"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
"In the first thirty seconds of meeting you, I’m going to evaluate how you look, how you shake my hand, whether or not you make eye contact and the small talk on the way back to the office."