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Jason Rantz Calls For Tougher Questions on Teacher’s Strike

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Seattle radio host Jason Rantz blamed the media in part for not asking tough questions about a teacher’s strike that started this week. During his 770 KTTH show Thursday,  Rantz railed against teachers and the media. 

According to The Seattle Times, the Seattle Education System went on strike Wednesday, demanding “reasonable workloads” and “respectful pay.” 

Rantz said the teachers are “leaning into the striking posture and claiming that the strike is all about the kids.” 

“You are being manipulated not just by teachers but by media outlets that frame all of this in ways that are never critical of the claims coming from teachers unions,” said Rantz. 

Rantz insisted that local media outlets could push back with questions that center on why the striking teachers aren’t negotiating while they are still in the classroom. 

“Do you ever hear those questions being asked? Seriously, have you ever heard those questions being asked? I would happily ask those questions but of course, they are not going to come on the show.” 

As of Thursday, Rantz said a mediator was helping with the negotiations to speed up the process to get kids back into the classroom.

 Rantz added that educators should have learned from the pandemic and some of the damage virtual learning did to children. 

Countdown To Coverage: Best NFL Insider

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Well folks, we survived! We made it through a long, football-less summer. College football gave us everything we wanted in week 1 and now it is time to turn our attention to the NFL.

Arky, Demetri and Garrett are back again to highlight everything and everyone that is great when it comes to the coverage of America’s national obsession. So here is the full schedule for the NFL edition of Countdown to Coverage:

TUESDAY (9/6): Best Local Radio Show

WEDNESDAY (9/7): Best National Radio Show

THURSDAY (9/8): Best Pregame Show

FRIDAY (9/9): Best Insider

MONDAY (9/12): Best TV Broadcast Team

The NFL insider is one of the most lucrative positions in sports media. Every network has one. Many networks have more than one.

The best of the best have spent their careers building up contacts and cultivating relationships. You know the old saying that you’d rather be right than be first in journalism? Well, these men and women have built their careers on being right faster than anyone else.

Garrett, Arky, and Demetri went a little bit off the board with their picks. You won’t find any Schfters or Glazers on this list. That is not to say the biggest names in this field are not good at what they do. In fact, it is a testament to their influence and success that so many reporters see how lucrative it can be to be a great insider.

JOSINA ANDERSON by Garrett Searight

When you think of NFL Insiders, who is the first person that comes up? Probably Adam Schefter. Well, Josina Anderson is like Adam Schefter but without all the incredibly troubling tweets, credibility issues, completely incorrect reporting, and dubious relationships with agents.

Anderson breaks news and shares insights that don’t make me think “just who in the hell is feeding them this information?”. It’s clear players trust her, which has always been the most difficult aspect of being an NFL insider. It’s easy to get coaches, front office personnel, and agents to like you, especially when you’re doing their bidding. But the players? That’s a tough nut to crack. And no one has cracked it like Josina Anderson.

IAN RAPOPORT by Arky Shea

This is a lifer pick. I am of a certain age and physical locale that by first exposure to Rapoport was covering the University of Alabama. He covered the Crimson Tide for AL.com (Birmingham News) and that spot, at the time, was where I kept up with anything happening in the state. He was one of two trusted sources of news I’d read about that team. He’s now the NFL Network’s Insider and has entered his tenth season with that title.

I’ve followed him over to the league and no other insider has earned my trust more than Rapoport. He’s quick to the news, gives the full context and it’s a tough-ass battle because there are literally two guys trying to out-type each other. The two biggest things that top it for me with Ian: one, he has always been competitive about getting stories and getting them right but has never been afraid to give major props if someone has a big scoop he didn’t get. A lot of times that’s a simple retweet which is, as we know, is different than writing your own tweet and saying “[insert name] had it first”. Secondly, he may not look like it, but the guy has a pretty decent sense of humor about the position he is in and can have fun with it. It’s evidenced by the fact he is Pat McAfee’s go-to Insider.

JONATHAN JONES by Demetri Ravanos

The rest of the country is going to learn what all of us in North Carolina have known for a while now – people in the NFL like talking to Jonathan Jones. Since my sports talk career began, I have watched him grow from the Charlotte Observer to Sports Illustrated to now being the go-to insider on CBS’s The NFL Today. That is quite the rise.

JJ’s information never sounds like a press release. He, and maybe he alone, is at the cool kids’ table in this game because players see someone around their age. In a lot of cases, some of the biggest stars in this game and Jones became adults together on two different sides of the information exchange. That is why when other insiders sound like mouthpieces for coaches and GMs, Jones is the guy so many of us trust to reveal what is really going on in the locker room.

Cumulus Media Stood Up For Ben Shapiro

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Unfortunately, major corporations pushing back against ridiculous, woke, social-media-driven hysteria is rare, but to the credit of Cumulus Media they did just that this week. 

After one of the more bizarre stories in recent media memory (which is saying something), Ben Shapiro’s appearance at the Podcast Movement’s annual event in Dallas, Texas resulted in full-blown controversy and an apology from the organizers. 

His appearance was unannounced, and apparently upset a handful of attendees at the event, who actually bullied the Podcast Movement into apologizing for Shapiro’s mere presence at the event. 

“Hi folks, we owe you an apology before sessions kick-off for the day. Yesterday afternoon, Ben Shapiro briefly visited the PM22 expo area near The Daily Wire booth. Though he was not registered or expected, we take full responsibility for the harm done by his presence,” said Podcast Movement in a since-deleted tweet.

What kind of “harm” was done by his presence? Check out the menacing photos, like this one below.

It was one of the worst possible examples of caving to a cancel-culture mob that you will find today, and that’s saying something. 

To the credit of Cumulus Media (in full disclosure, my employer), they stood up for one of their own (Daily Wire is partnered with Westwood One) and cut ties with the Podcast Movement, saying in a statement, “At Cumulus Media, our tenet is that Every Voice Matters, and we support conferences and trade events where differing political viewpoints can be expressed and received with respect.”

Their statement went on to note, “As such, we were dismayed and disappointed by Podcast Movement’s handling of the reaction to our partner, top podcaster, and conservative talk leader Ben Shapiro’s mere presence at Podcast Movement.”

Believe it or not, this actually led to an apology from Podcast Movement, who came out one day later with a statement that read in part, “As we stated, we’re continuing to evaluate our policies guiding social media & events with inclusivity, diversity & respect for all. We have to start by sincerely apologizing to Mr. Shapiro for our reaction when he visited a booth we sold his company. That wasn’t right.”

It wasn’t right. 

And while we will never know what role Cumulus’ decision played, when major corporations like Cumulus are doing what is right, and that’s just asking for all participants of any event to be treated with the same respect, it certainly doesn’t hurt.

Cancel culture is wrong, no matter what direction it’s pointed. But on top of that, cancel culture has been specifically pointed in one direction, oftentimes against those with more conservative beliefs. And in too many cases, major corporations have gone along with it out of fear.

I, as do the majority of Americans, want diversity of thought in the workplace, in board rooms, at podcast conferences, and everywhere in between. I often believe my own show is better when a caller or guest disagrees with my opinions in a smart, meaningful way. This makes us all better and allows us to grow and challenge our own thoughts and beliefs.f

And it’s not just broadcasting companies who can take a page out of Cumulus’ playbook, it’s every major American corporation who has kowtowed for too long to a small subset of the population who believes they can banish people who say or believe things they don’t agree with.

It’s a dangerous path that we’ve been going down and I’m grateful Cumulus stood up for what was right.

How to Sell Branded Podcasts

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We have all tried to sell a podcast with limited downloads to an advertiser. But have you tried selling or producing a podcast for an advertiser? Recently, I interviewed Seth Resler from Jacobs Media and Community Marketing Revolution, a branded podcast production company based in Michigan. Seth recently moderated a panel at the annual convention for podcasters- the Podcast Movement. You can listen to that podcast with Seth on Monday here.

Seth works on branded podcasts for clients and discusses how iHeart and other big media companies are getting into the same. I was intrigued. Selling podcasts to advertisers seems so tethered to downloads and store traffic that it isn’t worth it for what you make on the sale. And you could sour the client relationship. So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated it with the appropriate markup for production and sales. Many media companies are reorganizing their podcast efforts. While Barstool Sports is cutting back, iHeart is tripling its branded podcast efforts. Here are three things to keep in mind when selling a branded podcast to clients:

1) Rules are rules. You are still looking to solve problems for advertisers. Figure out what they need and look for a business that has exciting stories to tell or people who work there. Long-established sporting goods stores, car repair shops, or restaurants can be great backdrops for stories to tell on a pod. 

2) What do they want to listen to and when? We still need to know our audience. But, in this case, we are focusing on the client’s audience. If you are doing a branded pod for a sports bar, the listener may want to be entertained and listen at their leisure, not necessarily to and from work but maybe while doing yard work. If it’s a local tire shop chain, the listeners may want some entertainment but also know how to change their oil and listen on weekends while they do the work. A Dale Carnegie or Sandler Sales business would offer sales tips to salespeople and be consumed to and from work and driving around.  

3) Drive the message home. A branded podcast is for the P-1 customer—their hardest core group, who probably provides 80% of the revenue. Think of a local restaurant that has the best burgers in town. When this place announces their newest burger going on sale, this audience will be ready to hear all the details and check it out! The foodies want information about ingredients, sourcing, and cooking techniques. 

Considering the talent pool in sports radio, we can assume we have good podcast talent for hire. We may even get lucky and have a foodie, a DIY guy, or a business-focused sports host who can dive in with branded content about things other than sports. Other sports-focused businesses, like minor league sports teams, arenas, local shoe companies, tennis/golf stores, and private high schools, are ideal targets. Of course, they can find the intersection as well. Seth Resler told me he thinks you can make the pods evergreen and drop 8 or 12 at a time for a fall, spring, or summer season, for example. Working alongside your client on THEIR audience has many benefits, and you and your staff have the skill set to help them! You also have the station group to promote the pod-something your client desperately needs-traction. 

Charissa Thompson: FOX Has Always Been Home To Me

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Charissa Thompson has been with a multitude of networks but there is one that she considers “home”.

Thompson joined the Dan Le Batard Show with Stugotz and was asked about her beginning days and her journey in sports media that featured stops with including Versus, Big Ten Network, FOX Sports Net, Yahoo! Sports, ESPN, and FS1. Le Batard wanted to know of all of those stops, which was the most fun to work at.

“That’s a hard question to answer,” Thompson bemoaned. “It’s like ‘who’s your favorite child'”.

She would then say that she has learned something everywhere she has been.

“Every job for me was an opportunity to learn and get better.”

Then she revealed that FOX always has a special place in her heart.

“FOX has always been home to me,” Thompson replied. “That was a place that, when we launched FS1 I would be doing Extra during the day. So I would work 8 to 3 in the entertainment space and then I’d work at FOX from 8-11 at night with Andy Roddick, Donovan McNabb, Gary Payton, Gabe Kapler. I was on that when we tried to recreate The Best Damn Sports Show. That was a place that they’d let me bring my dog.”

“That’s a place that has always been home for me. So to answer the question succinctly: anywhere I am. It’s sports and you guys know better than anyone, it’s our own locker room.”

Jim Rome Partners with Sports Injury Central

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Jim Rome has been announced as the newest member of the Sports Injury Central advisory board. 

Sports Injury Central is a free injury resource for the NFL, college football, NBA and MLB. The partnership will give Jim Rome’s listeners access to injury insights that will help them in their fantasy sports and daily wagering.

“I’m very impressed with Sports Injury Central,” said Rome. “Their injury reporting and assessments are second to none. But more importantly, as the sports wagering industry continues to explode, I believe their handicapping tools – especially the SIC Scores – will be an absolute necessity for serious gamblers.  If you think about it, there are so many data resources at our disposal, but where can you get reliable injury analysis from former team doctors? It’s a phenomenal advantage.” 

Sports Injury Central is led by Dr. David Chao, the Harvard-educated orthopedic surgeon who was the head team physician with the San Diego Chargers for 17 years. Dr. Chao, who is also known as Pro Football Doc.

“Jim Rome is one of the most recognized and respected names in radio history,” said Craig Dado, Sports Injury Central president and co-founder. “Having Jim on our team will provide Sports Injury Central broader exposure to bettors, fantasy players, and fans. We are happy to give Jim Rome’s listeners a competitive advantage with access to our injury data and insights.” 

College GameDay Hits Viewer High

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ESPN’s College GameDay saw a significant boost in their first Saturday on-site between #2 Ohio State and #5 Notre Dame.

The weekly show averaged 2,100,000 viewers for the duration of the show. That number represents a 13% increase from last year’s Week 1 event which was in Charlotte for #5 Georgia vs. #3 Clemson.

ESPN also boasted that the show grabbed the most viewers it had for a pre-November show since 2016.

This week #1 Alabama comes to Austin, Texas for a matchup with Texas in which the university is expecting 600 media requests and College GameDay will be there.

Audacy Announces College Football and NFL Podcasts

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Audacy announced the 2022-23 college football and NFL seasons are going to have plenty of companion content thanks to the a flurry of broadcast and digital coverage.

New for this season, 2400Sports, Audacy’s sports podcast studio, has multiple football podcasts, including:

Kickoff with Boomer and Valenti: Beginning September 9, WFAN (WFAN-FM/AM) morning show host Boomer Esiason and 97.1 The Ticket (WXYT-FM) afternoon show host Mike Valenti are teaming up to deliver a one-stop shop for everything NFL, including all the best matchups, all the football issues, picks, angles, opinions and more.

The Crew: The Crew is coming to Audacy in its second season. This NFL-centered debate show podcast mixes in a provocative dose of real-life talk with senior NFL insider Josina Anderson, Hollywood actor Morris Chestnut and former NFL cornerback Fred Smoot.

In The Huddle: Starring former NFL player and current Audacy NFL insider Brian Baldinger and 105.7 The Fan host, Audacy NFL insider and NFL reporter Jason La Canfora, In the Huddle dissects film breakdown and the top player, team and league storylines twice a week.

1st & Pod with Parkins and Poni: 670 The Score’s Danny Parkins and 93.7 The Fan’s Andrew Fillipponi are best friends from college who host radio shows in two very passionate NFL cities, Chicago and Pittsburgh respectively.

The Five Star Zone: Rico Beard, co-host of 97.1 The Ticket’s “The Valenti Show,” breaks down the latest storylines, teams and matchups around the Big Ten conference, including in-depth, twice weekly analysis of top programs like Michigan, Michigan State, Ohio State, Penn State, Wisconsin, Illinois, Indiana and more. 

4th and Manageable: The biggest clashes in college football often come in the SEC and 4th and Manageable will be the year-round home to all the biggest news, perspective and analysis on the conference. Former ESPN college football analyst Brad Edwards, former NFL quarterback Tyler Bray and reporter Ashley Holder – all alumni of SEC schools Alabama and Tennessee respectively – bring listeners in-depth opinions from both professional experience and the passion of being fans themselves.

Amazon To Broadcast Weekly NFL Comedy Show

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The NFL season is here and Amazon is showing the league it is fully committed to creating content around their new partner.

Amazon is adding The NFL Pile On to its lineup. It is a weekly program that will take a comedic look at some of the more notable, funny moments from the previous week. The show will be hosted by former Saturday Night Live cast member Taran Killam and be produced by NFL Films.

Per Amazon, The NFL Pile On “will showcase funny and unexpected moments from across the league, from mic’d up players during pregame warmups to postgame press conference one-liners—everything from studio shows, social media, and fashion faux pas will be fair game.”

“I am so excited and grateful to help launch a show about two things I love: football and comedy,” said Killam in a statement. “The fact that we are supported by the NFL and Prime Video means we can provide exclusive, all-access content to Prime members and NFL fans alike … and also that I get all The Boys spoilers I can handle.”

The NFL Pile On will debut on Prime Video Wednesday at 7p ET and continue throughout the season.

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Chuck Custer Inducted Into NYSBA Hall of Fame

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The Class of 2022’s New York State Broadcasters Association Hall of Fame will include Chuck Custer, a radio personality in Albany, New York.

Custer worked at WGY-AM/FM for over 36 years in the Empire State’s capitol. According to the NYSBA, ” “He was the co-host of the top-rated morning show with Kelly Lynch beginning in 2011. Prior to that, he served as morning news anchor and the on-air partner for 25 years with NYSBA Hall of Famer Don Weeks.”

Custer also was a news director and program at WGY, whose first broadcast was 100 years ago in 1922.

Also in his career, Custer served once as president of the New York State Associated Press Broadcasters Association. During his time as news director, WGY racked up more than 35 journalism awards. That tally includes four national Edward R. Murrow Awards from the RTDNA. Custer worked with Albany legend Don Weeks until the latter’s retirement in 2010 and was paired in morning drive with Kelly Lynch until his own retirement.

Custer retired in 2020. WGY-AM is now owned by iHeartMedia.