The advertising business has been reeling lately due to the coronavirus’ impact on the American economy. On the third episode of the Managing The Crisis podcast, Ad Results Media Partner and Chief Revenue Officer Steve Shanks stops by to discuss how he’s advised clients to approach marketing during these uncertain times, which categories should be active and what their messaging focus should be, why podcast advertising has greater appeal than radio, when he expects the business world to return to normal, how the current situation has forced day to day adjustments for his company, and much more.
Podcast: Play in new window | Download
Subscribe: RSS
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
