Tag: Radio Business
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iHeartMedia Names Kevin Rich as Region President
"Strong foundation in these markets and a clear opportunity to accelerate growth and deepen client partnerships. Excited for what's ahead!"
82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
John Zimmer to FCC: End Local Radio Ownership Caps
"The same competitive forces that have already devastated local newspapers now seriously threaten broadcasters and their services to local communities.”
DMR/Interactive Promotes Tony Bannon to EVP of Strategy and Growth
Before joining DMR/Interactive, Tony Bannon worked at Cumulus Media, Midwest Communications, Mid-West Family Broadcasting, and Saga Communications.
Cumulus Partners with The Media Audit and TOMA.Solutions for Local Market Data
“Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results.”
Magellan AI, iHeartMedia Strike Deal for Radio Advertising Attribution
“Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance.”
Cumulus Sees 12% Revenue Decline During 2026’s First Quarter
The company's network radio revenue fell just under 25% during the first quarter.
Why Radio Stations Need Mascots More Than Ever in 2026
A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.
Radio Personalities Are Why People Listen — So Why Does the Industry Keep Cutting Them?
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
What Radio Stations Must Do Before AI Kills Their E-Blasts
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.