Things were generally status quo in the Nielsen Audio reports for Houston radio for the September ratings book.
This monthly rundown on the Nielsen Audio ratings for Houston sports radio covers the period Aug, 12-Sept. 9, including Texans preseason games but no regular-season games.
As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54, which is the key demographic for sports radio. KILT (610 AM) once again led the weeklong numbers over KBME and KFNC (97.5 FM), and KBME and KFNC were again up from a year ago.
Station September August September 2014
KILT (610 AM) 3.4 (14th) 3.0 (T15th) 3.9 (1th)
KBME (790 AM) 2.3 (20th) 2.5 (20th) 2.0 (20th)
KFNC (97.5 FM) 1.5 (23rd) 1.7 (23rd) 1.2 (T24th)
KGOW (1560 AM) 0.1 (T35th) N/A 0.7 (27th)
With the arrival of NFL games and Texans radio programming, KILT has the edge in morning drive (6-10 a.m.) over KBME.
Station September August September 2014
KILT (610 AM) 3.6 (12th) 3.4 (11th) 3.5 (11th)
KBME (790 AM) 2.7 (T16th) 2.1 (17th) 3.8 (9th)
KFNC (97.5 FM) 1.7 (21st) 2.0 (18th) 1.6 (22nd)
KGOW (1560 AM) 0.1 (T35th) N/A 0.8 (27th)
KILT is down from a year ago in middays (10 a.m.-3 p.m.), but so is everybody else.
Station September August September 2014
KILT (610 AM) 4.0 (10th) 4.0 (8th) 4.8 (7th)
KBME (790 AM) 1.7 (T20th) 2.1 (17th) 2.6 (16th)
KFNC (97.5 FM) 1.7 (22nd) 1.6 (22nd) 1.4 (22nd)
KGOW (1560 AM) 0.0 (T39th) N/A 1.2 (23rd)
KILT still leads in afternoon drive time (3-7 p.m.) but was down from a year ago. KFNC continues to show year-to-year growth.
Station September August September 2014
KILT (610 AM) 3.7 (12th) 3.1 (15th) 5.0 (T7th)
KFNC (97.5 FM) 2.5 (22nd) 2.7 (17th) 1.3 (26th)
KBME (790 AM) 1.5 (T23rd) 1.4 (24th) 1.5 (23rd)
KGOW (1560 AM) 0.3 (T31st) N/A 0.8 (27th)
Even though they were already starting to fade in early September, the Astros continued giving KBME a significant boost from 7 p.m. until midnight weekdays.
Station September August September 2014
KBME (790 AM) 5.5 (T4th) 5.8 (5th) 1.4 (T21st)
KILT (610 AM) 2.8 (T16th) 2.4 (T20th) 3.4 (13th)
KFNC (97.5 FM) 0.7 (T27th) 1.0 (T25th) 0.9 (T25th)
KGOW (1560 AM) 0.0 (T38th) N/A 0.4 (T34th)
Let’s now turn to show-by-show comparisons.
Program/station/time slow Sept. Aug July
Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT) 4.0 4.0 3.4
Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT) 3.8 3.3 2.9
Nick Wright/John Lopez/Texans (6-10 a.m., KILT) 3.6 3.4 2.8
Adam Clanton/Lance Zierlein (6-9 a.m., KBME) 2.9 2.1 2.9
Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT) 2.9 2.4 2.4
Fred Faour/A.J. Hoffman (4-7 p.m., KFNC) 2.7 3.1 2.6
Steve Bunin/Sean Salisbury (Noon-2 p.m., KFNC) 2.3 2.2 2.4
Greg Koch/N.D. Kalu (9-11 a.m., KBME) 2.0 1.9 2.5
Charlie Pallilo (2-6 p.m., KBME) 1.7 2.0 2.0
Matt Thomas (11 a.m.-2 p.m., KBME) 1.5 1.9 1.4
John Granato/Sean Salisbury (4-7 p.m., KGOW) 0.3 0.0 0.3
To read more of this article visit the Houston Chronicle where it was originally published
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
