Tag: Client Relations

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SVP of Content Pat Paxton to Exit Saga Communications

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"I will miss you all but feel like I'm a better person having worked with each of you."

Mike Mulligan, Marshall Harris Depart 104.3 The Score in Chicago

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"Mulligan departs after two decades with the Chicago sports station. Harris joined The Score on a full time basis in 2024."

Mike Z Joins KNAC After KCAL-FM Classic Rock Flip

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"I never thought I would one day be on air there,"

94.9 The Fan Nashville Adds Greg Pogue, Darren McFarland Program To Mornings

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"To add Greg and Darren to our local sports talk show line up on ESPN 94.9 The Fan as well as our great lineup on ESPN 102.5 The Game is a huge win for us."

Radio Sales Is Not a Vending Machine

Columns Jeff Caves Jeff Caves -
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

Sell Hot Takes Like Hotcakes

Columns Jeff Caves Jeff Caves -
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

Face-to-Face Sales Meetings Have Never Been More Valuable

Columns Jeff Caves Jeff Caves -
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."

Want To Sell Digital? Know How It Works For The Client!

Columns Jeff Caves Jeff Caves -
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

Great Answers To Good Questions

Columns Dave Greene Dave Greene -
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it used to be."

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

Popular

Mike Mulligan, Marshall Harris Depart 104.3 The Score in Chicago

Sports 3
"Mulligan departs after two decades with the Chicago sports station. Harris joined The Score on a full time basis in 2024."

Mike Z Joins KNAC After KCAL-FM Classic Rock Flip

Music 0
"I never thought I would one day be on air there,"

94.9 The Fan Nashville Adds Greg Pogue, Darren McFarland Program To Mornings

Sports 0
"To add Greg and Darren to our local sports talk show line up on ESPN 94.9 The Fan as well as our great lineup on ESPN 102.5 The Game is a huge win for us."

Roy Philpott Named Danny Kanell’s New Co-Host in Mornings, Dusty Dvoracek Shifts to Middays at SiriusXM College Sports Radio

Sports 0
"We've worked together a lot over the past month. He's going to be stepping in to fill your shoes. Oh boy, I've already gotten some complaints that there's going to be an ACC bias."