Tag: Radio Advertising

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Could Pat McAfee Be Happier Without ESPN?

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"Forget criticism. McAfee sees enemies in other people simply not praising him"

How Greg Papa Used Scars of the Past To Navigate Through KNBR Change

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"I never thought I would do talk radio this long. It just fit where I could have another job in the middle of the day and then do everything around it."

7 Ways Hot AC Radio Can Adapt To On-Demand Culture

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In today’s fast-paced digital age, the rise of streaming platforms, satellite radio, and on-demand media consumption has changed how audiences engage with content.

How Worried Should NPR Be About the Future?

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I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

How Many Ads Should I Run?

Columns Jeff Caves Jeff Caves -
"It is based on research and getting results. This formula helped me sell with confidence and it worked again, and again."

Managing The Crisis – Steve Shanks, Ad Results

BM Podcasts Jason Barrett Jason Barrett -
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."

You Have To Be A Thief In This Business

Columns Dave Greene Dave Greene -
"Any good manager, trainer, co-worker or industry expert I’ve come in contact with over the last twenty-five years, I’ve generally taken something from."

You Have A Lot Of Products To Sell

Columns Dave Greene Dave Greene -
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

Your Burning Questions Answered

Columns Dave Greene Dave Greene -
"You know who does a great job on billboards? BILLBOARD COMPANIES! Few words, large font, right to the point, simple call to action."

Don’t Let Your Client Be An Example Of Bad Advertising

Columns Dave Greene Dave Greene -
"Creativity is such a huge part of the sports radio sell and that should extend to the spots we air for our clients."

BSM Programming Summit Day 1

Columns Jason Barrett Jason Barrett -
We're live in Chicago for the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated throughout the day...

TV and Radio Are Heading in Opposite Directions

Columns Dave Greene Dave Greene -
Remember newspapers? For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or...
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Popular

How Greg Papa Used Scars of the Past To Navigate Through KNBR Change

Features 0
"I never thought I would do talk radio this long. It just fit where I could have another job in the middle of the day and then do everything around it."

7 Ways Hot AC Radio Can Adapt To On-Demand Culture

Columns 0
In today’s fast-paced digital age, the rise of streaming platforms, satellite radio, and on-demand media consumption has changed how audiences engage with content.

How Worried Should NPR Be About the Future?

Columns 0
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

104.1 WIKY’s DJB And A 51 Year Radio Love Affair

Columns 0
You’re not going to make a ton of money. You have to love it to make it a career. Be prepared to do about anything.

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