165 million monthly broadcast listeners is making cuts less than six months removed from emerging from Chatper 11 bankruptcy. Sources tell Barrett Media the number of layoffs could be as high as 300 companywide.
Multiple departments across the company are expected to be impacted. Audacy Chief Operating Officer Susan Larkin called an emergency meeting with company leaders on Tuesday to share the news.
An Audacy spokesperson stated to Barrett Media: “Audacy has made workforce reductions to ensure a strong and resilient future for the business. We are streamlining resources to stay competitive in a rapidly evolving media landscape and to best position Audacy to continue serving listeners and advertisers with excellence.”
J.R. Cruz was the first to exit. The morning show host at Classic Hits 103.7 KEYN Wichita has been battling health issues. Cruz wrote on Facebook, “I hate to break it to you but it is with a heavy heart that Audacy (KEYN) and I have parted ways all due to the medical issues I am dealing with. I’m sorry I didn’t get to address this on the air, but thank you if you listened to The Morning Cruz. I am making plans to head back home to Houston to rehab and recover.”
A surprise in Kansas City as Johnny Dare has confirmed he’s out. In a post on Facebook, Dare said the team got smoked, and were surprised by the news. The show will get to host one final show tomorrow morning.
The ‘Ponch and Nikki Show‘ have also been affected by the Audacy layoffs. In a post on Facebook, ‘Ponch’ confirmed the pair were no longer with 99.7 The Point in Kansas City. Brian “Ponch” Hudgens and Nikki Vivas were also heard in afternoons on Y98 in St. Louis.
Another shocker in Los Angeles at KNX News 97.1. Program Director Alex Silverman is leaving. He confirmed the news this evening on LinkedIn. The station also terminated long time anchor and investigative reporter Charles Feldman. With Silverman leaving, KCBS Brand Manager Jennifer Seelig is expected to oversee both news stations in San Francisco and Los Angeles.
Adam Spolane, reporter and host at Sportsradio 610 in Houston has also announced his departure.
My time at SportsRadio 610 has come to an end. Loved every minute of the 12 years I was there, grateful for the people I got to work with, and proud of the work that I did. Thank you to everyone that listened, read, and followed over the years.
Mix 104.1 in Boston midday host Erin O’Malley has exited after 24 years. O’Malley told Barrett Media by email “I have worked for and with the BEST people in the industry, Jon Zellner, Tommy Austin, Mike Stern, Gene Romano, and Chris Shebel. But my life forever changed when Greg Strassell & Mark Hannon brought me to Boston. Here, I have gotten married, had a son whose life was saved by Children’s Hospital (the place we raised millions for through our Mix 104.1 radiothon long before he was born!) and brought my listeners through my breast cancer journey.
O’Malley added, “I still get daily emails from women who thank me for sharing my story because it made them check themselves & some found cancer. I never imagined, as a 12 year old girl who just wanted to be on the radio, that I could save someone’s life one day. How blessed I was to work for Mike Thomas, Steve Salhany. People say your job isn’t your life, but if you do radio right, they’re intertwined. I won a Gracie Award & I truly believe it’s because I’ve genuinely shared my life with them. And what a joy it’s been.”
Those interested in reaching Erin to offer support or explore future opportunities can email her here.
Annie Leamy, co-host on Classic Hits 101.1 WCBS is out after two years. She previously spent three years at iHeartMedia in Poughkeepsie NY, six years at Cumulus New York and was part of morning shows at WSPK and WPKF Poughkeepsie.
Layoffs have hit the big apple as well. WINS Sports Director and Morning Anchor Marc Ernay is among the affected. Ernay was with CBS Radio and Audacy for nearly 25 years. To reach out and extend well wishes or discuss future opportunities, email Marc here.
Also impacted in New York was WCBS-FM Imaging director Dermot O’Neil. Those looking to connect with Dermont regarding new opportunities can reach him here.
Hot 104.1 in St. Louis saw its entire station staff exit according to sources. DJs Shae Bae (middays), Princess Stormm (afternoons), and DJ Raymond (nights) have all departed the Hip Hop station.
Also in St. Louis, Wilson Truong, a digital content producer for KMOX has exited. You can connect with Wilson here.
It was a pleasure to work at KMOX in #Stl these last 20 months. Sucks to be part of the company wide layoffs at Audacy, but in the end I cherished the time I had there🫡 pic.twitter.com/YKyJmVxPeA
Nick Ashooh, co-host of BetMGM Tonight on Audacy’s BetQL Network, as well as CBS Sports Radio has been let go.
I too am a part of what’s happened at Audacy today. My time is up…
I came over looking to build something new, and I loved starting a network with BetQL/BetMGM and I’m so grateful for the time I spent there. I worked with some really smart people and I’m damn grateful for that
Henry Lake and Chris Tubbs, co-hosts of The Lake Show on 830 WCCO in Minneapolis, MN have also been released. The program aired weekday evenings from 6pm-9pm. To reach Chris to discuss future opportunities, email him here. Henry can be reached here.
Craig Elsten, co-host of Annie & Elsten on 97.3 The Fan in San Diego announced his exit. The midday show has now been eliminated from the lineup. Co-host Annie Heilbrunn has also been let go by the company.
Staying in San Diego, KSON APD and Midday host Greg Raneiri was also let go. Ranieri also served as APD and midday host for Portland’s 99.5 The Wolf. He can be reached for future opportunities here.
Audacy Regional Vice President of Programming and B97 New Orleans PD Tom “Jammer” Naylor has exited. To discuss future opportunities with him, email him here.
Jamie Tanchyk, Brand Manager of Bella 105 and Afternoons on 99.5 The Wolf in Portland has exited. He can be reached by email here to discuss future opportunities.
Additionally in Portland, Tim Taylor is out at 92.3 KGON. Taylor can be reached here for future discussions.
In Philadelphia, BIG 98.1 afternoon host Trey Morgan has exited. Morgan’s career includes stops at Z100 and New 102.7 in New York, Kiss 108 in Boston, DC 101 in Washington D.C., 99.5 The Wolf in Dallas, and ALT 98.7 in Los Angeles among others. Interested parties can reach him by email here.
Spencer Ray, a producer at the company who has worked on the BetMGM Network and 2400Sports, announced his departure from the company on Thursday morning. Ray revealed that he had never been laid off from a job before and added that he is now a free agent who has significant experience in digital audio. To chat with Spencer about future opportunities, email him here.
First time being laid off from a job today, definitely sucks. Appreciated working for @audacy but I am now a free agent with a lot of experience in digital audio.
Anna McMichael-Kane, the company’s first-ever Executive Creative Director has departed after eight years with the company. Michael-Kane was responsible for building and leading centralized brand development and brand marketing practices.
In Baltimore, Priestly has departed Mix 106.5 after 18 years with the outlet. He shared in a Facebook post, “It’s with a heavy heart and enormous gratitude, I regret to say, as of today the Priestly on Mix 106.5 radio show, program, experience? Whatever it was…is no more. Thank you soo much and please know I love you and appreciate your company and permission to be apart of your lives. Till we meet again.”
Joe Cingrana, a 20-year veteran of the company working as the national senior content producer and assistant managing editor for music and entertainment, has also been affected by the layoffs. Before taking on an expanded role with the company, he was responsible for leading and coordinating local content, on-air reports and social media production for various stations in the New York cluster. Cingrana is open for work and expressed that he is “ready to hit the ground running. He can be contacted by email here.
Dan Karpuc, the director of digital content and retention for Audacy, announced that he has been part of layoffs at the company. In a message posted to X on Thursday morning, he acknowledged that while he is not sure what is coming next professionally, he is grateful for time with his colleagues and added that the best is yet to come. Karpuc previously worked as the managing editor of BetQL and co-hosted the BetQL Daily Boost podcast. To reach Dan regarding future opportunities, email him here.
PERSONAL NEWS: After 6 years at BetQL & then Audacy after our acquisition, I was part of today's layoffs. I'm not sure what's next professionally, but I'm so grateful for my time w/ @LucilleBurdge, @Sharp_Side_ & @KateConstable & other great colleagues! The best is yet to come.
Matthew Horner, a content producer on the BetMGM Network, has been affected by the layoffs as well. Horner worked alongside Karpuc on the editorial team at the company as a content creator for parts of the last three years. Revealing the news in a post on X, he thanked his team for helping him grow during his time with the company. Those interested in talking with Matt about future work can email him here.
Unfortunately, I was another add to the company wide @Audacy layoffs today.
After 20 years, David O’Leary is out as morning co-host at Magic 106.7 WMJX Boston. O’Leary teamed with Sue Tabb and Kendra The Entertainer for the “Morning Magic”
Julianne Gilmanrevealed on Facebook that her time with the company has also come to an end. Gilman enjoyed more than 10 years with Audacy, and recently worked on the National Activation team.
Dave Savage has exited as the Senior Director of Activation for Audacy’s Central Team. Savage initially joined CBS Radio Rochester in 2001. He held positions in local marketing, promotions and events before moving to the national team in 2020. If interested in speaking with Dave about future work, email him here.
Lucy Burdge, host of Bet Slips & Bat Flips on the BetMGM Network is out. Burdge spent 10 years with Audacy including a stint at WEEI in Boston prior to joining BetMGM.
After 10 years with Audacy, today was my last day.
I am deeply grateful for all of the opportunities, experiences and mostly the wonderful people I worked with in the past decade and I’m looking forward to what’s next.
Tarrah Gibbons, a Senior Content Strategist, where she covered everything from breaking news and politics to the latest entertainment news. She also worked with the Audacy app team to cover live-streaming press conferences and presidential debates. You can connect with Tarrah here.
Greensboro, North Carolina has lost two quality professionals as well. Dale O’Brian is out of morning drive at 93.1 The Wolf after almost a decade. He can be contacted by email here.
Charley McCain, a producer/co-host of the Get Up Show on 98.7 Simon is also out. McCain departs after 18 years with the Audacy cluster.
Barrett Media will continue to update this story throughout the day as more information becomes available.
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ESPN and the Metro Atlantic Athletic Conference (MAAC) have agreed to a multiyear media rights extension that will commence during the 2025-26 academic year. This new deal will result in ESPN featuring select regular-season conference men’s and women’s basketball games, along with Olympic sport contests, on its ESPN, ESPN2 or ESPNU networks. More than 500 events are also slated to stream annually on ESPN+ and the ESPN App.
In addition, the MAAC Men’s Basketball Championship game will return to a prime time broadcasting slot during a national television window on ESPN and ESPN2 on the Tuesday of championship week. The MAAC Women’s Basketball Championship will also function as a standalone event on Monday and will be broadcast on ESPNU or ESPN+. Semifinals for men’s and women’s college basketball will commence on that Sunday and stream on ESPN+, which is where first-round and quarterfinal matchups will be available to view as well.
“ESPN has enjoyed a collaborative relationship with the MAAC for decades,” Mallory Kenny, director of programming and acquisitions at ESPN, said in a statement, “and we look forward to continuing to highlight the conference’s member institutions and student-athletes across our platforms in the years ahead through this new agreement.”
Metro Atlantic Athletic Conference member institutions have produced and disseminated over 4,000 live events since ESPN+ first launched in 2018, and it has also provided students opportunities to become involved in campus productions. Teams within the MAAC have been featured on ESPN since 1980, and the conference was among the first to utilize digital platforms owned by the network.
“The extension of our media rights agreement with ESPN represents a significant milestone for the MAAC and its student-athletes,” Travis Tellitocci, commissioner of the Metro Atlantic Athletic Conference, said in a statement. “By elevating the visibility of our basketball championships and expanding opportunities for our Olympic sports, we are advancing our strategic goal of increasing recognition for all MAAC programs.
“The primetime placement of the Men’s Basketball Championship and the improved positioning of our Women’s Basketball Championship will not only elevate the profile of our programs but also provide greater access for fans to engage with MAAC sports on a national stage. I would like to thank LEONA for their guidance and expertise throughout this process, as well as the members of the MAAC’s Technology & Digital Marketing Committee for their many contributions.”
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A 200% casino deposit bonus gives players triple their initial deposit. Many offers exist, but each comes with specific terms. The bonus offers opportunities to extend your funds, but you need to understand the conditions.
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Subscribe to Casino Newsletters. Casinos deliver private bonuses to their customers through their subscription newsletter.
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A 200% casino deposit bonus comes with conditions that players must follow. The most important is the wagering requirement. Eligible games also matter. Some casinos allow bonus funds only on slots, while table games like blackjack and roulette may contribute less or not at all. Always check which games qualify before playing.
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Making the most of a 200% casino deposit bonus requires smart choices. The following insight raises your likelihood of hitting the mark.
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Example Casinos Offering 200% Deposit Bonuses
Photo Credit: Freepik
Here are seven reputable 200 bonus casino sites. Each has different terms, so always check the details before claiming.
Casino
Bonus Offered
Wagering Requirements
Minimum Deposit
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30x
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50x
$50
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While Jay Bilas was broadcasting the Wednesday night men’s college basketball matchup featuring Florida and Alabama, he spoke about several aspects of the game that he thinks needs to be changed. On the call alongside play-by-play announcer Dave Pasch, he elucidated that he wants to see the sport move to a quarter system, change the replay rule and alter timeout rules to be able to advance the ball to half court in order to save time. Despite being someone who has been on the call for games on ESPN over three decades, he articulated that he is not a traditionalist in regards to the latter and understands that reasonable minds can differ on the issue.
Dusty Likins, morning show co-host on 96.5 The Fan, watched college basketball and brought the audio of Bilas conveying his thoughts on the game to the program. Bilas, who was a four-year starter at Duke University, proceeded to obtain his law degree from the institution. Ahead of a change in broadcast assignments under which Bilas will be working with Dan Shulman on the SEC Tournament this year rather than the ACC bracket, he provided his opinions and catalyzed further discussion about the issues surrounding the game.
“He’s an educated person on a very big topic for me in part of that this is something [about] college basketball,” Likins explained. “Like he said, we’re the only form of basketball in the world that does halves. We all can agree that college basketball games are getting entirely too long.”
Morning show co-host Bob Fescoe, however, felt it was the final two minutes of the games that were becoming too long rather than the entire contest themselves. The difference, he explained, came in the fouls to give, which ultimately results in a maelstrom of fouls, reviews and timeouts. In watching college basketball on Wednesday night, Likins remembers both teams being in the bonus with seven-and-a-half minutes left, further prolonging the action.
“Do you think Bilas is the kind of guy that can preach this rhetoric and it can also get into the minds of people because he does mention one thing,” Likins outlined. “‘The traditional ones say you have to earn it,’ and he goes, ‘I’m not one of those people.’ Jay Bilas has been doing college basketball since I came out of the womb.”
Likins articulated that college basketball is in need of a renaissance and that the sport would likely focus on Duke forward Cooper Flagg as March Madness approaches. In fact, he drew a comparison to Major League Baseball in that it took action to fix the sport by speeding up games through innovations such as the pitch clock, ghost runners and a new challenge system. Likins added that if a college basketball game commenced at 8 p.m., it would not be completed until 10:30 p.m., something that he perceives to be an issue.
“Well the problem is they never start at 8, and that’s the other problem is when you have that second game – we’ve complained about this for a generation now – because of the first game going so long and going to fouls, and so your game tips at 8:15 and then the TV coverage doesn’t begin until 8:30, [so] you miss the first 10 minutes of the game,” Fescoe said. “That’s been rinse-repeat with college basketball.”
Rather than watching college basketball on Wednesday night, Fescoe opted to watch a rerun of a spring training game between the Los Angeles Dodgers and Los Angeles Angels. Reflecting on the broadcast, he remarked about the subpar production quality and how the pregame show host was broadcasting from her home office. Fescoe was able to watch the matchup in part because the game moves quickly and also has star power, acknowledging that the game has “hit a sweet spot” not previously seen in his life.
“That’s what college basketball needs, but the only way you can establish those stars is to have continuity, and I don’t know that we’re going to see continuity in college basketball any time soon because we’re not seeing it with the coaches anymore – they’re all bailing right now,” Fescoe said. “Players are changing teams, you’re not staying four years, which is fine – I don’t begrudge anybody for that – but the only way you can really get better in college basketball is go to the quarter system.”
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Local advertising revenue is growing according to new data released by BIA Advisory Services this week.
According to the latest estimates, United States local advertising revenue will top $171 billion in 2025. That represents a 6.1% increase compared to last year, with digital media being tabbed as the largest driver of the increase.
When political advertising is included, the figure rises to $171.4 billion, but is a slight decline of 0.5% due to the whopping amount spent on the 2024 election cycle.
Both of those figures account for slight increases in the forecasting model used by BIA Advisory Services, which adjusted the total up by 0.03% and 0.1% with political advertising included.
“Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape,” said BIA Advisory Services Vice President of Forecasting and Analytics Nicole Ovadia. “Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.”
The 2025 U.S. Local Advertising Forecast from BIA shows that traditional advertising channels are now showing weaker performance metrics while digital platforms are surpassing growth expectations. That has led to a “faster-than-anticipated shift” in strategy from some marketers, the company shared.
Additionally, some of the top growth sectors for 2025 include:
Real Estate (+9.3%)
Restaurants (+9.2%)
Retail (+6.8%)
Education (+5.0%)
Automotive (+5.0%)
“Key verticals are showing notable shifts in 2025,” said BIA Managing Director Rick Ducey. “While what we term the ‘3Rs’ – Restaurants, Retail, and Real Estate – lead growth, we see interesting opportunities in Auto and Education. Auto dealers are likely to revive aggressive financing promotions when interest rates ease, and educational institutions are increasing their digital presence, particularly through geo-targeted campaigns, to connect with price-sensitive students who might not have considered nearby educational options before.”
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