Tag: Feature
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A Branding Lesson From Pretzels, Napkins, And Coffee Mugs
Pretzels, napkins, coffee mugs. What’s the big deal? The attempt to make the mundane more imaginative or the routine a bit unusual is the deal.
20 Brands In 20 Days: Reggie Rouse, V-103, Atlanta
Before the Internet, we were the Internet for the African American community. We were music. We were gospel for inspiration. We were the newspaper, and we still are that world.
Radio Needs A Better Listener Measurement System
Let’s start here: The diary system is inefficient, clunky, and unreliable compared to digital measurement.
From Internship to Mentorship – Courtney Landrum’s Morning Show Journey
The Next Martha Quinn
Research: The Good, The Bad, And the Ugly!
Don’t be greedy in questionnaire design. The temptation is to try and ask everything you ever wanted to know.
20 Brands In 20 Days: Ryan McCredden, I-Rock 93.5, Quad Cities
This is the home of Slipknot and Mudvayne. We're going to embrace that, and that's our core.
102.5 KZOK’S BJ Shea: Radio Is a Form of Art: ‘It’s a Performance’
“It is something that I cry and scream and whine about a lot at conventions or to anybody who will listen is that there’s not enough people remembering that that’s what this is - this is a performing art. It’s a performance."
What is the Right Length of a Song?
TikTok’er Pink Pantheress said this past May that songs should be no more than 2:30 in length.
98.9 The Buzz in Rochester is Sailing the Seas of Yacht Rock
I've always been a fan of late ‘70s and early ‘80s soft rock. One of my first cassette tapes as a kid was Christopher Cross with that iconic flamingo on the front.
20 Brands In 20 Days: Chasta Michaelis, 107.7 The Bone, San Francisco
It's the Classic Hits, the Classic Rock that everyone expects; everyone loves, and everyone knows every lyric of every song. That is our mojo. However, the power is between the songs.