The sports radio format often promotes the success achieved by stations in New York, Boston, Philadelphia and Detroit. But brands that deliver strong results in the Midwest, the South, and on the West Coast often receive less recognition.
But the noise that KFAN in Minneapolis is making is impossible to ignore and deserves to be highlighted.
The radio station which is made up of “The Power Trip” in mornings, “Paul Allen” from 9a-12p, “The Common Man” from 12p-3p and “Bumper To Bumper with Dan Barreiro” in afternoons, completed its November book by finishing 1st overall with Men 25-54. That marks 15 straight months in 1st place with Men 25-54.
Two thirds of the way through the Fall Book, and the station’s Monday-Friday shows are all in 1st place in their respective dayparts. “The Power Trip” have now finished ahead of long time Twin Cities morning leader KQRS for four months straight.
If that wasn’t impressive enough, the station also sits 1st overall Monday-Sunday 6a-Mid with Adults 25-54.
With the Vikings looking like a playoff contender, and the weekday show’s delivering double digit ratings, KFAN should finish 2015 as one of the best performing sports station’s in America.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
