Tag: Client Relations

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NAB CEO Curtis LeGeyt Shares What’s Next After Strong Push For AM Radio Act

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"For this to have finally cut through, gotten a floor vote in mid-September in the House of Representatives, and now sitting on the doorstep in the U.S. Senate, it's entirely a tribute to listeners' passion around this issue."

Where CNN Fits in David Ellison’s Newly Merged Skydance Empire

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Skydance could've treated CNN as a cable asset to trim, spin or sell. Instead, it put the network next to its crown jewels.

Why The Barstool Sports and Big Noon Kickoff Experiment Was Worth The Risk

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"The partnership itself shouldn't be viewed as a failure. It was different. It generated attention, created conversation, reached audiences in ways traditional television has struggled to reach them and, for a time, it worked."

Why Dylan Salisbury Never Had a Plan B For His Radio Career

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"Keep at it, because radio needs great people."

Radio Sales Is Not a Vending Machine

Columns Jeff Caves Jeff Caves -
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

Sell Hot Takes Like Hotcakes

Columns Jeff Caves Jeff Caves -
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

Face-to-Face Sales Meetings Have Never Been More Valuable

Columns Jeff Caves Jeff Caves -
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."

Want To Sell Digital? Know How It Works For The Client!

Columns Jeff Caves Jeff Caves -
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

Great Answers To Good Questions

Columns Dave Greene Dave Greene -
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it used to be."

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

Popular

Where CNN Fits in David Ellison’s Newly Merged Skydance Empire

Columns 0
Skydance could've treated CNN as a cable asset to trim, spin or sell. Instead, it put the network next to its crown jewels.

Why The Barstool Sports and Big Noon Kickoff Experiment Was Worth The Risk

Columns 0
"The partnership itself shouldn't be viewed as a failure. It was different. It generated attention, created conversation, reached audiences in ways traditional television has struggled to reach them and, for a time, it worked."

Why Dylan Salisbury Never Had a Plan B For His Radio Career

Features 0
"Keep at it, because radio needs great people."

What Happens to Radio When the Nielsen Ranker Goes Dark?

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"Do ratings still matter this fall? Absolutely! But not enough to save anyone."