Tag: Client Relations

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How Bob and Brian Built a Morning Show Dynasty at The Hog

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"He gave us two orders. One, be funny. Two, don't piss off the clients,"

Why Pat McAfee’s Reported ESPN Extension Is About Far More Than Just Money

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"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."

ESPN May Be Having Its Finest Moment When It Matters Most

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"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."

When Radical Becomes Rational: A New Case for Bold Radio Ideas

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"Ninety percent of the ideas will end up on the floor. But some won't."

Radio Sales Is Not a Vending Machine

Columns Jeff Caves Jeff Caves -
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

Sell Hot Takes Like Hotcakes

Columns Jeff Caves Jeff Caves -
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

Face-to-Face Sales Meetings Have Never Been More Valuable

Columns Jeff Caves Jeff Caves -
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."

Want To Sell Digital? Know How It Works For The Client!

Columns Jeff Caves Jeff Caves -
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

Great Answers To Good Questions

Columns Dave Greene Dave Greene -
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it used to be."

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

Popular

Why Pat McAfee’s Reported ESPN Extension Is About Far More Than Just Money

Columns 0
"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."

ESPN May Be Having Its Finest Moment When It Matters Most

Columns 0
"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."

When Radical Becomes Rational: A New Case for Bold Radio Ideas

Columns 0
"Ninety percent of the ideas will end up on the floor. But some won't."

Women In Radio’s Meaghan Taylor on Mentorship vs. Sponsorship in Radio

Features 0
"A sponsor is the person who walks into a room you're not in and talks openly about you. That's what moves careers."