Tag: Sports Media Sales

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FOX Sports Sells Out MLB All-Star Game Commercial Inventory

"We were sold out in the beginning of June—a full month earlier."

Dan Orlovsky Officially Signs Multi-Year Extension at ESPN

"Orlovsky remains a fixture on NFL Live, a contributor to Monday Night Football during select weeks, and a familiar presence across the network’s most-watched studio shows"

Aaron Rodgers Hopes Steelers Tie Down Star Linebacker to New Deal

"The fact that Rodgers has publicly come out to defend those demands may well aid Watt’s ambitions."

2025 MLB All-Star Game: Key Storylines to Watch in Atlanta

"This All-Star Game promises to leave an indelible mark, not only on the 2025 season but on the league’s future narrative."

Sales Meeting: Sell The Audience

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Sales Meeting: Use a Little Show Business in Your Advertising Presentations

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Sales Meeting: Media Salesperson Gold – Success Stories & Referrals

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Sales Meeting: Never Give Your Clients a Reason Not to Trust You

Sales meeting time! Hope your week is off to a great start. Normally we talk in our meetings about what to do in certain...

Sales Meeting: How Radio Advertising Salespeople Should Work with Ad Agencies

I had a lot of feedback from the part of last week's sales meeting which talked about ad agencies. So, I want to cover...

Maximize Event Promotions with Radio Ads of Various Lengths

Promoting event promotions like financial seminars, annual sales, or community happenings requires a strategic approach to ensure maximum reach and engagement. Know how many...

Name Awareness Advertising: A Must for New SMBs

I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...

Media Research: Can They ALL Be Right?

Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...

Seller to Seller: Thom Abraham, 97.7 ESPN The Zone

For many years, in multiple southern and southeastern markets, Thom Abraham has worn multiple hats. Not only does he host and produce the content...

Seller to Seller: Sales Meeting

No matter what format you are selling, the on-air team can be your best friends and frankly should be some of your best friends.

Popular

Dan Orlovsky Officially Signs Multi-Year Extension at ESPN

"Orlovsky remains a fixture on NFL Live, a contributor to Monday Night Football during select weeks, and a familiar presence across the network’s most-watched studio shows"

Aaron Rodgers Hopes Steelers Tie Down Star Linebacker to New Deal

"The fact that Rodgers has publicly come out to defend those demands may well aid Watt’s ambitions."

2025 MLB All-Star Game: Key Storylines to Watch in Atlanta

"This All-Star Game promises to leave an indelible mark, not only on the 2025 season but on the league’s future narrative."

Why Urban Radio’s Future Depends on a Bold Rebrand Strategy

Think about what’s trending now in music, video, entertainment, and social media. Are you where your listeners are?