For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"In September 2025 we'll celebrate 10 years in business. I never expected that when this journey began, and I'm damn proud that we've survived this long and continue to grow."
It feels like a bit like the chicken and the egg conundrum. Will The Daily Wire see a diminished presence without a national radio partner? Will news/talk radio suffer without the likes of Ben Shapiro, Matt Walsh, and Michael Knowles?
Several sources indicated to Barrett Media that the relationship between The Daily Wire and Westwood One would conclude at the end of the calendar year.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.