"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
Luckily for Classic Rock stations, there are a lot of options that could help win the night without adding costs or creating additional burdens for existing staff.
The station website and social media tell listeners to “Come back Thursday, April 3rd at 6 am to hear what we’ve been cooking up here at Minnesota’s 92 KQRS!”
I’m amazed that at this time of unprecedented competition in audio, terrestrial radio has its eye off the creative ball, opting for autopilot presentations and creative paralysis.
A few years ago, I had a conversation with a well-known consultant, and I suggested that the shine was finally off the all-Christmas music format for music radio stations.
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."