Tag: Client Relations
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Radio Sales Is Not a Vending Machine
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."
Sell Hot Takes Like Hotcakes
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."
Face-to-Face Sales Meetings Have Never Been More Valuable
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."
Want To Sell Digital? Know How It Works For The Client!
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
Great Answers To Good Questions
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it used to be."
You Don’t Have To Give In To Every Client Request
"In a lot of these cases, we’ve become our own worst enemy"