The term “season of change” has become a frequently used phrase. Right now, Westwood One is certainly in a “season of change,” which has led some in the news/talk radio industry to question if the company is still committed to the format.
In the past three months alone, Westwood One has seen drastic changes both on-air and in behind-the-scenes leadership roles.
At the conclusion of 2024, the relationship between The Daily Wire and Westwood One ended. That partnership had provided one-hour shows from the conservative digital outlet hosted by co-founder Ben Shapiro, as well as Michael Knowles and Matt Walsh. That left stations that carried the shows looking for programming with not much advanced notice.
In January, longtime Westwood One Vice President of News/Talk Programming Kevin DeLany retired. The company has yet to announce a replacement.
Most recently, Dan Bongino announced he would end his popular podcast and nationally syndicated radio show to join the Donald Trump administration as Deputy Director of the FBI. The Dan Bongino Show airs on more than 350 stations across the country. Additionally, his podcast routinely finishes as one of the top five most-listened-to programs in the nation.
With Bongino’s exit, there now rests a large hole in the daily lineup and offerings from Westwood One. His departure has led to questions from those inside the news/talk radio format about whether the company remains committed to the genre. Barrett Media reached out to several figures both inside and outside Cumulus Media — parent company of Westwood One — to gauge their perspective on the topic. Each participant was granted anonymity to speak more freely on the subject.
On one hand, some believe the company is absolutely committed to being a player in the news/talk radio space.
“I think, more than anything, they’re just going through a tough stretch right now,” one Program Director told Barrett Media. “That’s a lot of adversity to face at one time. Not having a replacement for Kevin (DeLany) doesn’t mean they’re getting out of the game.”
“Bongino leaving is a problem,” another news/talk radio brand leader stated. “Mark Levin is still a fire-breather, but that’s from 6-9 PM. Not having a superstar between Noon and 3 PM is a problem. Rush (Limbaugh) was such a force at that time, it’s still a major time for listeners. They need a star to replace Dan, full stop. Someone who can carry hundreds of affiliates and a big bulk of the ad revenue. But are they going to just drop Brian Kilmeade? Guy Benson? The Fox News deal? Doubtful. Westwood (One) isn’t going anywhere.”
“Like any other company, there are difficult situations that we have to navigate,” a Cumulus Media employee told Barrett Media. “But the commitment to providing top-of-the-line news and talk radio content remains and will always be there, I think.”
After announcing he would be joining the FBI, Dan Bongino shared that his wife, Paula, will lead a new media company that is devoid of his participation to assuage any ethics concerns. As part of his announcement, he revealed that the company was in negotiations with a guest host to helm the program in his absence.
Those both close to the situation and outside of the Cumulus Media and Westwood One sphere alluded to the same person potentially replacing Dan Bongino in the 12-3 PM ET timeslot. Barrett Media has not officially confirmed the name of the talent that is in active negotiations to replace Bongino within the Westwood One lineup.
Others inside the industry remain skeptical that Westwood One is committed to the format.
“How do you think it’s anything other than over for them?” one news/talk radio programmer said. “They have some ingredients to work with but haven’t ever put it all together. Ben Shapiro was a draw. Dan Bongino was a draw. If they’re gone, I don’t know what the draw is — for stations or for advertisers — other than Mark Levin.”
“Premiere Networks has invested into new shows,” a major market brand leader shared, noting the additions of hosts like Michael Berry and Michael DelGiorno to the offerings from the syndicator. “Others are adding, too. Radio America. Compass (Media Networks). Salem, even. All the news (about Westwood One) has been negative for too long.”
When asked if there was an executive, host, or partnership that could turn the tide for the company in their eyes, the programmer said it wasn’t likely. “I’m not sure who could turn it around,” they concluded.
One prominent executive suggested rebuilding the network from within. “Westwood One has an opportunity to reshape itself. The key question is whether or not their executive team wants to. It’s known that they don’t like conservative talk.”
The executive continued, “They have talent like Vince Coglianese, John Phillips, and Pete Mundo right under their noses, who have years ahead of them, and an ability to offer insight from the nation’s capitol, Los Angeles, and the middle of the country. They may not be big names today, but they could be tomorrow. The alternative is to bend the knee to The Daily Wire or hire someone who’s been part of that brand such as Candace Owens or Steven Crowder or make a run at a younger star like Charlie Kirk (under contract with Salem). Unless they’re going to go that route and spend a fortune, why not promote from within?”
Another news/talk radio leader stated that they won’t pass judgment on the topic one way or another until a replacement for Kevin DeLany is announced. They added, however, that if the company doesn’t view having a Vice President of News & Talk Programming as a major priority, “that will tell you everything you need to know about how they see the future.”
According to a few with knowledge of network partnerships, The Clay Travis and Buck Sexton Show, The Erick Erickson Show, and Radio America’s programs have either added or are set to begin airing on stations previously occupied by Dan Bongino in mid-March.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.