Thanks to a “vacation” week to work on Dave Campbell’s Texas Football magazine, we’re a few days behind in posting the Nielsen Audio ratings for the period Feb. 26-March 25.
As always, we start with 6 a.m. to midnight) among men 25-54, which is the key demographic for sports radio. KILT remains on top, but KBME had a slight bump from February, as did KFNC. All three are up from a year ago. KGOW (1560 AM) did not show up in the March book.
KILT (610 AM) 3.3 (12th) 3.4 (12th) 2.5 (16th)
KBME (790 AM) 2.3 (20th) 2.0 (2nd) 1.6 (22nd)
KFNC (97.5 FM) 1.5 (24th) 1.3 (24th) 0.9 (27th)
No change in the pecking order in morning drive time (6-10 a.m.), but all three stations were up from February.
KBME (610 AM) 4.2 (7th) 3.7 (7th) 3.5 (10th)
KILT (790 AM) 3.1 (13th) 2.8 (16th) 2.6 (T13th)
KFNC (97.5 FM) 1.7 (21st) 1.3 (24th) 1.1 (26th)
Middays (10 a.m.-3 p.m.) continue to be a bright spot for KILT, but KBME and KFNC also improved during the March book.
KILT (610 AM) 4.5 (5th) 4.0 (7th) 3.8 (9th)
KBME (790 AM) 2.3 (16th) 2.0 (19th) 1.4 (21st)
KFNC (97.5 FM) 1.8 (21st) 1.1 (25th) 1.2 (22nd)
Nothing new in afternoon drive (3-7 p.m.).
KILT (610 AM) 4.1 (8th) 4.1 (T9th) 3.0 (15th)
KFNC (97.5 FM) 1.8 (23rd) 2.0 (20th) 1.1 (T25th)
KBME (790 AM) 1.7 (25th) 1.6 (T23rd) 1.1 (T25th)
Year-to-year growth continues to be the most noteworthy element of the 7 p.m. until midnight weekday time slot. Lack of Texans action probably took a bite out of KILT’s number, and the Rockets may have boosted KBME.
KILT (610 AM) 3.1 (14th) 3.9 (T10th) 1.9 (T20th)
KBME (790 AM) 2.6 (18th) 1.9 (20th) 1.9 (T20th)
KFNC (97.5 FM) 1.9 (27th) 1.7 (T21st) 0.7 (29th)
Let’s now turn to show-by-show comparisons. The March numbers are estimates, for the moment, but they’re within a tenth of a point if they’re off the mark at all.
Show hosts/times/station March Feb.
Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT) 4.5 4.0
Adam Clanton/Lance Zierlein (6-9 a.m., KBME) 4.3 3.8
Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT) 4.2 4.1
Greg Koch/N.D. Kalu (9-11 a.m., KBME) 3.4 3.1
Nick Wright/John Lopez (6-10 a.m., KILT) 3.1 2.8
Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT) 3.1 4.3
Charlie Pallilo (2-6 p.m., KBME) 2.3 2.3
Fred Faour/A.J. Hoffman (4-7 p.m., KFNC) 1.6 1.9
Sean Salisbury/Dave Tepper (Noon-2 p.m., KFNC) 1.6 0.9
Matt Thomas (11 a.m.-2 p.m., KBME) 1.5 1.2
Credit to the Houston Chronicle who originally published this article
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
