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How Many Promos Does Your Radio Station Really Need?

Jim Ryan
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How Many Promos Does Your Radio Station Really Need?

One of the questions I get asked most as a consultant and morning show coach is, “Why doesn’t the audience know what’s going on at my station?” My answer: you’re not running enough promos promoting your contest, your morning show, or your brand depth. Secondarily, the promos you are running don’t stand out.

The brilliant Pierre Bouvard of Cumulus recently wrote about how many spots advertisers need to run for a successful campaign. He outlined how to compute audience turnover. I’m going to take it one step further and give you the actual numbers for several different stations in different formats — but I’m going to keep the call letters out to protect the guilty. All of these scenarios are based on total week, 6am–12 midnight, and what Pierre would call “high impact” — reaching two-thirds of the station’s audience an average of three times. In my opinion, that is the absolute minimum needed for a successful morning show launch or major promotion. Keep in mind, these promos would need to run equally throughout the day to achieve results, and we are not counting the overnight show. Yes, it could be a mix of recorded and live. And this is to promote the one big thing on the station.

The Numbers by Format

Let’s start with Hot AC. These numbers are based on the general format target of women 25–54.

A hugely successful top-5 market Hot AC: 115 promos per week

A struggling top-50 market Hot AC: 151 promos per week

Top 40/CHR is similar. I did the math on the target audience of women 18–49 for this format.

A household-name top-5 market CHR: 111 promos per week

A top-40 market CHR that has seen better days: 167 promos per week

Moving to Classic Hits, these numbers are based on the format target of adults 25–54.

A successful top-5 market Classic Hits: 127 promos per week

A struggling top-10 market Classic Hits: 164 promos per week

Finally, a format with extremely passionate P-1s and much less turnover than music radio — the format that actually founded Barrett Media — sports.

A very successful top-10 market sports station: 55 promos per week

A struggling top-10 market sports station: 86 promos per week

Music programmers’ heads are probably spinning after reading those numbers. But when you give a promotion four promos a day, nobody except you knows you’re running one.

What Your Promos Actually Say Matters

Now, let’s also visit the content of the promos. If you air recorded promos right out of a song — or, in the case of spoken word, right out of strong content — does that recorded promo grab the audience in the first four seconds? If your recorded promos begin with “WXXX is your station in Chicago for summertime fun,” forget it. I know you want your station name up front, but how about opening with “Win Free Tickets” or “Win Money”?

Consider the most effective commercials on your station. They are generally live endorsements by trusted talent. So, are all your promos done by Mister Big Voice, or do you have meaningful talent selling your latest promotion? This is also the perfect vehicle for talent cross-promotion. For example, if your afternoon host talks about how funny the morning show was at 7:20 — and says it almost caused a wreck because they were laughing so hard taking the kids to school — that gets attention. It is, in effect, an endorsement of another show on your station.

Talent doing live promos — or even recording them — gives you a pass, because the audience doesn’t perceive them as commercials. However, you can bet that any recorded promo by Mister Big Voice is thought of as a spot. The audience may know it’s a commercial for your station, but it’s a commercial nonetheless.

The Bottom Line: Frequency Sells

I’m going to once again mention my favorite Scott Shannon quote: “The greatest radio stations are built on a typewriter” — updated today to an iPad. You need better promos, and you need to run them more often. Every programmer needs to internalize the basic rule from your sales department: in radio, frequency sells.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Tony Reali Proves He’s the ‘Real Deal’ With iHeartMedia Podcast Debut

John Molori
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Tony Reali Proves He’s the ‘Real Deal’ With iHeartMedia Podcast Debut

Tony Reali was a fixture at ESPN for more than a quarter century. Wherever he went, classic shows followed. For a decade, he was the statistician known as Stat Boy on the long-running and still-running Pardon the Interruption (PTI) with Tony Kornheiser and Mike Wilbon. From there, he branched off to host ESPN’s version of a sports game show, Around the Horn. Reali brought a vibrant, fun and pleasantly wisecracking style to that program and launched the ESPN careers of many commentators. A native New Yorker, Reali brought a Big Apple sensibility to everything he did.

Around the Horn ended its 23-year run in May 2025 after nearly 5,000 episodes. This week, Reali boldly returned to the airwaves with Real Deal with Tony Reali, his own podcast on iHeartRadio Podcasts.

His approach has not changed. Reali brings the same verve and nerve that marked his ESPN work. He opened his first episode with an enthusiastic walking selfie through the halls of iHeartMedia and into his studio, stopping at the entrance to gleefully greet the receptionist, Nora.

Real Deal with Tony Reali reflects on some of the greatest sports events and athletes. Analyzing them in a way that recalls the emotion and feel of the moment. In fact, that’s what the show is all about — the moments and people who make sports so special.

You can actually sense and see Reali’s deep love of sports. This is not a show about current statistics or political stances. It is about one dude sharing his joy and passion for the games and those who play them.

Come Out Swimming

It is vintage Reali, jovial and personable with everyone he meets. During his walk to the studio, he sets up the show’s topic. His first episode looked back at the 4×100 freestyle relay team at the 2008 Beijing Olympics. That team worked together to pull off a huge upset of the French squad. It was the springboard for Michael Phelps and his record eight gold medals in Beijing.

Leave it to Reali to be ballsy enough to open a new show with swimming instead of one of the more mainstream sports. Moreover, this is his program, and he is going to put his stamp on it. During his work on PTI and Around the Horn, Reali made other personalities look good, but Real Deal with Tony Reali is his time to shine.

I like the show’s studio setup. Behind him is a glass window overlooking the iHeart offices. You can see people working at their desks and walking through the area. It’s pretty cool.

In this opening episode, Reali called the Beijing 4×100 relay win one of the greatest team moments in sports history. He then counted down his top sports teammate moments ever, including the Reggie Bush Push in USC’s game against Notre Dame, the Titans’ Music City Miracle featuring the lateral from Frank Wycheck to Kevin Dyson, Chris Bosh’s offensive rebound and pass to Ray Allen for his incredible shot against the Spurs in the NBA Finals, the Red Sox’s Game 4 win against the Yankees in the 2004 ALCS featuring Kevin Millar, Bill Mueller, David Ortiz and Dave Roberts, and Grant Hill’s pass to Christian Laettner for the memorable game-winning shot against Kentucky in the NCAA Tournament.

Reali’s number one moment was the Beijing relay team in the 2008 Olympics.

Fittingly, the first guest on Real Deal with Tony Reali was Rowdy Gaines, a U.S. swimming icon and the man who served as NBC’s color analyst for the 2008 Olympics. During the interview, Reali told Gaines that he loves sports announcers who bring their heart and spirit outside their bodies for viewers to see. In truth, this is a perfect description of Reali himself. Real Deal with Tony Reali is aptly named because Reali is as real as it gets.

Gaines brought similar emotion back in 2008 while calling that 4×100 freestyle Olympic relay race. It was where teammates Phelps, Garrett Weber-Gale, Cullen Jones and Jason Lezak collaborated to beat the heavily favored French team with a world-record time of 3:08.24. Gaines explained that the 4×100 relay was going to be the toughest race for Phelps to complete his gold-medal sweep at those Olympics. Thanks to his teammates, he did just that.

Gaines backed up Reali’s assertions, saying the relay team consisted of four guys who came together and did not want to disappoint Phelps, each other, their fans or their country.

Reflecting On Moments Together

Podcasts like Real Deal with Tony Reali are host-driven. It is pretty much a one-shot of Reali followed by a two-shot of him and his guest. You need a special kind of host to make this work. Additionally, that’s why Reali is that guy.

I was impressed with how he handled the spotlight alone for the first time in his career as we know it. He asked Gaines some terrific questions, bringing out the same emotion he brings to the podcast. Although Gaines and Reali had never met before, by the end of the show it seemed like they had known each other for decades. It felt more like a conversation than a Q&A, and you could tell Gaines was amused by Reali’s personality.

I learned a lot from this show. Moreover, that gives me a really good feeling about Real Deal with Tony Reali. It is not going to be a run-of-the-mill podcast. To demonstrate the depth of its commitment to the subject, the production team displayed a graphic featuring the actual transcript of Gaines’ and play-by-play announcer Dan Hicks’ NBC call of that 2008 relay race. Reali recited part of the transcript with a gigantic smile and matching emotion.

Reali’s passion was contagious as Gaines sentimentally talked about how true amateur Olympic athletes capture the imagination of the American public and why we love rooting for a group of kids who reach amazing milestones and accomplish unforgettable feats. In addition, the host and guest truly bonded on the show. So much so that Reali stood up, turned to the office staff behind him and joyfully yelled that he had just made friends with Rowdy Gaines. How can you not love that?

Throughout this debut edition of Real Deal, Reali said the 2008 Olympic relay team and Gaines’ call of the victory brought about “instant tears.” I can paraphrase something similar about the first episode of Real Deal with Tony Reali. It made me an instant fan. Moreover, I am looking forward to watching the show grow and develop.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

The Radio Industry Stops Complaining and Starts Building at CRS

Kevin Callahan
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The Radio Industry Stops Complaining and Starts Building at CRS

August is right around the corner, which means a highly specific cross-section of our business is about to lock themselves in a room. The agenda committee is gathering to map out the blueprint for CRS 2027. This isn’t just a handful of radio programmers arguing about music rotations. It’s a full cross-industry huddle featuring label executives, digital streaming platforms, artist managers, on-air talent, and more. Together, they are trying to solve real, macro-level operational problems.And right now, that room needs builders, not a balcony full of critics.

Look around the trade landscape, and you’ll see people actively trying to provide real resources to help the industry. Just last week, Jason Barrett and the Barrett Media team uploaded the full 2026 Barrett Media Audio Summit sessions live on YouTube. It is over 20 hours of free, tactical execution strategy — handed to us on a silver platter by professionals putting real skin in the game.

Yet, just a few days later, a follow-up column laid bare our absolute worst habit: The radio industry has a massive internal PR problem. We are chronically guilty of trash-talking our own house, running continuous gripe sessions, and leaking our own anxieties to the advertising world. Furthermore, we have plenty of people willing to point out the cracks in the foundation, but far too few willing to pick up a hammer — unless it’s used to make more cracks.

The Consensus Reality

Let’s get one thing entirely straight about the summits, agendas, and playbooks circulating through the business right now: Not everything is going to resonate with you, your specific daypart, or your unique market situation. And that is exactly the point.

Panels and educational sessions are built from broad consensus across the entire ecosystem. They also require a delicate balance between different corporate agendas and platform priorities. Just because a specific digital strategy or programming session doesn’t perfectly fit your morning show or your current cluster size doesn’t mean it lacks value. It means it was built to serve the broader audio landscape.

Is every single industry initiative a guaranteed, out-of-the-park home run? Hell no. Some panels will inevitably land with a thud for you but may carry high value for someone else. There is, nonetheless, an unbridgeable chasm between stepping up to the plate to swing the bat and standing on the sidelines cheering for a strikeout.

The real question we need to ask ourselves is simple: Are you actually trying to move the needle, or are you just complaining?

Pass the Ammunition

Because here is the tough love: If you are only complaining, you are officially part of our internal PR problem that Jason mentioned. Venting in the hallway or dropping cynical comments in a private group chat is cheap energy. It gives you the illusion of participation without requiring a single ounce of the personal risk it takes to actually propose a fix. If you’re only complaining, you aren’t helping.

The play here is to stop overthinking the flaws, dig through the assets being handed to us, and aggressively implement the resources that actually resonate with you. Then, take the next step: share what is working in your building.

If you have actual, tactical solutions that are winning right now, stop hoarding them.

  • If you have cracked the code on an industry challenge, share it.
  • Don’t just grumble that upcoming agendas don’t reflect your market reality — draft a formal proposal and send it to a committee member.
  • Reach out to the trade platforms, the organizers, and the industry leaders who possess the megaphones to help you amplify great ideas.

Build Each Other Up

Find the people who can help you get the word out to the masses. Our industry doesn’t have a shortage of brilliance; it just has an excess of noise from people who would rather document our decline than design our future. Grab the tools that fit your brand, back the people trying to move forward, and build each other up. …Or be the parent that yells garbage from the stands. NO ONE LIKES THAT GUY!

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

KS95 Morning Show Targets LeBron James With Billboard Campaign

David Hill
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KS95 Morning Show Targets LeBron James With Billboard Campaign

The KS95 morning show is making a bold public pitch to LeBron James. Digital billboards across the Minneapolis-St. Paul market are urging the NBA superstar to choose the Minnesota Timberwolves.

What We Know: Crisco, Dez, and Wes are behind the campaign pushing LeBron toward Minnesota. The billboards carry a simple, direct message: “Hey LeBron, Minnesota is great, dontcha know!” The morning team is leveraging local humor and regional pride to make their case. It’s a classic example of morning radio connecting sports, community, and personality.

What’s at Stake: LeBron James is one of the most marketable athletes on the planet. His decision on where to play in 2026-27 carries enormous implications for any market he chooses. If LeBron lands in Minnesota, the cultural and economic ripple effect would be massive. Local media, including radio, stands to benefit significantly from that kind of star power.

What Remains Unclear: LeBron has not publicly committed to any team. The Timberwolves are reportedly on his shortlist, but nothing is finalized. Whether a morning show billboard actually moves the needle remains to be seen. Still, the campaign has generated buzz well beyond the Twin Cities.

What It Means: Morning shows that own big cultural moments don’t just entertain — they lead. KS95 Mornings isn’t waiting for the story to arrive. They’re building it. That’s not a stunt. That’s great radio. The best morning shows have always embedded themselves into the cultural DNA of their cities. They show up at the moments that matter most to their audience. A billboard targeting LeBron James isn’t just clever content. It’s a statement about what this show means to Minneapolis. That kind of cultural ownership is the hallmark of truly great morning radio. It’s also what separates good stations from legendary ones.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

105.3 The Fan’s Gavin Dawson: Texas Rangers Shifting Telecasts To BZZR “Bizarre”

John Mamola
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105.3 The Fan’s Gavin Dawson: Texas Rangers Shifting Telecasts To BZZR “Bizarre”

The Texas Rangers cut ties with Victory+ Wednesday. BZZR now streams every game, effective immediately. 105.3 The Fan afternoon host Gavin Dawson called the shift in the middle of the season “bizarre” and another example of the struggles MLB is having with local distribution.

What We Know: Rangers Sports Network named BZZR its new direct-to-consumer streaming partner for televised games. The switch replaces Victory+, which handled duties since Rangers Sports Network launched in January 2025. Fans can transfer subscriptions free if they paid for Victory+. 105;3 The Fan host Gavin Dawson broke down the move Wednesday on GBAG Nation.

What They Said: (All quotes via GBAG Nation on 105.3 The Fan, Dallas)

105.3 The Fan Gavin Dawson on the Texas Rangers moving television broadcasts to BZZR: “It’s bizarre. Maybe it’s a little bit annoying if you’re going to have to go sign up for something else. The business of baseball is great. It’s just the business of cable television really got complicated when all this on-demand streaming services started taking up all their viewers.”

105.3 The Fan Gavin Dawson on the Texas Rangers moving television broadcasts to BZZR: “Just like Diamond Sports Group before this. If you bid big, thinking we’re going to be drawing in such huge revenue streams that we can pay all these bills and make profit. Then you can’t pay the bills. I think we’re finding out just that you can sort of breach these agreements if they’re not viable business operations. You can’t just be expected to sit there and hemorrhage money.”

What Remains Unclear: Financial terms of the BZZR agreement is unknown. Dawson himself framed the move as market correction rather than crisis. Radio broadcasts, meanwhile, stay unaffected on 105.3 The Fan.

What It Means: Dawson called it plainly: “I think this is just the market resettling.” Streaming rivals have squeezed traditional cable’s viewership for years, and regional sports networks continue to absorb the fallout. Consequently, teams now prioritize financially viable partners over legacy relationships.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

830 WCCO Tabs Gracie Stockton as New Morning News Anchor

Garrett Searight
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830 WCCO Tabs Gracie Stockton as New Morning News Anchor

Gracie Stockton is headed to mornings at 830 WCCO. The move fills a key vacancy at the Minneapolis news/talk station.

What We Know: 830 WCCO has named Gracie Stockton its new morning news anchor. The move marks her return to an on-air role after three years at Minnesota Public Radio. Stockton replaces Steve Simpson, who stepped away from the position earlier this month. He spent the past 14 years at the station. The hire gives the Audacy outlet a new voice during one of radio’s most competitive dayparts. Before joining Minnesota Public Radio as a producer and fill-in newscaster, Stockton also built experience in television news. She’ll officially begin her new role next week.

What They Said: “I’m thrilled to share that I’m moving from behind the scenes to in front of the mic and beginning a new chapter at WCCO and Audacy! After three years at MPR News as a producer and filling in as a newscaster, and several before that in TV, this is a very exciting step for me. I can’t wait to enter the hallowed halls of this legacy station next week as the new Morning Anchor/Host and Editor.” -Gracie Stockton

What Remains Unclear: Stockton’s start date has not been announced. It is also unclear who will fill her shoes at MPR.

What It Means: Morning drive remains a critical daypart for news/talk radio. It’s especially important at 830 WCCO. So filling the anchor position quickly provides stability for the station. Meanwhile, Stockton brings experience from both public radio and television, giving the station a journalist familiar with producing and delivering news. Her appointment also continues the industry’s trend of drawing talent with multi-platform experience into prominent on-air roles.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Mix Mornings Raleigh Loses Bryan Lord and Sarah King

David Hill
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Mix Mornings Raleigh Loses Bryan Lord and Sarah King

Two longtime morning hosts at Mix 101.5 WRAL-FM in Raleigh are heading for the exit. Bryan Lord and Sarah King are both departing Mix Mornings with Kyle, Bryan, and Sarah within the next week.

What We Know: Lord, King, and Kyle Smelser launched as Two Men and a Mom in August 2016. Lord previously worked with Smelser at Radio One’s Radio Now 100.9 in Indianapolis. Lord’s final day is Friday, July 17. King follows on Wednesday, July 22.

What They Said: Lord told listeners his return to Indianapolis is personal. “Part of this decision is taking care of family,” he said. “It is very clear to me that I’m being called home back to Indy.” King added, “I’m ready to spend more time with my family and pursue the next avenue in my life.”

What Remains Unclear: It is not yet known whether Capitol Broadcasting will pursue additional talent beyond the internal move. The long-term chemistry between Smelser and Lamontagne also remains to be seen. No formal announcement has addressed future show branding or positioning.

What It Means: Capitol Broadcasting is moving quickly by promoting midday host Meghan Lamontagne to mornings alongside Smelser starting next week. Lamontagne already knows the Raleigh market well, having previously co-hosted at iHeartMedia’s G105 WDCG. She also serves as in-arena host for the Hurricanes and NC Courage. The transition avoids a cold start — but rebuilding nearly a decade of morning chemistry won’t happen overnight.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

WFAN’s Craig Carton: MLB All Star Game Feedback Shows American Sports Fans “Suck”

John Mamola
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WFAN’s Craig Carton: MLB All Star Game Feedback Shows American Sports Fans “Suck”

Craig Carton has a theory about American sports fans. Last night’s MLB All-Star Game on FOX Sports he believes proved his point.

What We Know: On Wednesday’s The Carton Show with Craig Carton and Chris McMonigle, Carton argued that American sports fans excel at criticism, not enjoyment. He pointed directly to Tuesday’s MLB All-Star Game as evidence. Instead of discussing the game itself, fans flooded social media with complaints about the broadcast. Backlash centered on musical guests, including performances tied to Boyz II Men, Patti LaBelle, and a Ray Charles tribute.

What They Said: (All quotes via The Carton Show w/Craig Carton & Chris McMonigle)

Craig Carton says the biggest headlines from the MLB All Star Game was what fans were complaining about: “Being a Northern American sports fan makes us losers. Last night’s a prime example of it. What’s the first thing we all talked about? Oh, the game was boring. Boys To Men sucks. Patty La Belle’s old. Ray Charles was out of place. I know the audience. Nobody wants to talk about the game, nor should you.”

Craig Carton on the American sports fan: “North American sports fans are a pain in the ass. We want our cake. We want to eat it too. But the flavor of that cake changes the way the wind blows. We don’t know what we want, but here’s what we always tell you: what we don’t want. What we don’t like, all that kind of nonsense.”

Craig Carton believes American sports fans complain far too much: “We’re great at complaining. My fellow Americans, we suck when it comes to fandom for sports. We never have a good time of the game unless our team is blowing the other team out. We don’t get off our asses and cheer. We’re lazy. We spend more time worrying about what fried chicken ice cream thing we’re gonna buy as opposed to being at the game. We’re boring.”

What Remains Unclear: Viewership figures for the MLB All Star Game are not yet known. FOX Sports nor MLB has also released any social media figures regarding the annual exhibition.

What It Means: Carton’s larger point: fans define the experience through complaints, not celebration. The MLB All Star Game has continually been known as the lone exhibition that doesn’t change. However, Carton is not immune from the fact that social media has amplified the complaints about nearly every subject in sports. More spotlight is being put on elements that once never were considered to be a detriment to a broadcast. If Carton’s right, future All-Star breaks face criticism regardless of the actual product on the field. The cycle, in his view, says more about the audience than the game.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

94.1 WHJY Morning Show Hosts Announce August Retirement

David Hill
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94.1 WHJY Morning Show Hosts Announce August Retirement

Providence rock radio is losing two of its longest-tenured voices. Paul Fuller and Al “Al Michaels” Milukas will retire from iHeartMedia’s 94.1 WHJY at the end of August.

What We Know: The duo made their announcement on the 36th anniversary of joining WHJY in 1990. They originally came to Providence from CHR 97.5 WABB in Mobile, Alabama. Their final day on air will be followed by a listener appreciation party on August 21. Together, they close out one of the longest morning show runs in Rhode Island radio history.

What’s at Stake: Their departure leaves a significant void in the Providence rock market. Few morning shows anywhere survive 36 years in the same market, let alone at the same station. Their run ranks second in Providence history, trailing only Salty Brine’s legendary fifty-year stretch on 630 WPRO from 1943 to 1993. Longevity like this is increasingly rare in today’s consolidation-driven radio landscape.

What Remains Unclear: iHeartMedia has not announced a replacement morning show for WHJY. It is also unknown whether the station will go local, syndicated, or voice-tracked following their exit. The future format direction of the station has not been addressed publicly.

What It Means: Paul and Al’s retirement marks the end of an era for Providence radio. Their 36-year run reflects a kind of audience loyalty and local connection that modern programmers rarely achieve. Moreover, their story is a reminder of what made local radio matter. As morning show legends continue to exit the business, the industry faces a growing challenge replacing what they built.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Sid Rosenberg Disappointed 77 WABC Hosts Ignored Benjamin Netanyahu Interview

Garrett Searight
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Sid Rosenberg Disappointed 77 WABC Hosts Ignored Benjamin Netanyahu Interview

Sid Rosenberg wanted more attention for a major interview. 77 WABC listeners heard his exclusive conversation with Benjamin Netanyahu.

What We Know: 77 WABC host Sid Rosenberg expressed disappointment that more of his colleagues did not discuss his exclusive interview with Israeli Prime Minister Benjamin Netanyahu. Rosenberg interviewed Netanyahu on Monday morning following the death of Sen. Lindsey Graham (R-SC). The interview drew attention beyond New York, with Rosenberg noting that the conversation received coverage in multiple international outlets. However, he said he expected more discussion from fellow hosts at the station.

What They Said: “I’m a bit disappointed that more hosts and people on this station did not talk about Bibi Netanyahu calling WABC. Everybody should have talked about it, to be honest … When I say that more hosts should have talked about it, you gotta understand, folks, WABC, the name of the station, and my name, Sid Rosenberg, it was all over the papers. All over the Middle East and Europe. I’ve got six different newspapers in Israel this morning and late last night talking about that conversation.” -Sid Rosenberg

What Remains Unclear: It remains unclear why other 77 WABC personalities did not spend more time discussing the Netanyahu interview. It is also unknown if those same hosts will respond to Rosenberg’s criticism.

What It Means: Rosenberg’s comments highlight the value broadcasters place on exclusive interviews with major political figures. Additionally, they show how hosts often view station-wide promotion as an important part of amplifying significant conversations.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

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