The numbers are in for Nielsen’s latest sports talk ratings period, known as the “September Book,” even if it covers only Aug. 13 to Sept. 9.
The race in the all-important category of men 25-54 finished:
4.7 for Sportsradio 1310 and 96.7 FM The Ticket
4.5 for 105.3 The Fan
2.0 for KESN-FM (103.3).
On a more intimate level, men 25-54 from Monday to Friday 6 a.m. to 7 p.m. when the big-name, high-priced local talent is on the air, it was: Ticket 5.8; Fan 4.2; KESN 2.2.
When it comes to individual shows, The Ticket’s Morning Musers remain head and shoulders above a crowded pack. Think of them as the legendary Secretariat racing against the rest of the Belmont field. George Dunham, Craig Miller and Gordon Keith scored a 9.4 share among men 25-54. Closest were the station’s Hardline and the Fan’s Ben & Skin, both at 5.0.
Here’s a breakdown by show of the Monday-Friday men 25-54 in September ratings:
The Musers (Ticket), 6-10 a.m. – 9.4
The Hardline (Ticket), 3-7 p.m. – 5.0
Ben & Skin (Fan), 3-7 p.m. – 5.0
BaD Radio (Ticket), noon-3 p.m. – 4.0
G-Bag Nation (Fan), 10 a.m.-3 p.m. – 4.0
Shan & R.J. (Fan), 6-10 a.m. – 3.8
Mike & Mike (KESN), 5-9 a.m. – 3.1
Norm & Donovan (Ticket), 10 a.m.-noon – 3.1
Cowlishaw & Mosley (KESN), 3-6 p.m. – 2.3
Dennis & Friedo (KESN) 11 a.m.-3 p.m. – 1.6
ESPN Network Subs (KESN), 9-11 a.m. – 1.3
To read more of this article visit the Dallas Morning News where it was originally published
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
