In the recent CRS NuVooDoo research presentation, the value of local personalities being out in the community and connecting one-on-one with listeners stood out.
“I've been doing this so long, and this is all about doing great local radio. I'm only as good as the people who work with me on each individual station."
"I think it’s the hardest thing that everyone chases in the business – consistency – whether it’s ratings, revenue, buzz for your brand, whatever it is."
"I think this business is slowly moving farther and farther away from dollars being dependent on being the #1 station or where you’re ranked when it comes to Nielsen."