Home Blog Page 3

New Country 103.1 Signs Tim and Chelsea to Contract Extensions

0

Hubbard Radio’s New Country 103.1 WIRK has renewed contracts for morning hosts Tim Leary and Chelsea Eaton. The West Palm Beach duo will continue leading the station’s drive-time programming going forward.

What We Know: Leary joined WIRK in June 2019, arriving from sister station 98.9 The Bull in Seattle. Before that, he built his career across multiple markets, including Cleveland, Providence, and Reno. Eaton, meanwhile, has been part of the WIRK family since 2012. She returns to mornings after a midday stint from 2016 until Leary’s arrival.

What They Said: WIRK and WUBE-FM Cincinnati Brand & Content Director Grover Collins made clear why the renewals matter. “Tim and Chelsea are the heartbeat of New Country 103.1,” Collins said. “Their connection with the audience is real, authentic, and incredibly rare in today’s landscape.” Market President Elizabeth Hanna added that the show has become a vital part of the West Palm Beach community.

What Remains Unclear: The length of the new contract terms has not been disclosed. Additionally, no details have emerged regarding any format or programming changes tied to the renewals. It’s also unclear whether the station plans any additional staffing moves alongside this announcement.

What It Means: Stability in morning drive is a competitive advantage. Retaining an established team with deep community ties signals Hubbard’s confidence in its West Palm Beach strategy. Furthermore, the dual renewal reinforces the value of long-tenured talent in an era when radio consolidation has accelerated turnover. For WIRK, keeping this chemistry intact is clearly a priority.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Mark Simone to Receive the Gold Standard in Broadcasting Award at the 2026 Barrett Media Audio Summit

0

The 2026 Barrett Media Audio Summit presented by Point to Point Marketing is under three weeks away. We believe uniting the industry matters. Joel Raab told David Hill recently, “if you don’t keep learning, you go backwards. Networking is more vital than ever as the industry shrinks.” I couldn’t agree more. It’s why we put everything we have into making this conference special. But it only works if you’re in the room. Whether you’re there for a session, a full day, one party or all three days, just come. Watching from the sidelines or on social media isn’t the same. In-person conversations, firsthand insight and ideas, and connecting with the industry’s best make a difference. Tickets are available here.

At our news media show on Tuesday, June 30th we end the event with the Premiere Networks Awards ceremony. After a day spent examining critical issues, it’s a great way to celebrate people who have made a significant impact. We named Phil Boyce our 2026 Gold Standard in Programming winner. Chad Lopez was selected as our 2026 Gold Standard in Business recipient. And today, it’s time to recognize the 2026 Gold Standard in Broadcasting honoree.

We introduced this award last year, presenting it initially as the Lifetime Achievement Award. The purpose behind it is to pay respect to an on-air talent who has invested their life in helping their community, delivering for their radio station, and growing business for local advertisers. Curtis Sliwa was our inaugural recipient. For 2026, I am honored to announce Mark Simone as this year’s choice.

Mark and I have forged a professional relationship since Barrett Media entered the news space in 2020. The one thing you learn immediately when talking to him is that he absolutely loves talk radio. Mark embraces his role as a host, champions radio and the news/talk format, and never stops promoting his station or show. If something is happening in New York City, chances are, Mark is there. Few are more visible and connected in New York City than WOR’s midday host.

Mark’s daily program is essential to WOR’s success. His back-to-back finishes as the #1 Major Market News/Talk Midday Show in Barrett Media’s Top 20 series as voted on by industry executives and format programmers support that. He is one of the longest running and most entertaining voices on the crowded New York radio dial. His encyclopedic knowledge of pop culture and politics, and his conversations with the biggest names in news have helped him cement his spot among talk radio’s finest voices.

His career has included a successful 13 year run with WOR but he also delivered two decades of results for 77 WABC. Mark has worked for SiriusXM, WNEW Radio and the NBC Radio Network. He’s also appeared frequently on Fox Business Network and Newsmax, and is a former contributor to programs on CNN, MSNBC and CNBC.

An award to recognize excellence in broadcasting belongs in the hands of those who have created it for decades. Mark Simone’s body of work perfectly matches that description. Recognizing his impact and contributions is the least we can do for all he’s done for the news/talk format.

I am looking forward to presenting Mark with this year’s honor. For details on speakers, schedule, tickets and hotel rooms, click here. I look forward to seeing you at the Summit in a few weeks.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

How Bob and Brian Built a Morning Show Dynasty at The Hog

0

Bob Madden and Brian Nelson have been hosting mornings on Saga Communications Rock WWHG/Milwaukee, known to listeners as The Hog, for nearly forty years. The show has been based in Milwaukee since the duo was hired away from a station in Florida to return to their hometown — a fact Brian says the General Manager at the time, Dave Crowl, wasn’t even aware of when conversations started.

“I don’t remember how it came up but when I said we were from there it was like a light bulb came on over his head,” remembers Brian. “He tried to nail me down on what I meant by being ‘from there,’ and I said we grew up watching local TV and rooting for the Packers, Brewers and Bucks.”

That moment essentially sealed the deal and brought them home, where they have been hosting a truly local morning show for nearly four decades. To this day, they still follow the advice Crowl gave them before their first show. “He gave us two orders. One, be funny. Two, don’t piss off the clients,” Bob recounts. “Those are the directives we still basically work with today because it’s remarkably simple, effective advice. And because no other general manager has come in and told us anything different yet.”

The Local Advantage

While some people in the industry debate the necessity of local hosts by pointing to the success of syndicated shows, Bob and Brian see two distinct advantages that being local provides for them.

The first is what a lot of local morning shows will point out: being there is important. “If you’re going to talk to people in Milwaukee, I think you better be in Milwaukee,” says Bob. “There is the component of just being in town. The camaraderie of dealing with bad weather in the winter. And there’s that pothole that’s on this street, or the question of ‘when are we going to tear down that mall that’s on fire again.’ I really don’t think you can replace that from outside the market.”

The second advantage is essentially the same observation as the first — being there is important — but in a vastly different context. “There is something about being together, forced into that room for five hours every day that I think is a big part of being successful,” Bob says. “Maybe you can do it remotely using Zoom or whatever where you get to see each other’s faces, but I really love the ‘here we all are again’ component of the show.”

A Team Built Over Decades

The “we” Bob refers to includes the rest of the team, like Producer Eric Jensen, who joined in 1996, and news person Carrie Wendt, who joined in 1999. They also talk regularly with Rock n Roll Insider Gary Graff, whose weekly reports became part of the show in the early 2000s — making him a relative newcomer by comparison. However, the true baby of the bunch is sports reporter Tim Murray. “He’s the same age as my middle daughter,” notes Bob. “There are things we were at that are history for him.”

Another cast member, Fireman Jim, really puts a fine point on the show’s longevity. “When he started with us he would come in and give fire safety tips on the air because he was a cadet going to the academy,” Bob recounts. “Now he’s retired. He’s been around for so long he did his full hitch with the fire department. Now, since he happens to be a big baseball fan, now he comes in and we talk baseball once a week.”

Another way to contextualize how long the team has been at the station, Brian points out, is that not only have they seen one branding change from Lazer 103 to The Hog, but “the building has been remodeled twice since we’ve been here. How many shows can say that?” he asks.

Everything Is Content

While being local and having a great team are easy to talk about, the toughest question is defining what exactly the show is about. “The show can be anything,” Bob says. “It’s sports, current events, we talk about everything. We even talk about things we don’t know anything about like brain surgery. For five minutes we’ll be experts on Brain Surgery.”

Brian adds that talking about everything includes the topic many shows avoid: politics. “We talk about it every day. It’s always been part of the show,” he says. “Though a lot of the national stuff is wedged into our showbiz news under the premise that politics is just a big show anyway.”

Furthermore, when everything is content, it means anything that happens to them can wind up on the show. “I think all of us on the show are always gathering potential content,” explains Bob. “Like if I’m getting bad service somewhere, in the back of my head I’m thinking this is going to be a great story. Go ahead give me the worst service you can. I can’t wait to talk about it on the show.”

No Script, No Plan, No Problem

While many shows have plots, characters, and extensive preparation, Bob and Brian are at the other end of the spectrum. They explain that it’s simply people getting together and talking every day. There is no outline, no script, and no plan. There never has been, and there probably never will be.

In fact, Bob recalls that Steve Goldstein, Saga’s former Vice President of Programming, used to tell them their show was exactly what he told other shows not to do — but that it worked for them, so he didn’t argue with it.

The Secret to Their Success

Ultimately, Bob and Brian agree that the reason the show works is the relationship they have with each other and the team. “If you want to be successful, find somebody who can stand you. Who can put up with all your shit and sit in the studio with you five hours a day,” Bob explains. “I’ve been through wives who couldn’t stand being in the same house as me so if you can find somebody who can stand sitting in the same studio, breathing the same breath that you breathe in that small room for five hours a day, cling to that person.”

Of course, not every day is smooth sailing. Over the course of 39 years, there have been some bumps. “We get asked a lot about what we do if we’re mad at each other,” Bob says. “And the joke is that you have the length of a commercial break to get over it because nobody cares. Listeners don’t tune in to hear our problems unless our problems are funny.”

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why Pat McAfee’s Reported ESPN Extension Is About Far More Than Just Money

0

The reports this week are that Pat McAfee’s next ESPN deal could be worth somewhere between $60 million and $65 million annually.

Sixty-five million dollars. The immediate reaction is obvious. Is any media personality worth that kind of money? Is any host, analyst, insider, or commentator worth what some NFL quarterbacks make?

It’s a fair question. It’s also probably the wrong one. The more interesting question is what ESPN’s willingness to pay that kind of money says about ESPN itself.

For most of its history, ESPN operated under a very simple philosophy: nobody was bigger than ESPN. Not Chris Berman, Dan Patrick, Keith Olbermann, or Stuart Scott. Not anybody.

SportsCenter was the star. The highlights and brand was the star. The four letters mattered more than the person sitting behind the desk. Those personalities became household names, but ESPN always projected the same message. Talent would come and go. SportsCenter would remain. Viewers were loyal to ESPN, not necessarily the individuals appearing on it.

That philosophy built one of the most successful media companies in American history.

Changing Strategy

Today, however, ESPN is a very different place. The network no longer markets SportsCenter the way it once did with its iconic “This Is SportsCenter” commercials. The highlights are no longer the centerpiece of the operation.

Instead, ESPN markets personalities. Pat McAfee. Stephen A. Smith. Adam Schefter. The stars often feel larger than the shows they appear on. The center of gravity has shifted. SportsCenter used to be the destination. Now, the destination is whoever has the audience.

If the reported mega-deal figures surrounding McAfee are accurate, ESPN is willing to spend accordingly.

The company can afford it. ESPN remains one of the most valuable businesses in media. It generates an estimated $16 billion to $18 billion annually through affiliate fees, advertising, streaming, digital operations, and licensing. This isn’t a struggling company desperately throwing money around.

Stephen A. Smith reportedly earns about $20 million annually. Joe Buck, Troy Aikman, Kirk Herbstreit, and the network’s elite game analysts reportedly sit somewhere in the $15 million to $20 million range. Adam Schefter remains among the highest-paid insiders in sports media.

Now McAfee could reportedly be headed toward $60 million. The money isn’t disappearing. It’s concentrating. Which is why ESPN increasingly resembles an NFL roster more than a television network.

The old ESPN looked like a baseball team. Lots of contributors. Lots of depth. Everybody had a role. The organization was the star.

The modern ESPN looks like a franchise that just handed its quarterback a record-setting extension. Patrick Mahomes gets paid. Josh Allen gets paid. Joe Burrow gets paid. Then the front office starts looking around the roster and wondering who else it can afford.

That’s not necessarily criticism. It’s simply how modern media works.

Weighing Worth

The executives making these decisions aren’t grading talent based on whether traditional media members approve. They’re looking at audience engagement, YouTube views, and podcast downloads. Also sponsorship opportunities, social reach, and digital consumption. Younger audiences who don’t consume media the same way previous generations did.

Viewed through that lens, McAfee starts making a lot more sense. His audience follows him everywhere. His clips live for days, interviews become news, and show creates conversation. Sometimes he is the conversation. Attention has become the most valuable currency in media. McAfee generates it. Stephen A. generates it. Schefter generates it. That’s why they’re getting paid.

But every general manager knows the danger of building around stars. Once you pay one superstar, every other superstar notices.

If McAfee ends up making $60 million while Stephen A. Smith sits around $20 million, do we think his agent isn’t paying attention? Do we think comparisons aren’t being made behind closed doors? Quarterbacks reset markets. Now media stars do, too.

The moment one contract explodes, every other negotiation changes. Unlike the ESPN of old, today’s personalities aren’t necessarily interchangeable. SportsCenter survived talent departures because the audience belonged to ESPN. Today’s stars operate differently.

Pat McAfee built an audience before ESPN. Stephen A. Smith’s audience extends beyond ESPN. Their clips reach millions of people who may never actually watch ESPN itself. Their personal brands have become businesses. If one leaves, some portion of the audience leaves, too.

That’s the tradeoff.

The old ESPN owned the audience. The new ESPN rents it. Which raises another fascinating question.

If McAfee left tomorrow, could ESPN simply build another Pat McAfee? If Stephen A. walked away, could ESPN manufacture another Stephen A. Smith? History suggests personalities like that don’t get created in conference rooms. ESPN isn’t paying for another host. It’s paying because it knows there probably isn’t another Pat McAfee available.

Everyone Is Watching

Over the past decade, ESPN has gone through multiple rounds of layoffs while simultaneously handing out massive contracts to a select few stars. One does not necessarily cause the other. Corporate restructurings are more complicated than that. Rights fees increase. Streaming priorities change. Revenue shifts.

Still, it’s impossible not to notice the optics. Every time a superstar signs a record deal, somebody else is wondering whether there’s room left under the cap.

Which brings us back to the original question.

Is Pat McAfee worth $60 million a year? Maybe he is. The numbers, engagement, and audience growth may very well justify it. But that isn’t the story. The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights.

Now it sells personalities. If Pat McAfee signs the richest deal in sports media history, it will be the ultimate confirmation that the company which once believed nobody was bigger than the ESPN brand is now betting that a few people are.

Just like every NFL team that builds around a franchise quarterback, ESPN is wagering that its stars are worth the investment.

The only question is whether there’s enough cap space left to build the rest of the roster.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

ESPN May Be Having Its Finest Moment When It Matters Most

0

ESPN is owning the stretch run of the NBA and the NHL. From the magic of the New York Knicks’ postseason run to introducing the country to different faces in different markets during the Stanley Cup Final, every step of the way ESPN has become the center of the sports fan’s ecosystem.

Meeting the moment is no small task. Talent decisions are made. Licensing deals are cut. Rights agreements are signed. In the end, the goal is the final result that we’ve been witnessing in what could possibly be considered the network’s finest moment. What a way to roll into a season with its first Super Bowl broadcast ahead.

The NBA Finals

From an NBA standpoint, ESPN has elevated its game. Despite criticism from some (including myself) about Inside the NBA’s impact this season on ESPN, the NBA Finals showcase what made the program the best in the industry for generations: unique insight, no-holds-barred opinion, and light humor to match the moment.

It also helps to be in the world’s most famous arena when the lights shine brightest. This is a home-court advantage that ESPN knew it had, and the network has delivered the goods. A balance of objectivity with a lean into celebrity pulls at the heartstrings and interests of different audiences. The social media approach to capturing engagement and embracing moments continues to set a high standard.

Then there’s Mike Breen. In an age when complaints run rampant about bias from using hometown voices on national platforms, Breen has met the challenge. He’s navigated the call like a brilliant virtuoso, finding avenues to mix his new broadcast team of Richard Jefferson and Tim Legler into his symphony. You would never know this was the first NBA Finals for the broadcast team, and that’s the magic Breen possesses.

Mix in the precise strategy of timing, pace, and choosing the right spots for analysis and insight. ESPN has delivered more than the NBA expected, but exactly what it wanted.

The viewership totals can be debated. Of course, the New York Knicks in the NBA Finals are going to draw viewers. However, for two teams with stars, but not true superstars who are bigger than the sport, they’re bringing in an audience not seen since “The Last Dance.”

It takes more than just a game to do that.

The Stanley Cup Final

From an NHL standpoint, this is the more impressive story of the two. Through the first three games of the Stanley Cup Final, the series is seeing its best viewership in more than a decade. Non-traditional markets such as Raleigh, NC, and Las Vegas, NV, many would consider not exactly ideal for the NHL. But following six years of a team from Florida being represented in the Cup Final, viewership is nearly doubling compared to each of the last three Cup Finals.

So far, we’ve seen an overtime winner, a double-overtime winner, and the fastest natural hat trick in Stanley Cup Final history. Sean McDonough is cementing his voice with every game into the lore that “Doc” Emrick and Gary Thorne own among hockey fans across the country. P.K. Subban is a natural showman, playing Robin to Mark Messier’s Batman. The presentation carries high drama, with games scheduled on opposite nights of the NBA Finals.

There’s no doubt that a number of factors likely play into the numbers. First, with the increased viewership of the NBA Finals, there’s likely some crossover from the cross-promotion of the other series on the same network. Additionally, the Big Data + Panel measurement launched last September surely helps. Team USA beating Canada likely reintroduced a number of people to hockey entering its final stretch.

However, much like the NBA, ESPN has owned the moment. Every game captures the drama that makes the Stanley Cup the hardest trophy to win in all of sports. Those moments go viral, with ESPN personalities becoming part of the engagement surrounding them.

Tip The Cap

For years, ESPN has been criticized for what it wasn’t doing. Not enough promotion. Not enough storytelling, or even enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant.

The NBA Finals and Stanley Cup Final have become appointment viewing. Not simply because of who’s playing, but because of how they’re being presented. ESPN has found the right balance between turning the games into events, amplifying the personalities, and allowing the competition itself to remain the star.

That’s not easy in an era when every highlight, opinion, and controversy is fighting for attention. The network can’t control who reaches the championship round. It can’t script overtime winners, historic performances, or viral moments. What it can control is how those moments are packaged, promoted, and delivered to fans.

Over the past month, ESPN has done that as well as anyone in sports television.

With the NBA and NHL both thriving on its airwaves, and a Super Bowl still waiting on the horizon, ESPN isn’t just carrying the sports conversation.

It’s driving it.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

When Radical Becomes Rational: A New Case for Bold Radio Ideas

0

What if morning shows didn’t start until 7 a.m.? And stations programmed one killer four-hour block daily and repeated it six times? What if every commercial had to be a live read?

Sounds a little radical, right?

So did this: “One day there will be a UFC fight on the White House lawn and millions will watch.” But here we are.

Doesn’t everything feel a little ridiculous — or radical — until it becomes normal? Cassettes, DVDs, MP3s, smartphones, streaming, Netflix. Now it’s Wi-Fi everything, NFL on phones, self-driving cars, 3D-printed homes, and anything you want delivered to your bunker… sometimes by drone.

I’ve been thinking about this UFC/White House event and whether it’s rooted in business, friendship, politics, the sport’s popularity, or just a massive idea. It’s all of it, but it really doesn’t matter.

The point is simple: in media, entertainment, tech, sales, and distribution — including our RockTernative space — evolution always starts with thinking. Radical thinking. Irrational thinking. The stuff that sounds ridiculous until it suddenly isn’t.

Nothing Makes Sense Until It Does

  • The iPhone didn’t make sense — it was unthinkable in the ’90s
  • Metallica didn’t make sense — early critics called them ‘mindless noise merchants’
  • Netflix didn’t make sense — now we wonder what took them so long
  • Amazon didn’t make sense — I just bought a pool noodle and I don’t even own a pool

It starts with thinking… and a goal or vision. I’ve moderated my fair share of brainstorming sessions, and the two rules that matter most are always the same:

  • No judging. (Yes, there are bad ideas — but calling them “bad” kills the room.)
  • Radical ideas welcome. (Forget budgets and resources… think big.)

RockTernative Needs a Real Brainstorm

RockTernative is overdue for a real brainstorm. Not another clock tweak, testing the same 500 songs, or a stopset move to outsmart PPM. A real, ‘air everything out’ brainstorm.

Ninety percent of the ideas will end up on the floor. But some won’t. And one of those might be the difference-maker. Moreover, if we’re being honest — most of the advice given to this industry, while smart and well-intentioned, is conservative, incremental, and predictable. There are endless columns and posts for the rational, safe, and convenient. But rarely do we get radical.

Why can’t radical become rational when everything around us proves it can? Both Rock and Alternative were once defined by doing things no one else would or could do. RockTernative used to be radical.

Free Offer — First Come, First Served

So here’s my offer: I’ll moderate five free brainstorming sessions for qualified teams (non-compete with my clients). No strings attached. Your ideas, not mine; I’ll pull them out of you. First come, first served. Email me.

But we can warm up right here.

Remember, no judgment — one idea triggers another. Just a few more “what ifs” to help shake the rust off.

A Few More “What Ifs” to Get You Started

  • What if stations held a “listener council” every Friday that had a say in decisions?
  • What if morning shows were just two hours of straight fire, repeated?
  • What if giveaways weren’t allowed unless they’re valued at or above the daypart’s average spot rate?
  • What if stations had “no repeat” days where nothing could air twice?
  • What if one day per week the commercials were reserved for local businesses only?
  • What if on-air and digital/social teams were staffed 24/7, always creating content?
  • What if radio kicked its 25–54 addiction and created new formats aimed at underserved demos — and marketed them aggressively?
  • What if “coming up next,” “on the other side,” and other clichés were illegal?

Most everything today was radical at one time. And while some of the above may not feel radical to everyone, it absolutely does to others. Still, Radio’s next chapter won’t be written by being cautious. A different, brighter future will come from new ideas and more imagination. And I can assure you the future of radio does not sound exactly like it does today.

Radical thinking might be the most rational thing we can do right now.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why the 2026 NBA Finals Matter to Every Radio Format, Not Just Sports

0

The 2026 NBA Finals have been an incredible drama, resulting in the highest ratings for the event since the Michael Jordan era in 1998. It’s a story that has far exceeded the bounds of a great sports moment.

The 2026 NBA Finals have delivered historic comebacks, memorable game winners, pop culture moments, and political flashpoints — all wrapped into the best two-week stretch in NBA history since Michael Jordan won his second three-peat.

It’s a story that resonates beyond sports radio and can, and should, be talked about on all formats. It’s a time of year when there is less going on in general as the summer swoon picks up. When you get a peak of more than 26 million people tuned in to watch Game 3 of the NBA Finals at Madison Square Garden, that’s an enormous number.

That’s nearly nine million more than watched the Oscars, over 10 million more than watched the Grammys, and almost 20 million more than watched the Golden Globes.

A Presidential Visit and a Pop Star

If you’re in the political realm, Game 3’s viewership number was only about five million viewers away from this year’s State of the Union. Speaking of politics, President Trump became the first sitting president to ever attend an NBA Finals game in his hometown during Game 3. There were cheers, there were boos, and there were moments where the president may have dozed off — depending on who you ask.

Then you had the biggest pop star on the planet, Taylor Swift, show up for Game 4. While Donald Trump and Taylor Swift have very little in common, they’re both polarizing figures in their own ways and drive engagement on air and over social media, regardless of whether or not you care about the Knicks, Spurs, or the NBA at large.

Then there was NBA Commissioner Adam Silver, who more or less welcomed Trump supporters back to the NBA on their most-watched game in nearly 30 years. In the pre-game, he said, “He’s [President Trump] welcome to be here. What makes sports so special, especially when there’s so much that divides people, is it’s something that we have in common. We should look for those things that we have in common and build off that.”

More Than a Basketball Series

As a Villanovan, yes, I am biased — I hope to see my three fellow alums (Jalen Brunson, Mikal Bridges, and Josh Hart) win a championship with the Knicks. Still, there’s much more going on in this series than just a best-of-seven basketball series.

There’s high drama, celebrity status we don’t see outside of a Super Bowl, polarizing appearances, and a commissioner getting political. While there’s no doubt a ton going on in individual markets that deserve plenty of attention across the country, don’t miss out on what is most likely to be the most discussed topic — especially with adults 25 to 54 — over the last two weeks.

Ask yourself: what’s the most likely water cooler topic this week? “Did you see that Finals game?” Or, “How about that war with Iran?” Or, “Hey, how about the SAVE America Act?” I’ll run to Vegas and place big odds on No. 1.

Don’t Take My Word For It

We’re coming off a month where news fatigue appears to have hit audiences across the board.

According to recent numbers, compared to its April 2026 performance, Fox News was down 17% in total viewers and 35% in the adults 25-54 demo during primetime. Elsewhere, compared to April, MS NOW was down 25% in total viewers. It was down 28% in the adults 25-54 demo during primetime. And compared to the previous month, CNN saw total viewers fall by 30% and demo viewers by 37% during primetime.

While there may be a number of reasons for these numbers, the fact that they’re across the political spectrum suggests that fatigue is at least part of the equation.

So when a product like the NBA — which rarely provides content outside of its niche — gives you lemons, go make some lemonade. The alternative seems like more of the same, and it will all be waiting for you when this moment is over.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

77 WABC’s Sid Rosenberg Opens Up About His Repeated Israel Visits

1

When Sid Rosenberg boarded a plane for Israel in January 2024, he entered a country still reeling from the October 7 terrorist attacks. The longtime 77 WABC host became the first news/talk radio personality to take his show to Israel after the attacks, broadcasting from a nation at war while many observers watched from afar.

More than two years later, Rosenberg continues to return. The host of Sid & Friends in the Morning is preparing for what will be his fifth trip to Israel since the attacks. While previous visits centered on live broadcasts from the country, this trip carries a different purpose. Rosenberg will speak at the JNS International Policy Summit while also visiting parts of the country he hasn’t previously explored.

Still, his reasons for returning remain largely unchanged.

“I knew when I went that first time that I’d be going back,” Rosenberg said. “This is going to be my fifth trip.”

For Rosenberg, the connection extends beyond professional obligations. He says the relationships he’s built and the experiences he’s had in Israel have made the country a regular destination rather than a one-time assignment. The 77 WABC host recalled first meeting JNS CEO Alex Traiman shortly after the attacks. Rosenberg heard Traiman on the radio while searching for voices who could explain conditions on the ground in Jerusalem.

That interview led to a friendship that continues today.

“I think he’s been on my show nearly 200 times since October 9, 2023,” Rosenberg said. “Whenever I go to Israel and do my shows live from Israel, I do them from his studios in Jerusalem.”

More Than a Broadcast Trip

Although Rosenberg’s first trip generated headlines because of its timing, he said the decision wasn’t driven by publicity. Instead, he viewed the journey as something he had wanted to do long before the attacks occurred.

“For the first 56 years of my life, I’d never gone,” Rosenberg said. “Then I went three months after October 7. The war was raging. There was still blood in the kibbutzim. It was a really scary time.”

That visit changed his perspective. As a result, Rosenberg made a commitment to return regularly. He said he decided after that first experience that he would visit Israel at least once or twice each year. He’s followed through on that promise.

“This trip is more of a vacation than work, which is the first time I can say that about Israel,” Rosenberg said. “But after that first visit, I decided I would go at least once, maybe twice, every year, and I’ve kept that promise.”

The upcoming visit also differs from previous trips because Rosenberg won’t broadcast his radio show from Israel. Instead, he’ll participate in the International Policy Summit alongside prominent political and media figures.

“It’s a huge honor to be speaking alongside Netanyahu, Huckabee, and all these other people,” Rosenberg said.

Seeing Israel Firsthand

Rosenberg believes one of the biggest problems in discussions about Israel is that many people offer strong opinions without ever visiting the country. Consequently, he argues that firsthand experience provides a level of understanding that’s difficult to replicate through television coverage or social media commentary.

“A lot of people have opinions about Israel,” Rosenberg said. “The truth is that a lot of people in my business are buying into narratives that Israel is committing genocide and killing babies. They don’t really know because they don’t go there.”

He pointed to the interactions he has witnessed between different groups living throughout the country.

“You have Muslims, Christians, Jews, and others living together in Jerusalem,” Rosenberg said. “For the most part, they get along very well.”

Because of those experiences, Rosenberg believes his visits help him provide listeners with a more informed perspective when discussing events in the region.

“I’ve been there. I’ve seen this. I’ve experienced that,” he said. “It does lend credibility to what I’m saying.”

Yet Rosenberg insists credibility isn’t the primary reason he boards a plane for Israel.

A Connection That Keeps Growing

The host acknowledged that many people travel to Israel for different reasons. His connection, however, has deepened with each visit. Relationships formed through his work have become friendships. Professional contacts have welcomed him into their homes. Meanwhile, repeated trips have allowed him to see parts of the country that most visitors never experience.

“We’ve become very close,” Rosenberg said of his friendship with Traiman and his family.

That connection helps explain why Rosenberg continues returning even when travel to the region presents challenges. His upcoming trip nearly changed after recent military tensions involving Iran created uncertainty about travel conditions. Rosenberg said his wife and son ultimately decided not to make the trip because of concerns about safety. Despite that uncertainty, he still plans to go.

“A week from today, my intent is still to go,” Rosenberg said.

Ultimately, Rosenberg says his reason for returning comes down to identity, faith, and a personal connection to the country.

“I go because I’m Jewish,” Rosenberg said. “I believe every Jew should visit Israel at some point.”

The veteran host says he feels different every time he arrives.

“I love my people. I love the country. It’s a beautiful place,” Rosenberg said. “I feel different when I’m there.”

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why Podcast Advertisers Shouldn’t Let the Skip Button Keep Them Away

0

The numbers look bad on the surface. A new YouGov study of more than 1,300 media consumers — spanning radio, audio podcasts, video podcasts, and streaming music — found that podcast advertising takes a beating when listeners have the option to tune out. A full 52% of respondents say they usually skip or tune out when an ad plays during a podcast. Another 16% say they sometimes do the same. Add those together, and you’re looking at nearly seven in ten listeners actively avoiding the ads your brand is paying for.

That’s a tough pill to swallow. Advertisers put real money into podcast campaigns, and they reasonably expect the audience to hear their message. So when data like this surfaces, it’s fair to wonder whether podcasting is actually worth the investment.

But here’s the thing — it still is. And the same study tells you exactly why.

The Host-Read Advantage Changes Everything

Despite those alarming skip rates, only 25% of the same respondents identified podcast ads as the most annoying or disruptive advertising format they encounter. That figure looks dramatically different when stacked against the competition. Online display ads drew the annoying label from 50% of respondents. YouTube and other video platforms came in at 46%. TV and video streaming ads landed at 42%. Podcasting, for all its skip-button vulnerability, still ranks as the least irritating format in the bunch.

That gap doesn’t happen by accident. It reflects one of the defining strengths of the podcast format: host-read advertising. When a podcast host transitions from content into an ad without the listener fully registering the shift, engagement stays high. The host has already built trust. The audience is already locked in. A well-executed host-read ad doesn’t feel like an interruption — it feels like a recommendation from someone the listener already respects.

That’s a fundamentally different dynamic than a pre-roll ad on YouTube or a banner that clutters a webpage. Those formats announce themselves as intrusions. Host-read podcast ads, done right, don’t.

What Smart Advertisers Should Take Away

The lesson here isn’t to flee podcasting. It’s to approach it correctly. Brands that drop a produced spot into a podcast feed and expect the same results as a host-read campaign are setting themselves up for disappointment. The format rewards authenticity, and it punishes lazy execution.

Host-read ads give advertisers something rare in today’s fragmented media environment — a genuinely engaged audience that trusts the voice delivering the message. That trust transfers. It’s also worth noting that the podcasting space continues to attract premium audiences with significant purchasing power, which makes even partial engagement more valuable than it might appear.

Yes, listeners skip ads. They do that everywhere. The difference with podcasting is that the genre offers a built-in workaround that most other media can’t replicate. Use it. Partner with hosts who connect authentically with their audiences. Write copy that sounds natural in their voice. Give the host room to make the pitch their own.

The skip button is real. But so is the opportunity — and advertisers who understand how this medium actually works won’t let a YouGov chart talk them out of one of the most effective placements available.

Women In Radio’s Meaghan Taylor on Mentorship vs. Sponsorship in Radio

0

Meaghan Taylor founded Women in Radio in 2016. She did it because she felt alone in an industry that had no infrastructure for bringing women together. A decade later, she runs a national organization, produces content for the Steve Harvey Morning Show, and just launched a ten-city dinner tour. She is not slowing down.

I caught up with Tayor to talk about what’s changed, what hasn’t, and why she’s rewriting the rules on how women get ahead in radio.

The Industry Has Moved. Just Not Far Enough.

Taylor credits the industry for one real shift: companies are now investing in their women, hosting events, and building internal communities.

“When I started, you found your sisterhood by accident, if you found it at all,” she said. “Now I can see the industry intentionally creating those spaces.”

But she draws a hard line between presence and power.

“Walk into most buildings and you’ll see women everywhere except where the decisions get made,” she said. “We’ve made enormous progress on presence. We have not made enough progress on power.”

Programming chairs. Ownership. Budget meetings. Those seats are still overwhelmingly male.

The Real Problem Isn’t Mentorship. It’s Sponsorship.

Ask Taylor about the PD pipeline and she doesn’t hedge. She calls it both a pipeline and a promotion problem — but says neither gets fixed without solving something deeper.

“Underneath both of those is what I’d call a sponsorship problem,” she said.

Mentorship is not the same thing as sponsorship. Taylor is clear on that distinction.

“A sponsor is the person who walks into a room you’re not in and talks openly about you,” she said. “That’s what moves careers.”

She points to Thea Mitchem and Monica Barnes as the women who did that for her. Taylor says that they opened doors she couldn’t have found alone. She calls herself lucky — and then immediately rejects luck as a system.

“For every woman who finds her Thea or her Monica, there are dozens of equally talented women who never cross paths with someone willing to say their name in the right room,” she said. “Sponsorship shouldn’t be a lottery ticket. It should be infrastructure.”

That’s the work Women in Radio does. Curated rooms. Intentional introductions. A vetted community designed to make sponsorship structural rather than accidental.

Atlanta in March 2020 Changed Everything

Taylor didn’t know Women in Radio was a movement until a room proved it to her. The moment came in Atlanta, three days before COVID shut the world down.

“None of us knew what was about to happen,” she said. “We were in this huge club/lounge, and the women just came. They showed up and supported, and we filled every single seat.”

She knew then the demand was real — not a follower count, not a bot. Real women showing up in person.

Why Ten Cities and Thirty-Five Seats

The 2026 Women in Radio National Tour is intimate by design. Thirty-five women per city. Ten cities total. The format wasn’t born from strategy — it started with budget reality.

When I asked her about why she switched from one large annual conference to a series of more intimate events, Taylor said “I’ll be honest with you: money. A couple of years ago, brands were sponsoring conferences and just about everything we did. That hasn’t been happening lately.”

The constraint forced a pivot. And the pivot turned out to be the best decision she’s made.

“When we were doing conferences, there was no way I could touch and talk to 150 or 200 people,” she said. “This is more intimate. I actually get to know people. I become real friends with them.”

She’s not going back.

The tour’s real metric isn’t attendance. It’s what happens after. Taylor points to Washington, D.C. as the proof point. She needed last-minute volunteers. Women stepped up fast. Then the messages came — gratitude, friendships, connections that kept going after the event ended.

“Attendance tells me people showed up,” she said. “Gratitude and friendships that outlive the night tell me the tour is doing its job.”

One Thread Across Every Market

The tour hits cities like New York, Chicago, LA, Houston. Heavy markets. Taylor expects the conversations to sound different city to city. They don’t.

“The beautiful thing is that the conversations are the same,” she said. “What one woman is feeling in Atlanta, another woman is feeling the exact same way in DC.”

That’s both comforting and frustrating, depending on the topic. The markets have their own flavor. The story doesn’t change.

Each city honors one woman for her impact. The honoree looks different everywhere, but the through line holds.

“She’s involved in her community. She mentors. And she’s a total badass at her job,” Taylor said. “It’s not just what she accomplished. It’s that her city can point to her and say, she poured into us.”

What Programmers Still Don’t Understand About Digital

Taylor produces digital content for one of the biggest morning shows in the country. She watches programmers treat digital and terrestrial as competing forces. That’s the wrong frame.

“Too many programmers treat it as either-or,” she said. “The stations that figure out how to link them intentionally are going to win the next decade.”

Social-exclusive content builds platform identity. On-air moments traveling online bring new listeners to the dial. Done right, they feed each other.

The Sisterhood Is Permanent

Taylor is clear about the future of Women in Radio. The need doesn’t expire.

“Ten years from now, success looks like that network being so established that no woman enters this industry feeling what I felt in 2016,” she said. “The fight will evolve, but the sisterhood is forever.”

And for the female leader reading this right now? Taylor has one thing she wants her to consider.

“The difference between mentoring and sponsoring. That’s what I want her to sit with. Then I want her to find a woman in her station, her cluster, her city, her state, wherever, and really sponsor her. Really understand her. Say her name in the rooms she’s not in yet. Because there are women right by you who need to be seen and shown up for.”

“You don’t have to look far. She’s already in the building.”

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.