Tag: Radio Advertising

“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

New data from Quu suggests that in-car visual radio advertisements have a palpable impact on the intent to purchase by those viewing the ads...

When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.

"There is an awesome place for you to market your radio station - it's called your radio station!"

Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.

Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."

"Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”

Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?

"Publishers are rising to the call from advertisers and leveraging AI-powered tools like Sounder to scale those efforts, while also influencing new standards as it helps provide better value to partners."