Milwaukee has its first sports-talk radio station on the FM dial — a simulcast of long-running sports-talk WSSP-AM (1250) — and the new outlet is called “Sports Radio 105.7 The Fan.”
Both stations are owned by Entercom Communications Corp., of Bala Cynwyd, Pa., with studios in Hales Corners. “The Fan” features a lineup of local shows including Bill Michaels as well as CBS Radio Network programming and Milwaukee Admirals games.
The station at 105.7 FM generates 240 watts of power, which is much less than typical commercial FM radio signals of between 6,000 watts and 50,000 watts. However, Entercom executives say “105.7 The Fan” will reach all of metro Milwaukee.
Entercom bought a construction permit for 105.7 FM from Kevin Youngers for $300,000 and applied to relocate the translator to the antenna tower of the company’s WXSS-FM (“Kiss FM” 103.7), according to radioinsight.com.
Credit to the Milwaukee Business Journal who originally published this article
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
