Tag: Media Sales

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NBA Countdown Is Meeting the Moment of the NBA Finals

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"The Pacers and Thunder may come from small markets, but ABC is providing big-time talent."

A Joyful and Positive Workplace Matters to Employees

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Joy reduces burnout, increases collaboration, and enhances problem-solving.

What A.J. McCarron Learned From ESPN To Build ‘The Dynasty’

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“I think that's how we get this thing to grow, is people leave each episode where they're like, ‘damn I learned something today.’”

Does Your News/Talk Radio Show Have the Right Podcasting Strategy?

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If you're not doing these things, you're likely missing out on a sizeable portion of your potential audience.

Rejections in Sales: Embrace the ‘No’ to Get to ‘Yes’

Business Dave Greene Dave Greene -
Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.

How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat

Sales Meeting Dave Greene Dave Greene -
After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

During Sales Presentations, Just Provide Solutions to the Client’s Challenges

Columns Dave Greene Dave Greene -
"Anything you say in the CNA can and will be used against you in the presentation."

Appointment Setting is What Separates Great Sellers from Good Sellers

Sales Meeting Dave Greene Dave Greene -
Elevator pitches are fairly simple, think of it this way - WHAT IS IN IT FOR THE CLIENT?!?

The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer

Columns Dave Greene Dave Greene -
Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.

Sales Meeting: The Relationship Between Salesperson and Sales Manager

Sales Meeting Dave Greene Dave Greene -
If you are a salesperson struggling and looking for answers, think about how honest you have been with your manager. Have you asked for help?

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Features Dave Greene Dave Greene -
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

What Can Sports Media Salespeople Learn From the Mike Tyson-Jake Paul Event on Netflix?

Columns Dave Greene Dave Greene -
Holy moly, for everything Netflix did wrong, someone or somebodies sold the heck out of it.

Media Sales Executives Need to Be More Don Draper, Less Herb Tarlek

Columns Jeff Caves Jeff Caves -
For success, you must digest and invest.

Sales Meeting: History is the Best Predictor of the Future

Features Dave Greene Dave Greene -
It's go, go, go and then it's no, no, no, call me after the first of the year.
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A Joyful and Positive Workplace Matters to Employees

Columns 0
Joy reduces burnout, increases collaboration, and enhances problem-solving.

What A.J. McCarron Learned From ESPN To Build ‘The Dynasty’

Features 0
“I think that's how we get this thing to grow, is people leave each episode where they're like, ‘damn I learned something today.’”

Does Your News/Talk Radio Show Have the Right Podcasting Strategy?

Columns 0
If you're not doing these things, you're likely missing out on a sizeable portion of your potential audience.

Classic Rock And Alternative Radio Need To Cultivate The X-Factor

Columns 0
There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.

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