A new direct-to-consumer streaming service for CNBC hit major streaming platforms like Roku and Apple TV on Wednesday.
CNBC+ made its debut, with the outlet currently featuring the same programming from its linear television network.
Additionally, the platform features the on-demand library of the network’s weekday programming — shows like Squawk Box, Squawk on the Street, Money Movers, Halftime Report, The Exchange, Power Lunch, Closing Bell, and Fast Money — for up to seven days after its original airing.
CNBC+ is priced at $15 per month on its debut. The direct-to-consumer streaming package is the latest in a line of efforts to reach consumers outside of the shrinking cable television bundle. Previously, the network launched CNBC Pro — a subscription product for investors and those working inside the financial sectors — and CNBC Investing Club, helmed by longtime network personality Jim Cramer.
The launch of the streaming platform comes just two weeks before the network celebrates the 36th anniversary of its sign-on date, April 17th.
The business and financial network is encompassed in the cable networks being spun off NBCUniversal parent company Comcast. The network will be placed in a separate company — along with sister-channel MSNBC — in SpinCo., which is expected to be completed later this year.
While the direct-to-consumer streaming platform is currently available on Roku and Apple TV, the network is working to place the package on additional platforms in the near future.
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