Dickey Broadcasting Company’s (WCNN-AM) Sports Radio 680 The Fan on 93.7FM is proud to announce the signing of a multi-year contract with Atlanta Track Club. The multi-year agreement is an event, marketing, sales and content based partnership making Sports Radio 680 The Fan, “The Official and Exclusive Radio Partner of Atlanta Track Club”, which includes multiple live broadcasts from Atlanta Track Club events like the AJC Peachtree Road Race, the Thanksgiving Day Half Marathon, Braves Country 5K, Atlanta 10 Miler and Kilometer Kids Fun Runs, digital content at 680thefan.com, and the creation of two new races per year.
680 The Fan’s Owner/President David Dickey commented, “Dickey Broadcasting Company is excited to team up with such a great Atlanta institution. Atlanta Track Club does a terrific job of executing incredible races, as well as helping to educate and promote the importance of running and healthy living. We look forward to partnering with the Club to create new, exciting races, as well as bringing even greater levels of media value and exposure to the existing races and the race-sponsorships.”
Atlanta Track Club Executive Director Rich Kenah added, “680 The Fan is a market leader and this partnership will help us tell our story to sports fans around the region. Running is endemic to every sport so whether we are talking about the importance of a fast 40 yard dash, how to train for your first marathon or about America’s largest running event, the AJC Peachtree Road Race, we will be sure to show people how getting faster or more fit is fun.”
Credit to the Atlanta Track Club who originally published this article
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
