Tag: Radio Sales

“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”

The best managers examine every possible item for their arsenal, enabling them to compete in a high-stakes technology-driven industry.

For success, you must digest and invest.

Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.

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