The Atlanta Hawks and 92.9 The Game have extended their relationship for another three years. The Hawks were the first local team to partner with the Atlanta FM sports talker after it signed on in October 2012. The Falcons have since joined the mix helping The Game enjoy success in the local marketplace.
92.9 The Game Program Director Terry Foxx told the Atlanta Journal-Constitution that the radio station has enjoyed a solid relationship with the Hawks administration, staff and players. Foxx works in tandem with Andrew Saltzman, the Hawks chief revenue officer, who previously co-owned 790 The Zone in Atlanta with on-air host Steak Shapiro.
“Andrew is a radio guy,” Foxx said. “He understands.”
Despite a slow start and slew of lineup changes, The Game has started to settle in and deliver results. The station prides itself on being locally focused and has no plans to alter that approach.
“We have zero syndication on this radio station and there will never be,” said Foxx.
To further demonstrate the station’s commitment to that vision, Foxx is looking for a replacement for Mitch Evans on the 11p-3a show. Other brands may air national programming during those hours, but Foxx says the timeslot remains an important day part for his radio station.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
