Justin Johnson was named the new Program Director for 98 Rock in Baltimore just a few days ago. He knows it was meant to be. Since middle school, he’s been captivated by the medium. Idolizing DJs as celebrities and staying up late to catch the eccentric and mysterious world of Coast to Coast. That early fascination led him to Specs Howard School of Broadcast Arts near Detroit after graduating high school in Fowlerville, Michigan, in 1999.
From Michigan to Major Markets
His career began at WWDX in Lansing, Michigan. It quickly expanded across major markets and formats, with programming and on-air roles at WJFK in Washington, D.C., WTKS in Orlando, WWBA in Tampa, WKLS in Atlanta, and WEBN in Cincinnati. The combination of experience in Rock, Talk, and Sports radio prepared him well for his current role as Program Director at Baltimore’s 98 Rock (WIYY).
“Programming 98 Rock feels like the perfect fit for my background,” Johnson says. “We deliver rock music, engaging personality-driven shows, and serve as the home for the Ravens and Orioles, all with a bold rock swagger.”
Taking a Step Back to Move Forward
In 2023, following a layoff from iHeart, where he served as Program Director and Brand Coordinator for WEBN, Johnson saw an opportunity at 98 Rock. Although the open position was for Assistant Program Director, a step down from his previous role, he knew the value of the station and the company behind it. He applied, was hired, and less than two years later, his instincts proved correct as he was elevated to Program Director.
“This role feels like a throwback to a golden era of radio,” Johnson explains. “I work with some of the most talented broadcasters and support staff in the industry, so my focus is simple: how can I position them for success? My job is to blend the entertainment aspect with the business side, ensuring our listeners get the best of both worlds. This entire experience is nothing short of a privilege.”
Serving Baltimore Beyond the Airwaves
98 Rock has long been an integral part of Baltimore’s community, and Johnson intends to ensure that commitment remains strong. One of the station’s biggest initiatives is its partnership with Maryland Special Olympics and the annual Polar Bear Plunge. Not only does the team raise money for the event, but they also produce a live comedy show to benefit the cause.
“These events highlight what we do best,” Johnson says. “We bring people together, raise money for important causes, and deliver an experience that’s uniquely 98 Rock.”
Personal Passions and Future Goals
While the station is his main passion project for now, Johnson also has his eye on future personal endeavors. “I love the ASPCA and used to dedicate weekends volunteering with them. Once I get fully settled in this role, that’s something I absolutely plan on returning to.”
Johnson says he considers every day he continues in this business to be an accomplishment, but his greatest pride comes from what the 98 Rock team has achieved together over the last two years. “We’ve set station ratings records by sticking to the premise that our talent is what makes this station great,” he notes.
Following a Radio Giant
At the same time, he’s realistic about the challenges ahead. Taking over from longtime PD Rick Strauss is no small task. “Rick set the bar extremely high, and filling those shoes will be as difficult as anything I’ve done in my career. I’ll attempt to accomplish it with hard work—nothing less.”
When it comes to attracting younger listeners, Johnson is confident but clear-eyed. “It’s not as daunting as it seems. The key is to hire top talent and create relevant, entertaining content. Then, we meet listeners where they are. If we entertain, they’ll stay; if we don’t, they’ll leave.”
Bringing Back Radio’s Soul
For him, the industry’s greatest weakness right now is a lack of courage. “Radio is missing guts and soul. We need to stop playing it safe and start taking bold risks to make people talk about us again. Fear is toxic in this industry, but fearless authenticity is how we win back excitement and our audience.”
What He Values in Talent
As a programmer, Johnson values talent who are self-aware and authentic. “I look for people who don’t take themselves too seriously. Confidence is important, but ego is toxic. The best talent is genuinely funny, engaging, and unafraid to embrace their flaws.”
For young broadcasters who dream of both programming and being on the air, his advice is simple but powerful: “Don’t be afraid to fail. Not all of your ideas will be good, but they’re all worth exploring.”
Follow Justin Johnson on Instagram: @dubsradio
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Charese Fruge’ is an award-winning Content, Broadcast, and Marketing executive with over 20 years of experience in markets like Los Angeles, San Francisco, Houston, San Diego, and Las Vegas. As the owner of MC Media, she works with radio brands and individual talent, especially young women, helping them grow their brands and negotiate on their own behalf. She is also a Voice Actor and Voice Over Talent as well as a Freelance Writer for International Broadcast Outlets. Find her at @MCMediaOnline or www.mcmediaonline.com.
