Nashville is a burgeoning talk radio market, with two local brands offering very different approaches to weekday programming. On Talk Radio 98.3 WLAC, the station features several nationally syndicated shows. Among them are The Clay Travis & Buck Sexton Show, Glenn Beck, Sean Hannity, Michael Berry, and The Ramsey Show. The station’s morning program, Your Morning Show with Michael DelGiorno is the exception, emanating from Music City. Meanwhile, the locally focused SuperTalk 99.7 WTN rolls out four local programs between the hours of 5a-7p, saving syndicated shows for the evening hours.
In the latest Winter ratings book, SuperTalk 99.7 benefitted the most for the quarter. The station tied for fourth in the weekday prime category (M-F, 6a-7p) with Persons 35-64 with a 7.2 share. The brand tied for ninth with a 4.6 share in the Persons 25-54 demo. WLAC on the other hand delivered a 2.8 share with Persons 35-64, and an 0.8 share with Persons 25-54.
For the full week (M-Su, 6a-12a), SuperTalk 99.7 WTN scored a 5.6 share (T-7th) with Persons 35-64 and a 3.3 (T-12) in Persons 25-54. Meanwhile, Talk Radio 98.3 finished with a 2.2 share (Persons 35-64) and a 0.7 (Persons 25-54).
Among the weekday shows, SuperTalk 99.7 WTN received its highest numbers in morning drive (5a-9a). Nashville’s Morning News hosted by Dan Mandis from 5a-9a earned a 9.7 share, good for first overall with Persons 35-64. The show ranked seventh with a 6.0 share among Persons 25-54. For Talk Radio 98.3, the daypart (6a-10a) featured Michael DelGiorno — who departed WTN last year and launched his new show in November 2023 — and the first two hours of The Glenn Beck Program. The two shows combined for an 0.3 share (Persons 25-54) and an 0.7 share (Persons 35-64).
Middays was the strongest daypart for the iHeartMedia-owned WLAC. From 10a-3p, the station featured the final hour of Beck’s show, The Clay Travis & Buck Sexton Show, and the first hour of The Sean Hannity Show. Collectively, the station saw a 4.2 share in the Persons 35-64 demo, good for 9th, while finishing with a 1.3 share among Persons 25-54. Cumulus-owned WTN aired The Chris Hand Show and The Matt Murphy Show between 9a-3p. Those two programs earned a tie for fifth in the Persons 35-64 demo with a 6.0 share. They also secured a 10th place finish in the Persons 25-54 demo with a 3.7 share.
Afternoons at SuperTalk 99.7 WTN are helmed by The Drive with Brian Wilson, which spans the duration of the 3p-7p timeslot. The former Fox News anchor and correspondent saw an 8.7 share in the Persons 35-64 demo, good for second place during the quarter. Wilson finished eighth in the Persons 25-54 category with a 5.6 share. The final two hours of Hannity’s show, and The Michael Berry Show occupied the afternoon daypart (3p-7p) for Talk Radio 98.3. The timeslot produced a 2.7 share with Persons 35-64, and a 0.3 share in the Persons 25-54 demo.
Ratings reports and analysis are written by BNM and sponsored by Crowd React Media, a division of Harker Bos Group. Learn more about the different ways media research can benefit your station and cut through the noise by clicking here.
