Tag: Client Relations

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Why Netflix Must Soon Decide if Paying More for Less Sports Is a Winning Strategy

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"At some point, paying more for far less has to be more than a bold move. It has to be a winning one. If the early signs are any indication, Netflix should start rethinking that strategy sooner rather than later."

Why Dan Bongino Returned to Radio But Not to His Old Timeslot

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"There's something about hearing a voice. There's no visuals, so there's an intimate nature to the audio-only medium that I think is really difficult to replicate anywhere else."

Music Industry Politics: Avoiding Celebrity Political Commentary Mistakes

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"We live in a very divided world right now."

Why Femi Ayanbadejo’s Road to 105.7 The Fan Was Anything But Conventional

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"These roles are hard to get. I know what a privilege and an honor it is to get this role. I’m planning to have a great time doing it."

Radio Sales Is Not a Vending Machine

Columns Jeff Caves Jeff Caves -
"Radio advertising is the ultimate subscription sales model. If clients trust us to provide the desired result, they will give us their money again and again."

Sell Hot Takes Like Hotcakes

Columns Jeff Caves Jeff Caves -
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

Face-to-Face Sales Meetings Have Never Been More Valuable

Columns Jeff Caves Jeff Caves -
"With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F."

Want To Sell Digital? Know How It Works For The Client!

Columns Jeff Caves Jeff Caves -
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.

Great Answers To Good Questions

Columns Dave Greene Dave Greene -
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it used to be."

You Don’t Have To Give In To Every Client Request

Columns Dave Greene Dave Greene -
"In a lot of these cases, we’ve become our own worst enemy"

Popular

Why Dan Bongino Returned to Radio But Not to His Old Timeslot

Features 0
"There's something about hearing a voice. There's no visuals, so there's an intimate nature to the audio-only medium that I think is really difficult to replicate anywhere else."

Music Industry Politics: Avoiding Celebrity Political Commentary Mistakes

Columns 0
"We live in a very divided world right now."

Why Femi Ayanbadejo’s Road to 105.7 The Fan Was Anything But Conventional

Features 0
"These roles are hard to get. I know what a privilege and an honor it is to get this role. I’m planning to have a great time doing it."

AI Music Labels: Industry Transparency Drives Market Acceptance

Columns 0
Will consumers accept AI music mixed in with traditional music?